---
title: G2 Marketing Solutions Reviews
meta_title: 'G2 Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 5710 reviews by the users' company size, role or industry
  to find out how G2 Marketing Solutions works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 5710
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: Account-Based Data
  url: https://www.g2.com/categories/account-based-data
---


# G2 Marketing Solutions Reviews
**Vendor:** G2  
**Category:** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 5,710
## About G2 Marketing Solutions
G2 is the world&#39;s largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.



## G2 Marketing Solutions Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of G2 Marketing Solutions, allowing for effortless expression of experiences and insights. (241 reviews)
- Users value the **authenticity and transparency** of G2 Marketing Solutions, trusting real reviews to guide their decisions. (167 reviews)
- Users appreciate G2 Marketing Solutions&#39; **user-friendly interface** and credible reviews, enhancing informed decisions about technology. (143 reviews)
- Users value the **genuine and fair reviews** on G2 Marketing Solutions, enabling informed decisions based on real experiences. (141 reviews)
- Users value the **authentic reviews** on G2 Marketing Solutions, finding it a reliable source for technology insights. (131 reviews)
- Users value the **genuine and fair reviews** on G2, aiding informed decisions on technology and services. (124 reviews)
- Users value the **intuitive platform and excellent support** from G2 Marketing Solutions for collecting reviews and feedback. (113 reviews)
- Users value the **ease of software discovery** through G2, benefiting from genuine reviews and helpful comparisons. (112 reviews)
- Simple (97 reviews)
- Honest Reviews (96 reviews)

**What users dislike:**

- Users find the **approval process unpredictable** , leading to confusion and outdated reviews that hinder informed decisions. (105 reviews)
- Users express concern over **biased reviews** that may not reflect the current quality of G2 Marketing Solutions. (65 reviews)
- Users experience a **lack of clarity** regarding review approval and video submission statuses, impacting their overall satisfaction. (55 reviews)
- Users find the **time-consuming nature** of lengthy feedback requests from G2 Ask to be burdensome and inefficient. (34 reviews)
- Users experience **confusion due to the non-intuitive interface** and inconsistencies in review processes and support access. (30 reviews)
- Users note the **insufficient information** on review moderation processes, causing delays and confusion in the review timeline. (30 reviews)
- Limited Product Availability (30 reviews)
- Not User-Friendly (28 reviews)
- Users find the **overwhelming content** in some categories can complicate research until filters are adjusted. (26 reviews)
- Inaccuracy (24 reviews)

## G2 Marketing Solutions Reviews
  ### 1. Great buyer intent and trust-building, but clunky CRM attribution and pricey tiers

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 16, 2026

**What do you like best about G2 Marketing Solutions?**

G2 has been a great way to reach buyers who are actively evaluating software. I like that it combines customer reviews with buyer intent data, making it easier to identify high-intent prospects and create more relevant marketing campaigns. The platform also helps build trust by letting real customer experiences speak for the product.

**What do you dislike about G2 Marketing Solutions?**

The platform is heavily gated behind high subscription tiers, making it hard to test features without committing to a massive contract. The lead attribution and integration with CRMs can also be clunky, requiring too much manual cleanup to make the intent data actually usable for outbound sales.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It solves our third-party validation problem. Instead of relying purely on our own marketing copy to build trust, G2 gives us a centralized place where prospects can read unbiased feedback from real users. It acts as a massive trust accelerator during the middle and late stages of our sales cycle.

  ### 2. Highs and lows of G2

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2024

**What do you like best about G2 Marketing Solutions?**

The review process is simple as far as providing the linik and then G2 takes care of sending out the giftcards for our customers who leave reviews

**What do you dislike about G2 Marketing Solutions?**

The accept and decline process for reviews seems to possibly be taken over by AI and we have had a lot of errors with reviews getting declined that should not have which causes more work on our end, we have to reach out to support to dispute it, they have to review it then reach back out to us and reverse the decline to an accept. 

The support given has severely went down., We have an assigned AM and we when responses needed it took almost 3 weeks before getting one then had to CC their superior beyond that to get response. 

G2 recently changed their UI on the website with no email- which normally fine-- but trying ti figure out where they moved things was impossible and their AI Chat Bot only referenced the old UI when you asked them questions it was an extremely frustrating experience... 

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It allows us to see where we stack up to our competitors 
It allows us to obtain more potential customers to our website.

  ### 3. Onboarding Issues

**Rating:** 2.5/5.0 stars

**Reviewed by:** Jack M. | Global Director, Demand Generation &amp; Revenue Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about G2 Marketing Solutions?**

Improvements to review gathering have been helpful.

**What do you dislike about G2 Marketing Solutions?**

Onboarding wasn't great and support since then has only come with upsell discussions. The idea of marketing content coming straight from the G2 site is great but the content itself isn't there yet.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Increased market presence and reviews.

**Official Response from Aravind Raj T:**

> Thank you for the honest feedback.

I'm the Product Manager for onboarding and activation at G2, so your point lands directly with me. Getting new customers set up and seeing value in those first weeks is my team's responsibility, and it sounds like we fell short for you. 
I'd really like to understand what went wrong in your onboarding so we can fix it and honestly, hearing it firsthand from you would help shape what we build next. If you're open to it, reply here or let our team know through G2 that you'd like to connect, and I'll personally reach out.

  ### 4. Incentive Concerns Amidst Robust Review Platform

**Rating:** 3.0/5.0 stars

**Reviewed by:** Reshma A.

**Reviewed Date:** February 13, 2026

**What do you like best about G2 Marketing Solutions?**

I like how G2.com incentivizes users for their honest feedback. The platform provides a space to share my experiences with apps I've used, benefiting both my team and other users. I was fascinated to know that something like G2 exists with so many software options, as it could be really useful for working professionals. I also find the initial setup of G2 straightforward.

**What do you dislike about G2 Marketing Solutions?**

I find the review questions on G2.com a bit limiting, which narrows my thought process. It would be good to have more creative and experimental prompts. Also, mixing ratings and multiple-choice questions with paragraph reviews could make the process more productive. I have encountered situations where I had something to say but couldn't because of how prompts are framed. The setup for G2 is a bit overwhelming once it's all set up, with a lot going on.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2.com gives me a platform to share my experiences with my team and other users.

  ### 5. Easy-to-Use Sentiment Tool, but SEO Visibility and Review Trust Need Work

**Rating:** 2.5/5.0 stars

**Reviewed by:** Anand S. | Product Marketer, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about G2 Marketing Solutions?**

I think it's a great platform for people to quickly understand the sentiment towards a specific product they're researching about. The UI is easy to use, and the tool is decently built.

**What do you dislike about G2 Marketing Solutions?**

I think it's not ranking highly on Google anymore. Besides, I think there is also a feeling of paid / inorganic reviews top the organic ones, which might turn some people off.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

I think it's doing a good job of showcasing your product to a prospective buyer. And the badges also seem to be of importance - almost all US based SaaS has G2 badges which seems to be like a trust factor.

  ### 6. Clear UI, But Missing Key Improvements

**Rating:** 2.5/5.0 stars

**Reviewed by:** Don A. | Internal Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2026

**What do you like best about G2 Marketing Solutions?**

Clear user interface. Easy to move around the application.

**What do you dislike about G2 Marketing Solutions?**

Performance issues. Pricing could be clearer and more in depth.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Integrating different marketing projects in to one pot with easy access.

  ### 7. Limited Actionability on Buyer Intent Data

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jamie D. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 07, 2026

**What do you like best about G2 Marketing Solutions?**

I use G2.com for brand credibility and visibility. I like the idea of the buyer intent data.

**What do you dislike about G2 Marketing Solutions?**

I do however, think the buyer intent data is not very actionable. Leads which feel random

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

I use G2.com for brand credibility and visibility and as a small part of our discovery and validation process. I like the buyer intent data, though it’s not very actionable.

  ### 8. I have a good experience with the Travelport software

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2026

**What do you like best about G2 Marketing Solutions?**

G2 Market have a verity o softwares which we using in daily routin, we will be feel happy if we promote the G2 market in our business group people...

**What do you dislike about G2 Marketing Solutions?**

There is nothing to dislike about G2 Marketing , infact its more helpful

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

We are working on different softwares which links to the G2 marketing, such as windows , Microsoft, and other travels softwares

  ### 9. Looks great on the website but not sure it is worth the money for premium.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising

**Reviewed Date:** July 29, 2026

**What do you like best about G2 Marketing Solutions?**

Gift card incentive credit, gif banner support on page

**What do you dislike about G2 Marketing Solutions?**

Not intuitive to send out segments. It would be nice to be able to paste emails instead of having to upload multiple spreadsheets for the review.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Not sure really, market exposure though I'm not convinced it is effective.

  ### 10. Rankings Feel More Real Than Pay-to-Rank Alternatives, But Still Room to Improve

**Rating:** 2.5/5.0 stars

**Reviewed by:** Brad P. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 30, 2026

**What do you like best about G2 Marketing Solutions?**

That the rankings have some connection to reality. That they are not just pay-to-rank like Capterra.

**What do you dislike about G2 Marketing Solutions?**

That way too much subjectivity is added into the rankings. In a way that's more designed to maximize G2's revenue than it is to help their clients and users.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

The ability to communicate our values and unique approach in an honest way.

  ### 11. Review G2

**Rating:** 3.0/5.0 stars

**Reviewed by:** James C. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 12, 2023

**What do you like best about G2 Marketing Solutions?**

surveys are not exciting and dated. old school survey

**What do you dislike about G2 Marketing Solutions?**

Need more AI functions. Need to improve on more latest products and services

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2 help me to quickly review and reachered products and services without spending too much time filtering useless information. This saves me time and effort. Information is also accurate.

  ### 12. Good intent insights for ABM, limited by integration gaps

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** October 05, 2025

**What do you like best about G2 Marketing Solutions?**

It broadens the pool of in-market accounts we can engage in our ABM and outbound efforts. The intent data gives clear signals on which companies are actively researching similar products, helping us prioritize outreach and focus resources where there’s buying interest.

**What do you dislike about G2 Marketing Solutions?**

The shortcomings of the integrations. The 6sense integration has been disappointing, especially since it was one of the main reasons we purchased G2 Marketing Solutions. For example, the 6sense integration does not provide the location of where the prospect is who was doing the research, which is critical information for having any chance of outbounding to the correct person. The Slack integration could also be improved to specify the type of intent signal, so we don’t have to create separate channels for each intent type.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helps us identify more in-market accounts to include in our ABM and outbound programs. By surfacing companies showing intent around our key categories, it gives both marketing and sales a clearer picture of where to focus. The main benefit is efficiency — we’re able to prioritize outreach and campaigns toward accounts that are more likely to engage, instead of casting a wide net.

  ### 13. Useful Platform for Reaching Enterprise Buyers

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software

**Reviewed Date:** July 28, 2026

**What do you like best about G2 Marketing Solutions?**

G2 helps us reach high-intent buyers and build trust through verified reviews.

**What do you dislike about G2 Marketing Solutions?**

Campaign reporting could offer more detailed insights for performance optimization.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helps us build trust, attract potential customers, and support our demand generation efforts.

  ### 14. Capable system

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad

**Reviewed Date:** July 28, 2026

**What do you like best about G2 Marketing Solutions?**

Multi-facetted system, can do a lot for review generation.

**What do you dislike about G2 Marketing Solutions?**

Can be difficult to know navigate when lookigng for specific features.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Process for review generation

  ### 15. Helpful Platform but Review Approval Process Needs Work

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about G2 Marketing Solutions?**

The verified reviews give real insights from people actually using the tools, and the side-by-side comparisons make it easier to evaluate different options.

**What do you dislike about G2 Marketing Solutions?**

I’ve had reviews rejected without any clear explanation as to why. As someone who took the time to share honest feedback, that part felt discouraging and not very transparent. If G2 provided more clarity or guidance on what caused a rejection, it would build have gain more traction

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2 helps solve the problem of uncertainty when evaluating software

  ### 16. Great Rewards, Room for Improvement

**Rating:** 3.0/5.0 stars

**Reviewed by:** Etianne V. | Freelance Interpreter, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 16, 2025

**What do you like best about G2 Marketing Solutions?**

The rewards are good and it works perfectly

**What do you dislike about G2 Marketing Solutions?**

It should have more international products to review

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It rewards the fact of providing an honest review

  ### 17. Fair Reviews, But Lacks Transparency on Incentivized Content

**Rating:** 3.0/5.0 stars

**Reviewed by:** Emre A. | Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2025

**What do you like best about G2 Marketing Solutions?**

fair and objective assesment of softwares

**What do you dislike about G2 Marketing Solutions?**

no transparency on which product review incentivized and which one not

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Facilitate the decision when it comes around investments in tech stack

**Official Response from Rachel G:**

> Hi Emre,

Thank you for taking the time to leave us a review! My name is Rachel and I'm a Senior Product Manager at G2. We take the transparency and authenticity of our reviews very seriously. When reviews are incentivized, we do label them as such (see an example of a G2 review that's labeled as incentivized here: https://www.g2.com/products/g2/reviews/g2-com-review-11888418). Each review you see on G2.com has been moderated by a real person to ensure trust in our content and site to help you make the best purchase decisions possible.

I hope this helps!
Rachel

  ### 18. Good support and provides insights on how we shape up against competitors

**Rating:** 3.0/5.0 stars

**Reviewed by:** Shaun B. | Customer Success Team Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about G2 Marketing Solutions?**

It gives us a good idea how we are shaping up against our competitors and we can be flexible with the level of incentive we want to offer. Support has always responded quickly when needed.

**What do you dislike about G2 Marketing Solutions?**

Sometimes reviews from our customers get blocked or not incentivised and we have to follow up with G2 for this to be remedied. We have also had feedback from customers that leaving G2 reviews can be too long winded.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Helps us with acquisition as we can point prospects to our reviews. We are extremely proud of them.

  ### 19. Solid software comparison website

**Rating:** 3.0/5.0 stars

**Reviewed by:** Justyna W. | Marketing Manager Associate, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about G2 Marketing Solutions?**

I like that G2 lets us take ownership of our profile and showcase the company with relevant images, videos, descriptions. A paid plan also lets you update the banner and redirect people to our landing page. It gives good insights on who interracted with our profile and website, creating paths that help us understand which pages were visited before or after the G2 visit. They also have a good incentive prorgam that helps collect reviews easily. It's a good website to improve your market presence and brand awareness.

**What do you dislike about G2 Marketing Solutions?**

As a lead generation tool it isn't best though, at least for our industry. The leads we were getting were not relevant, not within our ICP, the volume of those also wasn't great.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helped us boost our reputation and be present on all relevant software comparison websites.

  ### 20. There's a lot unknown about how grids and rankings are calculated

**Rating:** 3.0/5.0 stars

**Reviewed by:** Isabelle L. | Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 03, 2024

**What do you like best about G2 Marketing Solutions?**

I like the ability to set up review campaigns to increase our reviews.

**What do you dislike about G2 Marketing Solutions?**

I dislike the inability to determine who has previously given a review before so I can make sure they do not get asked again. Additionally, information on how rankings, scores, and grids are calculated are a big black box. Yes, I've read many help articles. This is so much of a black box that we are unsure if it's worth our investment or not.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

We can have reviews in one location and easily filter on them. We can see G2's view of where our company ranks, although we have many questions about this process.

  ### 21. The best of thoughts - not always smooth for the customer

**Rating:** 2.5/5.0 stars

**Reviewed by:** Elin H. | Maketing Manager, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about G2 Marketing Solutions?**

The team is always very supportive and have great knowledge.

**What do you dislike about G2 Marketing Solutions?**

That it is complicated and not smooth for the customer.
We often experiences hick-ups and nordic customers are not so keen on giving away lots of info to an american company. (And since T it's worse). 
We would like to see improvements for the customer if we are to continue because not many are willing to go through the struggle.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

We havent seen that good of results yet. But the badges used in marketing gives us good conversion.

  ### 22. Helpful but Not Perfect

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2025

**What do you like best about G2 Marketing Solutions?**

G2 is a solid resource when I’m comparing software — the filters and side-by-side comparisons are super helpful. Most reviews feel genuine, but some clearly seem fake or overly polished.

**What do you dislike about G2 Marketing Solutions?**

The paid programs are also a bit confusing and make you question the neutrality of some listings. Still, it’s one of the better platforms out there for getting a quick sense of what real users think.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

I helps find available products in a specific category

**Official Response from Rachel G:**

> Thank you for taking the time to write a review. My name is Rachel and I am a Product Manager here at G2. Regarding fake reviews, we have a very diligent moderation team and processes to ensure the authenticity of the reviews on G2.com. Each review you see on G2.com has been moderated by a real person to ensure trust in our content and site to help you make the best purchase decisions possible. I hope this helps.

Best,
Rachel

  ### 23. Useful tool for research, product development. Unsure about marketing ROI for startups.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Chris S. | Content Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2024

**What do you like best about G2 Marketing Solutions?**

- Good tool for research, product development, lead gen
- Good way of gathering feedback from customers and responding to feedback
- Easy to use and implement tool
- Nice team to work with good support

**What do you dislike about G2 Marketing Solutions?**

- Can be difficult to understand what causes improvements in categories
- Categorization is limited and therefore categories are dominated by big players
- Unable to show accurately where reviews are coming from

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helps unbiased feedback from customers which is good for product development and also our public image.

  ### 24. Good bank of social proof but increasing drawbacks

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about G2 Marketing Solutions?**

It's been useful building up a bank of reviews for our product. We're working in a competitive field so reviews act as social proof and we use them in almost all our marketing channels.

**What do you dislike about G2 Marketing Solutions?**

There seems to be a tendency for G2 to increasingly allow big enterprises into software categories they don't really fit well into. This means they end up dominating the category and pushing smaller tech who are actually part of the category down the rankings. This coupled with price rises (some of which are eye-watering) are making it nowhere near as useful a marketing channel as it was a few years ago.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Building a bank of social proof to support our marketing channels.

**Official Response from Katlin Hess:**

> Thank you for sharing your feedback! I'm glad to hear that G2 Marketing Solutions has helped you build a strong bank of reviews for your product. 

We understand your concerns about maintaining rankings and the competition especially from bigger players. Our team is constantly working on improving our algorithms to ensure a fair and balanced ranking system. 

While review volume does play a role, the algorithm also takes several other factors into account. We just launched a new G2 University course that dives deep on all of those factors, and ways you can improve your rankings. Here's the link if you're interested in learning more: 
https://university.g2.com/app/courses/4d8b9f71-4462-47c2-8a8e-a7d8202896e5

If you have any further questions or need assistance, please don't hesitate to reach out! 

  ### 25. So far so good but not a ton of volume

**Rating:** 3.0/5.0 stars

**Reviewed by:** Josh R. | Head of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2025

**What do you like best about G2 Marketing Solutions?**

Easy to use and understand capabilities.

**What do you dislike about G2 Marketing Solutions?**

So far impressions/clicks/leads are minimal

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Helping with bottom of funnel credibility

  ### 26. Overall trusted sited.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2025

**What do you like best about G2 Marketing Solutions?**

Nice badges and lists, definitely valuable insights and trust.

**What do you dislike about G2 Marketing Solutions?**

Does not actually produce leads with the same rate as some other channels.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helps us to gather valuable insights.

  ### 27. Good idea to evaluate software, but the survey is much too extensive.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 20, 2025

**What do you like best about G2 Marketing Solutions?**

I really like the idea of evaluating software and learning from the reviews of others.

**What do you dislike about G2 Marketing Solutions?**

a software review is much too long-winded, you lose the fun in it, I have seriously considered multiple times to stop the review

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2 helps to be well-oriented with software

**Official Response from Rachel G:**

> Hello,

Thank you for your feedback! My name is Rachel and I’m a Senior Product Manager at G2. We understand that writing a review can take time, and we truly appreciate the effort you put into sharing your insights. Our goal is to collect detailed and meaningful data to help buyers make informed decisions, especially since purchasing software is a significant investment. Your input helps us improve, and we’ll continue striving to make the review process as valuable and seamless as possible. I have passed your feedback along to the product team responsible for managing the review form experience. 

Thanks,
Rachel

  ### 28. Self-Serve, Limited Options

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 26, 2025

**What do you like best about G2 Marketing Solutions?**

Biggest positive is getting in front of prospective customers when they are actively evaluating vendors.

**What do you dislike about G2 Marketing Solutions?**

Limited options for promotion; schedule of promotions does not align with calendar year.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

We are leveraging G2's promoted listings to drive visibility amongst bottom-of-funnel prospects.

  ### 29. Its good in theory

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about G2 Marketing Solutions?**

The dashboard platform is really helpful and userfriendly.

**What do you dislike about G2 Marketing Solutions?**

Its really hard for a small business to shine on G2. We just don't compare to the industry leaders with volume of review, and one bad review brings down the whole adverage so it doesnt seem like a good ROI for us.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Helping our brand awareness of on a comparision site - due to only having a small ammount of reviews, and not getting anywhere with out G2 campaign, I am not sure it is benifiting us just yet.

  ### 30. Solid platform for collecting and managing reviews

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2024

**What do you like best about G2 Marketing Solutions?**

The customer support is excellent, and the effort our customer success manager has made in order to ensure we make the most of our subscription has been very welcome.

**What do you dislike about G2 Marketing Solutions?**

I think the price for some extra features is a little high, and the pricing generally is not very friendly to smaller businesses who need G2 to compete with bigger competitors.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2 helps us to collect and manage reviews on a trusted and well-known platform, and also to benchmark our own reputation against our competitors.

  ### 31. Struggled to see the value of the intent data

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about G2 Marketing Solutions?**

The enhanced profile features like cta button, interactive demos, and review collection is nice. The CSMs are also very helpful in sharing best practices.

**What do you dislike about G2 Marketing Solutions?**

We've tried several different campaigns across multiple channels trying to make the most of the G2 intent data and have never seen better results relative to using non-intent data.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Build trust with prospects and target in-market buyers

  ### 32. Good and bad about G2- experience great and solution easy, but leads are few

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** December 04, 2024

**What do you like best about G2 Marketing Solutions?**

Very easy to navigate and integrate to the team, leads are clear and concise and guess work is taken out of things

**What do you dislike about G2 Marketing Solutions?**

Dont see as many leads or features as we would like for the price we are paying

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Taking the guesswork out of interested parties

  ### 33. A nice experience

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about G2 Marketing Solutions?**

The breadth and depth of its software reviews: G2.com has reviews for over 100,000 software products, making it one of the most comprehensive software review sites available. This means that you can find reviews for just about any software product you can think of, from large enterprise software to niche SaaS applications.

**What do you dislike about G2 Marketing Solutions?**

Potential for bias: Some users have raised concerns about the potential for bias in G2.com's reviews. For example, some reviewers may be incentivized to leave positive reviews for software products that they are affiliated with. Additionally, G2.com's algorithm for ranking software products may give undue weight to reviews from certain types of users, such as those from large companies or those who have written a lot of reviews.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Provides a centralized platform: G2.com aggregates software reviews and information from a wide range of sources, making it easier for businesses to find the information they need in one place.

**Official Response from Rachel Bentley:**

> Hi there,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2. Regarding inauthentic reviews, we have a very diligent moderation team and processes to ensure the authenticity of the reviews on g2.com.  Our community standards state we do not allow segmenting for reviews.  Each review you see on G2.com has been moderated by a real person to ensure trust in our content and site to help you make the best purchase decisions possible. Our algorithm does not weight based on user type or size of the company.  I hope this helps.

Best,
Rachel


  ### 34. intent signals for LinkedIn for paid ad audience development plus Slack integration

**Rating:** 3.0/5.0 stars

**Reviewed by:** Tara F. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 26, 2024

**What do you like best about G2 Marketing Solutions?**

Integrations with tools we already use; intent signals against poor reviews for competitors

**What do you dislike about G2 Marketing Solutions?**

Not enough granularity to weed out the mostly junk signals we get; i.e "property managetemnt' software when we need "commercial property management'

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

none yet

  ### 35. Software Review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Trevor H. | Account Manager / Customer Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2023

**What do you like best about G2 Marketing Solutions?**

Literally can look up any software or tech platform and get real reviews that are accurate.

**What do you dislike about G2 Marketing Solutions?**

A little overwhelming at times, so many things to dig through that it can make your head spin. Not necessarily a negative, definitely touches a lot of areas in the software world.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

We have benefitted at least twice thus far in decision making for tech for our company. Both times, we have pulled the trigger due to the reviews aligning with company needs.

**Official Response from Rachel Bentley:**

> Hi Trevor,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2. We agree that there are so many software options, that it's difficult to know where to start.  We recommend starting with categories, utilizing our assistant monty (see our homepage or bottom right corner of category pages), and using our grids and comparison pages to help refine the options available.  From here, "my list" can support refining these choices into themes that are the most important for you and your company's goals.  I hope this helps!

Best,

Rachel

  ### 36. From Users, For Users: G2

**Rating:** 3.0/5.0 stars

**Reviewed by:** HAMDAAN Z. | Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2023

**What do you like best about G2 Marketing Solutions?**

Why/what I like G2 apart is its commitment to authenticity through unbiased user reviews. I greatly appreciate the platform's dedication to providing a space where real users can openly share their experiences with various software products. This transparent approach has proven invaluable in guiding my decision-making process.

**What do you dislike about G2 Marketing Solutions?**

Nothing as of yet but for paid reviews and gift cards, you had to wait a lot which can sometimes be demotivating; increasing paid reviews for deserving reviewers might help a lot

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Like many others, I often found myself grappling with the daunting task of selecting the right software. The sheer number of options available made it difficult to make an informed decision. Traditional research methods often fell short, lacking real user perspectives and leaving me uncertain about the actual quality and suitability of the products I was considering. It was during this struggle that I discovered G2.com and its innovative approach.

  ### 37. G2 is okay

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jana F. | Enterprise (> 1000 emp.)

**Reviewed Date:** December 06, 2023

**What do you like best about G2 Marketing Solutions?**

I like that the analytics is robust to see where things are coming from.

**What do you dislike about G2 Marketing Solutions?**

Review verification is not always accurate. Real reviews are being left out or rejected. There is no appeals process or way to see who the feedback is from so we are missing reviews. There should be a way for a company to verify that the reviewer is actually real.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

management of reviews, customer sentiment and data.

**Official Response from Rachel Bentley:**

> Hi Jana,

Thank you for taking the time to review G2.  My name is Rachel Bentley, I am a senior director of Product Management here at G2.  I completely agree that we can improve our reviewer verification process, and I am so happy to share that this is an investment we are actively working on.  I've reached out to your CSM and RM to share this context and if you're open to it, we will reach out by early February with an update.  Thank you for your candor, we are always looking for ways to better serve you. 

Best,

Rachel 

  ### 38. I am writing survey on this website from last few months and found it quite worthy

**Rating:** 3.0/5.0 stars

**Reviewed by:** Talha K. | Associate Manager Global Solutions, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 06, 2023

**What do you like best about G2 Marketing Solutions?**

The best thing on this website is that, they are open for your reviews and hilighted both possitive and negative points of product

**What do you dislike about G2 Marketing Solutions?**

please mark clear regarding rewards and also add different countries online portals for rewards like Pakistan we donot have amazon option

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

it help me to check and analayse and product before purchasing.

**Official Response from Rachel Bentley:**

> Hi Talha,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2.  I'm sorry to hear about your experience that an option for a reward didn't match what is available to you.  This is something we are working on improving, I apologize for the inconvenience. 

Best,
Rachel


  ### 39. My E-commerce development Journey with Depex Technologies!

**Rating:** 2.5/5.0 stars

**Reviewed by:** Mike R. | Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2023

**What do you like best about G2 Marketing Solutions?**

G2 is a high authority and trusted platform.

**What do you dislike about G2 Marketing Solutions?**

All the features of G2 website are correct. It is taking 3 days to accept. Try to do this process as soon as possible.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

G2 is listing our business. This will help us reach the right user.

  ### 40. Review Software

**Rating:** 2.5/5.0 stars

**Reviewed by:** Keiva G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2023

**What do you like best about G2 Marketing Solutions?**

I liked how easy it is to use and how you have different sections to rate each part.

**What do you dislike about G2 Marketing Solutions?**

I do not like the fact that I had to use my business email in order to set up an account.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

I currently do not have any problems with G2.com

**Official Response from Rachel Bentley:**

> Hi Keiva,

Thank you for taking the time to review G2.  My name is Rachel, I am a senior director of Product Management here at G2.  We agree that using business email is limiting to users.  This is something we are actively investing in to expand account creation and review creation with more methods (for example, gmail).  We will be delivering this investment in the next 3 months.  We really appreciate your feedback and helping us be better. 

Best,

Rachel

  ### 41. Peer-to-peer services and software reviewing platform

**Rating:** 3.0/5.0 stars

**Reviewed by:** Tushar B. | DevOps Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 14, 2023

**What do you like best about G2 Marketing Solutions?**

Helps in reviewing and sharinmg feedback for various software tools

**What do you dislike about G2 Marketing Solutions?**

Sometimes it takes a lot of time to get feedback approved , have to submit multile times . Rewards promised are not credited

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Reviewing and sharing feedback of tools with the team

**Official Response from Rachel Bentley:**

> Hi Tushar,


Thank you for taking the time to review G2.  My name is Rachel, I am a senior director of Product Management here at G2.  I apologize that you have had trouble receiving a gift card.  Please keep in mind that it may take up to 3 full business days for your review to be moderated as our quality assurance team reads every review before publishing it to our site. If you have not yet received your gift card, please follow the link I have included in my response, and in the right-hand corner click the button that says "open a ticket." 

Best,

Rachel


  ### 42. I love to do reviews… G2 is great, but their AI detection needs work.

**Rating:** 3.0/5.0 stars

**Reviewed by:** Tara F. | Chief People Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 06, 2023

**What do you like best about G2 Marketing Solutions?**

G2 is easy to use and the prompts help make it simple to understand, right from the jump.

**What do you dislike about G2 Marketing Solutions?**

I don't use an AI chatbot, but the review software believes I did, so sometimes it's a pain to rewrite something.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

A great place for research and data collection.

**Official Response from Rachel Bentley:**

> Hi Tara,

Thank you for taking the time to review G2.  My name is Rachel, I am a senior director of Product Management here at G2.  I apologize that you have had trouble when writing your review.  I want to understand more about the AI comment- did you by chance write your review in another window and copy and paste it into the answer box?  Or did you do a different copy-and-paste action?  We are trying to improve this experience and your feedback is extremely helpful.  Please comment on this review if your time allows.  

Cheers,

Rachel

  ### 43. The first choice for software

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 20, 2023

**What do you like best about G2 Marketing Solutions?**

AI-assisted technology for buying the product and even possible to operate with ChatGPT

**What do you dislike about G2 Marketing Solutions?**

To be honest, this can be updated and made more user-friendly.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

This actually helps to get the exact evaluation of the product by genuine users and also helps in different product differentiation.

  ### 44. Good platform to know about the products and value for the money

**Rating:** 3.0/5.0 stars

**Reviewed by:** Pavan  G. | Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2023

**What do you like best about G2 Marketing Solutions?**

it presnets the tranparent and most helpful reviews for the various products across the industry and gives insights.

**What do you dislike about G2 Marketing Solutions?**

So many options to choose which creates difficulty in finding the required results.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Helping in getting to know the authenticity of the applications which makes to choose the best platform from the identical ones

**Official Response from Rachel Bentley:**

> Hi Pavan,

Thank you for taking the time to write a review. My name is Rachel Bentley I am a Senior Director of Product Management here at G2. We agree that there are so many software options, that it's difficult to know where to start.  We recommend starting with categories, utilizing our assistant monty (see our homepage), and using our grids and comparison pages to help refine the options available.  From here, "my list" can support refining these choices into themes that are the most important for you and your company's goals.  I hope this helps!

Best,
Rachel


  ### 45. First website I've discovered where I can earn gift cards

**Rating:** 2.5/5.0 stars

**Reviewed by:** Abdul B. | Quality Assurance Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 23, 2022

**What do you like best about G2 Marketing Solutions?**

There are many software listed we can find any detail regarding any software and also customer feedback in form of reviews, second most important thing is we can put our reviews on any software that is listed in G2 that gives satisfaction whatever and however software work we can express over here

**What do you dislike about G2 Marketing Solutions?**

the bad thing that is i observe no single review is approved by the moderator  still and no tutorial I have seen to improve or create good quality reviews over here what are the basic requirement If you are connected via linked in connection what should be your minimum requirement in your profile that on behalf of that our review will be approved

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

I have learned a lot related to review writing and information searching related to any software and public reviews related to that software that I want.

**Official Response from Rachel Bentley:**

> Hi Abdul,

Thank you for taking the time to write a review.  My name is Rachel Bentley I am a Senior Director of Product here at G2.  I'm so concerned to hear about your trouble with reviews being rejected.  I have attached a help article that may help you understand more.  We strive for authenticity here at G2 to ensure we deliver content people can trust, resulting in a very diligent moderation process.  I hope this information finds you well.

Best,

Rachel

  ### 46. Will I get the reward for my time and opinion?

**Rating:** 2.5/5.0 stars

**Reviewed by:** Lydia J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2023

**What do you like best about G2 Marketing Solutions?**

I get to see a list of other software on the market that I may not be familiar with.

**What do you dislike about G2 Marketing Solutions?**

Will I get the reward for my time and opinion?  Amazon gift cards used to arrive quickly, now they sometimes do not arrive.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Listing alternatives to products/software being used by peers.

  ### 47. Easy to use!

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2023

**What do you like best about G2 Marketing Solutions?**

Intuitive and super easy to use, and the reward was legit.

**What do you dislike about G2 Marketing Solutions?**

In my use... no negatives. It took a little while to complete all the steps, I suppose.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Giving credit (via paid rewards) for feedback.

  ### 48. Soso

**Rating:** 2.5/5.0 stars

**Reviewed by:** Kyle R. | Financial Analyst, Enterprise (> 1000 emp.)

**Reviewed Date:** January 19, 2023

**What do you like best about G2 Marketing Solutions?**

I like getting gift cards for my opinions

**What do you dislike about G2 Marketing Solutions?**

I've taken 2 quizzes so far, I've been rewarded for only 1. I reached out to help about the other and have not heard back.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

Its not solving any problem I have

  ### 49. g2 review

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 04, 2023

**What do you like best about G2 Marketing Solutions?**

easy and does reward a person without having to wait too long

**What do you dislike about G2 Marketing Solutions?**

there alot of options i dont use so i cant do every review available

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

i am a new user, unaware of problems now

  ### 50. Friendly customer service

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2022

**What do you like best about G2 Marketing Solutions?**

We enjoy the possibilities we have with G2 – whether badges, reviews, or brand awareness (especially in international markets). It's a good resource to gather honest feedback from our customers.

**What do you dislike about G2 Marketing Solutions?**

However, all the functionalities we can use with the paid version have not yet sparked a lot of enthusiasm in our company. For example, you don't see why a review has been rejected, there's not much going on concerning intent data, and for paid promotions (ads in your category) you need to pay extra PLUS you have to make sure to secure your spot before your competitor, which hasn't been a pleasant experience so far...especially because there wasn't much traffic generated either by these ads.

**What problems is G2 Marketing Solutions solving and how is that benefiting you?**

It helps us build international brand awareness, and trust.


## G2 Marketing Solutions Discussions
  - [Are you satisfied with G2&#39;s Customer Support?](https://www.g2.com/discussions/are-you-satisfied-with-g2-s-customer-support) - 4 comments, 11 upvotes
  - [Anyone else having trouble posting?](https://www.g2.com/discussions/mais-alguem-com-problemas-para-postagem) - 8 comments, 9 upvotes
  - [Will G2.com stop collecting reviews soon?](https://www.g2.com/discussions/will-g2-com-stop-collecting-reviews-soon) - 1 comment, 9 upvotes
  - [How can I list my product and company on G2?](https://www.g2.com/discussions/how-can-i-list-my-product-and-company-on-g2) - 3 comments, 9 upvotes
  - [Is g2 com legit?](https://www.g2.com/discussions/is-g2-com-legit) - 23 comments, 9 upvotes

- [View G2 Marketing Solutions pricing details and edition comparison](https://www.g2.com/products/g2/reviews?filters%5Bnps_score%5D%5B%5D=3&section=pricing&secure%5Bexpires_at%5D=2026-08-13+01%3A45%3A30+-0500&secure%5Bsession_id%5D=c1fc1dff-dc2f-4793-8341-0f13471e63aa&secure%5Btoken%5D=81052a91e823c288d090ab4629b9d6494bfb7f958c74d88d5a66dd35acf7980b&format=llm_user)
## G2 Marketing Solutions Integrations
  - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)
  - [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  - [AppDirect](https://www.g2.com/products/appdirect/reviews)
  - [Arcade](https://www.g2.com/products/arcade-software-arcade/reviews)
  - [Awstats](https://www.g2.com/products/awstats/reviews)
  - [Base](https://www.g2.com/products/brale-base/reviews)
  - [CDW](https://www.g2.com/products/cdw-cdw/reviews)
  - [Chameleon](https://www.g2.com/products/chameleon/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Chili Piper](https://www.g2.com/products/chili-piper/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Consensus](https://www.g2.com/products/consensus/reviews)
  - [Crayon](https://www.g2.com/products/crayon-crayon/reviews)
  - [Crunchbase](https://www.g2.com/products/crunchbase/reviews)
  - [Deeto](https://www.g2.com/products/deeto/reviews)
  - [Delighted](https://www.g2.com/products/delighted/reviews)
  - [Demostack](https://www.g2.com/products/demostack-demostack/reviews)
  - [Dreamdata](https://www.g2.com/products/dreamdata/reviews)
  - [Enterpret](https://www.g2.com/products/enterpret-inc-enterpret/reviews)
  - [Factors.AI](https://www.g2.com/products/factors-ai/reviews)
  - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews)
  - [Fresh Marketer](https://www.g2.com/products/fresh-marketer/reviews)
  - [G2 Data Solutions](https://www.g2.com/products/g2-data-solutions/reviews)
  - [Glassdoor](https://www.g2.com/products/glassdoor/reviews)
  - [Gong](https://www.g2.com/products/gong/reviews)
  - [Google Authenticator](https://www.g2.com/products/google-authenticator/reviews)
  - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)
  - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)
  - [Guideflow](https://www.g2.com/products/guideflow-2023-08-01/reviews)
  - [Hippo Video](https://www.g2.com/products/hippo-video-hippo-video/reviews)
  - [HockeyStack](https://www.g2.com/products/hockeystack/reviews)
  - [HubSpot Content Hub](https://www.g2.com/products/hubspot-content-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)
  - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews)
  - [Instapage](https://www.g2.com/products/instapage/reviews)
  - [Klue](https://www.g2.com/products/klue/reviews)
  - [LeanData](https://www.g2.com/products/leandata/reviews)
  - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews)
  - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews)
  - [LinkedIn Sales Navigator](https://www.g2.com/products/linkedin-sales-navigator/reviews)
  - [Lucid Visual Collaboration Suite](https://www.g2.com/products/lucid-software-inc-lucid-visual-collaboration-suite/reviews)
  - [Metadata.io](https://www.g2.com/products/metadata-io/reviews)
  - [Microsoft](https://www.g2.com/products/microsoft-2025-10-29/reviews)
  - [Navattic](https://www.g2.com/products/navattic/reviews)
  - [N.Rich](https://www.g2.com/products/n-rich/reviews)
  - [Oracle Java Cloud Service](https://www.g2.com/products/oracle-java-cloud-service/reviews)
  - [Outreach](https://www.g2.com/products/outreach/reviews)
  - [PathFactory](https://www.g2.com/products/pathfactory-pathfactory/reviews)
  - [Paylocity](https://www.g2.com/products/paylocity/reviews)
  - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews)
  - [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  - [Profound](https://www.g2.com/products/profound/reviews)
  - [Ramp](https://www.g2.com/products/ramp/reviews)
  - [Reprise](https://www.g2.com/products/reprise-demos/reviews)
  - [Rippling](https://www.g2.com/products/rippling/reviews)
  - [SafeBase](https://www.g2.com/products/safebase/reviews)
  - [Saleo](https://www.g2.com/products/saleo/reviews)
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)
  - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews)
  - [Salesforce CRM Dashboards](https://www.g2.com/products/salesforce-crm-dashboards/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Salesforce Partner Cloud (formerly Salesforce PRM)](https://www.g2.com/products/salesforce-partner-cloud-formerly-salesforce-prm/reviews)
  - [Salesloft](https://www.g2.com/products/salesloft/reviews)
  - [Sendoso](https://www.g2.com/products/sendoso/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)
  - [Storylane](https://www.g2.com/products/storylane/reviews)
  - [Supademo](https://www.g2.com/products/supademo/reviews)
  - [TestBox](https://www.g2.com/products/testbox/reviews)
  - [Uberflip a PathFactory Company](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews)
  - [Universal SSIS Components by Devart](https://www.g2.com/products/devart-universal-ssis-components-by-devart/reviews)
  - [UserEvidence](https://www.g2.com/products/userevidence-userevidence/reviews)
  - [Walnut](https://www.g2.com/products/walnut/reviews)
  - [Whistic](https://www.g2.com/products/whistic/reviews)
  - [Workato](https://www.g2.com/products/workato/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zluri](https://www.g2.com/products/zluri/reviews)
  - [Zylo](https://www.g2.com/products/humanik-zylo/reviews)

## G2 Marketing Solutions Features
**Additional Functionality**
- Tagging
- Natural Language Processing
- Data Extraction
- Multi-Language
- Predictive Analytics
- Drag & Drop
- Speech Recognition
- Reporting/Analytics
- Data Storage Management
- Virtual Personal Assistant (VPA)
- AI Copilot
- Customer Segmentation
- Collaboration Tools
- Data Import/Export
- Generative AI
- For eCommerce
- Role-Based Permissions
- Customizable Branding
- Search/Filter
- Monitoring
- Document Management
- API
- Data Visualization
- Trend Analysis
- Machine Learning
- Access Controls/Permissions
- Alerts/Escalation
- Performance Metrics
- Real-Time Data
- Third-Party Integrations
- Mobile App
- Multiple Data Sources
- For Sales Teams/Organizations
- Sentiment Analysis
- Activity Dashboard
- Chatbot
- Workflow Automation

**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**Additional Functionality**
- Code Generation
- Text to Image
- Generative AI
- API
- Natural Language Processing
- Virtual Characters and Avatars
- Content Generation
- Personalization and Recommendation
- Conditional Generation
- Transformer Model
- Automated Image & Video Editing
- Interactive and Co-Creative Systems
- Text Summarization
- Data Augmentation
- Variation Autoencoder Models
- Adversarial Training
- Transfer Learning and Fine-tuning
- Simulation and Scenario Generation
- Creative Design
- AI Copilot
- Prompt Engineering
- Foundation Model

**Feedback Management**
- Feedback Management

**Document Management**
- Document Management

**Reporting/Analytics**
- Reporting/Analytics

**Security & Compliance**
- Security & Compliance

**Human-in-the-loop (HITL)**
- Human-in-the-loop (HITL)

**Personalized Outreach**
- Personalized Outreach

**Conversational AI**
- Conversational AI

**Dynamic Modeling**
- Dynamic Modeling

**CRM Integration**
- CRM Integration

**Agent Customization**
- Agent Customization

**Omnichannel Outreach**
- Omnichannel Outreach

**Follow-Up Scheduling**
- Follow-Up Scheduling

**Lead Generation**
- Lead Generation

**Inquiry Routing**
- Inquiry Routing

**Multi-Channel Campaigns**
- Multi-Channel Campaigns

**Independent Decision Making**
- Independent Decision Making

**Outreach Performance Analytics**
- Outreach Performance Analytics

**Customer Interaction Automation**
- Customer Interaction Automation

**Problem Solving**
- Problem Solving

**Task Automation**
- Task Automation

**Prospect Prioritization**
- Prospect Prioritization

**Real-time Conversations**
- Real-time Conversations

**Sales Follow-Up**
- Sales Follow-Up

**Data Enrichment**
- Data Enrichment

**Lead Qualification**
- Lead Qualification

**Sales Automation**
- Sales Automation

**Core Conversational Capabilities - AI Chatbots**
- Controlled LLM Response Generation
- Context Maintenance Within Sessions
- Natural Language Understanding & Intent Inference

**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data
- Real-Time Data
- Intent Data

**Review Platform**
- Review Search
- Review Platform
- Product Content
- Research Reports
- Category and Product Taxonomy

**B2B Services Reviews**
- Category Taxonomy
- Review Search
- Review Submission
- Localization
- Service Provider Profiles

**Responses**
- Customization
- Control
- Route To Human
- Menu bars
- Drip sequences

**Data collection**
- Natural Language Processing (NLP)
- Data Sources
- Custom Research Sources
- Lead Enrichment
- Advanced Data Collection

**Survey Management**
- Survey Builder
- Customizable Questions
- Templates
- Survey Distribution
- Mobile Survey
- Site Intercept Survey
- Pulse Surveys

**Data**
- Reliability
- Data Security

**Customization - AI Agent Builders**
- API Security
- Data Security
- Authentication

**Automation**
- Sales Follow-Up
- Feedback Collection
- Document Processing
- Lead Generation
- Customer Interaction Automation

**Study Creation & Design - Conversational AI Survey Platforms**
- AI-Powered Question Generation
- Research Objective Optimization
- Cross-Platform Study Design
- Multi-Modal Study Templates
- Adaptive Survey Logic

**Agentic AI - Native Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Consumer Intelligence**
- Customer Feedback
- Competitive Intelligence
- Sentiment Analysis
- Competitive Analysis

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs
- Third-Party Integrations
- Meeting Management
- Calendar Management
- Call Management
- Document Management
- Contact Management
- Task Management
- Lead Management
- Content Management
- Notes Management
- Sales Activity Management
- Email Management

**Platform Additional Functionality**
- Third-Party Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts
- Real-time Intent

**Platform**
- Live chat
- Integrations
- Branding
- Analytics
- A/B testing
- Role-based access
- Collection of information
- Augmented Analytics
- Proactive Chat

**Segment Trending**
- Web
- Social
- Benchmarks
- Finance 

**Survey Customization**
- Question Branching
- Branding
- Multimedia Support
- Multilingual Surveys

**Interaction**
- Complex Query Handling
- Natural Conversation
- Understanding
- Feedback Management
- Customizability
- Multi-Channel Management
- Communication Management
- Workflow Management
- Email Management
- Knowledge Base Management

**Functionality - AI Agent Builders**
- Omni-channel Support
- Agent Branding
- Proactive Response Capabilities
- Seamless Human Escalation
- Multimedia Support
- Multi-Modal Input Support

**Autonomy**
- Problem Solving
- Task Execution
- Adaptive Responses
- Independent Decision Making

**Participant Management & Recruitment - Conversational AI Survey Platforms**
- Incentive Automation
- Intelligent Screener Management
- Global Participant Access
- Automated Panel Recruitment

**Reporting**
- Revenue Reporting
- Corporate Reporting
- Dashboard

**Media Monitoring**
- Social Networks Monitoring
- Social Media Management
- Digital Media Monitoring
- Review Monitoring
- Brand Management
- Template Management
- SEO Management
- Response Management
- Customer Experience Management
- Negative Feedback Management
- Keyword Tracking

**Task & Flow Management - AI Chatbots**
- Scripted Dialogue & Decision Tree Support
- Fallback Responses for Unknown Queries

**Performance Analysis**
- Coaching 
- Peformance Tracking
- Email Tracking
- Call Tracking

**Analysis**
- Custom Dashboards
- Reports
- Integrations

**Survey Insights**
- Reporting & Analytics
- BI Tools Integration
- Data Exporting
- Permissions
- Collaboration Tools
- Presentation Tools
- Data Analysis Tools
- Real-Time Data
- Visual Analytics

**Learning**
- User Interaction Learning
- Error Learning

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Data and Analytics - AI Agent Builders**
- Analytics & Reporting
- Contextual Awareness
- Data Privacy Compliance

**Outbound Sales**
- Follow-Up Scheduling
- Prospect Prioritization
- Multichannel Campaign Execution
- Personalized Outreach
- Outreach Performance Analytics

**Data Collection & Interview Moderation - Conversational AI Survey Platforms**
- Embed and present various media types including images, videos, prototypes, or websites for participant evaluation
- AI Interview Moderation
- Create natural conversation flows that feel like human interactions rather than traditional form-based surveys

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Event Triggered Actions
- Lead Generation
- Lead Notifications
- Generative AI
- Lead Capture
- Reporting/Analytics
- API
- Customer Journey Mapping
- Real-Time Reporting
- Lead Qualification
- Multi-Channel Attribution
- Customer Segmentation
- Database Support
- Summary Reports
- Prioritization
- Pipeline Management
- Customizable Reports
- Conversion Rate Optimization
- Customer Database
- Search/Filter
- Activity Tracking
- Trend Analysis
- Lead Management
- Performance Metrics
- Content Marketing
- Reporting & Statistics
- B2B Lead Generation
- Real-Time Updates
- AI Copilot
- Web Traffic Reporting
- Data Import/Export
- Customer Activity Tracking
- Behavior Tracking
- Competitive Analysis
- Predictive Analytics
- Contact Database
- Sales Management
- Activity Dashboard
- Built-In Database
- Real-Time Notifications
- CRM
- Contact Management
- Real-Time Analytics
- Data Visualization
- Lead Nurturing
- Sales Trend Analysis
- Pipeline Reports
- Customer Profiles

**Additional Functionality**
- Customer Surveys
- Lead Qualification
- Transcripts/Chat History
- Language Detection
- Pre-Configured Bot
- Lead Capture
- Code-free Development
- Natural Language Processing
- Multi-Language
- For Sales/Marketing
- Contextual Guidance
- Automated Responses
- Customer Support
- Chatbot
- Intent Recognition
- Sentiment Analysis
- Customer Experience Management
- Query Suggestions
- Transfers/Routing
- AI Copilot
- Canned Responses
- AI/Machine Learning
- Multi-Channel Communication
- Automated Routing
- Workflow Automation

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Deployment & Embedding - AI Chatbots**
- API Access for Business System Integration
- Web Widget & SDK Embedding

**Platform**
- Search
- User, Role, And Access Management
- Mobile User Support
- Alerts
- Collaboration
- Compliance

**Content Generation**
- Creativity
- Content Accuracy

**Integration - AI Agent Builders**
- Workflow Automation
- API Usage
- Platform Interoperability
- CRM Data Integration
- Third-Party Integrations

**Agentic AI - Survey**
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Dynamic Content

**Additional Functionality**
- Single Sign On
- Phone Polling
- Online Polling
- Support Audio/Images/Video
- Engagement Tracking
- Question Library
- Data Visualization
- Survey/Poll Management
- Generative AI
- Word Clouds
- Alerts/Notifications
- AI Copilot
- Customizable Fields
- Template Management
- Email Management
- Interactive Content
- Q&A Management
- Surveys & Feedback
- Activity Tracking
- Feedback Management
- API
- Data Cleansing
- Email Marketing
- Data Security
- Anonymous Feedback
- URL Customization
- Question Piping
- Offline Response Collection
- Activity Dashboard
- NPS Survey Structure
- Drag & Drop
- Data Import/Export
- Response Validation
- Customer Segmentation
- Response Quotas
- Multi-Language
- Sentiment Analysis
- Email Reminders
- Gamification
- Randomization

**Additional Functionality**
- Version Control
- Scalability
- Personalization
- Data Extraction
- Webhooks
- API
- Natural Language Processing
- Fallback Handling
- Drag & Drop
- Multiple LLM Models
- Built-in AI Assistant
- Automated Testing
- Data Governance
- Collaboration Tools
- Pre-built Templates
- Agent Design Tools
- Deep Learning
- Model Training
- Analytics
- Single Sign On
- Debugging
- Deployment Management
- Proactive Error Detection

**In-House Management**
- Employee Performance
- Team Workflow

**Admin & Configuration - AI Chatbots**
- No-Code Conversation Design

**System**
- API Flexibility
- Update Frequency and Utility
- Cross-Platform Compatibility	
- Software Integration
- Third-Party Integrations

**Generative AI**
- AI Text Generation
- AI Text Summarization
- Generative AI

**Generative AI**
- AI Text Generation
- Generative AI

**Agentic AI - Market Intelligence**
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Anti Money Laundering**
- Adaptive Learning
- Decision Making
- AI/Machine Learning

**Agentic AI - Online Reputation Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- CRM Integration
- Third-Party Integrations
- Social Media Integration

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning

**Agentic AI - AI Chatbots**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Email Response Control
- Speech Recognition
- Customer Engagement
- Dashboard
- Chat/Messaging
- AI Writing Assistant
- For Sales Teams/Organizations
- Sales Automation
- Alerts/Notifications
- CRM
- Predictive Analytics
- Lead Scoring
- Templates
- Reminders
- Email Templates
- SMS Messaging
- Personalization
- Reporting/Analytics
- Conversation Intelligence
- Lead Engagement
- Customer Database
- AI Copilot
- Omnichannel Outreach
- Workflow Automation

**Additional Functionality**
- White Label
- Hashtag Tracking
- Review Sharing
- Reporting/Analytics
- Predictive Analytics
- Customer Advocacy
- Automated Responses
- Multi-Channel Distribution
- AI Copilot
- Employee Advocacy
- Widgets
- Search/Filter
- Scoring
- API
- Customizable Reports
- Alerts/Notifications
- Customizable Fields
- Review Request
- Engagement Tracking

**Inbound Sales**
- Data Enrichment
- Inquiry Routing
- Feedback Collection
- Real-Time Engagement
- Lead Qualification

**Monitoring & Improvement - AI Chatbots**
- Feedback-Driven Response Optimization

**Reliability & Safety - AI Chatbots**
- Guardrails & Content Controls

**Additional Functionality**
- Autoresponders
- Configurable Workflow
- Natural Language Processing
- Customizable Branding
- Sentiment Analysis
- Real-Time Analytics
- Pre-Configured Bot
- Activity Dashboard
- Live Chat
- Real-Time Monitoring
- Code-free Development
- Reporting & Statistics
- Speech Recognition
- Drag & Drop
- Reporting/Analytics
- Generative AI
- Customer Service Analytics
- Chatbot
- Intent Recognition
- Lead Capture
- Multi-Channel Communication
- Search/Filter
- Visual Analytics
- AI Copilot
- Chat/Messaging
- CRM
- Chat Transcript
- Performance Metrics
- Contextual Guidance
- Natural Language Search
- Monitoring
- Speech Synthesis
- Real-Time Notifications
- Customer Database
- API
- For Developers
- Customer Segmentation
- Alerts/Escalation
- Engagement Tracking

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