--- title: Funnel Reviews meta\_title: 'Funnel Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 165 reviews by the users' company size, role or industry to find out how Funnel works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 165 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Funnel Reviews & Product Details Visit Website Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media, to advertising tools, e-commerce platforms and CRM systems to provide a complete overview of marketing performance. The platform automates data collection and transformation, eliminating the need for manual spreadsheets or custom-built integrations. Users can consolidate disparate data into a single, structured format that is accessible for analysis and reporting. Key functionalities include: Reporting Dashboards: Funnel allows users to create interactive dashboards that highlight performance metrics and trends across different channels. These dashboards help marketing teams understand the effectiveness of their campaigns and share insights with stakeholders. Performance Measurement: The platform supports advanced analytics to evaluate marketing spend and ROI. By tracking performance at a granular level, teams can identify high-performing strategies and allocate budgets more effectively. Data Integration and Export: Funnel provides seamless integration with popular data warehouses and business intelligence tools. Users can export clean, unified data to their preferred analytics environment for deeper exploration. With a user-friendly interface and flexible configuration options, Funnel is suitable for businesses of all sizes. The platform serves over 3,000 customers worldwide, including companies like Home Depot, Havas Media, and Samsung, helping them make informed, data-driven decisions without the need for extensive technical expertise. * * * Product Website Funnel Seller [Funnel](https://www.g2.com/sellers/funnel) Discussions [Funnel Community](https://www.g2.com/products/funnel/discuss) Languages Supported English Solution Type All-in-One Show More ## Pricing Pricing provided by Funnel. ### Starter Starting at $400.00 [ View More Pricing Information ](https://www.g2.com/products/funnel/pricing) ## Funnel Integrations (6) What do users say about integrations? Verified by Funnel [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Magento Open Source ](https://www.g2.com/products/magento-open-source/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews) Show More ![Alin V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alin V.") AV Alin V. Mid-Market (51-1000 emp.) 6/4/2020 "Almost any data source you can think about" 4.5/5 What do you like best about Funnel? - An exhaustive list of data sources - Good data manipulation tool - Great support Review collected by and hosted on G2.com. What do you dislike about Funnel? - Some data sources are not well integrated (had issues with Glami and 2Performant) - Their visualization tool (data explorer) is basic. If you want good BI, you should export the data to BigQuery and, from there, to Google Data Studio. - Pricing Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? It is a huge challenge to tie performance marketing costs to real sales (with return data included). Funnel is the only solution I could find that aggregates all the performance marketing channels I use. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation") AA Verified User in Airlines/Aviation Enterprise (\> 1000 emp.) 6/2/2020 "Excellence" 4.5/5 What do you like best about Funnel? The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules. Review collected by and hosted on G2.com. What do you dislike about Funnel? That some integrations doesn't allow all the metrics or dimensions. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Consolidate all our investment data in one big view and merge it with our Google Analytics numbers. So far we have almost all of our platforms connected and we are setting up the GA conditions to get the correct numbers when we merge it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![brunoalc A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "brunoalc A.") BA brunoalc A. Programmatic Media Director Small-Business (50 or fewer emp.) 8/1/2019 "Amazing tool that can do massive work" 2.5/5 What do you like best about Funnel? Funnel can do a lot for you really quickly because it has integrations with most of the platforms of the ad tech universe. Review collected by and hosted on G2.com. What do you dislike about Funnel? Somethings are not really all that easy to set up, specially if you are working with many accounts. Things like: - The support can go weeks withou answering you - You can edit exports to some extent, but it takes a little work from you if wanna see or edit the filters applied to a export. - Its not simple to "save a query", meaning that you can get the url of that query but you dont have a environment of SQL, SQLite or LookML to save a big query to easy copy and paste across different clients. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: Consider Funnel to your company if you are in the digital marketing market and see yourself needing faster and more complete reports. After this, you have to think about how many platforms you use. If we are talking only about, as an example, Adwords and Google Analytics, maybe you could do everything just with Google tools like Google Data Studio. If your marketing horizons are bigger than Google Stack you will probably need a platform to get you data from these extra platforms and there is when Funnel comes at hand perfectly. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? I'm automating the reports of the agency. The benefit is reports with much more information because of how easy we access the data and productivity of the whole team that now doesnt waste time to generate the report, only analyzing it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TC Tara C. Miss Small-Business (50 or fewer emp.) 7/31/2019 "Fantastic Funnel!" 5/5 What do you like best about Funnel? Funnel has allowed us to manage the needs of multiple clients across multiple social media platforms. The Funnel dashboards are key to our optimisation processes, as we can pull in data from ALL social sources as well as Analytics data, and compare in one place. We are yet to come across another platform that offers this, and it is very time efficient when managing campaigns. Review collected by and hosted on G2.com. What do you dislike about Funnel? The only downside to using Funnel on a large scale is that the dashboards are all in one place. We have hundreds of dashboards for multiple campaigns. It would be great if dashboards were in folders, so we could have different campaign objectives in different folders or files. This would make the user experience even better. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Not only do we have an amazing and very dedicated account manager, the online chat response is extremely responsive. They follow up on every question and query raised by myself and my team, and ensure any problems have been solved. We also wanted to add a custom data source for a social media platform that is only used in Germany, so was an unknown to Funnel. However, the team worked with us, and the platform directly to integrate the systems. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic FP Felicia P. Sales & Marketing Analyst Mid-Market (51-1000 emp.) 7/31/2019 "Simple & powerful" 5/5 What do you like best about Funnel? - One place: Funnel allows us to gather all advertising metrics in one place - a huge time saver and great way to get a fast and clear overview. - Set-up effort: Funnel has direct connections with very many platforms creating easy set up and allowing for quick presentation and visualization of advertising metrics - Export: Funnel allows you to keep your data where it is most suitable for you, whether it is on the funnel platform, exporting to data warehouse, or exporting via API. - User friendly: intuitive design and easy to use - Support: Very fast and helpful support team Review collected by and hosted on G2.com. What do you dislike about Funnel? We have been using Funnel for a bit over one year and I have not had any issues that the support team has not been able to help me out with - so nothing to dislike! Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? We are using 25 different advertising platforms across 9 markets which entails alot of time spent on gathering data. With Funnel we now have the ability to spend that time on analyzing the data instead of gathering it. We are more in control than ever when it comes to our visibility and marketing spend. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic RM Rachelle M. Marketing Specialist Small-Business (50 or fewer emp.) 9/24/2019 "Great software, better customer service " 4.5/5 What do you like best about Funnel? Funnel.io is a versatile and powerful program to grab all your data to make sure you can see it in one place. It has a simple interface and it's easy to use, but the best part of the software is the team behind the software. The Funnel team takes time to understand your companies' goals and how you will be using Funnel. They work with you to build out custom data sources and bring in experts to help you find answers to your technical questions. Review collected by and hosted on G2.com. What do you dislike about Funnel? Funnel doesn't have a ton of drawbacks. One minor inconvenience is the 6 hour data refresh limit. Combining metrics across data sources is also tricky, but this is challenging regardless of the software you choose to use. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Funnel helped me build a Data Studio dashboard where I could see all my channels in one place, compare the success of each channel and understand what was working for my business. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic MD Michael D. Marketing Specialist Mid-Market (51-1000 emp.) 7/2/2019 ""Great tool to combine Google Analytics data and ad plattform costdata"" 5/5 What do you like best about Funnel? I like the reality the Funnel gives you both Google Analytics information and advertisement plattform information in one spot for extraordinary knowledge on how all advanced diverts are performing as far as traffic, changes and expenses. Extraordinary dashboard and announcing capacities. Simple to utilize and arrangement. You have essentially every measurement there is from Analytics + the cost information from advertisement stages. Supports likewise constructing your very own custom measurements. You can likewise transfer advertisement stage information to Google examination through Funnel which is an exceptionally pleasant component! Review collected by and hosted on G2.com. What do you dislike about Funnel? You won't locate each and every stage upheld in Funnel right now. In case you're an organization, this may be an issue contingent upon what stages you have to give an account of, yet in case you're a littler business, you'll likely discover all that you need. It's additionally essential to take note of that the library of bolstered/associated applications and stages is developing normally, so there's still a lot of space for Funnel to develop. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: In the event that you're contributing an inordinate measure of vitality attempting to get a graph of all your mechanized exhibiting spend - this is the mechanical assembly for you (and yes it does all things considered significantly more anyway for me this is the best achievement). Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Overseeing spends over every single advanced stage has dependably been a noteworthy test, and Funnel enables us to imagine genuine versus planned spends on a month to month premise initially. Likewise, we're at present working Funnel into our month to month revealing work process, which has dependably been an enormous cerebral pain because of its manual nature. Channel will enable us to streamline and robotize a lot of that work process and enable us to concentrate on examination and proposals instead of structure reports each month. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![mark g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "mark g.") MG mark g. programmer Small-Business (50 or fewer emp.) 6/30/2019 "automated data collection in marketing and advertising" 5/5 What do you like best about Funnel? i love funnel for the following reasons 1 it enables our analytical team to provide complete,unified and quality data to our marketing team for the company. 2 our company is data driven it enables our marketer to collect marketing data and visualize it to our company business intelligent systems. 3 it saves time and eliminate errors from manual data entry. 4 it enables us to be in control in how our company is tracking against budget and targets in real time. 5 it enables us to upload advertising cost data to google analytics and addition to it creates dashboard and reports with our marketing team. Review collected by and hosted on G2.com. What do you dislike about Funnel? up to this far we have used this software we have found nothing to dislike it because it`s more helpful and supportive in the field of marketing and advertising. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: it makes marketing and advertising easier moreover it increases life span of the company because of providing up to date data hence you are able to compete competitively with other companies. i recommend it. great experience . Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? it have improved our company in marketing performance hence it boosts our sales and increase our marketing segmentation. it have replaced our manual spreadsheet with software hence the data is always up to date which makes us more efficient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Zachary G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zachary G.") ZG Zachary G. Founder & CEO Mid-Market (51-1000 emp.) 7/15/2019 "Funnel.io is Great For Data Presentation & Organization" 4/5 What do you like best about Funnel? I like the ability to create custom dimensions that span across all of my data sources to 'funnel' into Google Data Studio. Review collected by and hosted on G2.com. What do you dislike about Funnel? Pricing is higher than a few competitors. I dislike that it is required to pay for additional non-ad data sources per-source. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: If Supermetrics doesn't do what you want, then Funnel.io is the next best thing! Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? We are visualizing data and pulling data from many data sources without being well-versed in each platform's API. I've realized that companies alter their API often and Funnel.io must remain on-top-of updates to ensure data reliability. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GD Greg D. Digital Marketing Manager Mid-Market (51-1000 emp.) 3/4/2019 "Funnel has allowed us to do more with fewer team members and fewer hours" 5/5 What do you like best about Funnel? I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you use into one big data set that you can then use to create automated reporting dashboards in Google Data Studio. We've saved hundreds, if not thousands, of hours by letting Funnel do the heavy lifting for us, so that we can focus more on analysis and campaign improvements, rather than just compiling the data. Review collected by and hosted on G2.com. What do you dislike about Funnel? I honestly can't really think of anything that I dislike about Funnel. The product is great, the service is great, the price we pay for the product is fair and more than makes up for the amount of hours of manual work it saves us. Review collected by and hosted on G2.com. Recommendations to others considering Funnel: If you use multiple advertising platforms, you shouldn't hesitate and just buy a Funnel subscription and save yourself a lot of time and energy. Review collected by and hosted on G2.com. What problems is Funnel solving and how is that benefiting you? Like I said before, we don't have to spend time manually compiling campaign data from all sources. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Funnel? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Funnel ](https://www.g2.com/products/funnel/discussions/new) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") G2 Verified User in Internet • Last activity about 5 years ago Tracking code? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/3678-tracking-code) GU Guest User • Last activity 8 months ago What do you like most about Funnel for data collection, and what improvements could be made? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) [ View all Discussions ](https://www.g2.com/products/funnel/discuss) ## Pricing Options Pricing provided by Funnel. ### Starter Starting at $400.00 ### Business Starting at $800.00 ### Enterprise Contact Us [ View More Pricing Information ](https://www.g2.com/products/funnel/pricing) Funnel Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics 4.4/5(823) [ Compare Now ](https://www.g2.com/compare/funnel-vs-supermetrics) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_47b9d3e7c4b84274ac40b4dc6d693327/adverity.png "Product Avatar Image") Adverity 4.4/5(326) [ Compare Now ](https://www.g2.com/compare/adverity-vs-funnel) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/funnel-vs-twilio-segment) ##### ##### Funnel Features Metrics Sessions - Digital Analytics Engagement Conversions Reporting Custom Reports and Dashboards Other Campaign Tracking Administration API / Integrations Performance and Reliability User, Role, and Access Management [ View More Features ](https://www.g2.com/products/funnel/features) ## Top-Rated Alternatives [ ![Supermetrics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Supermetrics") Supermetrics 4.4/5(823) ](https://www.g2.com/products/supermetrics/reviews) [ ![Adverity](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adverity") Adverity 4.4/5(326) ](https://www.g2.com/products/adverity/reviews) [ ![Improvado](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Improvado") Improvado 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews) [ View All Alternatives ](https://www.g2.com/products/funnel/competitors/alternatives) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[ETL Tools](https://www.g2.com/categories/etl-tools) ##### Explore More [What's the top CPaaS software](https://www.g2.com/discussions/what-s-the-top-cpaas-software)[Affordable QMS software for startups](https://www.g2.com/discussions/affordable-qms-software-for-startups-which-tools-actually-deliver)[What is the most affordable video content creation tool for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-video-content-creation-tool-for-smbs) [Which museum management solutions offer the fastest implementation and shortest time to value?](https://www.g2.com/discussions/which-museum-management-solutions-offer-the-fastest-implementation-and-shortest-time-to-value)[Best conversational AI platforms for website integration](https://www.g2.com/discussions/what-are-the-best-conversational-ai-platforms-for-website-integration)[Pros and Cons Details](https://www.g2.com/products/funnel/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)