--- title: Google AdMob Reviews meta\_title: 'Google AdMob Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 70 reviews by the users' company size, role or industry to find out how Google AdMob works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 70 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Google AdMob Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics. [(1 mentions)](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007597&qs=pros-and-cons#reviews) Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates. [(1 mentions)](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007602&qs=pros-and-cons#reviews) Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance. [(1 mentions)](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007593&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Google AdMob ##### 1. Ease of Use Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics. [ See 1 mentions ](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007597&qs=pros-and-cons#reviews) See Related User Reviews ![Hiren R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hiren R.") HR Hiren R. Small-Business (50 or fewer emp.) 5.0/5 "Best service" What do you like about Google AdMob? Easy UI and best graphs. Great eCPM then other compatiters ##### 2. User Interface Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates. [ See 1 mentions ](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007602&qs=pros-and-cons#reviews) See Related User Reviews ![Hiren R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hiren R.") HR Hiren R. Small-Business (50 or fewer emp.) 5.0/5 "Best service" What do you like about Google AdMob? Easy UI and best graphs. Great eCPM then other compatiters ### Top Cons or Disadvantages of Google AdMob ##### 1. Insufficient Support Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance. [ See 1 mentions ](https://www.g2.com/products/google-admob/reviews?filters%5Bsentiment_snippet%5D=2007593&qs=pros-and-cons#reviews) See Related User Reviews ![Hiren R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hiren R.") HR Hiren R. Small-Business (50 or fewer emp.) 5.0/5 "Best service" What do you dislike about Google AdMob? Many time eCPM goes donw automatically, and we can't get support if any issue. ## Top-Rated Alternatives [ ![Unity Ads](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb5d91934e943d9d08ed68fd45e58437/unity-ads.jpg "Unity Ads") Unity Ads 4.3/5(61) ](https://www.g2.com/products/unity-ads/reviews) [ ![Leadbolt](https://images.g2crowd.com/uploads/product/hd_favicon/1512166133/leadbolt.png "Leadbolt") Leadbolt 4.1/5(30) ](https://www.g2.com/products/leadbolt/reviews) [ ![Meta Audience Network](https://images.g2crowd.com/uploads/product/hd_favicon/57a485a0dace9eee3bac752bea5fb995/meta-audience-network.svg "Meta Audience Network") Meta Audience Network 3.9/5(164) ](https://www.g2.com/products/meta-audience-network/reviews) [ View All Alternatives ](https://www.g2.com/products/google-admob/competitors/alternatives) ![Simon S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon S.") SS Simon S. Senior Software Engineer Computer Software Small-Business (50 or fewer emp.) 6/28/2016 Business partner of the seller or seller's competitor, not included in G2 scores. "Google AdMob" 4.5/5 What do you like best about Google AdMob? Ad-Mob is a great popular and largest tool. It helps publishers collect revenues from their mobile apps linked to relevant ads withdrawn from a huge inventory of advertisers. Simply, there is no need to sign up for a free account, and it involves basic steps as installing SDK in to the app. Revenues earned on CPC basis with CPM advertising with it as well. Even better is no need for language requirement. “AdMob Mediation” for more revenues. Fantastic features that lets you set up, deliver, monitor, and report on that campaign. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? AdSense account required, ad placement limits. ECPM is absolutely terrible. May not be a viable way to support an iOS app. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: High fill rates, competitive eCPMs, cross-platform monetization (Android, iOS, and Windows 8). Control panel is easy to navigate around to see reports, edit ad units, change configurations/settings and the very best “monetize new app” button. Very straightforward process. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Usually my clients use it optimize revenues from their apps. Link the ad directly to the product on the App storage page. Other AdMob features used for linking to a website, phone number, video. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite TP Tommaso P. Small-Business (50 or fewer emp.) 3/18/2016 "The best ads toolkit out there. Period." 4.5/5 What do you like best about Google AdMob? First of all, the tutorials on android developer portal are awesome! They allow you to quickly add adMob to your current application, without any hassle regarding deciding a priori the size of the ads, etc. The SDK decides on its behalf what is the correct size of the ads to be shown, based on the viewport size! It's the official SDK by Google, which supports all the Android versions, and simply it just works. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? It should be available for hybrid apps as well, instead of requiring developers to use cordova/phonegapp/whatever plugins based on admob sdk. AdMob is a fantastic piece of software, and I don't see any reason why it is available to native apps only, whereas Adsense can only be used on websites. I think that Google should review its ads policy to be a bit more permissive. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: If you are going native, there is no reason not to use admob sdk. It is just fantastic Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Just need to put ads in my app, and Admob is simply the best solution out there Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Filip R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filip R.") FR Filip R. Frontend Developer Information Technology and Services Mid-Market (51-1000 emp.) 4/26/2016 "Best advertising service for android" 4/5 What do you like best about Google AdMob? I think best ad service for android apps and games. I like quiet really high reward. It is really easy to implement into your apps or game, only few lines of code. It is also implementable into cordova, crosswalk, cocoonjs and honegap apps, thanks for cordova plugin. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? I do not like, that it is only for mobile apps/games like android, iOS, windows phone. I would like to implement admob into my HTML5 games too, but there is no option... Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: If you want earn money or/and promote your apps, Admob is best way for you. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? I monetize my apps and games. I tried promote my games via admob too, but I have not good too much experiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kiarash T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kiarash T.") KT Kiarash T. Small-Business (50 or fewer emp.) 4/25/2016 "Google AdMob" 4/5 What do you like best about Google AdMob? Easy to get started. Google always has the best documentations. Supports ads for different platforms. (Android, iOS, other) It also has a fairly good analytics similar to google adsense and lets you see your earnings using products and timeline. I would recommend using Admob if you specially new to placing advertisements in your applications. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? Not much to complain, but they do have a tendency to have server issues and not being able to show your live stats. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Admob does a simple job of placing advertisements on phone applications and make its very easy and friendly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 6/8/2016 "A good ad network with some missing features" 3/5 What do you like best about Google AdMob? It's easy to implement and it provides a very good fill rate. The dashboard provides a lot of data and overall it's easy to start working with it. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? Actually it miss a real native ads solution (express ads are customizable only server side), also it doesn't provide good eCPM. Actually, I feel like there are some more modern solution. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: Actually I would mostly suggest AdMob to rookie android developers. AdMob provides a quite complete but very reliable ad network. However, for specific usages, like ads perfectly integrated in the UI or optimizing eCPM I would suggest to see something else. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? I used adMob in my mobile game. At the begin the revenues where good but then, with time, the revenues decreased noticeably. Also since it miss a native ads solution, I'm not considering to include it also in other my apps. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Germanas L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Germanas L.") GL Germanas L. Analyst Information Technology and Services Small-Business (50 or fewer emp.) 5/25/2016 "Best software for mobile advertising" 4.5/5 What do you like best about Google AdMob? I like all of the awesome targeting options, easy setup and alright prices. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? I would like to get more ad customization features for text ads. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? We are promoting our app. We are getting good amount of users for a fair price using admob. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") CC Verified User in Computer Software Small-Business (50 or fewer emp.) 5/24/2016 "adwords on steroids" 1/5 What do you like best about Google AdMob? ads can be deployed very quickly googles streamlined ad approval process makes it much easier than their competitors. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? the click conversion ratio is much less prominent compared to google adwords. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: google adwords has much better networks and is overall an easier and more prolific platform, however admob gets the message out quickly and as widespread as possible. its just harder to target a specific demographics. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? google admob is an eas wa to get a message out and get it out quickly. it makes it simple to quickly deploy ads when time is not on our side. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![David D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David D.") DD David D. Community and Marketing Manager Computer Software Small-Business (50 or fewer emp.) 5/11/2016 "Industry Leader" 4/5 What do you like best about Google AdMob? Optimal combination of simple use and powerful capabilities. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? No revenue tracking for outside networks. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: Admob is a great choice if you want a hands-off approach. If you can dedicate at least one full-time employee to your ads, then DFP is probably a better choice. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Non-native advertising is a major component of our monetization. AdMob allows for a hands-off approach with optimal results. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/27/2016 "Excellent Toolset & Monitization" 4.5/5 What do you like best about Google AdMob? Variety of monetization options, ad units and ability to be used in conjunction with Google Tag Manager. Google Analytics integration is also excellent and is far superior to the in-app analytics provided by the same suite. Review collected by and hosted on G2.com. What do you dislike about Google AdMob? Documentation, code samples and support. It's incredibly difficult to get support outside of the poor documentation so it's a relatively steep learning curve the first time you try to monetize. Review collected by and hosted on G2.com. Recommendations to others considering Google AdMob: Don't expect to be walked through implementation. Have a team that really understands Google SDKs before proceeding. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Trying to monetize our free apps in a non obtrusive way that doesn't annoy users. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alonso G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alonso G.") AG Alonso G. Procurement Analyst Automotive Small-Business (50 or fewer emp.) 6/6/2016 "Google ads can get spammy" 2.5/5 What do you like best about Google AdMob? Monetization is a given as long as you have traffic Review collected by and hosted on G2.com. What do you dislike about Google AdMob? Ads that are displayed can get spammy and turn away visitors. Review collected by and hosted on G2.com. What problems is Google AdMob solving and how is that benefiting you? Content Monetiazation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Work at Google? Claim this profile to respond to reviews, update product info, and reach in-market buyers. 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