[ Gain Reviews ](https://www.g2.com/products/gain/reviews) [ Gain Reviews ](https://www.g2.com/products/gain/reviews) # Gain Features ##### ## Social Management (5) Social Analytics Reports on the performance of social media posts and campaigns. Social Publishing Allows the creation, management, and scheduling of content to be shared across social media channels. Social Engagement Centrally manages social media content and conversations across multiple social channels. Campaign Planning Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. Hashtag Capabilites Monitor hashtags, their trends, and analytics across all social media platforms Show More ##### ## Platform Basics (6) Drag & Drop Scheduling Ability to drag and drop projects and tasks within a marketing calendar. Project and Task Lists Organization Ability to organize recurring projects and tasks into standardized workflows. Project Templates Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. Budgeting and Cost Estimation Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. Team Member Roles Ability to assign team members specific roles on specific projects. Automated Alerts and Notficiations Ability to send automated alerts and notifications when projects have been updated and/or compelted. Show More ##### ## Content Planning (3) Content Organization Ability to organize content and manage approvals during the content creation process. Task Assignment Ability to assign content tasks to writers, designers, and editors. Content Scheduling Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) Show More ##### ## Other Features (2) Integrations Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. Reporting Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. Show More ##### ## Content & Collaboration (6) Content Calendar Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. Content Library Allows users to upload and publish brand content from a shared library. Shared Inbox Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. Approval Workflows Automates the content approval process to ensure social posts are approved by managers or clients before publishing. Users and Permissions Allows administrators to assign permissions for different users or teams to access certain platform features. Content Creation Provides features for creating or editing social media assets. Show More ##### ## Planning (1) Collaborative Editorial Calendars / Scheduling Content Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. Show More ##### ## Marketing Campaign Performance (2) Performance and ROI Tracking Ability to track marketing campaign performance and return on investment (ROI). Activity Tracking Ability to compare marketing plans to historical activity. Show More ##### ## Annotation Tools - Markup Software (4) Text Annotations Allows users to leave annotations on text. Video Annotations Allows users to leave annotations on videos. Text Editing Provides options to edit text, such as inserting, deleting, or modifying text directly within the document. Image Annotations Allows users to leave annotations on images. Show More ##### ## Collaboration - Markup Software (4) Real-Time Editing Allows multiple users to view and edit a project simultaneously. Permissions Allows users to adjust the level of access other users have to certain projects. Commenting Enables uses to leave comments and bring attention to specific parts of the project. Tagging Allows uses to tag other individuals in order to notify the tagged person and draw their attention to specific content or tasks. Show More ##### ## Security - Markup Software (2) Password Protection Provides the option to require users to enter a password before they can access certain projects. Version Control Provides the ability to track changes, revert to previous versions of a project, and manage edits. Show More ##### ## Proofing Features - Online Proofing (3) Smart Compare Help users easily identify differences between different versions of an image. Image Recognition and Tagging Automatically recognizes and tags elements like objects, people, text, and colors. Gridlines and Rulers Provides a visual guide to help users accurately align and measure elements within their designs. Show More ##### ## Platform - Online Proofing (5) Dashboard Offers a centralized dashbaord that shows project statuses, feedback, and deadlines to streamline workflow management. Integrations with Creative Tools Connects with creative tools such as content creation and graphic design software. Integrations with Project Management Tools Connects with project management tools to organize tasks, timelines, and resources. Version Management Tracks and organizes multiple versions of a design to help wtih easy comparison and retrieval of past versions. Brand Compliance Ensures that creative content complies with brand guidelines and standards. Show More ##### ## Workflow and Collaboration - Online Proofing (2) Workflow Templates Allows users to set up and save custom workflows for repetitive review processes. Notifications Sends notifications to users about updates, comments, and approval statuses. Show More ##### ## Agentic AI - Social Media Management (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Calendar (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Content Distribution (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Hootsuite](https://images.g2crowd.com/uploads/product/hd_favicon/d457048f2d5f9f5f322792032d073de6/hootsuite.svg "Hootsuite") Hootsuite 4.3/5(7,391) ](https://www.g2.com/products/hootsuite/reviews) [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5(4,200) ](https://www.g2.com/products/birdeye/reviews) [ ![Planable](https://images.g2crowd.com/uploads/product/hd_favicon/7840d7734ef3029324bc4958993e636a/planable.svg "Planable") Planable 4.6/5(1,082) ](https://www.g2.com/products/planable/reviews) [ View All Alternatives ](https://www.g2.com/products/gain/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Content Libraries](/glossary/content-libraries-definition) Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies. [Social Engagement](/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. ##### Categories on G2 [ Social Media Management ](https://www.g2.com/categories/social-media-mgmt)[ Marketing Calendar ](https://www.g2.com/categories/marketing-calendar)[ Markup Software ](https://www.g2.com/categories/markup-software) [ Online Proofing ](https://www.g2.com/categories/online-proofing)[ Content Distribution ](https://www.g2.com/categories/content-distribution) Show More ##### Explore More [ Best low code development platforms in 2025 ](https://www.g2.com/discussions/what-are-the-best-low-code-development-platforms-you-re-using-in-2025)[ Which employee perks solution combine comprehensive wellness programs with flexible discount catalog options? ](https://www.g2.com/discussions/which-employee-perks-solution-combine-comprehensive-wellness-programs-with-flexible-discount-catalog-options)[ Best app for handling payroll effortlessly ](https://www.g2.com/discussions/what-s-the-best-app-for-handling-payroll-effortlessly) [ Top AI meeting transcription tools for business use ](https://www.g2.com/discussions/what-are-the-top-ai-meeting-transcription-tools-for-business-use)[ Which tool is most cost-effective for franchise businesses? ](https://www.g2.com/discussions/which-tool-is-most-cost-effective-for-franchise-businesses)[ Pros and Cons Details ](https://www.g2.com/products/gain/reviews?qs=pros-and-cons) Show More [ Best low code development platforms in 2025 ](https://www.g2.com/discussions/what-are-the-best-low-code-development-platforms-you-re-using-in-2025)[ Which employee perks solution combine comprehensive wellness programs with flexible discount catalog options? ](https://www.g2.com/discussions/which-employee-perks-solution-combine-comprehensive-wellness-programs-with-flexible-discount-catalog-options)[ Best app for handling payroll effortlessly ](https://www.g2.com/discussions/what-s-the-best-app-for-handling-payroll-effortlessly) [ Top AI meeting transcription tools for business use ](https://www.g2.com/discussions/what-are-the-top-ai-meeting-transcription-tools-for-business-use)[ Which tool is most cost-effective for franchise businesses? ](https://www.g2.com/discussions/which-tool-is-most-cost-effective-for-franchise-businesses)[ Pros and Cons Details ](https://www.g2.com/products/gain/reviews?qs=pros-and-cons)