Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Integration made easy"
4.5/5
What do you like best about Funnel?

It aggregates all our data into one easy to manage feed for BI and reporting purposes. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Not much, its pretty good and does what it says. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel
Edit edit

Thank you for your review! We're thrilled to hear that Funnel is making data aggregation and reporting easier for your team—that's what we aim for!

It's great to know that you're finding value in what we offer. If you ever have any suggestions or need further assistance, don't hesitate to reach out. We're here to make sure your experience stays top-notch!

Verified User in Consulting
CC
Verified User in Consulting
Mid-Market (51-1000 emp.)
"Very effective and useful tool"
4/5
What do you like best about Funnel?

We use funnel mostly for ingesting data into BigQuery. Using the native connectors is significantly more efficient than building a direct connection to the relevant APIs, particularly for Facebook / Meta data. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Recently the price of the platform has gone up. Although it is still priced competitively vs it's alternatives. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel
Edit edit

Thank you for your feedback! We aim to provide you the most stable and comprehensive list of connectors in the industry. For example, we actually have an entire development team just working on our Facebook connector! We appreciate your understanding regarding our pricing adjustments and we think you'll love the improvements we have in store in terms of both new features and improvements under the hood.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Easy to use with a great support team for questions"
4/5
What do you like best about Funnel?

The biggest upside to me using Funnel is the ease of use to connect sources or set up metrics and dimensions along with the customer service that is readily available to help with issues or concers. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

There are issues when sometimes a data source needs connected more than once and causes doublecounting of metrics Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel
Edit edit

Thanks for your feedback! We're happy to hear that Funnel has been working well for you. Regarding double counting, there are a few ways to avoid running into the issue. You can check out these articles from our knowledge base for some ideas:

https://help.funnel.io/en/articles/4648907-how-to-create-a-data-model-to-deduplicate-data-and-avoid-double-counting

https://help.funnel.io/en/articles/2132908-connect-the-same-source-twice-with-different-dimensions

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
"Great tool to extract transform, and load marketing data"
4.5/5
What do you like best about Funnel?

Not having to deal with integrating directly with many APIs to extract marketing data

Ability to normalize the data coming in, ensuring the data coming in from different sources speak the same language (schema)

Simple connectivity with Looker

Great customer support Review collected by and hosted on G2.com.

What do you dislike about Funnel?

You can't really join different source and create a single data table, making it somewhat confusing Review collected by and hosted on G2.com.

Billy N.
BN
Billy N.
Small-Business (50 or fewer emp.)
"The best solution we found this far"
4/5
What do you like best about Funnel?

When you got everything set up, which is kind of a lengthy process, Funnel is inutitive and makes your reporting quick and reliable. Customer support is responsive and friendly. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Takes some time to wrap your head around, and the set up takes some time. Still some bugs in some connectors that haven't been solved after a few months. Review collected by and hosted on G2.com.

Alessandro F.
AF
Alessandro F.
Small-Business (50 or fewer emp.)
"Powerful and Easy to Use Platform, Problem Solver Team"
5/5
What do you like best about Funnel?

Very easy to use platform. Powerful ETL process that let you build a strong marketing data hub. Connect platform and building Looker Studio Reports or automatic export It's very easy.

Customer Support helps you every time you need. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

History of changes is not available but i notice that for some feature (ex: Dimensions) they're developing that. So, well done guys . Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel
Edit edit

Thank you, Alessandro! We're happy to hear that Funnel is helping you keep up your dashboards with industry-leading reliability! We work hard to make Funnel the most easy and reliable way to manage your marketing data. We have a lot of improvements coming up and the future is looking bright! Thanks for being a part of the journey!

Verified User in Real Estate
CR
Verified User in Real Estate
Small-Business (50 or fewer emp.)
"Powerful yet simple"
4/5
What do you like best about Funnel?

Funnel brings several highly valued functions:

* It allows me to correlate data from any source

* It allows me to visualize all this data

* It allows me to keep data clean and tidy and future proof

* My customer success partner has been really helpful Review collected by and hosted on G2.com.

What do you dislike about Funnel?

It requires you to be very hands-on to make sure all connections are stable, that the sources are correctly connected, and that all the data you connected is validated. This will take lots of your time. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel
Edit edit

Thanks for your review! We're so happy that you've had a good experience with Funnel. 😊

We've got a lot of big plans for this year that should help you even with making the most of your marketing data 🚀

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Really really great support team!"
5/5
What do you like best about Funnel?

You guys have the best support team ever, always fast, quick to find the problem and solution and always super friendly and professional. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

The Klaviyo integration is too complex, but that's seems to be caused be Klaviyo attribution and not Funnel. Review collected by and hosted on G2.com.

Response from Christian Hagberg of Funnel
Edit edit

Thanks so much for the review! We're happy to hear that our support team has been fast and helpful.

We understand the complexity with the Klaviyo integration and appreciate your patience with that. It's great to know Funnel is helping you manage data more easily than Looker Studio. We're always here if you need anything!

Joe V.
JV
Joe V.
Mid-Market (51-1000 emp.)
"A truly enterprise and reliable data warehouse tool"
5/5
What do you like best about Funnel?

Reliability. I've used other tools in the past, and nothing has been as seamless, smooth, and trustworthy as Funnel. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Slight initial learning curve, but the resources Funnel provides are incredibly easy to follow and learn from. Review collected by and hosted on G2.com.

Response from Ray Banks of Funnel
Edit edit

Thanks for your positive feedback! We're proud to have the most robust connectors in the industry with entire teams dedicated to the most in-demand platforms.

Ben C.
BC
Ben C.
President
Small-Business (50 or fewer emp.)
"Excellent BI tool"
5/5
What do you like best about Funnel?

Funnel is an incredible tool for data integration, transformation and visualization. Review collected by and hosted on G2.com.

What do you dislike about Funnel?

Nothing at the moment. It's not Domo or Tableau but at the end of the day that's the idea. Review collected by and hosted on G2.com.