What I value most about G2 Marketing Solutions is that it gives buyers a genuine voice and provides vendors with transparent, actionable feedback that goes far beyond a simple star rating. As both a marketing leader and someone responsible for business growth, I appreciate how G2 helps us understand what prospective customers care about, where we are performing well, and where we can improve.

The intent data and buyer insights are particularly valuable, helping our sales and marketing teams better understand in-market demand and engage prospects with greater relevance. Combined with the credibility that comes from verified customer reviews, G2 has become an important part of both our go-to-market strategy and our continuous improvement process. Review collected by and hosted on G2.com.

The biggest challenge is balancing review quality with review quantity. While verified reviews are a real strength of the platform, encouraging customers to leave detailed, thoughtful feedback can still require significant effort from vendors.

From a user perspective, some areas of the platform can also feel complex, particularly when navigating the breadth of data and reporting available. There is a lot of value there, but a simpler experience for first-time users would make it easier to unlock that value more quickly.

That said, these are relatively minor points compared with the overall benefits the platform provides. Review collected by and hosted on G2.com.

What stands out most is the quality of intent behind the traffic. People visiting G2 are not casually browsing, they are actively comparing solutions and looking to make a decision. That changes the entire dynamic because you are not just generating awareness, you are capturing demand that already exists. The platform also does a strong job of turning customer feedback into something tangible, whether that is through review visibility, category rankings, or comparison pages that position your product in context. Review collected by and hosted on G2.com.

The biggest drawback is the variability in review quality. Because incentives are commonly used to generate reviews, some of the content can feel less authentic than you would hope, which slightly undermines trust. There is also a lack of transparency at times in how reviews are moderated or approved, which can make the process feel inconsistent. Review collected by and hosted on G2.com.

I like the transparency of this platform. Anybody can come here and write a review. Since the reviews are real and written by real people, if someone wants to use an application, they can come to the G2 platform, read reviews for that specific application, and then decide whether to buy it or use it. Review collected by and hosted on G2.com.

Honestly there is nothing which I dislike but sometimes my reviews are not passed so I feel disappointed, but apart from this every thing is perfect.But i know that this type of checking is required for a review platform. Review collected by and hosted on G2.com.

What I appreciate most about G2 Marketing Solutions is the depth and quality of the data they provide — it gives us real, actionable insights that inform our strategy. The paid campaigns option is a great way to amplify visibility, and the integrations with LinkedIn and Salesforce make it easy to plug G2 seamlessly into our existing workflows.

But honestly, what stands out the most is the support from their Account Executives. They're proactive, knowledgeable, and genuinely invested in helping us get the most out of the platform. It makes a big difference to have an AE who feels like a true partner rather than just a point of contact. Review collected by and hosted on G2.com.

There's nothing major to complain about. Occasionally we encounter minor bugs, but they're rare and the support team resolves them quickly. The one area I'd love to see improved is the vendor account menu — the navigation can feel a bit cluttered at times, and a cleaner, more intuitive layout would make the day-to-day experience even smoother. Review collected by and hosted on G2.com.

The platform provides an intuitive interface that makes it easy to create, manage, and monitor marketing campaigns from a single place. Its automation capabilities help reduce repetitive manual work, while the reporting and analytics offer valuable insights into campaign performance. The integrations with CRM and other business applications make it easier to streamline marketing operations and improve collaboration across teams. Review collected by and hosted on G2.com.

While the platform offers a wide range of features, some advanced capabilities require a learning curve for new users. Certain customizations can be complex to configure without technical knowledge, and pricing may be challenging for smaller organizations. I would also like to see more pre-built templates and faster customer support response times for complex technical issues. Review collected by and hosted on G2.com.

I like how it provides visibility to a prospective customer on what other customers are talking about your own product. From a user standpoint, the dashboard feature provides insights into new reviews, competitive analysis and marketing content. Lastly, I appreciate the support that the G2 team provides. Review collected by and hosted on G2.com.

The weighting of market presence in G2’s rankings can sometimes disadvantage smaller or growing companies. Even with strong satisfaction scores, they may rank lower compared to larger vendors with broader reach. Introducing a way to better spotlight high-performing smaller teams would make the platform more balanced and help buyers discover high-quality but less visible solutions. Review collected by and hosted on G2.com.

G2 Marketing Solutions continues to be a very reliable and valuable platform for our team at Aviso. Having centralized access to customer feedback, peer reviews, and competitor insights makes it much easier to make informed marketing and product decisions. The dashboards remain intuitive and easy to navigate, and the data is presented in a way that’s immediately actionable.

We’ve also found the insights particularly useful for refining messaging and identifying areas where we can better align with customer expectations. Integrations still work smoothly with our existing tools, which helps us incorporate G2 data into our workflows without added complexity. Review collected by and hosted on G2.com.

Overall, the experience has remained very positive. That said, there’s still some opportunity to enhance customization—particularly around reporting and filtering data for more tailored views. Slight improvements in navigation when working with larger datasets could also make the experience even more efficient.

These are relatively minor enhancements, and they don’t take away from the overall value the platform provides. Review collected by and hosted on G2.com.

I use G2.com to review software and it really helps us find the best software for our organization. It's the best place to look for honest and professional reviews for products. It's the world's biggest hub for finding good software based on users' feedback, and it narrows the window of uncertainty significantly. I love how it makes life easier by offering chat and AI conversation options for leaving reviews instead of having to write everything down. It's great for finding the right product for our company, especially with HR, communication, and customer support related products all available with reviews and contacts. The initial setup of G2.com was very easy. Review collected by and hosted on G2.com.

Providing proof of user. There are many tools that I have used in my 10 years career on outsourcing. Some I do not use anymore but I can still provide a good feedback about it, yet I am unable to upload login screen shot of those tools. Review collected by and hosted on G2.com.

What I like the most it that provides users the chance to give feedback about products, in this case honest feedback, and to read this from other users around the world, and to interact with these users and share your experience with it, also when providing incentivized feedback it is great, but overall, great website, information is clear and concise. Searching a review is great and easy, everything is clear to read, and peer content is great, for me it is the best review website in the market since provides the most complete information, and also the most reliable. Review collected by and hosted on G2.com.

Honestly, I do not dislike anything about this website since the information is accurate, it is great and has a lot of reviews and a variety of products and software, the interface is clear, maybe one thing I could change is the communication with Support that sometimes is not that fast and smooth, sometimes when sending a review at least I do not receive any confirmation from the Support Team and this sometimes can be frustrating, also some reviews are never approved and we do not have feedback on why reviews are not posted. Review collected by and hosted on G2.com.

It now scans hundreds of reviews for you and lists the top pros and cons in seconds.

Industry Matching: You can filter reviews to see only what people in your specific job or industry are saying.

Real Pricing: More companies are finally showing their actual costs upfront so you don't have to hop on a sales call.

Competitor Alerts: It can nudge you if your current software starts getting bad reviews compared to rivals. Review collected by and hosted on G2.com.

Kill the Fluff: They need better filters to hide "incentivised" reviews that don't offer real technical depth.

Stricter Verification: Even with LinkedIn, "anonymous" reviews still pop up—forcing more real identities would boost trust.

Better Search: Finding a specific feature mentioned within a lengthy review is still more challenging than it should be.

Universal Pricing: They should push every vendor to list real prices, not just the ones that feel like being transparent. Review collected by and hosted on G2.com.