Google admob is best for poor developers Review collected by and hosted on G2.com.

The payout methods are very limited and also not helpful for many countries Review collected by and hosted on G2.com.

Is the first one in SOV in our waterfall. Admob represents one of our biggest ad networks in our mediantion. I really like it and it performs so well. I totally recommend it. Review collected by and hosted on G2.com.

We use ironsource level play mediation and on this, Admob doesn't have bidding. And sometimes for our marketing team, is quite anoying to always be monitorizing and adding new floors. Review collected by and hosted on G2.com.

universal and name recognition - google brand Review collected by and hosted on G2.com.

no one to talk to about ad restructions and compliance Review collected by and hosted on G2.com.

It is very intuitive and helps a lot in showing you around its interface and how it works. Also it is very clear how it reports all of the data and depictions are very usefull. Review collected by and hosted on G2.com.

The waterfall feature is not super clear and it takes a bit of time to master it, it takes time no to make mistakes when creating a waterfall model mesiation. Other than that it has been said admob benefit its self over other sources when it is mediator. Review collected by and hosted on G2.com.

It's has high eCPM rates compared to other ad networks in the market and a different variety of ad placements which gives plenty of options to choose from. It also provides Mediation which makes it very easy and hassle-free to incorporate other ad networks in your application! Review collected by and hosted on G2.com.

Google sometimes weirdly bans your account for a while. It means ads get limited i.e low impressions (even when requests are the same). It usually takes around a month or so when Google verifies your account and you are back! Review collected by and hosted on G2.com.

High eCPMs and support for mediation are the best features that one can look for.

Integrating admob is easy wheather its for iOS or Android.

Great support for other softwares like Unity and Unreal Review collected by and hosted on G2.com.

No proper customer support for issues.

they ban users and do not report proper reason and there are lot of false positives.

Everything else is good just these things needs to be improved. Review collected by and hosted on G2.com.

AdMob increases your revenue. Period.

By implementing Admob you increase competition in your waterfall, increasing the performance of all the other add networks as well Review collected by and hosted on G2.com.

Sometimes performance fluctuates a lot, especially at the beginning when first integrating

You are limited to three instances in total, diminishing the potential as revenue received Review collected by and hosted on G2.com.

AdMob being a Google product offers the highest fill rates and hence good revenue. There is almost always a 95% fill rate for every request that we send. Easy to integrate the SDK and track revenue on the panel. Review collected by and hosted on G2.com.

Almost nothing! It takes a while for Admob to understand the traffic and bump up the CPM over a period of time. The learning cycle for some developers may be a bit longer. The panel takes some time to get used to and get into details on how to optimize revenue etc. Review collected by and hosted on G2.com.

Easy-to-use SDK with proper documentation makes it very useful to integrate AdMob with the application. AdMob offers multiple Ad types like banner, interstitial, rewarded and native ads. Review collected by and hosted on G2.com.

Revenue generated through AdMob is not always great, especially if your application's primary users are not in developed countries. Review collected by and hosted on G2.com.

User-friendly dashboard with high CPC and CPM. Users can track audiences through analytics. Very easy to generate Ad-Unit id. Minimum Payout $100. No need to hire an expert. Review collected by and hosted on G2.com.

Ad limit may partially disappoint you at starting time. As a beginner Minimum Payout is $100 it's not too easy. Review collected by and hosted on G2.com.