[ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) [ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) # Fullstory Pricing Overview [Editedit](https://my.g2.com/fullstory/pricings) Free Trial ## Fullstory Pricing Key Insights Last updated on Jul 28, 2026 * * * Fullstory offers **4 pricing editions** , starting at **$0**. Fullstory pricing tiers are designed to support different usage levels and team sizes. Fullstory also offers a **free trial**. Higher-tier plans are available via direct consultation with the vendor. Compare the Fullstory pricing table below to figure out the best fit for your needs. * * * Free Trial — $0 Business — Contact Us Advanced — Contact Us Enterprise — Contact Us Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Business Contact Us [Contact Us](#) For teams that need total cross-functional clarity into their digital portfolio. - Autocapture - Session Insights - Core Product Analytics - Mobile Add-On Show More Advanced Contact Us [Contact Us](#) For companies that need deep product analytics and qualitative insights to grow with agility. - Autocapture - Session Insights - Core Product Analytics - Premium Product Analytics - Mobile Add-On Show More Enterprise Contact Us [Contact Us](#) For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. - Autocapture - Session Insights - Core Product Analytics - Premium Product Analytics - Multi-Org Management - SSO - Role Based Permissions - Mobile Add-On Show More Free Trial Free Trial Demo Just starting to ramp up your behavioral data? Get started with our free trial. - Autocapture - Core Product Analytics (Not Including Customizable Dashboards) Show More No matter what you're trying to do with your behavioral data, Fullstory offers flexible plans to meet your organization's needs. Customers often achieve value of 10x ROI or more. Pricing information for Fullstory is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Fullstory must be conducted with the seller. Pricing information was last updated on December 22, 2025 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 9 months ### Average Discount 11% ### Perceived Cost $$$$$ ## How much does Fullstory cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 55 purchases. Get Price Estimate ## Fullstory Pricing FAQs Generated using AI Is Fullstory free, or does it offer a free trial? Fullstory does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Fullstory cost in 2026? Pricing details for Fullstory are not publicly listed. Users should visit the Fullstory's official pricing page or contact the vendor directly for current pricing information. Who is Fullstory pricing best suited for? Fullstory's pricing is best suited for mid-market and enterprise teams with dedicated product, UX, engineering, or customer success functions that rely on behavioral analytics daily. G2 reviewers from mid-market companies in Computer Software, Financial Services, and Information Technology and Services report the strongest return, particularly when session replay is used across multiple departments simultaneously. Enterprise G2 reviewers in Automotive, Retail, and Hospitality highlight Multi-Org Management and SSO as critical. Small businesses and startups frequently flag Fullstory's pricing as prohibitive, with several G2 reviewers noting they explored lower-cost alternatives after hitting session caps. Teams with high user volumes and cross-functional analytics needs extract the most value from Fullstory's higher tiers. What are the key differences between the free and paid versions of Fullstory? Fullstory offers a free trial that includes Autocapture and Core Product Analytics, but excludes Customizable Dashboards and all premium capabilities. Fullstory's paid plans, Business, Advanced, and Enterprise, progressively unlock Session Insights, Premium Product Analytics, Mobile Add-On support, and enterprise controls like SSO, Role Based Permissions, and Multi-Org Management. G2 reviewers frequently note that session recording limits are hit quickly on lower tiers, with data retention restricted unless higher plans are purchased. The free trial functions as a time-limited evaluation rather than an ongoing free tier, and G2 users confirm that meaningful analytical depth, including funnels, heatmaps, and advanced segmentation, requires committing to a paid Fullstory plan. Is Fullstory considered good value for its pricing? Fullstory is widely regarded as a premium investment that delivers strong value for mid-market and enterprise teams, though cost is the single most frequently cited concern across G2 reviews. G2 reviewers consistently praise session replay quality, autocapture, and cross-functional utility spanning product, engineering, support, and fraud teams. However, G2 users repeatedly flag that pricing scales steeply with session volume, data retention is limited on lower plans, and advanced features like Conversions and Journeys sit behind higher-cost tiers. Several G2 reviewers mention Hotjar, Mouseflow, and Inspectlet as cheaper alternatives, and some small businesses report being priced out entirely. High ratings alongside persistent cost complaints position Fullstory as a best-in-class but budget-demanding choice. ## Top-Rated Alternatives [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/fullstory/competitors/alternatives) ## Fullstory Pricing Reviews (2) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/27/2026 "Incredible Partnership and Deep User Visibility with FullStory" 5/5 What do you like best about Fullstory? What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and genuinely invested in our success. They don’t just answer questions; they actively help our team learn, think through use cases, and figure out how to properly and fully utilize the product. On the product side, I love how much information FullStory can proactively capture and track. It gives us deep visibility into user behavior and issues we might not otherwise catch, which directly helps us improve product quality and make more informed decisions. While the platform has a moderate level of complexity, it’s generally fairly easy to use, and the guides, documentation, and support make the learning curve very manageable. We’d like to use FullStory daily, and integration was very easy for our engineering manager, which helped us get value quickly. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The amount of data and functionality can feel overwhelming at first, especially when you’re new to the platform. That said, the FullStory team is extremely supportive and does a great job helping you navigate the product, prioritize what matters most, and get real value out of it. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? FullStory helps us troubleshoot difficult and hard-to-reproduce bugs by giving us clear visibility into exactly what users experienced. It also helps us identify UX issues we might not otherwise catch, allowing us to see where users struggle, get confused, or drop off. Beyond reactive troubleshooting, FullStory enables us to proactively surface issues before they escalate into larger problems. The insights it provides are especially valuable for designers, giving them real, actionable data to inform UX improvements and design decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/19/2026 "Powerful Customer Journey Analytics, but Takes Time to Master" 3/5 What do you like best about Fullstory? Detailed customer journey views and behavioural analytics that allow detailed customer views Review collected by and hosted on G2.com. What do you dislike about Fullstory? The level of detail means it's not super intuitive, requiring a user to spend a lot of time in the tool to familiarise and make the most of the capability. If you don't have a dedicated role in the team who can do this, it's hard to know you're getting the full value from the tool. Customer support however, is great. Our CSM is very responsive and available for questions any time. It would be even better if they could hook us up with experts in particular areas that can answer queries on more detailed set up and application of key metrics. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? As an early stage business with limited analytics capability in the team, FS allows us to get detailed insights that we couldn't otherwise deliver. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Fullstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-hotjar-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png "Product Avatar Image") Mouseflow 4.6/5(690) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-mouseflow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d79ad57379226a32a31f51d8b510e84b/smartlook.png "Product Avatar Image") Smartlook 4.6/5(874) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-smartlook) ##### Categories on G2 [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics) [Customer Self-Service](https://www.g2.com/categories/customer-self-service)[SAP Store](https://www.g2.com/categories/sap-store)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[Product Analytics](https://www.g2.com/categories/product-analytics)[Digital Adoption Platform](https://www.g2.com/categories/digital-adoption-platform)[Session Replay](https://www.g2.com/categories/session-replay)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Mobile App Optimization](https://www.g2.com/categories/mobile-app-optimization)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools)[Generative AI Infrastructure](https://www.g2.com/categories/generative-ai-infrastructure) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which release notes management solutions handle version control without requiring extensive training or setup?](https://www.g2.com/discussions/which-release-notes-management-solutions-handle-version-control-without-requiring-extensive-training-or-setup%20)[Which mobility consulting firms provide risk assessment and vendor selection support for organisations in highly regulated industries?](https://www.g2.com/discussions/which-mobility-consulting-firms-provide-risk-assessment-and-vendor-selection-support-for-organisations-in-highly-regulated-industries)[What social listening tools work well for consumer brands trying to understand what real customers are saying about their products across Reddit, TikTok and forums?](https://www.g2.com/discussions/what-social-listening-tools-work-well-for-consumer-brands-trying-to-understand-what-real-customers-are-saying-about-their-products-across-reddit-tiktok-and-forums) [Best tools for visualizing container health metrics](https://www.g2.com/discussions/best-tools-for-visualizing-container-health-metrics)[What .NET IDE solutions offer the fastest implementation path and shortest time to value for development teams?](https://www.g2.com/discussions/what-net-ide-solutions-offer-the-fastest-implementation-path-and-shortest-time-to-value-for-development-teams)[Pros and Cons Details](https://www.g2.com/products/fullstory/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)