[ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) [ Fullstory Reviews ](https://www.g2.com/products/fullstory/reviews) # Fullstory Features ##### ## Metrics (23) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Exit Tracking Accurately determines where users close the app during their sessions. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Uninstall Tracking Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Location Tracking Identify the physical location of an individual, asset, device, etc. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Retention Tracking Measures the retention rate and satisfaction of customers. Visitor Tracking Track visitors and purpose of visits Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Revenue Tracking Show More ##### ## Reporting (19) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Reports and Dashboards Access pre-built and custom reports and dashboards. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Session Replays Records web visitor sessions Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Real-Time Data Receive data and information in real time Customer Segmentation Process of dividing customers into groups based on common characteristics Scroll Maps Mapping/visual representation of exactly where users stop scrolling and leave website pages Geographic Maps Visualize locations on a map Floor Plans & Maps Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour Hover Maps Shows where users' cursors move while navigating a website Show More ##### ## Other (7) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Load Time Monitoring Track load times on different devices and systems. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Promotional Messages Able to deploy promotional or other pop-up messages based on user actions. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (11) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Data Storage The ability to store large quantities of data for analysis within the platform itself. A/B Testing Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results. Integrations Integrations with other software tools in order to fascilitate the exchange of data collected by various software. Show More ##### ## Variation Testing (6) A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. WYSIWYG Editor Quickly create variant web pages with an easy-to-use WYSIWYG editor. Conversion Goal Able to set any user action as the conversion goal of the test. Percentage of Traffic Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. Confidence Level Able to view or adjust the necessary confidence level of your test. Multivariant Testing Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. Show More ##### ## Personalization (3) Standard Targeting Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. Custom Targeting Show different versions based on any variable set up to be tracked on the app's back end. Data Segmentation Segment data by various user demographics to find deeper trends within specific user groups. Show More ##### ## Analysis (7) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Show More ##### ## User Identification (4) Demographics Identifies user demographics like gender or age. User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Predictive Analytics Predict future data based on historical data sets Show More ##### ## Tracking & Reporting (8) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Multi-Channel Attribution A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey In-App Events Tracking Track user activities and events within an application. Show More ##### ## Self-Service Experience (2) Mobile Optimization Optimizes the customer self-service experience on mobile devices Personalization Gives the user targeted, personalized results based on their activity or preferences Show More ##### ## Self-Service Platform (4) Branding Allows users to add custom branding (logos, brand colors, etc.) to self-service portals, chatbots, etc. Automation Automates some or all operation related tasks Artificial Intelligence Utilizes artificial intelligence to improve workflows or customer experiences Integrations Allows easy integrations with applications, such as messenger applications, APIs, and customer support tools Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (4) Error and Bug Tracking Tracks sessions where users encountered errors and bugs. Split URL Testing Split web traffic to a page between two different URLs. Data Analysis Offers insights into relationships between user information and user behavior. Notes Leave notes on sessions and bugs. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## User Analysis (4) Survey Implementation Allows you to deploy NPS surveys to users. Data Analysis Analyzes user survey responses and information in the application. Real-Time Data Receive data and information in real time Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Show More ##### ## User Support (3) User Segmentation Organizes users into predefined groups and provides different responses based on group. Multi-Language Support Supports multiple languages. Behavior-responsive Messaging Provides responses based on user behavior and feedback. Show More ##### ## Walkthrough Type (1) Text Bubble Walkthroughs Supports text bubble walkthroughs. Show More ##### ## Product Analytics (9) Account-Level Analytics Ability to see analytics at the account level. User-Level Analytics Ability to see analytics at the user level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Alerts Receive automated alerts and reports based on gains or losses in performance. Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User Scoring Scores customers and visitors to identify at-risk or thriving accounts. Integrations Breadth and functionality of integrations with third-party products. Usage Tracking/Analytics Track and interpret metrics on the usage of company resources Show More ##### ## Analytics (5) Reports Data collected and analyzed by the platform delivered in an easily digestible format. Dashboard Reports and other relevant data housed in a single, easy-to-navigate location. Web Analytics Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful. Campaign Tracking Tools to track the success of various marketing campaigns in order to optimize marketing efforts. Customer Demographics The ability to collect and analyze customer data in order to determine which demographics make up a customer base. Show More ##### ## Data Sourcing (6) Data Enrichment Uses external data sources to improve customer profiles. Expandability Can be updated to accept new sources and types of data. Multiple Devices Can engage with customers across any device with a consistent message. Email Marketing Create and send email blasts/campaigns Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Real-Time Data Receive data and information in real time Show More ##### ## Intelligence (3) Marketing Metrics Provides analysis of marketing program ROI and efficiency. Predictive Modeling Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. Recommendation Engine Uses artificial intelligence to provide suggestions based on desired outcomes. Show More ##### ## Generative AI (2) AI Text Summarization Condenses long documents or text into a brief summary. AI Text Generation Allows users to generate text based on a text prompt. Show More ##### ## Scalability and Performance - Generative AI Infrastructure (3) AI High Availability Ensures that the service is reliable and available when needed, minimizing downtime and service interruptions. AI Model Training Scalability Allows the user to scale the training of models efficiently, making it easier to deal with larger datasets and more complex models. AI Inference Speed Provides the user the ability to get quick and low-latency responses during the inference stage, which is critical for real-time applications. Show More ##### ## Cost and Efficiency - Generative AI Infrastructure (3) AI Cost per API Call Offers the user a transparent pricing model for API calls, enabling better budget planning and cost control. AI Resource Allocation Flexibility Provides the user the ability to allocate computational resources based on demand, making it cost-effective. AI Energy Efficiency Allows the user to minimize energy usage during both training and inference, which is becoming increasingly important for sustainable operations. Show More ##### ## Integration and Extensibility - Generative AI Infrastructure (3) AI Multi-cloud Support Offers the user the flexibility to deploy across multiple cloud providers, reducing the risk of vendor lock-in. AI Data Pipeline Integration Provides the user the ability to seamlessly connect with various data sources and pipelines, simplifying data ingestion and pre-processing. AI API Support and Flexibility Allows the user to easily integrate the generative AI models into existing workflows and systems via APIs. Show More ##### ## Security and Compliance - Generative AI Infrastructure (3) AI GDPR and Regulatory Compliance Helps the user maintain compliance with GDPR and other data protection regulations, which is crucial for businesses operating globally. AI Role-based Access Control Allows the user to set up access controls based on roles within the organization, enhancing security. AI Data Encryption Ensures that data is encrypted during transit and at rest, providing an additional layer of security. Show More ##### ## Usability and Support - Generative AI Infrastructure (2) AI Documentation Quality Provides the user with comprehensive and clear documentation, aiding in quicker adoption and troubleshooting. AI Community Activity Allows the user to gauge the level of community support and third-party extensions available, which can be useful for problem-solving and extending functionality. Show More ##### ## Platform Basics - Digital Adoption Platform (2) Integration Enables integration with web-based software, websites, or other software applications. Communications Provides cued prompts, messages, tooltips, notifications and branded tutorials. Show More ##### ## Analytics - Digital Adoption Platform (4) Analytics Manages user interactions and analyzes user behavior data within the software or application. Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Real-Time Analytics Analyze and gain insights into data in real-time Show More ##### ## Functions - Digital Adoption Platform (3) Customer self-service Supports self-service features like troubleshooting, form completion, or knowledge base access. In-app guidance Provides in-app guidance on company-specific tools and workflows for onboarding. Contextual Guidance Interprets what a user is doing based on context and helps guide them through the process. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Heatmap Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Product Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Machine Learning Enable businesses to implement machine learning algorithms on business data such as sales and revenue Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - SAP Store (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Customer Self-Service (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - E-Commerce Analytics (5) Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Adoption Platform (4) Adaptive Learning Improves performance based on feedback and experience Asynchronous Learning Supports flexible learning at different times (i.e., learners can access course materials at their own pace) Blended Learning Supports learning paths that combine in-person classes with online/virtual courses Self-paced Learning Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge Show More ##### ## Behavioral Analytics - Product Analytics (5) Multi-Product Analytics View analytics for multiple products in a single dashboard, including cross-product engagement User level Analytics Ability to see analytics at the user level. Account level Analytics Ability to see analytics at the account level. Segmentation Ability to compare usage across segments such as role, company size, etc. Funnels See how users move though a product via grouped page sequences Show More ##### ## AI driven optimization - Product Analytics (4) User scoring Scores customers and visitors to identify at-risk or thriving accounts. Adaptive learning View analytics for multiple products in a single dashboard, including cross-product engagement Automated insights Anticipates needs and offers suggestions without prompting Autonomous task execution Capability to perform complex tasks without constant human input Show More ##### ## Platform Infrastructure - Product Analytics (3) Cross System integrations Works across multiple software systems or databases Alerts Receive automated alerts and reports based on gains or losses in performance. Integrations Breadth and functionality of integrations with third-party products. Show More ##### ## Additional Functionality (172) Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Push Notifications Trigger clickable pop-up messages Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Modeling Conceptual model of how data items relate to each other Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. For Marketers For the intention to be used by marketing teams Single Sign On Allow users to access multiple services after entering their login credentials once Workflow Management Create, design and manage workflows for repetitive tasks Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Mobile Access Access software remotely via mobile devices Third-Party Integrations Set up connections to third-party platforms to improve business processes Alerts/Escalation System alerts about the need to escalate an issue or request Data Import/Export Import and export data to and from software applications Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Session Recording Record active support and chat sessions for auditing and training Data Visualization Graphical representation of data Root Cause Analysis Identify and analyse the reasons behind accidents Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Generative AI Use AI to generate content in the form of text, images, videos, etc. Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Compliance Management Track and manage adherence to policies for any service, product, process, or supplier Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Customizable Branding Add customized logos and colors to align with company branding Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Event Triggered Actions Predefined actions automatically performed on the occurance of specific events API Application programming interface that allows for integration with other systems/databases Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Product Data Management Capture, organize and track product-specific data and information in a centralized location Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Cohort Analysis Analytics that breaks the data in a data set into related groups/categories. Session Recording Record active support and chat sessions for auditing and training AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Data Visualization Graphical representation of data Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. Interactive Reports Edit and personalize data view as needed A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Generative AI Use AI to generate content in the form of text, images, videos, etc. Workflow Management Create, design and manage workflows for repetitive tasks AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Task Management Create, manage and track all task activities and progression Progress Tracking Reporting on how each user, task or process has advanced since its initiation Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges In-App Training Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Gamification Games or game-like elements to track progress and reward accomplishments Knowledge Base Management Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Customizable Fields Customize data fields to support various needs and use cases Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Customizable Reports Alter the layout and content of reports Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Launch Management Content Library Centralized repository to store content and assets API Application programming interface that allows for integration with other systems/databases User Onboarding Guide new users to understand and become proficient in using a product or service Customizable Branding Add customized logos and colors to align with company branding Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Self Service Portal Online portal through which end users can access the system, manage tasks, or obtain information Data Quality Control Establish guidelines about how much and what kind of data can be stored in the repository Data Import/Export Import and export data to and from software applications Employee Onboarding Process of familiarizing new employees with the company, their position, and responsibilities Self Service Tools Survey/Poll Management Create and administer polls and surveys Learning Management Organize and track educational activities Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Interactive Content Allow the audience to interact or engage with the content Activity Tracking Track and document all activities across devices, networks, and other systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Training Management Track employee/learner's progression through training programs Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Surveys & Feedback Gauge satisfaction and receive information for improvement and success Content Creation The ability to create unique content Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Contact Management Manage, organize, and store contact information Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Generative AI Use AI to generate content in the form of text, images, videos, etc. API Application programming interface that allows for integration with other systems/databases A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Lead Generation Manage the process of attracting and converting business prospects into leads Data Integration Combining data from different sources and providing a unified view Customer Activity Tracking A report showing what actions customers perform Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Campaign Segmentation Group campaigns by project, client, or campaign for better management. Lead Capture Automatically identify and save contact information of potential customers Contact Database Centralized database of stakeholders and their contact information such as names, address, phone number etc. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Real-Time Analytics Analyze and gain insights into data in real-time Email Management Manage, store and organize emails within the system or via third-party apps Lead Qualification Score a lead on their quality or likelihood to buy based on certain behaviors Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Template Management Create, save, and re-purpose templates for emails, forms, etc. Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Predictive Analytics Predict future data based on historical data sets Surveys & Feedback Gauge satisfaction and receive information for improvement and success Personalization Adjust communications based on previous interactions or personal preferences Campaign Planning Plan and strategize marketing campaigns Third-Party Integrations Set up connections to third-party platforms to improve business processes Behavioral Analytics Track and analyse user behavior within a system or network Email Tracking Track delivered, received, and opened emails Campaign Analytics Track and interpret campaign performance metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Multi-Channel Communication Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Channel Management Manage various distribution channels, build relations with channel partners, and track their performance AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention GDPR Compliance Ensure compliance with the General Data Protection Regulation protocols Customer Profiles Record customer information, purchase history, and other notes Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Multiple Data Sources Allows users to manage data from a number of sources Event Triggered Actions Predefined actions automatically performed on the occurance of specific events Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Web Traffic Reporting Collect and analyze traffic data about website visitors Customer Activity Tracking A report showing what actions customers perform AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Activity Tracking Track and document all activities across devices, networks, and other systems Image Overlay Superimposing two or more images Visitor Tracking Track visitors and purpose of visits Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Data Visualization Graphical representation of data Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Real-Time Analytics Analyze and gain insights into data in real-time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Embeddable Widget Allows you to easily add interactive elements to your website or blog with a simple embed code. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Generative AI Use AI to generate content in the form of text, images, videos, etc. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Customizable Reports Alter the layout and content of reports A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Alerts/Escalation System alerts about the need to escalate an issue or request Hierarchical Mapping Mapping model in which the network map is organized and visualized as a tree-like structure Radial Mapping For Science Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Screen Activity Recording Capture what is happening on a computer screen Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Surveys & Feedback Gauge satisfaction and receive information for improvement and success Website Analytics Track and analyze information regarding website visitors Form Analytics Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Templates Sample files or documents that could be customized as needed or used as is Behavioral Analytics Track and analyse user behavior within a system or network Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements API Application programming interface that allows for integration with other systems/databases Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes For Sales Teams/Organizations Caters to sales teams Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Element Analytics Mobile Access Access software remotely via mobile devices Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Territorial Mapping Embeddable Allows you to easily add interactive elements to your website or blog with a simple embed code. Show More ## Top-Rated Alternatives [ ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") Glassbox 4.9/5(809) ](https://www.g2.com/products/glassbox/reviews) [ ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") Heap by Contentsquare 4.4/5(1,097) ](https://www.g2.com/products/heap-by-contentsquare/reviews) [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ View All Alternatives ](https://www.g2.com/products/fullstory/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [QA Testing](/glossary/qa-testing-definition) QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues. [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [User Segmentation](/glossary/user-segmentation-definition) User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. Fullstory Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3409641711f770a43598e0ef6d37e6e1/hotjar-by-contentsquare.png "Product Avatar Image") Hotjar by Contentsquare 4.3/5(345) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-hotjar-by-contentsquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8b0d76705d1a8283c70e93d765cd1735/mouseflow.png "Product Avatar Image") Mouseflow 4.6/5(690) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-mouseflow) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d79ad57379226a32a31f51d8b510e84b/smartlook.png "Product Avatar Image") Smartlook 4.6/5(874) [ Compare Now ](https://www.g2.com/compare/fullstory-vs-smartlook) ##### Categories on G2 [ Customer Self-Service ](https://www.g2.com/categories/customer-self-service)[ SAP Store ](https://www.g2.com/categories/sap-store)[ Digital Analytics ](https://www.g2.com/categories/digital-analytics) [ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Customer Data Platform (CDP) ](https://www.g2.com/categories/customer-data-platform-cdp)[ Product Analytics ](https://www.g2.com/categories/product-analytics)[ Digital Adoption Platform ](https://www.g2.com/categories/digital-adoption-platform)[ Session Replay ](https://www.g2.com/categories/session-replay)[ E-Commerce Analytics ](https://www.g2.com/categories/e-commerce-analytics)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization)[ Heatmap Tools ](https://www.g2.com/categories/heatmap-tools)[ Generative AI Infrastructure ](https://www.g2.com/categories/generative-ai-infrastructure) Show More ##### Explore More [ What visitor analytics software has the most accurate foot traffic data and actionable reporting for multi-site operators? ](https://www.g2.com/discussions/what-visitor-analytics-software-has-the-most-accurate-foot-traffic-data-and-actionable-reporting-for-multi-site-operators%20)[ Most reliable CMMS tool for industrial operations ](https://www.g2.com/discussions/cmms-what-s-the-most-reliable-cmms-tool-for-industrial-operations)[ Which content curation platforms handle platform-specific features like hashtag aggregation reliably at scale? ](https://www.g2.com/discussions/which-content-curation-platforms-handle-platform-specific-features-like-hashtag-aggregation-reliably-at-scale) [ Which operational risk app is best for small business use ](https://www.g2.com/discussions/which-operational-risk-app-is-best-for-small-business-use)[ Which influencer platforms integrate well with a marketing team's existing tools without requiring a separate integration build? ](https://www.g2.com/discussions/which-influencer-platforms-integrate-well-with-a-marketing-team-s-existing-tools-without-requiring-a-separate-integration-build)[ Pros and Cons Details ](https://www.g2.com/products/fullstory/reviews?qs=pros-and-cons) Show More [ What visitor analytics software has the most accurate foot traffic data and actionable reporting for multi-site operators? ](https://www.g2.com/discussions/what-visitor-analytics-software-has-the-most-accurate-foot-traffic-data-and-actionable-reporting-for-multi-site-operators%20)[ Most reliable CMMS tool for industrial operations ](https://www.g2.com/discussions/cmms-what-s-the-most-reliable-cmms-tool-for-industrial-operations)[ Which content curation platforms handle platform-specific features like hashtag aggregation reliably at scale? ](https://www.g2.com/discussions/which-content-curation-platforms-handle-platform-specific-features-like-hashtag-aggregation-reliably-at-scale) [ Which operational risk app is best for small business use ](https://www.g2.com/discussions/which-operational-risk-app-is-best-for-small-business-use)[ Which influencer platforms integrate well with a marketing team's existing tools without requiring a separate integration build? ](https://www.g2.com/discussions/which-influencer-platforms-integrate-well-with-a-marketing-team-s-existing-tools-without-requiring-a-separate-integration-build)[ Pros and Cons Details ](https://www.g2.com/products/fullstory/reviews?qs=pros-and-cons)