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Goodly

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Goodly is a Brussels-based SaaS company that helps independent merchants replace paper punch cards with digital loyalty cards that live natively in Apple Wallet and Google Wallet. Built for cafés, bakeries, restaurants, salons and barbershops, Goodly lets a business launch a branded stamp or points card in minutes, with no app for customers to download: they add the card to their phone wallet with one scan, and staff stamp it from any device. Merchants get a simple dashboard to manage customers, send unlimited push notifications straight to the wallet card, run campaigns, issue gift cards and track retention, visit frequency and at-risk customers, with multi-location support for growing businesses. Goodly is GDPR-compliant, available in French, English, Dutch, German and Albanian, and offers a free plan alongside paid Pro and Multi-site plans.

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