--- title: GetWhy Reviews meta_title: 'GetWhy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how GetWhy works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 4 scale: '5' date_modified: '2026-07-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # GetWhy Reviews **Vendor:** GetWhy **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.8/5.0 **Total Reviews:** 4 ## About GetWhy GetWhy is an AI-moderated research platform for enterprise consumer and market research. Its AI moderator runs video interviews in +100 languages, scored live against the industry's only documented 17-criteria framework, and every report is checked before delivery. Recruitment is automated: 300M participants, SmartMatch matching, and multi-layer fraud detection, with no cleanup. Findings become shareable Stories and compound in Boards you can query across the organization. Two ways to use it: self-serve on the AI, or a full-service team of Senior Researchers. Teams at eBay, Coca-Cola, and Heineken get decision-ready insight in 24 to 48 hours, up to 20x cheaper than a traditional agency. ## GetWhy Reviews ### 1. Sonar increases the source of knowledge **Rating:** 4.5/5.0 stars **Reviewed by:** Rodrigo V. | Business Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about GetWhy?** Some studies require a specific audience, and by setting filters I can make sure I'm reaching the right audience. This helps me reach users who are similar to our audience. I analyze all usability tests by exporting sonar notes. However, I wish I could export multiple tests in batches. I can take notes while watching a session and I can create clips of problems or bugs that occur in the user experience. It really helps when I share them with other teams. Sonar is beneficial for large companies operating in an agile environment. If you work in a fast-paced environment and need information quickly, Sonar's method is a great help. If you are resourceful and have the ability to ask questions, you will be surprised at how quickly Sonar becomes useful. We are a small crew and we try to minimize the amount of work we carry by minimizing our workload by optimizing research operations, which is why uncontrolled testing is critical to us. However, if you have a small company with limited resources, it may be costly. Therefore, it may be more economical to purchase several tools that specialize in different areas. **What do you dislike about GetWhy?** I think some contributors lie about their demographics. Sometimes when I try to reach users who are native English or other language speakers, I get non-native speakers, even though I set up the demographics accordingly. Gathering data for a presentation is difficult and time consuming. I recommend testing with users how the tool can be used to organize research and present it to leaders so that the tool has additional tools. **What problems is GetWhy solving and how is that benefiting you?** We use Sonar to validate product ideas, test the usability of our products and iterate on product designs. Sonar helps us find usability issues in our product that would otherwise be difficult to detect. It could be that we are biased against our own product, or that we are so familiar with it that we don't see these problems. Sonar also helps us minimize the time spent on usability testing by allowing us to run unmoderated tests using demographic data of our choice. ### 2. qualitative market research in local markets **Rating:** 4.5/5.0 stars **Reviewed by:** francesca p. | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about GetWhy?** Easy to work with, fast, pragmatic, flexible and with a lean and cost effective process. I like that we can access videos of interviews and all transcripts. **What do you dislike about GetWhy?** Would like to be able to join 1st interview to give guidance on potential adjustments for the research **What problems is GetWhy solving and how is that benefiting you?** conducting qualitative market research with users and doctors in markets in a speedy and cost-effective way. ### 3. It helps organizations to properly understand market trends **Rating:** 5.0/5.0 stars **Reviewed by:** Carrie M. | Group Talent Acquisition Lead, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about GetWhy?** Sonar allows us to involve team members in data collection, follow-up comments and video recordings of interviews, better understanding the desires of those interested in our products, and also, we can track competitor companies. Reports and dashboards are beneficial; we can rely on them to prepare future insights. **What do you dislike about GetWhy?** The initial setup and educating the team takes some time, but the positive results that organizations can achieve with Sonar tools properly are worth it. **What problems is GetWhy solving and how is that benefiting you?** Sonar has helped us understand customer needs with reports and dashboards that show analytics of the data collected, improving our ability to make informed decisions. ### 4. Very powerfull customer insight tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Santi R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about GetWhy?** We got our user tests back in no time - and we're super insightful and confirm most of our hypotheses. **What do you dislike about GetWhy?** I have to be honest here! As we have used Soner well, we haven't encountered any things we disliked. **What problems is GetWhy solving and how is that benefiting you?** We wanted to test some of our hypotheses within a shot timeframe. - [View GetWhy pricing details and edition comparison](https://www.g2.com/products/getwhy/reviews?page=1§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+06%3A57%3A38+-0500&secure%5Bsession_id%5D=9b9e8c05-682b-4512-a93c-9dec591ace9e&secure%5Btoken%5D=0441f868cb841d960b9e70a4aba9645b5e9b7c46536cc4a12077dc4f3198f67d&format=llm_user) ## GetWhy Features **User Response Methods** - Survey - Video Snippets - Video Interview - Text/Notes **Feedback Source** - Survey Link - App - Widget - Recruitment Pool **Agentic AI - Software Testing** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - Recruitment Pool **Feedback Management** - Media Library - Sorting - Privacy **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Insights** - Computer Transcription - Analytics **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Generative AI** - AI Text Summarization **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Demo Automation** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - AI Demo Agent or Avatar **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top GetWhy Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [Respondent](https://www.g2.com/products/respondent/reviews) - 4.6/5.0 (382 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews)