Allows novices to upload ads. The targeting functionality is generally accurate when there are few restrictions on deliverability. Review collected by and hosted on G2.com.

Using complicated ad tags is not intuitive and there is a lot of room for error if you are not well-verses in display ads. Review collected by and hosted on G2.com.

The quality of support really detracts from any positives. Review collected by and hosted on G2.com.

Support staff will not allow you to speak to supervisor, escalate an issue or submit a formal complaint. Review collected by and hosted on G2.com.

GAM is used widely across media partners and agency's. Once learned the knowledge can be carried with you easily throughout the industry. Review collected by and hosted on G2.com.

GAM can get a bit slow and laggy if being used for too long, or by too many people at once. Their customer service reps can be slow, and unresponsive. Review collected by and hosted on G2.com.

excellent platform to streamline advertising platforms in an evolutionary and practical way as to achieve optimize the reach of the ads and thus generate higher revenues Review collected by and hosted on G2.com.

at the time of hiring this type of platform presented problems when making the payment but it was something easy to solve Review collected by and hosted on G2.com.

most helpful is that it encompasses everything, i can run ads seamlessly and see reports instantly Review collected by and hosted on G2.com.

it requires a high level of attention to detail and can be messed up easily so you always have to QA everything Review collected by and hosted on G2.com.

We use this program to house all of our digital ads in one place. We are able to submit artwork/graphics, set the impressions goal, and a budget in this program. Review collected by and hosted on G2.com.

I dislike that you cannot organize the ads by specific dates, For example, if I wanted to look at the performance of an ad on a specific day only, there is no option to do so. You must look at the performance for the dates you already set up when you first created the ad. Review collected by and hosted on G2.com.

DCM is great for trafficking and reporting on all campaigns Review collected by and hosted on G2.com.

I think the setup for trafficking could be more efficient Review collected by and hosted on G2.com.

That you can fill unsold spots with google ads, or sell your own specific ads to local clients. The data you get back on views and clicks. Review collected by and hosted on G2.com.

We found it very difficult to understand. The back end seems to be designed more for programmers than for writers or designers. We're a small newspaper and can't afford to outsource something like this. It took a long time to figure out how to add new clients, then their campaigns and then their specific ads, schedule them correctly and make sure they were getting the right amount of impressions. It seems like it could be a little easier for the layman to understand. Review collected by and hosted on G2.com.

Easy of access, appealing, and easy to generate reports. Review collected by and hosted on G2.com.

Exports and downloads are slow and send duplicate verification emails for some reason. The help feature also makes me more confused. Review collected by and hosted on G2.com.

I love how much help there is being that it is a Google product. When given the chance to explore the platform even new users can find it certain aspect self-explanatory. Training provided is key. Review collected by and hosted on G2.com.

Some of the bulk editing options are limited. Review collected by and hosted on G2.com.