While most businesses have now realized the importance of well-written content for their websites, there is one specific type of content that is widely embraced by all, reviews of your business, in one centralized location where others come to make key business buying decisions.
For marketers of Cazoomi, we need to get into the mix of those spec & select decisions where B2B readers, decision makers or influencers, translate into potential buyers.
We engaged G2 to get cool B2B Infographics, Comparative reports, and key product marketing advice, which is one of the most targeted approaches to comparative based content we think. This allows our small marketing team to engage SMEs at G2 who hail from the Integration industry and know our business well. We can then share our unique client stories with them and be creatively involved with the story we want to express to the B2B buyer who really relies on reviews and expert content when making decisions which affect not only yearly budgets but also sensitive data migration and integration compliance projects.
As a bonus, all the research and infographics are easily shareable, which makes them a great asset to use in social media platforms, email campaigns, and other digital channels our marketing team use to inform potential integration software buyers.
Overall, I could not say enough about the decision this 2017 to work with G2 to augment our product comparative marketing efforts.
Looking forward to each year penciling them into our yearly marketing budget as well.