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GEEIQ

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GEEIQ is the leading data platform for brand performance in gaming and virtual worlds. We help the world's biggest brands plan, measure and optimise activations across Roblox, Fortnite, ZEPETO and the wider gaming ecosystem. As an official data partner to Roblox and ZEPETO, with deep integrations across Fortnite and other major platforms, GEEIQ combines proprietary cross-platform data with category expertise that brands can't get anywhere else. Marketers use GEEIQ to answer the questions that have historically been hard to answer in gaming and virtual worlds: which platforms and games to invest in, who the right creators and developers are to partner with, how their brand is performing relative to competitors, and what the actual ROI of activations looks like. The platform brings together audience insights, competitive benchmarking, partner and creator discovery, campaign measurement and channel optimisation in one place. Brands can size opportunities, see how their activations compare to others in their category, identify the right developers and creators to work with, and translate performance into the ROI metrics that marketing teams already use. GEEIQ is trusted by Walmart, L'Oréal, NASCAR and Warner Bros. Discovery, among many others. These brands run some of the largest activations in gaming and virtual worlds today, and they use GEEIQ to make smarter decisions about where to invest, who to partner with, and how to prove impact. Gaming and virtual worlds have become one of the largest and fastest-growing channels in digital marketing, with audiences that are increasingly hard to reach through traditional media. GEEIQ gives brands the data and intelligence to navigate this space with confidence, from initial planning through to post-campaign measurement. Headquartered in London, GEEIQ is the intelligence behind brand success in gaming and virtual worlds.

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