Our company has been with FullStory for about 5 years, and we have ABSOLUTELY LOVED IT!! We tried multiple other tools before settling with FullStory. As Director of Product for our company, the tool is easy to use for myself and for our other Product Managers. We have integrated with our online customer feedback tool so that we can watch every session where a customer had left us feedback. All of our Customer Service Reps have access, and can easily look up sessions when someone calls-in, and this has helped us identify and resolve issues much more quickly. I have loved the support that we have from FullStory. Adam Pifer is our technical contact, and he is on a slack channel with our teams and he is super engaged, involved and responsive. I know he cares about FullStory and our company! I have loved the new AI features and improvements to FullStory. it makes it so much easier to identify issues and find relevant sessions that can help solve problems that our customers are having. I am in FullStory every day. Love, love, love FullStory!! Review collected by and hosted on G2.com.

I have used other session replay tools, and none are as easy to navigate and find sessions, or set up analytics, metrics and dashboards like it is with FullStory. Amazing! Review collected by and hosted on G2.com.

I personally derive a lot of confidence and enjoyment in any tool or software from the support made available to me and I feel that the Fullstory team, especially in the more recent years, has provided that. Not only in the form of a consistent, reliable space for communication with their technical support team but also in their provided resources available online. This is an instant stand-out for me in today's market. Review collected by and hosted on G2.com.

The lack of customization available in reporting, but more importantly how difficult it is to share data from within the tool to someone outside the tool. The data is highly interactive within Fullstory itself with hover states and dynamic elements, but when you export dashboards or reports as PDFs, you lose that interactivity and much of the data simply doesn't display or gets cut off since it was designed to be viewed in the tool. Review collected by and hosted on G2.com.

Fullstory is great when it comes to building funnels. So much helpful data seeing where users drop off, or end up converting. I like that you can build out specific elements on each page, even if it's not a button or link. Tracking items that users think are clickable and then turning them into conversion points instead of frustrations is so helpful. Review collected by and hosted on G2.com.

I've already let them know, but when it comes to their journeys section, you can't just place a URL in to start a journey. You have to manually find the page and what it's called. Would love for this to change, it'd be so much more useful. Review collected by and hosted on G2.com.

What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and genuinely invested in our success. They don’t just answer questions; they actively help our team learn, think through use cases, and figure out how to properly and fully utilize the product.

On the product side, I love how much information FullStory can proactively capture and track. It gives us deep visibility into user behavior and issues we might not otherwise catch, which directly helps us improve product quality and make more informed decisions. While the platform has a moderate level of complexity, it’s generally fairly easy to use, and the guides, documentation, and support make the learning curve very manageable. We’d like to use FullStory daily, and integration was very easy for our engineering manager, which helped us get value quickly. Review collected by and hosted on G2.com.

The amount of data and functionality can feel overwhelming at first, especially when you’re new to the platform. That said, the FullStory team is extremely supportive and does a great job helping you navigate the product, prioritize what matters most, and get real value out of it. Review collected by and hosted on G2.com.

I like the pliability of FullStory; it's incredibly easy to use the platform in ways it's not necessarily designed for. The exclusion function makes it very easy to filter out users I don't want to see, which simplifies finding specific information. I also really enjoy the conversations with our customer success manager, Sophia. She's fabulous and always quick to respond with solutions or suggestions. Our monthly meetings are great for discussing new features and sharing ideas on how to use FullStory beyond its intended purposes. I like that FullStory takes suggestions for features that could be beneficial for super users like me, as it's a tool I use daily. It's easy to share feedback, which is something not many companies actively invite. I just love the reliability of FullStory; it's a fantastic product. Review collected by and hosted on G2.com.

One component about FullStory that's a bit of a thorn in my side is the inability to look at an hour window agnostic of the day. It would be really great to look at specific time frames like 7PM to 7AM across a month or during specific introductions of new features. We can't do that, and having the days be agnostic would improve FullStory's usability for us. Another tricky aspect is how FullStory identifies new users versus unique sessions. I feel like the unique identifier time frames are either too short or too long, which doesn't always enable filtering or segmenting as well as I'd like. Also, the way you can look at trend lines feels kind of limiting. While you can view trend lines with options like a rolling average window, it doesn't remove outliers that could distort these lines, making it difficult to utilize line graphs as trend lines. Review collected by and hosted on G2.com.

I really like the UI of Fullstory. It's very intuitive and easy to use. Setting up dashboards and creating useful widgets is straightforward, and I appreciate the full filters that help us find the sessions that we care about most. The extensibility of Fullstory is great too, as it allows us to add extra data from our application to improve search sessions and get a clearer picture of how people use the site. It's also just a beautiful tool to use, and it's always a pleasure to work with. Additionally, the people at Fullstory have been a big highlight. The team is always ready to help us set up and configure Fullstory and ensure our questions are answered, which really supports our success. Review collected by and hosted on G2.com.

Searching through sessions in FullStory is still a bit of a challenge. We have to do a lot of work on our side in the code base to make sure that FullStory has all of the information and metadata about a session to make it searchable in the FullStory UI. I believe some of the work that they're doing with some of their AI tools will help with this. But currently, searching sessions and kind of digging through just the immense amount of data to find what you need is a bit of a challenge in FullStory. Review collected by and hosted on G2.com.

FullStory is the best tool I've used for getting a quick read on user behavior. I like that it doesn't require complex setup or QA, which makes it very user-friendly. It also makes it easy to share bugs, error messages, or pain points with other users in your organization. I use it multiple times a week, as do many other marketing analytics practitioners within my organization. Setup took less than a day via Google Tag Manager. Our account manager has always been responsive and recommends new ways of leveraging the platform that we hadn't thought of. Review collected by and hosted on G2.com.

Tabular reporting can less convenient than in GA4. Parts of our website are written in a non-standard language, which means that automated data capture in FullStory can occasionally be limited. Review collected by and hosted on G2.com.

I love the session playbacks so we can cross-reference verbatim customer feedback to validate their experience on our sites. We are able to look at and locate where they're experiencing frustrations to make suggest changes internally to our UX. I love the alerts integration with Slack - it has allowed us to be notified of really specific error messages that might block/deter a customer from completing their purchase. The playback sessions also allow for us to look at interactions with promotions and promo messaging, which is a continuous customer friction point. Seeing the customer's experience allows for us to make changes on the fly to our promo messaging when they are hung up. I love the ability to create different metrics and change the visual (trendline + number) to then easily add to a dashboard, potentially duplicate, and share with stakeholders. The visual of the trendline allows for us to easily identify spikes/significant downswings within various KPIs and allows us to easily digest where we need to spend more time investigating. Review collected by and hosted on G2.com.

I think it's mostly the way our FS instance is setup but I dislike that so many people can create metrics/segments, etc. We have so many duplicates that it clutters up the space really quickly. It would be nice if there was some kind of automated feature within FS that cleans up the duplicates (I just thought of this - maybe it's in the works or something to take back to your product team). Review collected by and hosted on G2.com.

The platform provides our team with customized insights through a robust set of features. There are many ways to use it to deliver data-driven insights, and we use it almost daily. It supports not only our team, but our cross-functional partners as well, helping align everyone around clear, consistent data.

It’s been especially helpful for validating the experiences we uncover, and it also helps us identify pain points and friction within those experiences. The product is easy to use once you get acquainted with it; like most things, practice makes it much easier to navigate and apply. And whenever we have questions, our CSM is more than accommodating and attentive. Adam, our CSM, is wonderful to work with, and honestly everyone I’ve engaged with at FS has been incredibly knowledgeable, friendly, and customer-oriented. Review collected by and hosted on G2.com.

It can be a little overwhelming at first and you don't know what you don't know, so it does require some training sessions. But that's most platforms. Review collected by and hosted on G2.com.

It's truly fascinating to witness just how powerful Fullstory can be. Observing the ways users navigate through the product, identifying where they encounter obstacles, and pinpointing the moments when they show interest in subscribing provides invaluable insights. This information is extremely useful for everyone involved in developing our product, as it allows us to better understand how users engage with it on a daily basis. Review collected by and hosted on G2.com.

With Fullstory being so powerful, it can be a bit difficult to set up and make sure that everything is set up correctly. Despite that, I appreciate the speed in which the team gets back to me, checks in, and schedules calls.

As a marketer, I at times feel restricted trying to set up solutions for timely problems. There's a lot of time taken trying to explore the product, asking internally and externally if everything was set up correctly, and even pulling in engineering teams to send certain data to Fullstory. Review collected by and hosted on G2.com.