--- title: Funnel Reviews meta\_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 165 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 165 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews & Product Details Visit Website Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 2,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. * * * Product Website Funnel Seller [Funnel](https://www.g2.com/sellers/funnel) Discussions [Funnel Community](https://www.g2.com/products/funnel/discuss) Languages Supported English Solution Type All-in-One Overview by Adam Blomberg Show More ## Pricing Pricing provided by Funnel. ### Starter Starting at $400.00 [ View More Pricing Information ](https://www.g2.com/products/funnel/pricing) ## Funnel Integrations (6) What do users say about integrations? Verified by Funnel [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Livvy B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Livvy B.") LB Livvy B. English Second Language Teacher Small-Business (50 or fewer emp.) 1/4/2022 "Really streamlines our creative ideas" 4/5 What do you like best about Funnel? I like that it puts actionable steps into our goals. It's easy to lose the process if you don't have something like this in place. I've never used a program that was as helpful in this specific area without things falling through the cracks. Review collected by and hosted on G2.com. What do you dislike about Funnel? There are sometimes minor glitches but no real issues. I would say for the most part everything works as it should. I think more people should know who it the product. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: Definitely give it a try. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? It helps with marketing campaigns and helps us garner specific and measurable results for clients. I would say that it makes our work more productive and increased performance. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/15/2022 "Simple , quick setup and easy to use" 5/5 What do you like best about Funnel? Easy to set up and easy connectivity to DWH, very good and helpful support. Review collected by and hosted on G2.com. What do you dislike about Funnel? nothing much, most of the issues are usually external to funnel.io some APIs are limited but also not funnels folt Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Quick API connection to marketing platforms, Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Nick L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick L.") NL Nick L. Associate Director, Performance Marketing Mid-Market (51-1000 emp.) 11/12/2021 "The Best Marketing ETL on the Market" 4.5/5 What do you like best about Funnel? The most robust marketing ETL on the market. Review collected by and hosted on G2.com. What do you dislike about Funnel? Data Explorer query limits make it almost impossible to look at YoY data which is a frequent need. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Merging millions of rows of marketing and analytics data from different platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Benjamin E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Benjamin E.") BE Benjamin E. MarTech Lead 11/2/2021 "Faster solution for client dashboards" 4.5/5 What do you like best about Funnel? Intuitive user interface, number of connectors and customer support Review collected by and hosted on G2.com. What do you dislike about Funnel? It can become costly when you add non-paid connectors - organic social etc. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? We previously used Supermetrics, which required internal developer support regularly. New users can be trained on Funnel, very quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Felipe S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felipe S.") FS Felipe S. Analista Marketing Measurement Small-Business (50 or fewer emp.) 8/3/2021 "Funnel, the master of order." 5/5 What do you like best about Funnel? The simplicity that Funnel has with different Ads. I love you Funnel Review collected by and hosted on G2.com. What do you dislike about Funnel? I don't dislike anything. But it would be great to have more languages (because my native language is spanish). Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? I'm organizing the cost of every Ad supplier that we use (and other metrics). And creating a standard that at the end would be easier to know the cost/benefit of each Ad supplier! Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic HL Hannah L. Mid-Market (51-1000 emp.) 12/1/2020 "allows me to perform a large number of activities in a very fast and easy way" 3.5/5 What do you like best about Funnel? It has a fairly intuitive interface in terms of use, which allows me to perform a large number of activities in a very fast and easy way, the fact that it allows integrations with a large number of applications turns out to be very useful When performing data analysis, another important aspect is the fact that it allows me to collect and analyze data from multiple applications in a fairly simple, simple and fast way, which is of great help to me when I want to draw and design strategies of sales and marketing in a much simpler and more dynamic way, the customer service team provides a fairly complete and excellent service, which is especially useful when you have to ask them any questions. Review collected by and hosted on G2.com. What do you dislike about Funnel? Its reporting and graphing options can present some errors, however it is something that can be solved quite easily, the fact that it does not support the import of databases directly from other database management systems is also something quite negative. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? More than all, it has been helping us to collect information from my clients in a much simpler, easier and faster way so that both our sales and our marketing can be improved in a quite efficient and simple way and without presenting any type of inconvenience with its use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 12/23/2018 "Funnel.io" 3.5/5 What do you like best about Funnel? With funnel.io I was able to see how much the company spent and increased our advertising outcome Review collected by and hosted on G2.com. What do you dislike about Funnel? The one thing I disliked was that it was not organized and a bit confusing to use at the beginning Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? It helps solve how much Is being spent and increases productivity Review collected by and hosted on G2.com. Show More 8/7/2021 Validated ReviewerIncentivizedSource: G2 invite GJ Greg J. Digital Strategy Manager Small-Business (50 or fewer emp.) 9/19/2018 "An Exceptionally Powerful Platform and Customer Support Has Been Fantastic" 4/5 What do you like best about Funnel? Even in areas where Funnel may not excel at the moment, the customer support team has been essential to helping us implement this platform in our reporting/analytics workflow. They've been nothing short of responsive, receptive and helpful when we have questions or suggestions, and they're more than willing to explore creating new API connections for platforms they don't currently support. Review collected by and hosted on G2.com. What do you dislike about Funnel? I think the biggest downside to Funnel at the time of writing this review is the hit-or-miss knowledge base. Although you'll find maybe 80% of the answers you need to certain questions, it's harder than it should be for novice users to make the most out of Funnel. If you're new to this type of platform, be ready to go through quite a bit of trial and error, but lean on their support team for help if you can. I'd also note that Funnel's data visualization tools are limited; however, through their own admission, they don't claim to be a data-visualizing platform — and the real power comes from being able to connect up to Google Data Studio, Tableau, etc. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: Work closely with their sales and support team to find out exactly how they can help your business with Funnel. Chances are, if they don't have a feature or support something that you need to right now, they'll be willing to work on updating their platform to support it. Also, if you're a novice user like I was when I first started with it (i.e., a lot of marketers might not be super familiar with how Funnel can help them right away), jump in and don't worry about making mistakes along the way. The knowledge base and the support team should be able to help you with the vast majority if any issues you run into, but a lot of your expertise with this platform will likely come from trial and error. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Managing spends across all digital platforms has always been a major challenge, and Funnel allows us to visualize actual vs. budgeted spends on a monthly basis at a glance. In addition, we're currently working Funnel into our monthly reporting workflow, which has always been a massive headache due to its manual nature. Funnel will help us streamline and automate much of that workflow and allow us to focus on analysis and recommendations rather than building reports every month. Review collected by and hosted on G2.com. Show More 6/26/2020 Validated ReviewerIncentivizedSource: G2 invite ![David B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David B.") DB David B. Managing Partner Small-Business (50 or fewer emp.) 4/21/2020 "Perfect for Agencies" 5/5 What do you like best about Funnel? I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard. Trending is the best tool Comparing different time periods is also helpful. Review collected by and hosted on G2.com. What do you dislike about Funnel? Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers. However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than Google. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: Great tool for the price. Simple easy to understand data tables. Makes it easy to build and share reports with teams internally and with clients externally. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Seeing in "real-time" where we are MTD vs Previous periods on Spend, Revenue, etc. and where we are projected to end for the period (month, quarter, year). We often create a central dashboard to review all our clients in one go and then build client-specific dashboards. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite DC Don C. Mid-Market (51-1000 emp.) 10/1/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Funnel is a masterpiece of Software as a Service providing fantastsic ETL for a myriad of sources." 5/5 What do you like best about Funnel? Easy to connect ETL from sources to Google BigQuery data-warehouse. Review collected by and hosted on G2.com. What do you dislike about Funnel? Needs even more native connectors to be added Review collected by and hosted on G2.com. Recommendations to others considering Funnel: Check all of the fields that you need are available from the connectors first. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Near real time dashboarding of paid and organic social media sources Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Funnel? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Funnel ](https://www.g2.com/products/funnel/discussions/new) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") G2 Verified User in Internet • Last activity about 5 years ago Tracking code? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/3678-tracking-code) GU Guest User • Last activity 8 months ago What do you like most about Funnel for data collection, and what improvements could be made? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) [ View all Discussions ](https://www.g2.com/products/funnel/discuss) ## Pricing Options Pricing provided by Funnel. ### Starter Starting at $400.00 ### Business Starting at $800.00 ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/funnel/pricing) Funnel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/funnel-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_47b9d3e7c4b84274ac40b4dc6d693327/adverity.png "Product Avatar Image") Adverity 4.4/5(326) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/funnel-vs-twilio-segment) ##### ##### Funnel Features Metrics Sessions - Digital Analytics Engagement Conversions Reporting Custom Reports and Dashboards Other Campaign Tracking Administration API / Integrations Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/funnel/features) ## Top-Rated Alternatives [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Adverity](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ ![Improvado](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Improvado") Improvado 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews) [ View All Alternatives ](https://www.g2.com/products/funnel/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools) ##### Explore More [What is the easiest software for creating and managing work instructions for factory floor teams where the workers are not particularly tech-savvy?](https://www.g2.com/discussions/what-is-the-easiest-software-for-creating-and-managing-work-instructions-for-factory-floor-teams-where-the-workers-are-not-particularly-tech-savvy)[Best digital asset management software](https://www.g2.com/discussions/best-digital-asset-management-software-in-2025)[Best automatic dialing programs for business use](https://www.g2.com/discussions/best-automatic-dialing-programs-for-business-use) [Top tools for creating secure and scalable APIs](https://www.g2.com/discussions/top-tools-for-creating-secure-and-scalable-apis)[What is the most reliable FTP server software for a small business that just needs something stable without a complex setup or ongoing maintenance?](https://www.g2.com/discussions/what-is-the-most-reliable-ftp-server-software-for-a-small-business-that-just-needs-something-stable-without-a-complex-setup-or-ongoing-maintenance)[Pros and Cons Details](https://www.g2.com/products/funnel/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)