Save these alternatives to your boardKeep these tools in one place and compare them anytime.

Top 10 iStock Alternatives & Competitors

(117)3.5 out of 5

Reviewers exploring iStock often also consider these top-rated options in the same software category. When comparing iStock with other tools, reviewers most often evaluate customer service and videos as key differentiators.
The best overall alternative to iStock is Shutterstock, rated ~4.4 stars on G2 from 643+ reviewers. It is frequently praised for images and quality. Other well-known alternatives to iStock are:

Storyblocks – known for high quality and quality (G2 star rating ~4.6)
Adobe Stock – highly rated for images and collection quality (G2 star rating ~4.3)
Vecteezy – offers quality and images (G2 star rating ~4.7)
123RF – best suited for teams that need ease of finding and easy search (G2 star rating ~4.4)

Browse top options below. Based on G2 review data, iStock is most commonly used in industries like Stock Photos Websites, Stock Footage Software, AI Video Generators. Compare user ratings by vertical to find the best fit.

Show Less

Best Paid & Free Alternatives to iStock

Shutterstock
Storyblocks
Adobe Stock
Vecteezy
123RF
PixaBay
Dreamstime
Magnific

Top 10 Alternatives to iStock Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how iStock stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Media Production, and Broadcast Media, and find the best product for your business.

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

Product Description

Reviewers say compared to iStock, Shutterstock is:

Better at support

Easier to set up

Better at meeting requirements

Categories in common with iStock:

By Storyblocks

Product Description

Reviewers say compared to iStock, Storyblocks is:

Better at support

Easier to set up

Better at meeting requirements

Categories in common with iStock:

By Adobe

Product Description

Adobe Stock is a comprehensive stock media service offering a vast collection of high-quality, royalty-free assets, including photos, illustrations, vectors, videos, audio files, templates, and 3D models. Designed to meet the diverse needs of creative professionals, Adobe Stock seamlessly integrates with Adobe Creative Cloud applications, enabling users to search, preview, and license assets directly within their design environment. This integration streamlines the creative workflow, allowing for efficient project development without the need to switch between platforms. Key Features and Functionality: - Extensive Asset Library: Access millions of curated assets contributed by a global community of artists, ensuring a wide range of styles and subjects to suit various project requirements. - Seamless Integration: Adobe Stock is natively integrated into Creative Cloud apps like Photoshop, Illustrator, InDesign, and Premiere Pro, allowing users to browse and license assets directly within these applications. - Advanced Search Capabilities: Powered by Adobe Sensei, the platform offers intelligent search features, enabling users to filter assets by aesthetics, color, copy space, shot size, and more, facilitating the discovery of the perfect asset efficiently. - Flexible Licensing Options: Offers various subscription plans and credit packs to accommodate different usage needs, including options for individuals, teams, and enterprises. - Premium Content: Provides access to a Premium collection of hand-selected, high-quality images from leading photographers and agencies, catering to projects that require exceptional visual content. Primary Value and User Solutions: Adobe Stock addresses the challenge of sourcing high-quality, royalty-free assets by providing a vast and diverse library that integrates directly into the creative workflow. This integration reduces the time and effort required to find and license assets, enhancing productivity for designers, marketers, and content creators. By offering flexible licensing and a wide range of content types, Adobe Stock empowers users to create compelling, professional-grade projects efficiently.

Reviewers say compared to iStock, Adobe Stock is:

Better at support

Easier to set up

Better at meeting requirements

Categories in common with iStock:

Stock Footage

Stock Photos

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

Learn More

You’re Seeing Part of the StoryLog in or create an account to access the full set of alternatives.

Create a Free Account

123RF

By 123RF

4.4/5

(21)

Product Description

123RF is a comprehensive digital media platform offering over 240 million royalty-free assets, including photos, vectors, videos, audio files, and fonts. Established in 2005, it has evolved to integrate advanced AI tools, enhancing the creative process for users worldwide. Key Features and Functionality: - Extensive Media Library: Access to a vast collection of high-quality stock content suitable for various creative projects. - AI-Powered Tools: Features such as Image Generator, Sketch to Image, Image Upscaler, Generative Fill, Background Blur, Background Remix, Image Extender, Background Remover, Localize, and Image to Video, streamlining content creation and editing. - Flexible Subscription Plans: Offers the PLUS Plan for individuals, PLUS Team for small businesses, and PLUS Enterprise for larger organizations, each providing unlimited downloads and access to AI tools. - Credit System: Allows on-demand access to all assets with flexible usage options, catering to diverse project needs. Primary Value and Solutions: 123RF addresses the needs of creatives, marketers, and businesses by providing an all-in-one platform that combines an extensive stock media library with advanced AI tools. This integration simplifies the content creation process, enabling users to produce high-quality visuals efficiently. The flexible subscription and credit options ensure that users can choose plans that best fit their project requirements and budget constraints.

Reviewers say compared to iStock, 123RF is:

Better at support

Easier to do business with

Easier to set up

Categories in common with iStock:

By Pixabay

Product Description

Pixabay is a comprehensive online platform offering over 5.8 million high-quality, royalty-free images, videos, music, and sound effects. Founded in 2010, it serves as a valuable resource for creatives seeking diverse media content for personal and commercial projects. Key Features and Functionality: - Extensive Media Library: Access a vast collection of photos, illustrations, vector graphics, videos, music tracks, and sound effects, all available for free download. - User-Friendly Interface: Easily search and navigate through content with intuitive filters and categories, enhancing the user experience. - Flexible Licensing: Content is released under the Pixabay Content License, allowing free use without attribution, with certain restrictions to ensure ethical usage. - Community Engagement: Join a vibrant community of creators by uploading your own content, participating in discussions, and collaborating with others. Primary Value and Solutions: Pixabay addresses the need for accessible, high-quality media by providing a cost-effective alternative to traditional stock media services. It empowers users—including designers, marketers, educators, and content creators—to enhance their projects without the burden of licensing fees or attribution requirements, fostering creativity and efficiency in content production.

Reviewers say compared to iStock, PixaBay is:

Easier to set up

Better at support

Easier to do business with

Categories in common with iStock:

Stock Footage

Stock Photos