The biggest value for me has been the quality of data and insights it surfaces. As someone who relies on analytics and reporting in my day-to-day work, I've found it makes it easier to pull together accurate, timely data rather than piecing it together manually. The reporting layer in particular helps turn raw numbers into insights I can actually act on and share with stakeholders. Review collected by and hosted on G2.com.

A few areas could use improvement. The learning curve was a bit steep at first, especially getting familiar with how reports are structured and where certain data lives. I'd also like to see more flexibility in customizing dashboards/reports to match the specific metrics our category (Liquid Paints) cares about, rather than working within more generic templates. Occasionally there's a lag between when data updates and when it reflects in reporting, which can be a minor hurdle when you need real-time numbers for a fast-moving decision. Review collected by and hosted on G2.com.

The reviews themselves are the most valuable part. We use them to see how customers actually talk about the product, catch gaps in our messaging, and surface features people love that we haven't marketed well enough. That feeds directly into our newsletters and other customer content. Being a continuous leader in our category on G2 also gives prospects an independent signal of trust that's hard to replicate with our own marketing. Review collected by and hosted on G2.com.

The biggest issue is the weighting algorithm. A meaningful chunk of our review history comes from users who've since left their companies or whose accounts have gone inactive, and those reviews have almost no chance of getting refreshed. Because the algorithm weights recency so heavily, that older history drags down how our current rating reflects the product today, and there's nothing we can do about it since we can't force a former user to log back in and update a review.

We miss the old model, where every review counted equally regardless of age. A review is a review. The fact that it's a few years old doesn't make the experience it describes less real or less valid. Weighting it down just because the reviewer isn't active anymore penalizes us for something entirely outside our control, and it doesn't actually reflect whether the product still delivers on what that review described. Review collected by and hosted on G2.com.

What I like most about G2 is how comprehensive the dashboard is. It offers plenty of options and gives you everything you need to manage your presence effectively in one place.

The representative assigned to us has also been very active and supportive. They regularly share helpful suggestions and bring good ideas to the table.

Overall, the page is well designed and easy to manage. G2 also attracts a lot of traffic, which helps bring more visibility and attention to our platform. Review collected by and hosted on G2.com.

There isn’t much I dislike about G2 Marketing Solutions, as I’m satisfied with most of its features and overall experience. The only drawback is that the pricing feels a little steep. Review collected by and hosted on G2.com.

The platform makes it easy to track buyer intent and see which companies are actively researching solutions like ours, which helps our sales team prioritize outreach. The review management tools are also strong — collecting and showcasing customer reviews has genuinely improved our credibility with prospects. Integration with our CRM was straightforward, and the reporting dashboards give a clear picture of how our G2 presence is influencing pipeline. Customer support has also been responsive whenever we've had setup or troubleshooting questions. Review collected by and hosted on G2.com.

The learning curve can be steep for new team members, especially around the more advanced intent-data filters and campaign targeting options. Pricing feels a bit high compared to some competitors, particularly for smaller marketing teams. Some of the reporting exports are limited in customization, so we sometimes have to pull data out manually to build the specific views our leadership wants. Occasional lag when loading larger dashboards has also been a minor annoyance. Review collected by and hosted on G2.com.

I use G2.com to research and compare B2B software before making purchase decisions for our team. I love that G2.com gives access to authentic and verified user reviews. G2 allows me to filter reviews by industry, company size, and specific use case, which helps me determine which tool is actually performing well. The side-by-side comparison feature saves a lot of time. I like the features of G2.com that provide a lot of leverage to compare and get real reviews to find out which one is running at its best and fit for my use cases. The real and verified reviews cut through vendor marketing noise, providing unfiltered honesty about the actual day-to-day use of the products. The comparison feature is incredibly valuable because it lets me directly compare how competitors rank in specific areas like ease of setup and quality of support. G2.com's initial setup is easy. Review collected by and hosted on G2.com.

Reviews are often incentivized by gift cards, which sometimes means I need to thoroughly check the 5-star ratings to find the genuine ones. Review collected by and hosted on G2.com.

G2 badges effectively advertise our product. They carry real weight in AI search, look great, and provide social proof that other solutions lack. I love hte new features such as AI‑assisted review correction and Review Rally; they enable us to capture a much higher volume of reviews that would have been impossible before. Review collected by and hosted on G2.com.

The documentation seems to be lacking. Even when I reach out to employees of G2, it seems they don't have much insight into new things that have been rolled out. For example, I wanted to know the details of AI-assisted reviews so that we were compliant and responsible when handling private meetings with our customers. It was very unclear how the process worked, and I had to search high and low for answers. I also find some documentation to be very outdated. Review collected by and hosted on G2.com.

One of the best things about G2 Marketing Solutions is the ability to build trust and visibility through authentic customer reviews and buyer intent data. The platform helps companies strengthen their online reputation while also identifying potential customers who are actively researching solutions in their category.

A major upside of G2 is its strong social proof. Positive reviews from verified users help increase credibility, improve brand awareness, and influence purchasing decisions. The review ecosystem also provides valuable user-generated content that marketing and sales teams can leverage across campaigns and websites. Review collected by and hosted on G2.com.

One downside of G2 Marketing Solutions is that review quality and authenticity can sometimes feel inconsistent. While the platform verifies many users, some reviews may appear overly promotional or incentivized, which can reduce trust for buyers looking for unbiased feedback.

Another challenge is that the platform can feel overwhelming due to the large amount of data, dashboards, and configuration options available. New users may need time to fully understand reporting, rankings, and campaign management features. Review collected by and hosted on G2.com.

The buyer incentive tools available to us in G2 are very useful and give us valuable data for our marketing and sales efforts across our team.

Collecting and using reviews in our campaigns and landing pages has proved to help raising our conversion rates. Review collected by and hosted on G2.com.

There's not that much to dislike. However, there are a few navigational things that could be improved a bit when signed in - but that's usually because I forget where they are. But there's a little UI task to look into maybe.

The second thing might be that getting the credit card receipt is a bit complicated when you buy buyer incentive credits from Amazon. We have to go through our rep. to get it. That would be nice to get automatically sent to us.

But I believe they are working on fixing some of this. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is the combination of reliable buyer insights, intent data, and strong brand visibility. It helps us understand what potential customers are researching, identify high-interest accounts, and create more targeted marketing campaigns. The platform is easy to navigate, and the reports provide useful information without making the process unnecessarily complicated. It has also helped us strengthen credibility by showcasing authentic customer reviews during the buyer journey. Review collected by and hosted on G2.com.

One area that could be improved is the pricing, which may be challenging for smaller organizations with limited marketing budgets. Some advanced features have a learning curve, and it can take time for new users to fully understand and utilize all available capabilities. In addition, certain reports and dashboards could offer more customization options to better match specific business needs. While the platform provides valuable insights, data refresh timing and integration flexibility could be enhanced to support faster decision-making and workflow efficiency. Review collected by and hosted on G2.com.

I like how G2.com helps me understand my customer voice, which helps me see where we're doing well and what needs improvement. It's valuable for making informed buying decisions and also helps in getting new leads and more demand for our product. The platform makes it clear to see what customers like and don't like about our solutions. I also find it beneficial for marketing since we can share good reviews with prospects and send bad reviews to our product development team for improvements. Plus, setting up on G2.com is very easy; I just created a profile, claimed the product, and filled out the sections without any issues. Review collected by and hosted on G2.com.

Sometimes it's hard to know how valid the reviews are. If people use LinkedIn to log in, that would help us trust the buyers more, so we'd know it's a real person. I think that's a good thing. Sometimes you have to submit a screenshot to prove you're a customer, which is fine, but when you leave a review and it's incentivized, they sometimes come back and say, sorry, we've given out all the incentives, but we still appreciate your time for a review. I don't believe that's transparent, and that's frustrating. Review collected by and hosted on G2.com.