# Top 10 Funnel Alternatives & Competitors **Average Rating:** 4.5/5 **Total Number of Reviews:** 165 Looking for alternatives or competitors to Funnel? Marketing Analytics Software is a widely used technology, and many people are seeking simple, time saving software solutions with parallel processing, data chunker, and real-time reporting. Other important factors to consider when researching alternatives to Funnel include dashboards and data sources. The best overall Funnel alternative is Supermetrics. Other similar apps like Funnel are Adverity, Improvado, TapClicks, and Looker. Funnel alternatives can be found in [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) but may also be in [ETL Tools](https://www.g2.com/categories/etl-tools) or [Analytics Platforms](https://www.g2.com/categories/analytics-platforms). ## Best Paid & Free Alternatives to Funnel - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) - [Fivetran](https://www.g2.com/products/fivetran/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) ## Top 10 Alternatives to Funnel Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Funnel stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Food & Beverages, and find the best product for your business. ### 1. [Supermetrics](https://www.g2.com/products/supermetrics/reviews) By Supermetrics **Average Rating:** 4.4/5 **Total Reviews:** 823 Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics. Reviewers say compared to Funnel, Supermetrics is: - Slower to reach roi Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Supermetrics](https://www.g2.com/compare/funnel-vs-supermetrics) **Compare Supermetrics with other alternatives:** - [Supermetrics vs Adverity](https://www.g2.com/compare/adverity-vs-supermetrics) - [Supermetrics vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-supermetrics) - [Supermetrics vs TapClicks](https://www.g2.com/compare/supermetrics-vs-tapclicks) - [Supermetrics vs Looker](https://www.g2.com/compare/looker-vs-supermetrics) - [Supermetrics vs NinjaCat](https://www.g2.com/compare/ninjacat-vs-supermetrics) - [Supermetrics vs Fivetran](https://www.g2.com/compare/fivetran-vs-supermetrics) - [Supermetrics vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-supermetrics) - [Supermetrics vs Windsor.ai](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Supermetrics vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) ### 2. [Adverity](https://www.g2.com/products/adverity/reviews) By Adverity GmbH **Average Rating:** 4.4/5 **Total Reviews:** 322 Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance, and utilization of data at scale. Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Adverity](https://www.g2.com/compare/adverity-vs-funnel) **Compare Adverity with other alternatives:** - [Adverity vs Supermetrics](https://www.g2.com/compare/adverity-vs-supermetrics) - [Adverity vs Improvado](https://www.g2.com/compare/adverity-vs-improvado-improvado) - [Adverity vs TapClicks](https://www.g2.com/compare/adverity-vs-tapclicks) - [Adverity vs Looker](https://www.g2.com/compare/adverity-vs-looker) - [Adverity vs NinjaCat](https://www.g2.com/compare/adverity-vs-ninjacat) - [Adverity vs Fivetran](https://www.g2.com/compare/adverity-vs-fivetran) - [Adverity vs HubSpot Marketing Hub](https://www.g2.com/compare/adverity-vs-hubspot-marketing-hub) - [Adverity vs Windsor.ai](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Adverity vs Dataslayer.ai](https://www.g2.com/compare/adverity-vs-dataslayer-ai) ### 3. [Improvado](https://www.g2.com/products/improvado-improvado/reviews) By Improvado **Average Rating:** 4.4/5 **Total Reviews:** 80 Improvado - All your marketing data in one place Reviewers say compared to Funnel, Improvado is: - Easier to do business with - Slower to reach roi Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Improvado](https://www.g2.com/compare/funnel-vs-improvado-improvado) **Compare Improvado with other alternatives:** - [Improvado vs Supermetrics](https://www.g2.com/compare/improvado-improvado-vs-supermetrics) - [Improvado vs Adverity](https://www.g2.com/compare/adverity-vs-improvado-improvado) - [Improvado vs TapClicks](https://www.g2.com/compare/improvado-improvado-vs-tapclicks) - [Improvado vs Looker](https://www.g2.com/compare/improvado-improvado-vs-looker) - [Improvado vs NinjaCat](https://www.g2.com/compare/improvado-improvado-vs-ninjacat) - [Improvado vs Fivetran](https://www.g2.com/compare/fivetran-vs-improvado-improvado) - [Improvado vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-improvado-improvado) - [Improvado vs Windsor.ai](https://www.g2.com/compare/improvado-improvado-vs-windsor-ai) - [Improvado vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-improvado-improvado) ### 4. [TapClicks](https://www.g2.com/products/tapclicks/reviews) By TapClicks **Average Rating:** 4.3/5 **Total Reviews:** 336 TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. TapClicks consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. Reviewers say compared to Funnel, TapClicks is: - Easier to do business with Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Funnel vs TapClicks](https://www.g2.com/compare/funnel-vs-tapclicks) **Compare TapClicks with other alternatives:** - [TapClicks vs Supermetrics](https://www.g2.com/compare/supermetrics-vs-tapclicks) - [TapClicks vs Adverity](https://www.g2.com/compare/adverity-vs-tapclicks) - [TapClicks vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-tapclicks) - [TapClicks vs Looker](https://www.g2.com/compare/looker-vs-tapclicks) - [TapClicks vs NinjaCat](https://www.g2.com/compare/ninjacat-vs-tapclicks) - [TapClicks vs Fivetran](https://www.g2.com/compare/fivetran-vs-tapclicks) - [TapClicks vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-tapclicks) - [TapClicks vs Windsor.ai](https://www.g2.com/compare/tapclicks-vs-windsor-ai) - [TapClicks vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-tapclicks) ### 5. [Looker](https://www.g2.com/products/looker/reviews) By Google **Average Rating:** 4.4/5 **Total Reviews:** 1,651 Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers. Categories in common with Funnel: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Looker](https://www.g2.com/compare/funnel-vs-looker) **Compare Looker with other alternatives:** - [Looker vs Supermetrics](https://www.g2.com/compare/looker-vs-supermetrics) - [Looker vs Adverity](https://www.g2.com/compare/adverity-vs-looker) - [Looker vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-looker) - [Looker vs TapClicks](https://www.g2.com/compare/looker-vs-tapclicks) - [Looker vs NinjaCat](https://www.g2.com/compare/looker-vs-ninjacat) - [Looker vs Fivetran](https://www.g2.com/compare/fivetran-vs-looker) - [Looker vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) - [Looker vs Windsor.ai](https://www.g2.com/compare/looker-vs-windsor-ai) - [Looker vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-looker) ### 6. [NinjaCat](https://www.g2.com/products/ninjacat/reviews) By NinjaCat **Average Rating:** 4.2/5 **Total Reviews:** 316 NinjaCat is a powerful all-in-one reporting solution for leading digital marketing agencies. It combines Google AdWords, Bing Ads, Analytics, Facebook, DoubleClick and Call Tracking into one beautiful interface, allowing you to monitor campaigns and deliver incredibly effective reports. Save time, reduce churn and win more clients today. Reviewers say compared to Funnel, NinjaCat is: - Slower to reach roi Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Funnel vs NinjaCat](https://www.g2.com/compare/funnel-vs-ninjacat) **Compare NinjaCat with other alternatives:** - [NinjaCat vs Supermetrics](https://www.g2.com/compare/ninjacat-vs-supermetrics) - [NinjaCat vs Adverity](https://www.g2.com/compare/adverity-vs-ninjacat) - [NinjaCat vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-ninjacat) - [NinjaCat vs TapClicks](https://www.g2.com/compare/ninjacat-vs-tapclicks) - [NinjaCat vs Looker](https://www.g2.com/compare/looker-vs-ninjacat) - [NinjaCat vs Fivetran](https://www.g2.com/compare/fivetran-vs-ninjacat) - [NinjaCat vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-ninjacat) - [NinjaCat vs Windsor.ai](https://www.g2.com/compare/ninjacat-vs-windsor-ai) - [NinjaCat vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-ninjacat) ### 7. [Fivetran](https://www.g2.com/products/fivetran/reviews) By Fivetran **Average Rating:** 4.3/5 **Total Reviews:** 800 Fivetran is an ETL tool, designed to reinvent the simplicity by which data gets into data warehouses. Reviewers say compared to Funnel, Fivetran is: - More usable - Easier to set up Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools) **Compare:** [Funnel vs Fivetran](https://www.g2.com/compare/fivetran-vs-funnel) **Compare Fivetran with other alternatives:** - [Fivetran vs Supermetrics](https://www.g2.com/compare/fivetran-vs-supermetrics) - [Fivetran vs Adverity](https://www.g2.com/compare/adverity-vs-fivetran) - [Fivetran vs Improvado](https://www.g2.com/compare/fivetran-vs-improvado-improvado) - [Fivetran vs TapClicks](https://www.g2.com/compare/fivetran-vs-tapclicks) - [Fivetran vs Looker](https://www.g2.com/compare/fivetran-vs-looker) - [Fivetran vs NinjaCat](https://www.g2.com/compare/fivetran-vs-ninjacat) - [Fivetran vs HubSpot Marketing Hub](https://www.g2.com/compare/fivetran-vs-hubspot-marketing-hub) - [Fivetran vs Windsor.ai](https://www.g2.com/compare/fivetran-vs-windsor-ai) - [Fivetran vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-fivetran) ### 8. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,861 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Funnel, HubSpot Marketing Hub is: - More expensive - More usable Categories in common with Funnel: [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Funnel vs HubSpot Marketing Hub](https://www.g2.com/compare/funnel-vs-hubspot-marketing-hub) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Supermetrics](https://www.g2.com/compare/hubspot-marketing-hub-vs-supermetrics) - [HubSpot Marketing Hub vs Adverity](https://www.g2.com/compare/adverity-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Improvado](https://www.g2.com/compare/hubspot-marketing-hub-vs-improvado-improvado) - [HubSpot Marketing Hub vs TapClicks](https://www.g2.com/compare/hubspot-marketing-hub-vs-tapclicks) - [HubSpot Marketing Hub vs Looker](https://www.g2.com/compare/hubspot-marketing-hub-vs-looker) - [HubSpot Marketing Hub vs NinjaCat](https://www.g2.com/compare/hubspot-marketing-hub-vs-ninjacat) - [HubSpot Marketing Hub vs Fivetran](https://www.g2.com/compare/fivetran-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Windsor.ai](https://www.g2.com/compare/hubspot-marketing-hub-vs-windsor-ai) - [HubSpot Marketing Hub vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-hubspot-marketing-hub) ### 9. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) By Windsor.ai **Average Rating:** 4.4/5 **Total Reviews:** 88 Windsor.ai delivers fully automated connectors that stream marketing, sales, and web-analytics data from your favorite cloud apps directly into any warehouse, BI tool, or spreadsheet. Designed for analysts, data engineers and growth teams who need fast, reliable data centralization—without babysitting pipelines or writing ETL code—Windsor.ai frees you to focus on uncovering insights and accelerating business impact. Reviewers say compared to Funnel, Windsor.ai is: - Easier to do business with Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Windsor.ai](https://www.g2.com/compare/funnel-vs-windsor-ai) **Compare Windsor.ai with other alternatives:** - [Windsor.ai vs Supermetrics](https://www.g2.com/compare/supermetrics-vs-windsor-ai) - [Windsor.ai vs Adverity](https://www.g2.com/compare/adverity-vs-windsor-ai) - [Windsor.ai vs Improvado](https://www.g2.com/compare/improvado-improvado-vs-windsor-ai) - [Windsor.ai vs TapClicks](https://www.g2.com/compare/tapclicks-vs-windsor-ai) - [Windsor.ai vs Looker](https://www.g2.com/compare/looker-vs-windsor-ai) - [Windsor.ai vs NinjaCat](https://www.g2.com/compare/ninjacat-vs-windsor-ai) - [Windsor.ai vs Fivetran](https://www.g2.com/compare/fivetran-vs-windsor-ai) - [Windsor.ai vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-windsor-ai) - [Windsor.ai vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) ### 10. [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) By Softpoint Consultores **Average Rating:** 4.8/5 **Total Reviews:** 310 Dataslayer.ai is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Dataslayer.ai imports data from Google Ads, Google Analytics, Facebook, LinkedIn, YouTube, and many more. Reviewers say compared to Funnel, Dataslayer.ai is: - More usable - Better at support - Easier to set up Categories in common with Funnel: [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Funnel vs Dataslayer.ai](https://www.g2.com/compare/dataslayer-ai-vs-funnel) **Compare Dataslayer.ai with other alternatives:** - [Dataslayer.ai vs Supermetrics](https://www.g2.com/compare/dataslayer-ai-vs-supermetrics) - [Dataslayer.ai vs Adverity](https://www.g2.com/compare/adverity-vs-dataslayer-ai) - [Dataslayer.ai vs Improvado](https://www.g2.com/compare/dataslayer-ai-vs-improvado-improvado) - [Dataslayer.ai vs TapClicks](https://www.g2.com/compare/dataslayer-ai-vs-tapclicks) - [Dataslayer.ai vs Looker](https://www.g2.com/compare/dataslayer-ai-vs-looker) - [Dataslayer.ai vs NinjaCat](https://www.g2.com/compare/dataslayer-ai-vs-ninjacat) - [Dataslayer.ai vs Fivetran](https://www.g2.com/compare/dataslayer-ai-vs-fivetran) - [Dataslayer.ai vs HubSpot Marketing Hub](https://www.g2.com/compare/dataslayer-ai-vs-hubspot-marketing-hub) - [Dataslayer.ai vs Windsor.ai](https://www.g2.com/compare/dataslayer-ai-vs-windsor-ai) --- ## Funnel Alternatives FAQs ### What are the best alternatives to Funnel? The best alternatives to Funnel include [Supermetrics](https://www.g2.com/products/supermetrics/reviews) (4.4/5 with 823 reviews), [Adverity](https://www.g2.com/products/adverity/reviews) (4.4/5 with 268 reviews), [Improvado](https://www.g2.com/products/improvado-improvado/reviews) (4.4/5 with 80 reviews), [TapClicks](https://www.g2.com/products/tapclicks/reviews) (4.3/5 with 336 reviews), [Looker](https://www.g2.com/products/looker/reviews) (4.4/5 with 1643 reviews), [NinjaCat](https://www.g2.com/products/ninjacat/reviews) (4.2/5 with 316 reviews), and [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) (4.5/5 with 86 reviews). These alternatives offer robust marketing analytics capabilities, extensive integrations, and strong customer support. ### How does Funnel compare to Supermetrics? According to G2, [Funnel](https://www.g2.com/products/funnel/reviews) holds a slight edge over [Supermetrics](https://www.g2.com/products/supermetrics/reviews) in key usability and administrative dimensions, with scores of 8.5 vs 8.2 for Usability and 8.9 vs 8.0 for Ease of Admin, reflecting a 0.3 and 0.9 point lead respectively. Funnel also leads in Support (9.1 vs 7.8) and Ease of Doing Business With (9.1 vs 8.2), indicating stronger customer service and vendor relations. Both platforms have high average ratings, with Funnel at 4.5/5 from 165 reviews and Supermetrics at 4.4/5 from 823 reviews, demonstrating comparable overall satisfaction. Funnel uniquely offers features such as Predictive Analytics, Scalability, and Unification Across Devices, while Supermetrics provides Administration Alerts, Load Time Monitoring, and QA Testing, highlighting differentiated capabilities. User reviews emphasize Funnel's intuitive interface, extensive connectors, and strong support. Supermetrics is praised for ease of use, broad integrations, and automation. Both platforms integrate well with Looker Studio and Google Sheets, facilitating marketing data consolidation and reporting. ### What features do alternatives offer that Funnel does not? Funnel lacks native features such as administration alerts, load time monitoring, promotional messages, QA testing, site search reporting, user data tracking, and white labeling, which are available in alternatives like Supermetrics, Adverity, Improvado, TapClicks, Looker, NinjaCat, and Windsor.ai. ### Which Marketing Analytics tools do reviewers recommend instead of Funnel? Reviewers recommend [Supermetrics](https://www.g2.com/products/supermetrics/reviews) for its ease of use, extensive connectors, and automation features that save time and reduce manual reporting. [Adverity](https://www.g2.com/products/adverity/reviews) is praised for its data consolidation, AI-powered transformations, and enterprise-level flexibility. [Improvado](https://www.g2.com/products/improvado-improvado/reviews) stands out for its powerful integrations, customization options, and excellent customer support. [TapClicks](https://www.g2.com/products/tapclicks/reviews) is favored for its comprehensive dashboards, automation, and client reporting capabilities. [Looker](https://www.g2.com/products/looker/reviews) is valued for its interactive dashboards, real-time insights, and consistent metric definitions via LookML. [NinjaCat](https://www.g2.com/products/ninjacat/reviews) is recommended for its user-friendly interface, scalable reporting, and strong customer support. [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) is noted for its ease of setup, wide connector coverage, multi-touch attribution modeling, and responsive support. These tools are suggested as strong alternatives to Funnel for marketing analytics needs. ### Why do users choose Supermetrics over Funnel? Users choose [Supermetrics](https://www.g2.com/products/supermetrics/reviews) over Funnel primarily for its ease of use and extensive integration capabilities, as reflected in 24 mentions of ease of use and 23 mentions of integrations in user reviews. Supermetrics enables efficient automation of data pulls into Google Sheets and Looker Studio, saving significant time and reducing manual effort. Its customer support is frequently described as excellent and responsive, fostering confidence in troubleshooting and onboarding. Additionally, Supermetrics offers a wide variety of connectors and flexible reporting features, making it suitable for agencies managing multiple clients and diverse data sources. Despite some users noting pricing and occasional connector glitches, the platform's reliability and ability to consolidate multi-channel marketing data into unified dashboards remain key reasons for preference. 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