--- title: Goldpan Reviews meta\_title: 'Goldpan Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 25 reviews by the users' company size, role or industry to find out how Goldpan works for a business like yours. aggregate\_rating: rating\_value: 5.0 review\_count: 25 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Goldpan Reviews & Provider Details Goldpan is an AI-driven buyer research company that conducts win-loss, buyer persona, and churn research for B2B businesses. Here's how we apply AI: - Our AI interviewers conduct detailed, probing interviews at scale, while our human interviewers conduct premium research interviews and engagements. Many engagements blend both. - Our AI analysis engine unearths trends and insights faster than ever before. - Our research leaders oversee every engagement, ensuring quality, depth and accuracy. Overall, B2B SaaS firms get more effective, higher quality and affordable research outcomes. Goldpan AI Beta Program Get pre-release access to our latest technology at a steep discount https://goldpan.ai/beta-signup/ * * * Seller [Goldpan](https://www.g2.com/sellers/goldpan) Discussions [Goldpan Community](https://www.g2.com/products/goldpan/discuss) Languages Supported German, English, French, Italian, Swedish Services Offered Win/Loss & Churn Analysis Locations Serviced Australia, Canada, New Zealand, United Kingdom, + 1 more Overview by Rick Brooks-Hill (Co-Founder) Show More ## Top-Rated Alternatives [ ![Clozd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clozd") Clozd 4.8/5(295) ](https://www.g2.com/products/clozd-clozd/reviews) [ ![TruVoice from Corporate Visions](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "TruVoice from Corporate Visions") TruVoice from Corporate Visions 4.6/5(114) ](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) [ ![Anova Consulting Group](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anova Consulting Group") Anova Consulting Group 4.7/5(99) ](https://www.g2.com/products/anova-consulting-group/reviews) [ View All Alternatives ](https://www.g2.com/products/goldpan/competitors/alternatives) ## User Insights Average based on 25 real user reviews. [Log in to unlock pricing and user insights](/login) JD James D. Director of Training and Development/Partner Small-Business (50 or fewer emp.) 5/31/2024 "Professional Team that provided us excellent insight into our Members" 5/5 What do you like best about Goldpan? They were very were professional and really took the time to understand our business and the challenges. The insights and data they found have allowed us to make some changes to serve our customers better. Review collected by and hosted on G2.com. What do you dislike about Goldpan? There isn’t anything I dislike about Goldpan. They have been great to work with and I would work with them again. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: Be open and clear what you are looking for from Goldpan - the more clear you are about the challenges you’re facing the better. You’ll get incredible insights by working with Goldpan. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? We wanted to do a churn analysis of our Members and find out what factors went into their decision to leave. We wanted an outside set of eyes to do an analysis. By coming in as an impartial 3rd party, Goldpan were able to gather candid feedback through their interviews and their analysis helped us get the perspective that we were looking for. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/21/2024 "Fantastic team to work with, extremely thorough, knowledgeable, and professional" 5/5 What do you like best about Goldpan? The information that came out of the analysis helped us validate our overall strategy, where to make improvements, where to find easy wins, and where to adjust for long-term wins Review collected by and hosted on G2.com. What do you dislike about Goldpan? Of course they are an external team, so it takes a bit longer to get up to speed, however this was not necesarily a downside nor did it influence the outcome or overall performance of the project. Overall the collaboration was highly productive. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: If you need an external team that is not tied to your company strategy or end-results, it'd be foolish to not consider Goldpan. They are an amazing team to work with, provide amazing insights with data and thought processes that one simply doesn't always consider, even with the larger internal team. The challenge is integrating the recommendation that comes out of the analysis or project that is delivered as a result. That outcome requires work and its up to the internal team and the willingness to do something with the budget that was spent, or let it go to waste. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? Goldpan performed an analysis that helped show strengths and weaknesses of our product, product features, sales process, implementation, and how we play out against our competitors. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Cole P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cole P.") CP Cole P. Senior Product Marketing Manager Small-Business (50 or fewer emp.) 12/7/2023 "Top-tier partner for win/loss and churn analysis" 5/5 What do you like best about Goldpan? They truly are a great win/loss partner. They're great communicators, offer amazing customer support, and they're very thoughtful with their processes. We were very new at our stage of win/loss as a business and the Goldpan team jumped right in and helped us implement a strong win/loss process from the ground up. They offer a Hubspot integration which was critical for us as a business because we live in Hubspot. A common concern I have with win/loss interviews in general is the quality of the insights, and with Goldpan, I haven't worried about that at all. They deliver quality work every single time and it's actionable data that you can't find in your CRM. Review collected by and hosted on G2.com. What do you dislike about Goldpan? Goldpan was exactly the type of win/loss partner we were looking for. I haven't had a bad experience yet and don't plan on it either. I mean it when I say that they're a top-tier win/loss partner. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? Goldpan is giving us actionable insights about we why win and loss business. Their team reaches out to our recently won and lost deals to interview them for insights that our CRM can't provide. They work closely with us to identify segments or specific deals we'd like to go after, craft a strong interview guide, and then their team takes it from there. They have presented us with insights that have really opened our eyes as a buisness. Doing thorough win/loss analysis can be a full-time job for most marketing teams or product marketers, and since we're such a small team, it's always been something we've wanted to get around to, but never had the time. Luckily, we found Goldpan and their team acts like an extension of our team, consistelyn delivering the quality insights we need to make better bets as a business. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") PA Verified User in Accounting Small-Business (50 or fewer emp.) 3/26/2024 "Very collaborative and enjoyable experience which also feeds invaluable data to our organization" 5/5 What do you like best about Goldpan? Goldpan team is super willing and flexible to adjust the plan as needed in order to make sure you are getting what you need from their analysis. I cannot stress how great they are in gathering your feedback to ensure they are doing what you need/want from their work. Review collected by and hosted on G2.com. What do you dislike about Goldpan? I cannot say anything bad here. Even when some of the data gathered did not align with our primary goal, they were flexible to adjust the plan as needed to ensure we reached our goal after the project concludes. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: Connect with them, be clear on your desired outcome and this team will get it done! Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? The Goldpan team is supporting us with a W/L analysis, contacting customers and gathering data so that we can incorporate this into why we win and/or why we lose! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") CS Verified User in Staffing and Recruiting Enterprise (\> 1000 emp.) 2/12/2024 "Sr. Director of Sales Enablement" 5/5 What do you like best about Goldpan? Procurement department buyers typically don't share much information about their process. We can get high-level reasons about why they chose us or why they went elsewhere. But often we're left with gaps in understanding. As a third party that is well trained in the art of getting to "why?", Goldpan helps us understand what we're doing well and what we can do better. Their call summaries offer a quick snapshot of actionable insights that we have used to help our AMs better understand what's working and what's not. Review collected by and hosted on G2.com. What do you dislike about Goldpan? Golpdan's communication skills are excellent and it shows in their ability to bring interviewees to the table. I'd love to get all of our buyers to agree to an interview, but I am really pleased that Goldpan's been able to get more than 50% of interview candidates to have a conversation. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: Goldpan has outstanding outreach capabilities that they leverage to book candidates for interviews. Sometimes it helps to have Goldpan tag-team with your salesforce to grab the full attention of candidates. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? Goldpan is giving our company an opporutnity to collect feedback from our engagements. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Laura B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura B.") LB Laura B. Owner 3/22/2024 "Worth ever penny." 5/5 What do you like best about Goldpan? In-depth, timely, thorough, and actionable. Review collected by and hosted on G2.com. What do you dislike about Goldpan? G2 requires I submit min characters on what I dislike which I do not dislike anything about them. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? Hiring Goldpan for W/L analysis is the best solution to confirmation bias and clarity on what we need as a business need to focus on next (and equally what we do not focus on). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jane K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jane K.") JK Jane K. Small-Business (50 or fewer emp.) 8/9/2023 "The Dream Team - Great to work with, with even better results" 5/5 What do you like best about Goldpan? Goldpan knows quantitative and qualitative research. They expertly pull insights from our clients by thoughtfully understanding the themes we most want to delve into. They also leave plenty of room for unforeseen themes to materialize. After gathering insight data, they are able to piece together findings in a way that allows us to understand both short-term fixes as well as longer-term challenge areas. Their communication skills are outstanding and their insights are ranked in order of the most important to address. Review collected by and hosted on G2.com. What do you dislike about Goldpan? As an organization, we want to get to solutions. Goldpan provides us with challenging areas to focus on and a deep understanding of what clients would like to be different. They don’t tell us how to fix the challenges (wouldn’t that be nice!!), but they certainly helped facilitate our group to build our own solutions, in part by sharing what other companies in similar scenarios are doing. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? We have very good customer retention. That said, like any business, clients choose to leave. Often we have a decent handle on why but sometimes we either don’t really understand their reasoning, and/or what clients tell us might be quite different than why they actually left. We asked Goldpan to lean into whether departing clients wanted to see value earlier, and if so, what elements were most important. We can now adjust our product offering more astutely going forward. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Dan-Vlad C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dan-Vlad C.") DC Dan-Vlad C. Head of Product Marketing Information Technology and Services Mid-Market (51-1000 emp.) 8/9/2023 "Great team, valuable insights, smooth experience!" 5/5 What do you like best about Goldpan? I wanted to try a win-loss analysis tool without having to spend time in countless meetings and weeks of implementation time. With Goldpan team I got up and running in days, and their communication is excellent — you get a weekly summary of the progress — short and to the point. Review collected by and hosted on G2.com. What do you dislike about Goldpan? The team is doing a great job, nothing to complain about. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: If you are unsure if win-loss analysis is something you want to invest time and money long term (spoiler alert, you should 100% do it) — work with the Goldpan team. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? I was keen to quickly "test the waters" regarding the value of an external win-loss analysis service. The Goldpan team quickly validated some of my assumptions and provided valuable insights from our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Roy R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roy R.") RR Roy R. Senior Product Marketing Manager Mid-Market (51-1000 emp.) 2/13/2023 "Impactful insights to win more deals in a competitive market" 5/5 What do you like best about Goldpan? I loved working alongside Goldpan and felt they were attentive, took the time to truly understand the objective, and I appreciated the quick turnaround. Goldpan was able to take our complex win-loss data and distill it into meaningful, actionable, and simple takeaways. Hearing Goldpan’s win-loss findings in the voice of our prospects and clients was what really brought the data to life for me. Overall, we already had an inclination into the general challenges we sometimes face; however, the evidence presented, supporting previous hypotheses, made the results hard to dismiss. Review collected by and hosted on G2.com. What do you dislike about Goldpan? There wasn’t much to dislike. The engagement was on time (8 weeks), we had touchpoints along the way, and the value was great. With this type of project, it surfaces areas to improve, and with that, change management comes into play. Navigating that is likely the most challenging element of Win/Loss. Goldpan offered to assist or lead these conversations, and the frequent touchpoints we had along the way allowed us to better prepare for the final results. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: They are great people and do great work Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? Goldpan provided external Win Loss analysis and buyer research into a core segment of our customers which allowed us to obtain unbiased and actionable insights We win deals far more often than we lose them. However, when we lose deals, we often lose them to a set of core competitors. We know the impact will be significant if we can win even 10% more often against these vendors. Goldpan helped us understand the Primary reason(s) and was able to tie loss scenarios to prospects' experiences. By sharing quotes from their interviews and analytics, they could clearly illustrate why and how we lose deals. Going forward, we know how we can win more often. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") OC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/24/2023 "Amazing Insights from Goldpan" 5/5 What do you like best about Goldpan? By interviewing and surveying our lost prospects and customers, Goldpan was able to find common themes that showed exactly why prospects weren’t choosing us and where we could improve our total product offering. By sharing the Goldpan findings, we are on the road to improving some key selling motions. Review collected by and hosted on G2.com. What do you dislike about Goldpan? I was only involved in the Results stage. Their results presentation was excellent. It was very clear and actionable. I believe that we can improve our conversion rates using the Goldpan findings. Review collected by and hosted on G2.com. Recommendations to others considering Goldpan: Goldpan did a superb job of showing how we both win and lose versus key competitors. We asked them to focus their research on scenarios where we lost against a specific competitor. That said, my understanding is that Goldpan can go broad or narrow with its data gathering. You can ask them to tailor their research toward themes that are most relevant to you. Review collected by and hosted on G2.com. What problems is Goldpan solving and how is that benefiting you? A third-party opinion helps rally multiple disciplines towards a common goal. When observations come from a well-respected, unbiased source, people and groups get less defensive. Goldpan’s research will help us make progress against some potentially divisive challenges. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Goldpan? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Goldpan ](https://www.g2.com/products/goldpan/discussions/new) GU Guest User What is Goldpan used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-goldpan-used-for) [ View all Discussions ](https://www.g2.com/products/goldpan/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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