What I like the most about G2.com is the network; it's really big, so there's more chance for my product to be seen. The platform has quite a lot of interesting features to utilize, like batches that can be reused in collateral materials and content that can be used in posts on LinkedIn. The analytics are super important to me, as they allow me to track the level of penetration my content has, including around citations in LLMs. Checking how well my product is trending over time is also valuable. I appreciate the opportunity to connect with CRM systems to evaluate if customers are looking for alternatives, which is a nice concept. G2.com offers different products for various purposes like advertisement, LLMs, and retargeting, which shows their flexibility. Again, the network is the biggest network in terms of comparison sites, which is impressive. Review collected by and hosted on G2.com.

I feel that the AI review system is really good, but it needs to be done in bulk. Right now, you still need to grade them one by one, which could be improved. Review collected by and hosted on G2.com.

G2 makes collecting reviews quite easy. The incentivized campaigns are simple to set up and run, and the incentives really help motivate people to leave good feedback. The AI-assisted review tool has even streamlined the process further. It turns customer call recordings into draft reviews, which saves our team a lot of time and makes things smoother for the customer too.

The support from the team has been good as well. They've helped us with new features, setup questions, and even brainstormed ideas with us, like using QR codes at events to collect reviews. G2 gives us enough flexibility to try different approaches and see what actually works. Review collected by and hosted on G2.com.

The approval process for AI-assisted reviews can be slow on the customer's end. Sometimes reviews just don't get finished because of this.

Also, in-app reviews are often anonymous unless the user has a G2 account. That makes it hard to follow up with them or use their feedback for marketing later on. Review collected by and hosted on G2.com.

I use G2.com whenever I need to evaluate a new software tool. I like to read reviews from actual users and compare them with other options available in the market, as it gives a much clearer picture than just looking at the vendor's website. I've discovered useful tools through G2.com, helping me make more confident software decisions. The biggest thing about G2.com is that the reviews feel genuine and detailed, which helps me see what actual users like and dislike instead of just reading marketing content. The reviews are valuable because they're based on real user experiences, sharing practical pros, cons, and use cases. It saves time, reduces guesswork, and makes me more confident in my software choices. The initial setup was very easy, and I could start exploring products and reading reviews immediately without any hassle. Review collected by and hosted on G2.com.

Sometimes there are so many reviews and product listings that it can feel a bit overwhelming when researching a category. I'd also like to see more advanced filtering options to help find the most relevant reviews faster. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is how it brings everything together in one place instead of me having to jump between different tools to manage our campaigns and track performance. The dashboard is pretty easy to navigate, so I don't waste time figuring out where things are, and setting up campaigns doesn't feel like a chore.

It connects well with the other tools we already use, like our CRM and a couple of analytics platforms, so data flows in without me having to manually export and import spreadsheets all the time. That alone has saved a good chunk of back and forth for our team.

Performance wise, it's been reliable. Reports load fast even when I'm pulling data across a longer time period, and I haven't run into any major bugs or downtime that slowed us down.

On pricing, it feels reasonable for what we're getting, especially compared to piecing together multiple separate tools to do the same job. It's helped us get more visibility into how our G2 presence is actually converting, which has made it easier to justify the spend to leadership.

Support has been solid too. When I've had questions, I got responses fairly quickly instead of waiting days, and onboarding didn't take long since the team walked us through the setup instead of just handing us a manual and leaving us to figure it out.

The AI features are a nice touch as well. It gives suggestions on where to focus our budget or which listings need attention, which saves me from digging through numbers manually every week to spot what needs fixing. Review collected by and hosted on G2.com.

Honestly, there isn't a lot that bothers me, but if I had to point something out, I'd say the reporting section can feel a bit overwhelming at first. There are a lot of metrics and filters available, and it took me some time to figure out which ones actually mattered for what I was trying to track, so a simpler starting view or some guided templates would help.

I've also noticed that some of the more advanced features aren't super intuitive right away, so I had to poke around or look things up instead of just figuring it out on the fly. It's not a dealbreaker, just something that could be a bit smoother for someone jumping in for the first time.

Other than that, I don't have any major complaints, it does what I need it to do without giving me headaches. Review collected by and hosted on G2.com.

The best thing about G2 is how the plan and onboarding are tailored to our business case. This has meant that the implementation and customer success team from G2 has been able to help us towards reaching our goals instead of "just" showing us the platform.

Also, we've gotten specific examples and cases of how to best use the G2 features for us, and together we've already set goals for what we want to achieve together.

We've been using G2 for 5 years now, and we've seen great results in review generation and, more importantly, lead generation and sales.

The Buyer Intent data available to us has really helped us out in many different ways, and we now use the data in marketing, sales, and customer success.

Also, the people at G2 are simply great. Everyone we are in touch with are always super friendly and helpful, and you can feel they really want you to get success. They are proactive in coming with ideas of things to try out, and are also very fast at helping out if we have any specific requests where we need their help. Review collected by and hosted on G2.com.

I've found a few places where the documentation of features doesn't seem to be updated completely. An example could be for the different widgets, where it's not very clear how they are actually going to look. A few images/examples (maybe just with dummy data) would be great to show precisely what a widget does and how it'll look when implemented. Review collected by and hosted on G2.com.

The most valuable aspect of G2 Marketing Solutions is its ability to bridge the gap between customer advocacy and marketing. It allows businesses to highlight verified user experiences, which carries far more weight than traditional promotional content. The platform is intuitive, data-driven, and provides practical ways to leverage customer sentiment for meaningful engagement and growth. Review collected by and hosted on G2.com.

One minor challenge is that new users may need a little time to explore all available features and understand how to make the most of the platform. A more guided onboarding experience could help users realize value even faster. Other than that, my experience has been largely positive. Review collected by and hosted on G2.com.

I find G2.com super easy to use, and I love how easy it is for reviews to show up on the platform. We really like the shorter forms and appreciate that our account managers help us create shorter reviews for people with less time. It's a great platform for gathering reviews, and it's nice being able to see all the different reports we show up in. Also, the platform's growth is interesting to trace, and there are many features, like social media-generated images, even though we don't use them. We appreciate that those features are available. Review collected by and hosted on G2.com.

Sometimes we're not going to know how the algorithm ranks us versus other competitors. We have competitors in the market who have a lot more reviews than us, and they rank higher than us in certain things even though we know that their solution is not awesome. For example, there's a competitor that is an overlay solution that has routinely faced lawsuits that the accessibility community does not see as a viable accessibility solution, yet they rank higher than us in certain categories, because they just have more reviews than us. It seems sort of counterintuitive because that platform might be recommended to people via G2.com, but it's actually not a great solution, and the accessibility community would say, "hey, don't use that." Review collected by and hosted on G2.com.

G2 Marketing Solutions gives us a direct channel to connect with our partners in a public, credible way. They can share what they value about our company and highlight areas where we can improve, all in one place. It's also a great resource for potential customers evaluating their options, since G2 brings competitive alternatives together in a single destination. More broadly, having a strong presence on the top B2B software review platform means we're visible exactly where buyers are already searching. Review collected by and hosted on G2.com.

Some features that feel like natural extensions of the platform come at an additional cost. For example, embedding the G2 Grid Widget on your company website requires a paid upgrade, which can be a friction point when you're trying to showcase social proof directly on your site. Review collected by and hosted on G2.com.

Best place to look for the exact software I needed, very shooth to use, even when I didn’t know the name of it. It clearly shows how each option matches my requirements and helps me find the perfect software using AI.Chat bot AI is very useful Review collected by and hosted on G2.com.

Sometimes the chatbot didn’t respond to the actual problem, but customer care did. Some improvements are needed to ensure the reviews are updated to the latest version. Review collected by and hosted on G2.com.

I rely on customer reviews for nearly every decision I make when it comes to everything from products for myself to software solutions for my company. I am more than happy to be a part of creating reliable reviews for other people like myself. G2 is a great platform that has never harassed me to do anything and even offers incentives to get back in here and review products and services that U am familiar with. It is a pleasure to do that here. Review collected by and hosted on G2.com.

Really I don't have anything bad to say here, I have never felt bothered by an occasional email from G2 asking me to review something else. They tend to wait weeks or even months to send an email suggesting I do so. Review collected by and hosted on G2.com.