--- title: Gap Selling Sales Training Reviews meta\_title: 'Gap Selling Sales Training Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 73 reviews by the users' company size, role or industry to find out how Gap Selling Sales Training works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 73 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Gap Selling Sales Training Reviews & Provider Details Gap Selling is all about showing salespeople and sales organizations how to sell more by teaching them how to help their customers more. * * * Seller [A Sales Guy](https://www.g2.com/sellers/a-sales-guy) Discussions [Gap Selling Sales Training Community](https://www.g2.com/products/gap-selling-sales-training/discuss) Overview by Keenan . (Author | CEO A Sales Guy Consulting, Recruiting | Keynote Speaker | Forbes Contributor | Award Winning Blogger) Show More ## Top-Rated Alternatives [ ![Winning by Design](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Winning by Design") Winning by Design 4.8/5(765) ](https://www.g2.com/products/winning-by-design/reviews) [ ![JB Sales](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "JB Sales") JB Sales 4.8/5(414) ](https://www.g2.com/products/jb-sales/reviews) [ ![SuccessCOACHING](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SuccessCOACHING") SuccessCOACHING 4.6/5(942) ](https://www.g2.com/products/successcoaching/reviews) [ View All Alternatives ](https://www.g2.com/products/gap-selling-sales-training/competitors/alternatives) ## User Insights Average based on 73 real user reviews. [Log in to unlock pricing and user insights](/login) ![Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael V.") MV Michael V. Account Executive Mid-Market (51-1000 emp.) 3/10/2020 "Simple yet Challenging" 5/5 Describe the project or task Gap Selling Sales Training helped with: We had Gap Sales Training for our entire sales dept to improve our selling techniques Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Keenan was great at challenging us and making sure we knew what problems we were actually solving. I learned a lot and it changed the way I've approached sales ever since. It's a tool that I'm continuously sharpening. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Nothing. Just wish we had more time with Keenan. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Come in with an open mind Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? We understand our customer base better by asking business problems rather than just trying to solve technical questions. It's help me better understand how our product can actually solve real world problems for our clients. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Industrial Automation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Industrial Automation") EI Verified User in Industrial Automation Mid-Market (51-1000 emp.) 6/29/2020 "No nonsense sales training" 5/5 Describe the project or task Gap Selling Sales Training helped with: We hired the Gap Selling team to teach us more about identifying opportunity and better win ratios. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Keenan is very entertaining and doesn't hold back. He pushes you to apply the skills in the training. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? There is some "homework" that could be assigned before training starts. I feel this would keep the presentation moving. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Read the book. Go to the website and YouTube channel. Lots of free material. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Opened our sales teams eyes to a new way to think about an opportunity. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic RB Richard B. Managing Director, West Coast Sales Mid-Market (51-1000 emp.) 11/25/2019 "GAP selling training " 5/5 Describe the project or task Gap Selling Sales Training helped with: Keenan and his team rolled out the GAP Selling philosophy and framework to our entire sales organization. We needed a common language to train around and conceptualize the sales process to our reps. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The concept of GAP selling aligns with our historic sales process. However, the package of the book, and deeper learning/reinforcement by Keenan himself has allowed us to extract much more performance from the existing talent, systems and protocols we have in place. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? There is only one Keenan. It would be great if there were online training materials. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Any sales org which is tasked with identifying, engaging and closing a sophisticated clientele will find benefit from the GAP selling training. If you need a simple course correct or complete rebuild of your sales training Keenan and GAP selling will move the needle. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? We are seeking to improve the average close ratio across our global sales org. We have already seen an uptick in rep engagement and enthusiasm for the new framework. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MC Mark C. SVP Sales Mid-Market (51-1000 emp.) 10/22/2019 "Fantastic experience for our Sales Team" 5/5 Describe the project or task Gap Selling Sales Training helped with: GAP Selling puts a structure and a mindset in place to enable a forward-thinking sales org to truly operationalize a next-generation sales methodology. GAP Selling forces reps to put their clients in the center of the equation and be patient to dig out their technical and business problems. This will help us take our business to the next level. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The GAP Selling methodology is all-encompassing and will become a mindset over time. Right from the moment a prospect is identified my team is trying to discover the problems, not feature dump. This is how we had to evolve and the whole team had to be onboard, hence our SDR's, AE's, SE's and Leadership Team all went through the training. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? There is nothing to dislike. Our team immediately bought into the value of GAP Selling and were genuinely excited. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Make sure you conduct a book review as a team before GAP Selling training. This will not only build excitement but enable the training to land on the day. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Our reps are better equipped to have business conversations with our clients rather than focussing on product. This is a key evolution for our entire organization. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") TF Verified User in Financial Services Mid-Market (51-1000 emp.) 3/9/2020 "Great concept and will open up long term business agreements" 5/5 Describe the project or task Gap Selling Sales Training helped with: I am an account manager working with existing businesses in a Saas company. Gap Selling well allow me to create long lasting commitments from clients as i will be able to establish problems and tailor my approach to there problem (there gap) so that they achieve their desired future state Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Credibility over likability, the key to a sale isnt about your clients liking you, but you giving them a solution Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? no real dislikes, but understanding that there are circumstances that gap selling is hard to do due to lack of communication from clients Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: 100% do this training, you will take tons of tips away that will be embedded into your day to day activities Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? long lasting relationship Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. National Sales Manager Mid-Market (51-1000 emp.) 3/6/2020 "Exceeded my expectations!" 5/5 Describe the project or task Gap Selling Sales Training helped with: I read the book GAP selling with my sales team, which was a good start, but the course was very helpful in how to implement the book knowledge. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Keenan has a high energy, interactive way of keeping everyone engaged. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? I do not have any dislikes regarding the course Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Anyone can be they typical low value sales rep company. It takes work and practice to be exceptional and add value! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") TC Verified User in Computer Software Mid-Market (51-1000 emp.) 2/13/2020 "Okay book. Terrible training." 0.5/5 Describe the project or task Gap Selling Sales Training helped with: Its a good book. But the training didn't help at all because Keenan was unbearable to work with. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The examples he used from the book were easy to relate to business conversations. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? He was very unprofessional and he didnt understand what we did, or how we could apply his technique to the business we had today. Instead he yelled and screamed at us about how we do things currently, and would call you out and curse at you if you brought up a point he disagrees with. Because of this, I was totally disengaged and didnt participate. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Get the book. Skip the training. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? No much because of my point above. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Blake F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Blake F.") BF Blake F. Sr. Account Manager Mid-Market (51-1000 emp.) 3/6/2020 "Live Gap Selling w Keenan" 5/5 Describe the project or task Gap Selling Sales Training helped with: PIC, Discovery, qualification Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? PIC, Discovery, forces you to think and prepare Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? It's complex, or at least it feels so, in the beginning. You have to be smart, and you have to prepare. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: Commit Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? I think totally different now as a result and I have a plan for prospecting, discovery, the entire process Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brian K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian K.") BK Brian K. Area Sales Manager Medical Devices Enterprise (\> 1000 emp.) 7/29/2019 "Not your typical sales training" 4/5 Describe the project or task Gap Selling Sales Training helped with: Usually we are so quick to assess the problems of our customers or even worse potential customers as if we are the one's running their business. GAP Selling helped me to cultivate the right questions to ask in order to learn about my customers in a way that identifies problems I can solve. It also helped me qualify leads or disqualify leads and be ok with the out come. I won't be able to solve every problem and that's ok. Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? The application to my own business and ideas that were generated out of the conversations. Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Larger group settings don't allow for the whole training to be completed in a day. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: If you're on the fence, read the free information that is on the blog or buy the book. Your GAP for purchasing the training will grow as you learn more. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? Workflow, Lower SKU's, Pricing, business strategy. I am not an order taker. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Brett L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brett L.") BL Brett L. Financial Planner Small-Business (50 or fewer emp.) 7/15/2019 "Immediately Impactful Sales Methodology!" 5/5 Describe the project or task Gap Selling Sales Training helped with: Gap Selling has transformed our company and my personal approach to selling. We have revised our processes, messaging, and approach based upon the principles and techniques described in Gap Selling. It has already positively impacted our sales pipeline and closes! Review collected by and hosted on G2.com. What do you like best about Gap Selling Sales Training? Gap Selling makes you and the customer go on a journey to discover where the true value resides within an opportunity. Whether you are responding to an inquiry or you are creating an opportunity from a cold call, Gap Selling provides a highly-repeatable process to uncover and build momentum around what your product/services can do to directly impact a customer's issues. It's brilliantly simple and creates excitement for both parties! Review collected by and hosted on G2.com. What do you dislike about Gap Selling Sales Training? Gap Selling takes coaching and practice. I would like to see a more developed curriculum for organizations to learn it, make it their own program, and be able to teach it to their salesforces. Review collected by and hosted on G2.com. Recommendations to others considering Gap Selling Sales Training: We have attended a live training event this year. It was well-structured, interactive, enjoyable, and directly applicable to our current sales opportunities. Review collected by and hosted on G2.com. What problems is Gap Selling Sales Training solving and how is that benefiting you? We have both read (and re-read) the book, and have worked directly with Keenan as a coach. He has really helped us get beyond a lot of the misconceptions about how to generate excitement and move deals toward closure. We really feel like we are creating a repeatable process to qualify and drive legitimate opportunities toward a long-term client/customer relationship. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ## Questions about Gap Selling Sales Training? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Gap Selling Sales Training ](https://www.g2.com/products/gap-selling-sales-training/discussions/new) GU Guest User What is Gap Selling Sales Training used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-gap-selling-sales-training-used-for) [ View all Discussions ](https://www.g2.com/products/gap-selling-sales-training/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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