# Top 10 Agentforce Service... Alternatives & Competitors

(7,358)4.4 out of 5

Thousands of users compare Agentforce Service (formerly Salesforce Service Cloud) with other Customer Service Automation Software tools to find the best fit for their team or business. Customer Service Automation Software is used by teams seeking easy to use, high quality platforms with features like mobile user support, automated response, and service level agreement (sla) management, according to G2 reviews. When comparing Agentforce Service (formerly Salesforce Service Cloud) with other tools, reviewers most often evaluate customer data and user experience as key differentiators.   
 The best overall alternative to Agentforce Service (formerly Salesforce Service Cloud) is [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews), rated ~4.4 stars on G2 from 481+ reviewers. It is frequently praised for efficiency and case management. Other well-known alternatives to Agentforce Service (formerly Salesforce Service Cloud) are: 
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) – known for helpful and efficiency (G2 star rating ~4.3)
- [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) – highly rated for ticket management and intuitive (G2 star rating ~4.4)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) – offers customer support and helpful (G2 star rating ~4.3)
- [Fin](https://www.g2.com/products/fin/reviews) – best suited for teams that need helpful and efficiency (G2 star rating ~4.5)

 Browse top options below. Based on G2 review data, Agentforce Service (formerly Salesforce Service Cloud) is most commonly used in industries like [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation), [Help Desk Software](https://www.g2.com/categories/help-desk), [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents). Compare user ratings by vertical to find the best fit.

## Best Paid & Free Alternatives to Agentforce Service (formerly Salesforce Service Cloud)

- ServiceNow Customer Service Management
- Sprinklr Service
- Zoho Desk
- Zendesk for Customer Service
- Fin
- Freshdesk
- Gladly
- HubSpot Service Hub

## Top 10 Alternatives to Agentforce Service (formerly Salesforce Service Cloud) Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Agentforce Service (formerly Salesforce Service Cloud) stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Manufacturing, and Consulting, and find the best product for your business.

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

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Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/da836c06c61c98d4a0795c7cfc3a9a5a/servicenow-customer-service-management.jpg "Product Avatar Image")
](https://www.g2.com/products/servicenow-customer-service-management/reviews)

[
ServiceNow Customer Service Management
](https://www.g2.com/products/servicenow-customer-service-management/reviews)

By [ServiceNow](https://www.g2.com/sellers/servicenow)

[

4.4/5(500)

](https://www.g2.com/products/servicenow-customer-service-management/reviews#reviews)

Product Description

ServiceNow CSM enhances every aspect of the customer lifecycle by utilizing AI-driven capabilities to optimize omnichannel self-service and improve issue resolution. It automates customer operations across departments and empowers agents with real-time intelligence and productivity tools. Key features and capabilities include: AI Agents: Handle routine tasks and complete processes autonomously, freeing up human agent time and scaling the call center operations 24/7. Self-Service: Empower customers with AI-powered conversational chat to get answers and take action quickly. Guide customers through personalized action steps across various channels such as chat, portals, and catalogs. Agent Workspace: Provide a single, configurable workspace integrated across channels for a holistic customer view. AI-powered case summaries, guided playbooks, and recommendations make it fast and easy to provide excellent service. Case Management: Seamlessly orchestrate complex customer issues across departments to boost resolution times and customer satisfaction with a unified data model and automated workflows. Knowledge Management: Allow AI Agents to create and share relevant knowledge articles and case summaries quickly with both human agents and customers. Predictive Intelligence: Use AI to anticipate customer needs, automate resolutions, and reduce case volume. Deliver smart, proactive service to achieve value faster. ServiceNow CSM unifies people, processes, and data, ensuring seamless and effective service delivery that leverages AI to enhance customer satisfaction and reduce operational costs.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), ServiceNow Customer Service Management is:

More expensive

Easier to admin

Better at support

Categories in common with Agentforce Service...:

[
Customer Communications Management
](/categories/customer-communications-management)[
Live Chat
](/categories/live-chat)[
Customer Service Automation
](/categories/customer-service-automation)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Contact Center Quality Assurance
](/categories/contact-center-quality-assurance)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e04e4aaf59fc62bd4dc642ca5765f978/sprinklr-service.png "Product Avatar Image")
](https://www.g2.com/products/sprinklr-service/reviews)

[
Sprinklr Service
](https://www.g2.com/products/sprinklr-service/reviews)

By [Sprinklr](https://www.g2.com/sellers/sprinklr)

[

4.3/5(753)

](https://www.g2.com/products/sprinklr-service/reviews#reviews)

Product Description

Sprinklr Service is a cloud-native unified customer service platform powered by AI that enables seamless customer & agent experience across 30+ digital, social and voice channels, and delivers real-time actionable & scalable insights – eliminating the need for any other point solution.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Sprinklr Service is:

More expensive

Easier to set up

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Contact Center Quality Assurance
](/categories/contact-center-quality-assurance)[
Contact Center Knowledge Base
](/categories/contact-center-knowledge-base)[
Social Customer Service
](/categories/social-customer-service)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/64053aa8e6f62c8428f8fab92ee1c9d3/zoho-desk.jpg "Product Avatar Image")
](https://www.g2.com/products/zoho-desk/reviews)

[
Zoho Desk
](https://www.g2.com/products/zoho-desk/reviews)

By [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)

[

4.4/5(7,834)

](https://www.g2.com/products/zoho-desk/reviews#reviews)

Product Description

Zoho Desk pulls in all your customer interactions from across multiple channels into a single, clean interface. You can then seamlessly continue these conversations and help customers easily.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Zoho Desk is:

Easier to set up

Easier to admin

More usable

Categories in common with Agentforce Service...:

[
Customer Communications Management
](/categories/customer-communications-management)[
Live Chat
](/categories/live-chat)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Complaint Management
](/categories/complaint-management)[
Contact Center Knowledge Base
](/categories/contact-center-knowledge-base)

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b4de3f87b12321882f19b7a93f94109c/zendesk-for-customer-service.png "Product Avatar Image")
](https://www.g2.com/products/zendesk-for-customer-service/reviews)

[
Zendesk for Customer Service
](https://www.g2.com/products/zendesk-for-customer-service/reviews)

By [Zendesk](https://www.g2.com/sellers/zendesk)

[

4.3/5(7,019)

](https://www.g2.com/products/zendesk-for-customer-service/reviews#reviews)

Product Description

Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale. Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1800+ apps under one platform. Zendesk QA uses AI to evaluate and improve agent performance, while Workforce Management optimizes scheduling and productivity to ensure readiness during peak times. The solution is easy to implement and adjust without needing IT or developers. Zendesk’s mission is to simplify business complexity and enable meaningful customer connections for companies of all sizes. Serving 130K+ global brands in 30+ languages, Zendesk is headquartered in San Francisco with offices worldwide.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Zendesk for Customer Service is:

Slower to reach roi

More usable

Easier to set up

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Customer Service Automation
](/categories/customer-service-automation)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)[
Complaint Management
](/categories/complaint-management)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b34e5fb2190630dd5d5830f2b22fe140/fin.png "Product Avatar Image")
](https://www.g2.com/products/fin/reviews)

[
Fin
](https://www.g2.com/products/fin/reviews)

By [Intercom, Inc.](https://www.g2.com/sellers/intercom-inc)

[

4.5/5(3,901)

](https://www.g2.com/products/fin/reviews#reviews)

Product Description

Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, and tone of voice. It delivers accurate, consistent answers and handles complex tasks in more than 45 languages. Test: Use real customer questions to check answer quality. Simulate different audiences and refine sources and settings so Fin always reflects your brand and policies. Deploy: Launch Fin across email, voice, live chat, social, and more. It can answer, triage, and collaborate with your team to provide a consistent experience everywhere. Analyze: Monitor and optimize Fin’s performance across AI and human service. Spot issues, fill content gaps, and improve service quality with AI-powered suggestions.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Fin is:

More experienced

Better at executing

More responsive

Categories in common with Agentforce Service...:

[
Customer Communications Management
](/categories/customer-communications-management)[
Live Chat
](/categories/live-chat)[
Customer Service Automation
](/categories/customer-service-automation)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/8eac408c131f013530178efd9a9ca600/freshdesk.png "Product Avatar Image")
](https://www.g2.com/products/freshdesk/reviews)

[
Freshdesk
](https://www.g2.com/products/freshdesk/reviews)

By [Freshworks](https://www.g2.com/sellers/freshworks)

[

4.4/5(3,758)

](https://www.g2.com/products/freshdesk/reviews#reviews)

Product Description

Freshdesk is a cloud-based helpdesk software that streamlines customer conversations across multiple channels including email & phone. It enables faster collaboration with your support team for quick responses to your customer. With 150+ integrations, we make it simple for businesses to provide superior customer support. We are trusted by 100,000+ companies across different industries.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Freshdesk is:

Easier to set up

Easier to admin

More usable

Categories in common with Agentforce Service...:

[
Customer Communications Management
](/categories/customer-communications-management)[
Live Chat
](/categories/live-chat)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)[
Complaint Management
](/categories/complaint-management)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/dcff9843c01cc56ba08d3a75c73a77ea/gladly.png "Product Avatar Image")
](https://www.g2.com/products/gladly/reviews)

[
Gladly
](https://www.g2.com/products/gladly/reviews)

By [Gladly](https://www.g2.com/sellers/gladly)

[

4.7/5(1,114)

](https://www.g2.com/products/gladly/reviews#reviews)

Product Description

Uniquely powered by Customer AI, Gladly is the only CX platform putting customers—not tickets—at the center of every conversation. Trusted by customer-centric brands like Crate & Barrel and Ulta Beauty, Gladly delivers radically efficient and personal experiences. Built for B2C leaders who refuse to compromise, Gladly ensures every conversation is uniquely tailored, emotionally intelligent, and effortlessly scalable. Our Customer AI maintains a single, continuous conversation across channels, balancing technology and human connection. Learn more at gladly.ai.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Gladly is:

Easier to set up

More usable

Better at support

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Customer Service Automation
](/categories/customer-service-automation)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)[
Social Customer Service
](/categories/social-customer-service)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4a91439aa6f7e57f756acaa150ec767f/hubspot-service-hub.png "Product Avatar Image")
](https://www.g2.com/products/hubspot-service-hub/reviews)

[
HubSpot Service Hub
](https://www.g2.com/products/hubspot-service-hub/reviews)

By [HubSpot](https://www.g2.com/sellers/hubspot)

[

4.4/5(2,920)

](https://www.g2.com/products/hubspot-service-hub/reviews#reviews)

Product Description

Deliver personalized support at scale with Breeze customer agent and an AI-powered knowledge base that work together to identify content gaps and enhance self-service. Boost CSAT with proactive tools like health scores and usage analytics that drive adoption. HubSpot Smart CRM powers everything, giving your customer-facing teams unified data and immediate insights without complex setup.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), HubSpot Service Hub is:

Slower to reach roi

Better at support

Easier to set up

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)[
Help Desk
](/categories/help-desk)[
Enterprise Feedback Management
](/categories/enterprise-feedback-management)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e3a8d60332cca437222ea3ba4d00292c/genesys-cloud-cx.png "Product Avatar Image")
](https://www.g2.com/products/genesys-cloud-cx/reviews)

[
Genesys Cloud CX
](https://www.g2.com/products/genesys-cloud-cx/reviews)

By [Genesys](https://www.g2.com/sellers/genesys)

[

4.4/5(1,558)

](https://www.g2.com/products/genesys-cloud-cx/reviews#reviews)

Product Description

The Genesys Cloud CX™ platform is trusted by thousands of small, medium and large enterprises and recognized across the globe as an industry-leading cloud call center software and customer experience (CX) platform. No matter where the customer conversation starts or ends, Genesys Cloud CX transforms your customer experience. It connects insights across teams, tools and interactions so you have the data to address customers problems with ease. Meet your customers anywhere, anytime, on any channel, with a suite of digital channels.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Genesys Cloud CX is:

Slower to reach roi

More usable

Easier to set up

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Customer Service Automation
](/categories/customer-service-automation)[
Contact Center Quality Assurance
](/categories/contact-center-quality-assurance)[
Social Customer Service
](/categories/social-customer-service)[
Contact Center Workforce
](/categories/contact-center-workforce)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b708d0b35e19c8f51b24bd38b6322724/kustomer.png "Product Avatar Image")
](https://www.g2.com/products/kustomer/reviews)

[
Kustomer
](https://www.g2.com/products/kustomer/reviews)

By [Kustomer](https://www.g2.com/sellers/kustomer)

[

4.4/5(565)

](https://www.g2.com/products/kustomer/reviews#reviews)

Product Description

Kustomer is a CRM designed for customer experience that focuses on customers, not tickets, enabling companies to know everything about every customer.

Reviewers say compared to Agentforce Service (formerly Salesforce Service Cloud), Kustomer is:

Slower to reach roi

Easier to set up

Better at support

Categories in common with Agentforce Service...:

[
Live Chat
](/categories/live-chat)[
Digital Customer Service Platforms
](/categories/digital-customer-service-platforms)[
Conversational Support
](/categories/conversational-support)[
Social Customer Service
](/categories/social-customer-service)[
Help Desk
](/categories/help-desk)

## Agentforce Service (formerly Salesforce Service Cloud) Alternatives FAQs

Generated using AI

### How does Agentforce Service... compare to ServiceNow Customer Service...?

According to G2 data, both [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) and [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) hold an equal average rating of 4.4 out of 5. Agentforce Service has a significantly larger review base with 7,341 reviews compared to ServiceNow's 430, indicating broader market adoption. Dimension scores reveal that ServiceNow holds a slight advantage in "Better at Meeting Requirements" (8.7 vs 8.6), "More Usable" (8.5 vs 8.4), "Ease of Admin" (8.4 vs 8.2), and "Better at Support" (8.4 vs 8.3). Agentforce Service leads marginally in "Easier to Do Business With" (8.7 vs 8.5), while both tie in "Easier to Set Up" (7.9 each). Sentiment analysis shows Agentforce Service excels in mentions of ease of use (1,259), features (1,102), case management (1,097), efficiency (973), and automation (545), reflecting strong capabilities in workflow automation and AI-driven assistance. However, it also faces notable criticism for complexity (697 mentions), steep learning curve (583), and high cost (425). ServiceNow CSM, while praised for ease of use (41 mentions), features (33), and case management (32), has fewer mentions overall due to a smaller user base but shares similar concerns around learning curve (22) and complexity (18). Agentforce Service uniquely offers features such as AI autonomous agents and deep Salesforce ecosystem integration, which users highlight for improving agent productivity and customer experience. ServiceNow CSM is recognized for its unified platform connecting customer service with ITSM and field service, delivering enterprise-grade automation and scalability. Both platforms require technical expertise for setup and customization, with ServiceNow noted for a slightly easier administration experience. Overall, ServiceNow Customer Service Management holds a modest edge in usability and administration, while Agentforce Service offers broader feature depth and ecosystem integration, suitable for organizations invested in Salesforce.

### What are the best alternatives to Agentforce Service...?

The best alternatives to Agentforce Service include [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) (4.4/5 stars, 430 reviews), [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) (4.3/5 stars, 739 reviews), [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) (4.4/5 stars, 7638 reviews), [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) (4.3/5 stars, 6948 reviews), and [Fin](https://www.g2.com/products/fin/reviews) (4.5/5 stars, 3855 reviews). These alternatives offer strong ratings and substantial review counts, reflecting broad user adoption and satisfaction.

### What features do alternatives offer that Agentforce Service... does not?

Agentforce Service lacks native AI text generation and AI text summarization features, which are available in alternatives like Service Hub.

### Which Help Desk tools do reviewers recommend instead of Agentforce Service...?

Reviewers recommend [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) for its AI-driven omnichannel self-service, real-time intelligence, and seamless case management. [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) is favored for its unified platform across 30+ digital and social channels with AI-powered automation and insights. [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) is praised for its ease of use, comprehensive ticket management, and cost-effectiveness. [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) is recommended for its intuitive interface, robust automation, and extensive integrations. [Fin](https://www.g2.com/products/fin/reviews) stands out for its high AI resolution rates, ease of administration, and strong customer support. These tools are noted for being easier to administer, more usable, and offering better support and meeting requirements compared to Agentforce Service.

### Why do users choose ServiceNow Customer Service... over Agentforce Service...?

Users choose [ServiceNow Customer Service Management](https://www.g2.com/products/servicenow-customer-service-management/reviews) over Agentforce Service primarily for its slightly superior usability and administration experience, reflected in its higher scores for "More Usable" (8.5 vs 8.4) and "Ease of Admin" (8.4 vs 8.2). ServiceNow's unified platform approach, integrating customer service with ITSM and field service, provides enterprise-grade automation and scalability that appeals to organizations seeking a comprehensive, connected solution. ServiceNow is favored for its streamlined case management, automation, and AI-driven self-service capabilities that improve agent efficiency and customer experience. Users appreciate its intuitive workspace and the ability to manage complex workflows with less overhead. The platform's integration capabilities with enterprise systems and its proactive service features also contribute to its preference. Additionally, ServiceNow's relatively lower mentions of complexity and learning curve issues compared to Agentforce Service, alongside a more straightforward administration, make it attractive for organizations prioritizing ease of use and maintainability. While pricing is noted as high, users find value in the platform's scalability and robust feature set, which justifies the investment for many enterprises. These factors collectively drive users to choose ServiceNow Customer Service Management over Agentforce Service according to G2 data.

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