What problems is Fullcast solving and how is that benefiting you?
mapping accounts to our GTM (taking raw data from vendors, and organizing it with the way we structure our sales/cs teams)
lead routing - somewhat of a commodity in that lots of companies do this, but instead of doing this via a bunch of rules despite sfdc, fullcast leverages sfdc capabilities for their routing (because of the first bullet)
speed to lead measure (how fast are we tackling inbound leads - with all the nuance obstacles of a global org)
territory carving - ensuring each rep has an equiavalent opportunity to be successful based on territory makeup; Have recarved entire gtm plans in weeks (vs months) Review collected by and hosted on G2.com.