--- title: Gap Selling Sales Training Reviews meta\_title: 'Gap Selling Sales Training Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Gap Selling Sales Training works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 73 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Gap Selling Sales Training Reviews & Provider Details Gap Selling is all about showing salespeople and sales organizations how to sell more by teaching them how to help their customers more. * * * Seller [A Sales Guy](https://www.g2.com/sellers/a-sales-guy) Discussions [Gap Selling Sales Training Community](https://www.g2.com/products/gap-selling-sales-training/discuss) Overview by Keenan . (Author | CEO A Sales Guy Consulting, Recruiting | Keynote Speaker | Forbes Contributor | Award Winning Blogger) Show More ## Top-Rated Alternatives [ ![Winning by Design](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Winning by Design") Winning by Design 4.8/5(765) ](https://www.g2.com/products/winning-by-design/reviews) [ ![JB Sales](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JB Sales") JB Sales 4.8/5(414) ](https://www.g2.com/products/jb-sales/reviews) [ ![SuccessCOACHING](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SuccessCOACHING") SuccessCOACHING 4.6/5(942) ](https://www.g2.com/products/successcoaching/reviews) [ View All Alternatives ](https://www.g2.com/products/gap-selling-sales-training/competitors/alternatives) ## User Insights Average based on 73 real user reviews. [Log in to unlock pricing and user insights](/login) ![Mike D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike D.") MD Mike D. VP of Sales Small-Business (50 or fewer emp.) 7/9/2019 "Gap Selling Training - Still Using it 13 Months After" 5/5 Describe the project or task Gap Selling Sales Training helped with: Keenan came in for a one-day training for the sales and account management teams. It was before the release of his Gap Selling book and it's changed the way we think about sales at TaskRay Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The problem and impact focused approach. Your job as a seller is to be in conversations that you and the buyer agree that your company can solve a problem for them....we all know that. What Gap Selling does is focus you on helping the buyer uncover new, semi-related impacts that other similar buyers are experiencing. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Not a whole heck of a lot. He prepped well and did some follow-up to ensure it landed. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Complete the Problem - Impact - Root Cause work ahead of the session and spend time with Keenan to review in detail first. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? The team has improved discovery skills overall and the one standout metric is ASP has increased by 48% since the training. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ND Nadine D. SDR Mid-Market (51-1000 emp.) 7/9/2019 "Gap Selling is a MUST for all sales professionals" 5/5 Describe the project or task Gap Selling Sales Training helped with: Gap Selling was brought in to give us more knowledge on how to start a journey with prospects and encourage them to continue it with us. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The most helpful thing about Gap Selling is how it is adapted to our specific case and how we were given the tools to tackle our own specific roadblocks in terms of our pipeline. It's great for all professionals including if you are just starting out in your sales career. There were great suggestions on how to go about solving certain issues. A great part of it also is that we are able to continue to communicate and have the option to share within a community anything that we come across that we may need further guidance on. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? I honestly can't find fault with the training. It was completely adapted to each different role in the sales process to set us up for success as a team. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Keenan has an amazing way of imparting information and going step-by-step that allows you to really own the methodology for yourself. He gives you everything you need to implement it, with the training itself being highly enjoyable and interactive. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Many - one being that Gap Selling allows us to identify and communicate at a deeper level the issues that we solve for prospects and in the process, we're also learning more about how we add value and can add further value. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TP Tom P. Business Development Mid-Market (51-1000 emp.) 7/8/2019 "Sales Training Day" 5/5 Describe the project or task Gap Selling Sales Training helped with: We were given a day training by Keenan and it was incredibly helpful to increase our efficiency when selling and having better conversations. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Keenan is to the point and can back it up, I don't like sales trainers a lot of the time, they seem to regurgitate the same thing but just with a different twist, Keenan has a fresh approach Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Nothing really, it was a long training day so that was about it. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Read the book, if it works with your organisation, don't even hesitate. Be prepared to really change the way you work for the better, Keenan will be able to help you I guarantee. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? It has given me a new understanding about how the clients are buying and actually to dig a lot deeper. I have never had a sales training that has been able to genuinely positively effect my career in such a way. I feel like right now I have only been able to implement around 40% but it has already changed the way I work. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TC Tameika C. Sales Mid-Market (51-1000 emp.) 7/8/2019 "Highly Impactful - Gap Selling Just Makes Sense!" 5/5 Describe the project or task Gap Selling Sales Training helped with: Our sales organization adopted the Gap Selling methodology, and then were fortunate enough to participate in a full training day with Keenan. We've applied Gap Selling to all aspects of our sales process, from prospecting emails and calls, to qualifying opportunities, to negotiations. We honed our Gap Selling skills during the training session with Keenan, and the impact has been tremendous - we are building a stronger pipeline, we are able to hold firm on pricing, and we are armed with the necessary techniques to push deals to close won. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Keenan's training sessions are high energy, engaging, insightful and tailored to my company's industry / prospects / process. The session was not just an overview of the content in the book, but it brought the concepts from the book to life. In my opinion, the live sessions with Keenan are mandatory and will absolutely change the way you sell for the rest of your sales career. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? There are no downsides to implementing Gap Selling. The one-on-one time with Keenan is great - I'd like to take part in progressive, more advanced trainings for the teams that have already adopted Gap Selling. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: I would mandate that the Gap Selling book is read by the team PRIOR to the training with Keenan. It really makes a difference. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Gap Selling allows our sales organization to "speak the same language" when discussing accounts and pipeline. We're able to identify and quantify the GAP, and dedicate effort and focus to the accounts with the largest gaps - the prospects that our company can provide the most value to, and make the biggest impact. The ability to prioritize is huge! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Yonnas T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yonnas T.") YT Yonnas T. Senior Solutions Engineer Mid-Market (51-1000 emp.) 7/8/2019 "Gap Selling will change your LIFE!" 5/5 Describe the project or task Gap Selling Sales Training helped with: As a Technical Solutions Engineer, Gap Selling was crucial (still is!) to help me understand how to connect business problems to technical problems and how by solving these technical problems will in-turn help solve various business challenges (the GAP). Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The Discovery Phase. Having a successful Discovery is pivotal in ensuring the sales journey is headed in the right direction (Closed-Won) but is beneficial for the prospect/customer as well. This is where you make or break the sale...the grind to truly understand intrinsic motivations and desired outcomes and how you can help satisfy them. Everyone Wins! Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Hmmmm...can't think of anything I dislike about it. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: If you're considering a bulletproof method in educating your sales team and you really want to help them grow professionally (not to mention boost your bottom line), JUST DO IT! There's a ton of imitators out there but only one Keenan. This man preaches the truth...practical, results-oriented truth! Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Having a solid framework! Every aspect of the sale is broken down into specific phases which prepares you for every possible situation. By having the steps broken down, there's a great deal of confidence from knowing what to expect and how to approach every situation (from the types of discovery questions to having a kickass demo). Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brian Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian Q.") BQ Brian Q. SDR (Sales Development Representative) Mid-Market (51-1000 emp.) 7/8/2019 "Great Training for Growing SDR Teams" 5/5 Describe the project or task Gap Selling Sales Training helped with: Gap Selling Training helped our team better engage and understand how buyers think and what motivates them to buy. Although simple, many salespeople rush to speak about their value and what they bring to the table without understanding the value and motivations that brought the prospect to speak to us in the first place. This training really levels with your team and forces us to go through the proper process for a successful sale. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? I enjoyed the real life examples and analogies that made it easier to grasp. I also liked the worksheets/exercises available in the book. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Adding to my previous comment, I believe more on-going training after the initial training relating to our current role would be beneficial. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? We are solving for staying a head of the sale curve - making sure we are understanding our prospect's motives and being able to monetize the value they are looking for. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic JH Jillian H. Sales Development Representative Mid-Market (51-1000 emp.) 7/8/2019 "Gap Selling Sales Training - Valuable and insightful experience" 5/5 Describe the project or task Gap Selling Sales Training helped with: Gap Selling Sales training changed the way I view my deals and provided clarity on why I chose a career in sales: Because I love problem-solving. As Keenan made it known, if we can't diagnose our prospects' & customers' challenges, there is no sale. Everyday I reference the lessons Keenan taught me during this training, and it has ultimately made significant impacts when driving sales through the funnel. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? I liked how engaging Keenan was during our training. He kept everyone on their toes and really pushed us to think critically about the GAP Selling method and how we can apply it to the deals we're working. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? There is nothing I disliked about the training in particular. However, I wish there were more exercises Keenan could give us to do post-training in order to make sure we all continue to effectively apply the GAP Selling method. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? The training has made significant impacts on our meetings - The questions are better, conversations are more meaningful, insights are deeper, more problems are uncovered, and the overall value is higher. It also gives us a significant advantage when negotiating deals. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alex G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex G.") AG Alex G. SDR Mid-Market (51-1000 emp.) 7/8/2019 "I'd rather train w/ Keenan than go back to College" 5/5 Describe the project or task Gap Selling Sales Training helped with: It helped our team take a more human approach to sales. Rather than focusing on our own glories and value props, we focused in on the customers problems, which enables us to be perceived as more trusted advisers, to build more rapport and credibility. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The hands on, in your face, lets really get this right type of training method. It was not sugar coated and it was not easy - it was a wake up call that really allowed me (hopefully the rest of the team) to really reflect and understand what it must be like as these prospects who get bombarded by sales people who only talk about how great their products and services are. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? You have to be careful and make sure you extract everything from the book that fits within our organization. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Make sure your entire team is awake and ready to go once the training starts! This is not the type of training you should drag into before having your coffee. Be ready to go once the training starts so everyone is dialed in and can absorb as much as possible from the training. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? GAP selling training does not only apply to our jobs, but also in real life. A problem centric approach can be adapted across various aspects of life. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Bryan O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryan O.") BO Bryan O. SDR Manager / Account Executive Mid-Market (51-1000 emp.) 7/8/2019 "Completely revolutionized the way I approached my sales interactions!" 5/5 Describe the project or task Gap Selling Sales Training helped with: This training completely re-framed how I research accounts, complete discovery, and managed my interactions with prospects. It helped our entire team to engage more effectively with our prospects. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The best part of GAP selling training was was Keenan. He tied his book together with live examples that we described from our personal experience. The practical application of his simplistic methods truly resonated with our entire team. The training solidified the information in the book. It was excellent and exciting. 8 hours into training and everyone was energetic and participating. He has a true talent that our entire team/co. benefited from. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Honestly, nothing. This was the most surprising aspect of all. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Sales Training: simply all around more efficient and effective performance from my entire team. We are closing more deals than before due to this training. This training also altered the portfolio of candidates we hire now and in the future. We are building our training around this methodology. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TP Triana P. SDR Mid-Market (51-1000 emp.) 7/8/2019 "Game changer - you need to do this training!" 5/5 Describe the project or task Gap Selling Sales Training helped with: Gap Selling helped the whole team switch from a product-centric sales process to a customer-centric strategy. Those type of changes in a sales team are never easy, Gap Selling is a definitive guide for us and helps us focus on the right issues to make a real sale and help our prospects and customers. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The training was very dynamic and based on practices and examples on the accounts we were working on at the moment. It made us really put the Gap Selling methodology into practice and helped us realize the difference we could make in our sales by focusing on what matteres for our prospects. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Cannot find a single thing I didn´t like in the Gap Selling training. Everything was customized to us and well adapted to what we needed to learn. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Don´t doubt it for a second: this training will help your whole team (not only Sales) to make real sales and to improve performance. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? -Sales methodology: you need to be customer-centric. As Keenan says ¨no one gives a shit about your product!¨. -Process in place for SDR reseach, easing the way for our AEs to continue working on the accounts at later stages. -Finding out the right information to help our prospects and move the deals forward creating urgency. -Finding out business problems in our prospect´s companies, not selling to the need leads you to helping your customers improve their business performance. -Differentiating ourselves from competitors in our industry: no one else is looking to solve our customers problems. We are analizing their situation and helping them identify the best way to achieve the results they need. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Gap Selling Sales Training? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Gap Selling Sales Training ](https://www.g2.com/products/gap-selling-sales-training/discussions/new) GU Guest User What is Gap Selling Sales Training used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-gap-selling-sales-training-used-for) [ View all Discussions ](https://www.g2.com/products/gap-selling-sales-training/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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