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GO Campaigns (formerly Criteo GO)

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(5)2.9/5

GO Campaigns (formerly Criteo GO) is Criteo’s automated, AI-powered performance campaign solution, available within Criteo Commerce Growth. Advertisers choose a goal, set a budget and launch campaigns that runs across display, video, social and native formats on web, app and social environments. They then measure campaign performance through Commerce Growth Analytics, with reporting by channel and ad format and attribution insights into what drives results. THREE CAMPAIGN GOALS: • Drive Discovery: reach people who have never visited your site and build awareness before they search for you. • Acquire New Customers: convert website visitors and prospects into first-time buyers. • Maximize Conversions: drive more revenue from new and returning customers. HOW IT WORKS: • Guided setup: select a goal, set a budget and optional dates, and see estimated spend and a performance forecast before launch. • AI-driven optimization: campaigns optimize continuously toward the chosen goal, with AI-powered audience targeting and budget allocated automatically to the best-performing channels and placements. • Automated, on-brand creative: ads are generated across formats from your logo, colors and fonts. AI tools add text-to-image, text-to-text and URL-to-video generation, with product overlays from your catalog. • Commerce Growth analytics: ready-made or custom reports, performance by channel and ad format, attribution insights, and reports you can download, schedule or share. BUILT ON COMMERCE DATA: GO Campaigns draws on Criteo’s technology leadership built on 20 years of commerce AI and commerce data covering more than $1 trillion in annual commerce sales. Media runs on a quality-controlled supply ecosystem. It is TAG Platinum certified, blocks made-for-advertising sites, and filters invalid traffic before bidding. WHO IT IS FOR: Brands and agencies that want measurable, cross-channel performance with less manual campaign management. Teams that need more granular control can use Custom Campaigns within Commerce Growth. PROOF POINTS: +9% average ROAS increase; +18% average ROAS when activating video ads; +20% average uplift running social and Criteo together; launch in as few as 5 clicks; 10,000+ launched campaigns.

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