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 ![WAX](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0154dbfbdbecd165365f5d935798269d/getwax.png "WAX")
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# WAX Discussions

WAX helps businesses turn WhatsApp, RCS and SMS into a high-performing channel for marketing, sales and customer relationships. More than 600 companies use WAX in e-commerce, retail, banking and insurance, real estate and other sectors to reach their customers on the messaging apps they use every day. As an official Meta and Google partner, WAX gives brands reliable access to WhatsApp Business and RCS (Rich Communication Services), along with the expertise to get the most out of both. Campaigns – Send personalised broadcasts with images, videos, carousels and buttons to segmented audiences, and track opens, clicks and conversions for each campaign. Automations – Build flows without code for onboarding, abandoned carts, appointment and document reminders, lead qualification, post-purchase follow-ups, loyalty and win-back, all triggered by customer behaviour. WAX AI – An AI agent that uses customer, product and order data to give personalised advice, recommend products, take orders and resolve support requests, 24/7, and hands over to your team when needed. Conversations – Handle two-way conversations at scale in a shared inbox and route them to the right team, with sync to your helpdesk. Audience growth – Collect compliant opt-ins on your website, in store or branch, with QR codes and at checkout. Integrations – Connect WAX to your e-commerce platform, CRM, helpdesk and the rest of your stack to sync customer data in real time. Analytics – Measure the impact of every campaign and automation, from engagement to revenue. From launch to scale, WAX’s team supports every client on strategy, message templates and best practices, so that messaging becomes a channel with open rates far above email and measurable business results.

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