fusedeck is a Cookieless Analytics & Engagement Tracking Framework
fusedeck® helps you to create a GDPR and ePrivacy compliant tracking and analytics set up. Analyze your traffic and make your data actionable.
More than just a tracking solution:
Engagement tracking
Detailed interaction measurements give you insight into the user behavior on your website and enable a qualitative assessment of the content.
Analytics
Use the raw data to create customized reports that map your use case and KPIs in detail. Create a foundation for making data-driven decisions.
Event-/tag-management
Set up customized tracking events in the extensive tag manager without any programming knowledge and use our freely configurable triggers.
Campaign optimization
In addition to the quantity, you can also assess the quality of the traffic with automated quality scores and optimize the performance of your campaigns.
More accurate measurements
fusedeck® uses a continuous, bi-directional connection to our servers to deliver accurate values in real time.
The user status is differentiated into active, idle, and inactive. By measuring via web sockets (WSS), the tracking events can be measured more efficiently and more accurately than with conventional, pixel-based tracking tools.
Progressive web apps (PWAs) and single page applications (SPAs) can be tracked with fusedeck® without any additional effort.