--- title: G2 Marketing Solutions Reviews meta\_title: 'G2 Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 5708 reviews by the users' company size, role or industry to find out how G2 Marketing Solutions works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 5708 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data ---

### G2 Marketing Solutions Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights. [(241 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1122137&qs=pros-and-cons#reviews)

Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions. [(167 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120131&qs=pros-and-cons#reviews)

Users appreciate G2 Marketing Solutions' **user-friendly interface** and credible reviews, enhancing informed decisions about technology. [(143 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120252&qs=pros-and-cons#reviews)

Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences. [(141 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121504&qs=pros-and-cons#reviews)

Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights. [(131 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121890&qs=pros-and-cons#reviews)

Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions. [(105 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121781&qs=pros-and-cons#reviews)

Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions. [(65 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120871&qs=pros-and-cons#reviews)

Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction. [(55 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120438&qs=pros-and-cons#reviews)

Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient. [(34 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1122508&qs=pros-and-cons#reviews)

Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access. [(30 mentions)](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120005&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of G2 Marketing Solutions

##### 1. Ease of Use

Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights.
[
See 241 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1122137&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you like about G2 Marketing Solutions?

We can now build, segment, and save targeted audience directly inside g2 insetead of running manual CSV exports.

 ![Muhammad I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad I.")
MI

Muhammad I.

Mid-Market (51-1000 emp.)

5.0/5

""G2 - A Gateway to trusted software products with viable marketing solutions""

What do you like about G2 Marketing Solutions?

Buyer Intent, Review Collection, Syndication and Content are unique features of G2 Marketing Solutions.

##### 2. Authenticity

Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions.
[
See 167 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120131&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ruon Nhial B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruon Nhial B.")
RB

Ruon Nhial B.

Small-Business (50 or fewer emp.)

4.5/5

"Relevant and recommended business research software"

What do you like about G2 Marketing Solutions?

Well, G2 has become more easy these days with help of AI.. I now get real time or more advanced information from G2, including knowing the best tools

 ![Sameer G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sameer G.")
SG

Sameer G.

Mid-Market (51-1000 emp.)

5.0/5

"G2.com: Reliable User Reviews and Easy Software Comparison"

What do you like about G2 Marketing Solutions?

G2.com is a reliable source of information that offers authentic user reviews and real word insights about software, also, I like how it easy compared

##### 3. Reviews

Users appreciate G2 Marketing Solutions' **user-friendly interface** and credible reviews, enhancing informed decisions about technology.
[
See 143 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120252&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you like about G2 Marketing Solutions?

We can now build, segment, and save targeted audience directly inside g2 insetead of running manual CSV exports.

 ![Elman M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elman M.")
EM

Elman M.

Mid-Market (51-1000 emp.)

5.0/5

"G2"

What do you like about G2 Marketing Solutions?

What I like the most it that provides users the chance to give feedback about products, in this case honest feedback, and to read this from other user

##### 4. User Reviews

Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences.
[
See 141 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121504&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you like about G2 Marketing Solutions?

We can now build, segment, and save targeted audience directly inside g2 insetead of running manual CSV exports.

 ![kishore k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "kishore k.")
KK

kishore k.

Small-Business (50 or fewer emp.)

5.0/5

"Ocean of reviews"

What do you like about G2 Marketing Solutions?

Thanks for giving this opportunity. The G2 marketing strategy is awesome. The strategies which were followed by marketing team is very helpful for

##### 5. Real Reviews

Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights.
[
See 131 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121890&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Sameer G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sameer G.")
SG

Sameer G.

Mid-Market (51-1000 emp.)

5.0/5

"G2.com: Reliable User Reviews and Easy Software Comparison"

What do you like about G2 Marketing Solutions?

G2.com is a reliable source of information that offers authentic user reviews and real word insights about software, also, I like how it easy compared

 ![Elman M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elman M.")
EM

Elman M.

Mid-Market (51-1000 emp.)

5.0/5

"G2"

What do you like about G2 Marketing Solutions?

What I like the most it that provides users the chance to give feedback about products, in this case honest feedback, and to read this from other user

### 5 Cons or Disadvantages of G2 Marketing Solutions

##### 1. Review Issues

Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions.
[
See 105 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1121781&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you dislike about G2 Marketing Solutions?

Intent data tells you which company is researching your product, but leaves saless reps and let us know which person is looking.

 ![Muhammad I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Muhammad I.")
MI

Muhammad I.

Mid-Market (51-1000 emp.)

5.0/5

""G2 - A Gateway to trusted software products with viable marketing solutions""

What do you dislike about G2 Marketing Solutions?

Sometimes, we see hyperactivity, and sometimes, sluggishness permeats, maybe because of some changes in the management.

##### 2. Biased Reviews

Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions.
[
See 65 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120871&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you dislike about G2 Marketing Solutions?

Intent data tells you which company is researching your product, but leaves saless reps and let us know which person is looking.

 ![Sameer G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sameer G.")
SG

Sameer G.

Mid-Market (51-1000 emp.)

5.0/5

"G2.com: Reliable User Reviews and Easy Software Comparison"

What do you dislike about G2 Marketing Solutions?

G2.com is very useful, but at times there are too many similar reviews, which can make it difficult to find unique insights.

##### 3. Lack of Clarity

Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction.
[
See 55 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120438&qs=pros-and-cons#reviews)

See Related User Reviews

CM

chintan m.

Small-Business (50 or fewer emp.)

4.0/5

"Great Survey platform"

What do you dislike about G2 Marketing Solutions?

Process is still bit long bug confusion is now less

AS

Alyssa S.

Mid-Market (51-1000 emp.)

4.5/5

"G2 is great and has done wonderful things for our product!"

What do you dislike about G2 Marketing Solutions?

I think that on the backend there can be a lot going on. The more the better, but it can be overwhelming sometimes trying to find what I'm looking fro

##### 4. Time Consumption

Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient.
[
See 34 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1122508&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"G2 - A Transparent and Trustworthy Platform."

What do you dislike about G2 Marketing Solutions?

Intent data tells you which company is researching your product, but leaves saless reps and let us know which person is looking.

CM

chintan m.

Small-Business (50 or fewer emp.)

4.0/5

"Great Survey platform"

What do you dislike about G2 Marketing Solutions?

Process is still bit long bug confusion is now less

##### 5. Confusion

Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access.
[
See 30 mentions
](https://www.g2.com/products/g2/reviews?filters%5Bsentiment_snippet%5D=1120005&qs=pros-and-cons#reviews)

See Related User Reviews

CM

chintan m.

Small-Business (50 or fewer emp.)

4.0/5

"Great Survey platform"

What do you dislike about G2 Marketing Solutions?

Process is still bit long bug confusion is now less

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

3.5/5

"Great for product feedback and reputation management, but hard to generate reviews"

What do you dislike about G2 Marketing Solutions?

I wish we were able to create campaigns ourselves - it can be a bit of a pain to have to engage G2 and wait on them just to create or adjust the campa

  

 ![Andres S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andres S.")
AS

Andres S.

Programmatic Analyst

Enterprise (\> 1000 emp.)

5/5/2026

"High-Intent Traffic and Strong Review Visibility That Captures Existing Demand"

4/5

What do you like best about G2 Marketing Solutions?

What stands out most is the quality of intent behind the traffic. People visiting G2 are not casually browsing, they are actively comparing solutions and looking to make a decision. That changes the entire dynamic because you are not just generating awareness, you are capturing demand that already exists. The platform also does a strong job of turning customer feedback into something tangible, whether that is through review visibility, category rankings, or comparison pages that position your product in context. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The biggest drawback is the variability in review quality. Because incentives are commonly used to generate reviews, some of the content can feel less authentic than you would hope, which slightly undermines trust. There is also a lack of transparency at times in how reviews are moderated or approved, which can make the process feel inconsistent. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps solve the problem of trust and visibility in a crowded B2B market. Instead of relying solely on branded messaging, it gives potential buyers access to real user experiences, which makes it easier for them to evaluate options and move forward with confidence. For a business, that translates into higher quality leads and shorter sales cycles because prospects are already educated before they ever speak to sales. Review collected by and hosted on G2.com.

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5/7/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Bhupendra M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhupendra M.")
BM

Bhupendra M.

Software Engineer 

Computer Software

Mid-Market (51-1000 emp.)

5/6/2026

Guest users or non-business users of the software, not included in G2 scores.

"Transparent, Trustworthy Reviews That Make Buying Decisions Easy"

5/5

What do you like best about G2 Marketing Solutions?

I like the transparency of this platform. Anybody can come here and write a review. Since the reviews are real and written by real people, if someone wants to use an application, they can come to the G2 platform, read reviews for that specific application, and then decide whether to buy it or use it. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Honestly there is nothing which I dislike but sometimes my reviews are not passed so I feel disappointed, but apart from this every thing is perfect.But i know that this type of checking is required for a review platform. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 works to provide honest, real feedback on applications, whether they’re related to software development, HR management, or anything else. They list many different types of applications, collect feedback from real users, and display it on their portal. With the help of these reviews, anyone who is considering an application can come here, read what others have shared, and decide whether the product seems like a good fit before buying or using it. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Martin H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martin H.")
MH

Martin H.

Senior Marketing Manager

Mid-Market (51-1000 emp.)

5/6/2026

"Powerful platform with outstanding support"

5/5

What do you like best about G2 Marketing Solutions?

What I appreciate most about G2 Marketing Solutions is the depth and quality of the data they provide — it gives us real, actionable insights that inform our strategy. The paid campaigns option is a great way to amplify visibility, and the integrations with LinkedIn and Salesforce make it easy to plug G2 seamlessly into our existing workflows.

But honestly, what stands out the most is the support from their Account Executives. They're proactive, knowledgeable, and genuinely invested in helping us get the most out of the platform. It makes a big difference to have an AE who feels like a true partner rather than just a point of contact. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

There's nothing major to complain about. Occasionally we encounter minor bugs, but they're rare and the support team resolves them quickly. The one area I'd love to see improved is the vendor account menu — the navigation can feel a bit cluttered at times, and a cleaner, more intuitive layout would make the day-to-day experience even smoother. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps us tackle a few key challenges: streamlining review sourcing, making sense of our performance through analytics, and ensuring we have strong visibility on the G2 platform. The review sourcing tools make it much easier to consistently gather authentic customer feedback, while the analytics give us a clear picture of how we're performing and where we can improve. Being visible on G2 is increasingly important in the buying process, and the platform gives us the tools to maintain and grow that presence effectively. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

7/7/2026

"Intuitive, All-in-One Marketing Automation with Powerful Analytics"

5/5

What do you like best about G2 Marketing Solutions?

The platform provides an intuitive interface that makes it easy to create, manage, and monitor marketing campaigns from a single place. Its automation capabilities help reduce repetitive manual work, while the reporting and analytics offer valuable insights into campaign performance. The integrations with CRM and other business applications make it easier to streamline marketing operations and improve collaboration across teams. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

While the platform offers a wide range of features, some advanced capabilities require a learning curve for new users. Certain customizations can be complex to configure without technical knowledge, and pricing may be challenging for smaller organizations. I would also like to see more pre-built templates and faster customer support response times for complex technical issues. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The platform helps automate repetitive marketing activities such as campaign execution, lead nurturing, email workflows, and customer segmentation. This reduces manual effort, improves consistency, and allows the marketing team to focus on strategy rather than operational tasks. The centralized reporting also makes it easier to measure ROI and optimize campaigns based on data. Review collected by and hosted on G2.com.

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7/21/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

  

 ![Adit B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adit B.")
AB

Adit B.

Customer Marketing Manager

Mid-Market (51-1000 emp.)

4/29/2026

"Great Visibility Into Reviews, Competitive Insights, and Support"

5/5

What do you like best about G2 Marketing Solutions?

I like how it provides visibility to a prospective customer on what other customers are talking about your own product. From a user standpoint, the dashboard feature provides insights into new reviews, competitive analysis and marketing content. Lastly, I appreciate the support that the G2 team provides. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

The weighting of market presence in G2’s rankings can sometimes disadvantage smaller or growing companies. Even with strong satisfaction scores, they may rank lower compared to larger vendors with broader reach. Introducing a way to better spotlight high-performing smaller teams would make the platform more balanced and help buyers discover high-quality but less visible solutions. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps us systematically build credible social proof by driving customer reviews, which increases visibility into how real users perceive our product. This not only strengthens our brand trust but also influences buyer decisions. Additionally, features like profile analytics and buyer intent signals give us visibility into in-market prospects, helping our marketing and sales teams prioritize outreach and engage with higher-intent accounts more effectively. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Magdalene Preethi T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Magdalene Preethi T.")
MT

Magdalene Preethi T.

Director, Customer Success

Computer Software

Mid-Market (51-1000 emp.)

12/3/2024

"Great Tool for Smarter Marketing Decisions"

5/5

What do you like best about G2 Marketing Solutions?

G2 Marketing Solutions continues to be a very reliable and valuable platform for our team at Aviso. Having centralized access to customer feedback, peer reviews, and competitor insights makes it much easier to make informed marketing and product decisions. The dashboards remain intuitive and easy to navigate, and the data is presented in a way that’s immediately actionable.

We’ve also found the insights particularly useful for refining messaging and identifying areas where we can better align with customer expectations. Integrations still work smoothly with our existing tools, which helps us incorporate G2 data into our workflows without added complexity. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Overall, the experience has remained very positive. That said, there’s still some opportunity to enhance customization—particularly around reporting and filtering data for more tailored views. Slight improvements in navigation when working with larger datasets could also make the experience even more efficient.

These are relatively minor enhancements, and they don’t take away from the overall value the platform provides. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 Marketing Solutions helps us at Aviso by providing authentic customer reviews and competitor analysis, which are crucial for refining our marketing strategies. It also aids in prospecting by giving us insights into potential customers’ preferences and pain points, allowing us to tailor our messaging and outreach more effectively. The platform saves us time by centralizing valuable information, making it easier to make data-driven decisions. Overall, it’s been instrumental in helping us better understand the market, align our efforts with customer needs, and identify new opportunities for growth. Review collected by and hosted on G2.com.

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4/29/2026
Current UserValidated ReviewerIncentivizedSource: Organic

  

 ![Asim R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asim R.")
AR

Asim R.

Supervisor

Enterprise (\> 1000 emp.)

11/16/2023

Guest users or non-business users of the software, not included in G2 scores.

"The Ultimate Hub for Honest Software Reviews"

5/5

What do you like best about G2 Marketing Solutions?

I use G2.com to review software and it really helps us find the best software for our organization. It's the best place to look for honest and professional reviews for products. It's the world's biggest hub for finding good software based on users' feedback, and it narrows the window of uncertainty significantly. I love how it makes life easier by offering chat and AI conversation options for leaving reviews instead of having to write everything down. It's great for finding the right product for our company, especially with HR, communication, and customer support related products all available with reviews and contacts. The initial setup of G2.com was very easy. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Providing proof of user. There are many tools that I have used in my 10 years career on outsourcing. Some I do not use anymore but I can still provide a good feedback about it, yet I am unable to upload login screen shot of those tools. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2.com helps us find the best software with honest reviews. It's great for narrowing down options and provides ease with AI chat for reviews. I also appreciate the availability of contacts for leasing or buying licenses. Review collected by and hosted on G2.com.

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Response from Rachel Bentley of G2 Marketing Solutions

[Editedit](https://www.g2.com/survey_responses/g2-marketing-solutions-review-8886440/official_response/edit)

Hi Asim,

Thank you for taking the time to review G2. My name is Rachel, I am a senior director of Product Management here at G2. Please keep in mind that it may take up to 3 full business days for your review to be moderated as our quality assurance team reads every review before publishing it to our site.

Best,

Rachel

4/28/2026
Current UserValidated ReviewerIncentivizedSource: Thank You page

  

 ![Elman M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elman M.")
EM

Elman M.

Team Lead

Outsourcing/Offshoring

Mid-Market (51-1000 emp.)

12/6/2022

Guest users or non-business users of the software, not included in G2 scores.

"G2"

5/5

What do you like best about G2 Marketing Solutions?

What I like the most it that provides users the chance to give feedback about products, in this case honest feedback, and to read this from other users around the world, and to interact with these users and share your experience with it, also when providing incentivized feedback it is great, but overall, great website, information is clear and concise. Searching a review is great and easy, everything is clear to read, and peer content is great, for me it is the best review website in the market since provides the most complete information, and also the most reliable. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Honestly, I do not dislike anything about this website since the information is accurate, it is great and has a lot of reviews and a variety of products and software, the interface is clear, maybe one thing I could change is the communication with Support that sometimes is not that fast and smooth, sometimes when sending a review at least I do not receive any confirmation from the Support Team and this sometimes can be frustrating, also some reviews are never approved and we do not have feedback on why reviews are not posted. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

Knowledge, knowing about the software, what software of products to use, and which are the better ones in the market and which not to use, provides a deep insight of every tool, the main benefit is knowing the products. By having a better range of knowledge, we can have better usage of software, it has given us also the chance as users to give feedback of what we use and to let other people know about our experience and also knows and learn from other people experience which is a better way to learn and motivate people to use software. Real review and accurate reviews. This is the main concern it is helping to solve for all the users. Review collected by and hosted on G2.com.

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4/28/2026
Current UserValidated ReviewerIncentivizedSource: Organic Review from User Profile

  

 ![md zishan a.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "md zishan a.")
MA

md zishan a.

It admin

Mid-Market (51-1000 emp.)

8/23/2025

"A Reliable Platform for Honest Software Reviews"

5/5

What do you like best about G2 Marketing Solutions?

It now scans hundreds of reviews for you and lists the top pros and cons in seconds.

Industry Matching: You can filter reviews to see only what people in your specific job or industry are saying.

Real Pricing: More companies are finally showing their actual costs upfront so you don't have to hop on a sales call.

Competitor Alerts: It can nudge you if your current software starts getting bad reviews compared to rivals. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

Kill the Fluff: They need better filters to hide "incentivised" reviews that don't offer real technical depth.

Stricter Verification: Even with LinkedIn, "anonymous" reviews still pop up—forcing more real identities would boost trust.

Better Search: Finding a specific feature mentioned within a lengthy review is still more challenging than it should be.

Universal Pricing: They should push every vendor to list real prices, not just the ones that feel like being transparent. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

The main problem G2 solves for me is finding reliable software options with real user experiences. It makes comparisons easier and helps me avoid tools that don’t meet expectations. However, sometimes I still need to do extra research outside of G2 for deeper insights. Review collected by and hosted on G2.com.

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4/28/2026
Current UserValidated ReviewerIncentivizedSource: Organic

  

 ![Konjengbam M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Konjengbam M.")
KM

Konjengbam M.

BDR

Financial Services

Mid-Market (51-1000 emp.)

1/11/2023

"Decision Assisting Important Platform for both Buyer and Seller looking for unique solutions."

5/5

What do you like best about G2 Marketing Solutions?

This Platform Provides unique user experiences that allows buyers to Identify if the platform meets the customized needs of the organization before deciding the budget and purchase. This Platform also have an Unique pool of software's for user's hunting for for the right software that matches the need of the Organization. The Unique Experiences not only provides information about the capabilities of the software forehand but also provides the information where extreme care needs to be taken for that software. Other than this it also assist developers in making the software more better and perfect from the first hand experiences provided in the review by the users. This all efforts contributes to heathy competition among the software developers to create a better software with more better UI and performance.

One best part of this platform is that the user experiences and rating is dynamic and changes from time to time allowing user to be more focus on the present best software that will fulfill the need of the organization.

The pricing of each software and hidden cost can be determined using this platform which will assist a lot in budget decision of the organization. Review collected by and hosted on G2.com.

What do you dislike about G2 Marketing Solutions?

I wish that there was a more proper G2 Android app which will allow faster browsing and easy access of this platform. Review collected by and hosted on G2.com.

What problems is G2 Marketing Solutions solving and how is that benefiting you?

G2 helps in lessening the difficulty of identifying and upgrading the right interface or software needed for the required task. It helps to improve the user-friendliness of the software through active interaction with the developers. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. G2 Icon
4/27/2026
Current UserValidated ReviewerIncentivizedSource: In-app

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