Our Product department is able to get granular with how our users are interacting with our products. We can measure new feature adoption, check for any pain points in the system, and really see how the product is being used on a granular level. Our support teams are able to better support our users by watching previous sessions with pain points or frustrations to better determine an issue or opportunity for learning. Overall, we highly recommend Fullstory if you want to support and help your product grow. Review collected by and hosted on G2.com.

There's not much to dislike about Fullstory, especially with the new AI enhancements. It feels a bit overwhelming with the amount of things you can do in Fullstory but once you start building metrics, dashboards, segments, and more you really get a good understanding of the product. And the support team is always there to help when you need them. Review collected by and hosted on G2.com.

I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mobile. Review collected by and hosted on G2.com.

Given the size of the organization (we have more than 100 active users using Fullstory), there are duplicate and ambiguous metrics, elements, or events that could be managed more orderly. The setup was incredibly simple for web, but not so much for mobile. Review collected by and hosted on G2.com.

The team is the best. Everyone is so responsive to questions and concerns we have as well as the feedback we give. The tooling is interesting and important to understand customer journeys and behaviors - the new heatmap demo is the step in the right direction to further make the tool more valuable and easy to use. The functionality of customer journey is very easy to understand and segment. Review collected by and hosted on G2.com.

The manual nature of building metrics and funnels are pretty difficult. I think there could be more AI tooling to help create funnels and metrics here and remove some of the manual inputs on the users end. From a ecommerce perspective, would love to see tooling more related to the customer shopping journey from a PDP and PLP perspective or if the tooling already exists, would like to see stronger use cases in trainings. Review collected by and hosted on G2.com.

What I like best about Fullstory is how well it helps validate and bring customer survey feedback to life. Survey data tells us what customers are frustrated with, and Fullstory lets us see the why by watching real behaviors in context. It’s been especially valuable for pressure-testing whether an issue is truly systemic, understanding where customers get stuck, and adding credibility to CX insights when sharing them with partners and leaders.

I’ve also really enjoyed working with Gardner and Ashley—they’re incredibly responsive and provide thoughtful, personalized support. Whether it’s helping us troubleshoot a question, refine how we’re using the tool, or think through new use cases, they’re always quick to jump in and genuinely helpful. Review collected by and hosted on G2.com.

What I find most challenging about Fullstory is the learning curve. The tool is very powerful, but that also makes it harder to master—especially when trying to do more advanced analysis independently. It can take a lot of time and trial-and-error to figure out the right way to build views, interpret signals, or confirm you’re looking at the “right” data.

Because of that, progress can sometimes feel slower than expected unless you already know exactly how to approach a question or have guidance. Once you get there, the insights are strong, but getting there can be time-intensive. Review collected by and hosted on G2.com.

Fullstory allows me to be able to see through the perspective of a customer. This is incredibly helpful as analyst to understand where we are creating friction for customers and how we can adjust our site to meet our goals. I am supported well by my CSM, frequently touch base and always there to assist when needed. Review collected by and hosted on G2.com.

There is not a lot that I dislike, I wish the integration with Adobe's CJA product existed but hopefully we will get there. Review collected by and hosted on G2.com.

Provides insights you can't get from your standard website analytics platform. Review collected by and hosted on G2.com.

Requires you to have your data in good shape prior to getting the most out of it. Review collected by and hosted on G2.com.

Out of the box Fullstory is able to provide incredibly rich data about our user behavior. The record-everything approach means we can get immediate answers to ad hoc business questions with historical data without having implemented specific metrics ahead of time. Combined with great pre-built templates we can quickly ramp up new users and get them self-serving their own analytics needs.

Fullstory has built-in integrations with many of the platforms in our MarTech stack and it's easy to enrich our dataset with lightweight code and Google Tag Manager.

It's very easy to move from one analysis context to another--for instance nearly every analysis context automatically pulls a set of relevant session replays; from session replays you can quickly view interaction heat maps; from there you can jump back to deeper analysis; etc.

Our support has been top-notch from both technical implementation and general platform support. Review collected by and hosted on G2.com.

Data governance is still challenging and working knowledge of HTML and CSS selectors is helpful when troubleshooting metrics and ensuring that they're counting exactly what you want. It can be hard for new users to know what metrics are available, what are "official" metrics vs. user-generated metrics, and where to begin. Review collected by and hosted on G2.com.

What I like most about Fullstory is that I can create a custom dashboard with all the items that matter to me. I also really like the Heatmap and Journey features. Review collected by and hosted on G2.com.

I honestly don’t think there’s anything I dislike about Fullstory. Review collected by and hosted on G2.com.

The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance. Review collected by and hosted on G2.com.

At times identification of elements and how to properly code reports to draw those insights can be complicated. Fortunately we have a great account success representative (Justin Fournier) who helps us manage through these barriers when needed. Review collected by and hosted on G2.com.

I greatly appreciate Fullstory for its ease of setup, where our developers only needed to insert a single line of code into our website. This simplicity allowed us to get started without any hassle. Fullstory has significantly enhanced our understanding of user interactions across our website, from initial engagement on marketing pages to the experiences of paid users. It has provided insights into common drop-off points and reasons behind them, enabling improvements that have boosted our conversion rates. I value how Fullstory has dramatically improved the efficiency of our customer support team, reducing our response and resolution times. The ability to see user sessions without needing to coordinate with them directly, along with the developer tools for sharing reproduction steps and error logs, has been transformative. The session recording replays, customizable data dashboards, and performance analytics are particularly useful features that I frequently use. Fullstory's integration capabilities with software like Intercom, Slack, and HubSpot have further streamlined our operations. Overall, it has been instrumental in growing our revenue and reducing internal costs by saving time for both customer support and development teams. Review collected by and hosted on G2.com.

I would like lower pricing and better entry points for startups. Review collected by and hosted on G2.com.