# Best Attribution Software with Custom Attribution Capabilities ## How Many Attribution Software Products Does G2 Track? **Total Products under this Category:** 149 ### Category Stats (Aug 2026) - **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** RSLT (+0.51%) - Among all products in this category, RSLT recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Attribution Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 48,400+ Authentic Reviews - 149+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Attribution Software ![G2 Grid® for Attribution Software plotting products by satisfaction and market presence](https://www.g2.com/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029) Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io) **Sponsored** ### Giftsenda Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-02T06%3A21%3A50Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fattribution%2Ff%2Fcustom-attribution%3Fopen_modal_url%3D%252Fproducts%252Ffull-circle-insights%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fattribution%25252Ff%25252Fcustom-attribution%2526source%253Dcategory&secure%5Btoken%5D=9093397c93b8eeb3049488f7145e40d2ee4036f2579fce4728978996395ece35&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url) ### [CallRail](https://www.g2.com/de/products/callrail/reviews) CallRail ist die Plattform für Lead-Engagement, die es Unternehmen erleichtert, mehr Leads zu gewinnen, mehr Kunden zu konvertieren und ihr Marketing zu optimieren. CallRails KI-gestützte Lösungen, die mehr als 220.000 Unternehmen weltweit bedienen, helfen Unternehmen, jedem Anruf, Text, Chat und Formular ihre Marketingreise zuzuordnen, Erkenntnisse aus ihren Gesprächen zu nutzen, um ihre Käufer besser zu verstehen, und verpasste Chancen mit KI zu eliminieren, die 24/7 mit Lead-Interaktionen umgehen kann. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,740 #### How Do G2 Users Rate CallRail? - **War the product ein guter Geschäftspartner?:** 9.2/10 (Category avg: 9.4/10) - **Integrationen:** 8.6/10 (Category avg: 8.7/10) - **Marketing-Kanäle:** 8.7/10 (Category avg: 9.1/10) - **Single-Touch-Attribution:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind CallRail? - **Verkäufer:** [CallRail](https://www.g2.com/de/sellers/callrail) - **Unternehmenswebsite:** www.callrail.com - **Gründungsjahr:** 2011 - **Hauptsitz:** Atlanta, GA - **Twitter:** @CallRail 6,067 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website) 353 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Eigentümer, CEO - **Top Industries:** Marketing und Werbung, Immobilien - **Company Size:** 73% Small, 22% Medium #### What Do G2 Reviewers Say About CallRail? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von CallRail, die das Anrufmanagement vereinfacht und die Nachverfolgungseffizienz verbessert. - Benutzer schätzen die **Benutzerfreundlichkeit und effektiven Tracking-Funktionen** von CallRail, die das Anrufmanagement und die Kampagnensichtbarkeit verbessern. - Benutzer schätzen die **detaillierten Anrufverfolgungs** funktionen von CallRail, die klare Einblicke in effektive Marketingkampagnen bieten. - Benutzer lieben die **aufschlussreichen Tracking-Fähigkeiten** von CallRail, die eine klare Kampagnenanalyse und verbesserte Marketingstrategien ermöglichen. - Benutzer schätzen die **Genauigkeit der Zuordnung** von CallRail, die Anrufe effektiv mit spezifischen Marketingmaßnahmen verknüpft, um bessere Einblicke zu erhalten. ##### Cons - Benutzer finden das Fehlen von **Gruppentextnachrichten und ausgehender Anrufaufzeichnung** frustrierend und einschränkend für ihre Bedürfnisse. - Benutzer erleben **Integrationsprobleme** mit CallRail, insbesondere mit speziellen CRM- und Patientenverwaltungssystem-Verbindungen. - Benutzer finden die **Lernkurve steil** aufgrund unklarer Navigation und unzureichender Unterstützung für weniger häufige Funktionen. - Benutzer erleben **Anrufprobleme** mit Verzögerungen bei Anrufreflexionen und unhilfreichem Kundensupport während Integrationsherausforderungen. - Benutzer stehen oft vor **Zahlproblemen** , einschließlich Spam-Anrufen und Bedenken hinsichtlich der Abrechnung basierend auf Gesprächsminuten. #### What Are Recent G2 Reviews of CallRail? **["Sprachassistenz ist ein Game Changer—Sauberes UI, Reibungslose Integrationen, Solide Leistung"](https://www.g2.com/de/survey_responses/callrail-review-12646622)** **Rating:** 4.5/5.0 stars _— Manind G._ [Read full review](https://www.g2.com/de/survey_responses/callrail-review-12646622) **["Mühelose Anrufverfolgung mit KI-Einblicken, benötigt Vereinfachung der Einrichtung"](https://www.g2.com/de/survey_responses/callrail-review-11188871)** **Rating:** 4.5/5.0 stars _— Kevin D._ [Read full review](https://www.g2.com/de/survey_responses/callrail-review-11188871) #### What Are G2 Users Discussing About CallRail? - [Ich bin neu bei CallRail und kann nicht herausfinden, wie ich es in meine Marketing-Analysen integrieren kann. Irgendwelche Hinweise?](https://www.g2.com/de/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance) - [Wofür wird CallRail verwendet?](https://www.g2.com/de/discussions/callrail-what-is-callrail-used-for) - [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/de/discussions/how-do-i-temporarily-disable-chrome-remote-desktop) - [Wie kündige ich CallRail?](https://www.g2.com/de/discussions/how-do-i-cancel-callrail) - 1 comment - [Is CallRail free?](https://www.g2.com/de/discussions/is-callrail-free) - 2 comments ### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/de/products/adobe-marketo-measure-formerly-bizible/reviews) Jeder-Touch-Umsatzzuordnung und fortschrittliche KI-gesteuerte Umsatzplanung, um jedem Vermarkter – vom CMO bis zum Kanalmanager – zu ermöglichen, Kundenreisen zu entdecken, digitale Transformationen zu beeinflussen und das Unternehmenswachstum zu fördern. **Average Rating:** 4.7/5.0 **Total Reviews:** 142 #### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)? - **War the product ein guter Geschäftspartner?:** 9.4/10 (Category avg: 9.4/10) - **Integrationen:** 7.5/10 (Category avg: 8.7/10) - **Marketing-Kanäle:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch-Attribution:** 9.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)? - **Verkäufer:** [Adobe](https://www.g2.com/de/sellers/adobe) - **Gründungsjahr:** 1982 - **Hauptsitz:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 Mitarbeiter\*innen auf LinkedIn® - **Eigentum:** NASDAQ:ADBE #### Who Uses This Product? - **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager - **Top Industries:** Computersoftware, Marketing und Werbung - **Company Size:** 71% Medium, 18% Small #### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)? **["Ausrichtung an meinen Marketingzielen"](https://www.g2.com/de/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)** **Rating:** 4.0/5.0 stars _— Kanhaiya B._ [Read full review](https://www.g2.com/de/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946) **["Zeigt deutlich, welche Marketingmaßnahmen zu Abschlüssen und Umsatz führen"](https://www.g2.com/de/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)** **Rating:** 4.5/5.0 stars _— Akshay M._ [Read full review](https://www.g2.com/de/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045) ### [AdRoll](https://www.g2.com/de/products/adroll/reviews) AdRoll ist eine vernetzte Werbeplattform, die darauf ausgelegt ist, wachstumsorientierte Vermarkter bei der Navigation durch die Komplexität der digitalen Werbung zu unterstützen. Diese umfassende Lösung bietet den Nutzern leistungsstarke künstliche Intelligenz-Funktionen, flexible Kampagnenmanagement-Tools und nahtlose Integrationen, die alle darauf abzielen, Klicks in Kunden zu verwandeln. Durch einen Full-Funnel-Performance-Ansatz befähigt AdRoll mittelständische Unternehmen, ihre Marketingbemühungen zu optimieren und messbare Ergebnisse über verschiedene Kanäle hinweg zu erzielen. AdRoll richtet sich an ein vielfältiges Publikum und bedient Branchen wie E-Commerce, Technologie, Finanzdienstleistungen und Bildung. Die Plattform ist besonders vorteilhaft für Vermarkter, die ihre Werbestrategien durch Multi-Channel-Werbung und Zielgruppen-Insights verbessern möchten. Mit seinen robusten Analyse- und Berichtsfunktionen können Nutzer ein tieferes Verständnis für ihre Zielgruppen gewinnen, was es ihnen ermöglicht, ihre Kampagnen für maximale Wirkung anzupassen. Dieser datengesteuerte Ansatz ermöglicht es Unternehmen, fundierte Entscheidungen zu treffen, die Engagement und Konversionsraten steigern. Eine der herausragenden Funktionen von AdRoll ist die Fähigkeit, kanalübergreifende Attribution bereitzustellen, die Vermarktern hilft, die Effektivität ihrer Kampagnen über verschiedene Plattformen hinweg zu verfolgen. Das bedeutet, dass Nutzer sehen können, wie ihre Werbemaßnahmen in sozialen Medien, Suchmaschinen und Display-Netzwerken zur Gesamtleistung beitragen. Darüber hinaus bietet AdRoll für B2B-Teams Account-Based Marketing (ABM)-Funktionen, die eine kontospezifische Zielgruppenansprache und Multi-Touch-Kampagnen ermöglichen, die auf die einzigartigen Bedürfnisse einzelner Käufer zugeschnitten sind. Diese Präzision stellt sicher, dass Marketingbemühungen nicht nur weitreichend, sondern auch hochrelevant für potenzielle Kunden sind. Die fast zwei Jahrzehnte umfassenden Daten und der preisgekrönte Support von AdRoll steigern den Wert des Angebots weiter. Die Plattform ist darauf ausgelegt, Marketingteams effizienter arbeiten zu lassen, sodass sie intelligenter werben und sich in einem wettbewerbsintensiven Umfeld schneller bewegen können. Durch die Konsolidierung verschiedener Marketingfunktionen in einer Plattform ermöglicht AdRoll den Nutzern, ihre Werbestrategien mit größerer Leichtigkeit zu verwalten, was letztendlich zu verbesserten Ergebnissen und Unternehmenswachstum führt. Die Kombination aus fortschrittlicher Technologie, benutzerfreundlichen Tools und umfassendem Support macht AdRoll zu einer wertvollen Ressource für Vermarkter, die ihre Werbebemühungen optimieren und Erfolg erzielen möchten. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **War the product ein guter Geschäftspartner?:** 8.1/10 (Category avg: 9.4/10) - **Integrationen:** 7.7/10 (Category avg: 8.7/10) - **Marketing-Kanäle:** 8.2/10 (Category avg: 9.1/10) - **Single-Touch-Attribution:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind AdRoll? - **Verkäufer:** [NextRoll](https://www.g2.com/de/sellers/nextroll) - **Unternehmenswebsite:** www.nextroll.com - **Gründungsjahr:** 2018 - **Hauptsitz:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing-Manager, Digital Marketing Manager - **Top Industries:** Marketing und Werbung, Computersoftware - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer finden **AdRolls Benutzerfreundlichkeit** außergewöhnlich, was es für Anfänger im digitalen Marketing zugänglich macht. - Benutzer schätzen die **Einfachheit des Multi-Channel-Retargetings** mit AdRoll und loben die benutzerfreundliche Einrichtung und die klare Berichterstattung. - Benutzer schätzen das **benutzerfreundliche Kampagnenmanagement** von AdRoll und loben seine Zugänglichkeit und Effektivität über mehrere Kanäle hinweg. - Benutzer schätzen die **einfache Einrichtung** von AdRoll, die einen schnellen Start und die Integration von Zahlungsmethoden ermöglicht. - Benutzer heben den **reaktionsschnellen Kundensupport** von AdRoll hervor, der rechtzeitige Unterstützung bietet und die Benutzerfreundlichkeit der Plattform verbessert. ##### Cons - Benutzer finden, dass die **begrenzten Funktionen** von AdRoll ihre Kontrolle und Präzision in zielgerichteten Werbekampagnen einschränken. - Benutzer finden die **Kampagneneinrichtung verwirrend** und wünschen sich verbesserte Verwaltungstools und Zielgenauigkeit in AdRoll. - Benutzer finden **Berichtsbeschränkungen** in AdRoll frustrierend, da es an Flexibilität und Anpassungsmöglichkeiten für ihre Bedürfnisse mangelt. - Benutzer finden die Preise von AdRoll **teuer** , was insbesondere für kleinere Unternehmen mit begrenztem Budget eine Herausforderung darstellt. - Benutzer finden die **schwierige Berichterstattung** über Konversionen und Markenbewusstseinsmetriken frustrierend und verbesserungsbedürftig. #### What Are Recent G2 Reviews of AdRoll? **["Mühelose Kampagnenstart mit leistungsstarkem Retargeting"](https://www.g2.com/de/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/de/survey_responses/adroll-review-13128954) **["Schnelle Einrichtung und effektives Retargeting, das Konversionen fördert"](https://www.g2.com/de/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/de/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [Wofür wird AdRoll verwendet?](https://www.g2.com/de/discussions/adroll-what-is-adroll-used-for) - 1 comment - [Wofür wird AdRoll verwendet?](https://www.g2.com/de/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/de/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/de/discussions/how-much-does-adroll-cost) - 1 comment - [Wie verdient AdRoll Geld?](https://www.g2.com/de/discussions/how-does-adroll-make-money) - 1 comment ### [Google Attribution](https://www.g2.com/products/google-attribution/reviews) Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns. **Average Rating:** 4.0/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Google Attribution? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Integrations:** 9.4/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.6/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind Google Attribution? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Company Size:** 63% Small, 32% Medium #### What Are Recent G2 Reviews of Google Attribution? **["nice to use"](https://www.g2.com/survey_responses/google-attribution-review-7712312)** **Rating:** 4.5/5.0 stars _— Leonardo A._ [Read full review](https://www.g2.com/survey_responses/google-attribution-review-7712312) **["Helpful for digital marketing"](https://www.g2.com/survey_responses/google-attribution-review-7286350)** **Rating:** 5.0/5.0 stars _— Blue Beam M._ [Read full review](https://www.g2.com/survey_responses/google-attribution-review-7286350) #### What Are G2 Users Discussing About Google Attribution? - [What attribution does Google ads use?](https://www.g2.com/discussions/what-attribution-does-google-ads-use) - 1 comment - [How does Google Analytics attribution work?](https://www.g2.com/discussions/how-does-google-analytics-attribution-work) - 1 comment - [How do I use Google attribution?](https://www.g2.com/discussions/how-do-i-use-google-attribution) - 3 comments - [What is Google attribution model?](https://www.g2.com/discussions/what-is-google-attribution-model) ### [CaliberMind](https://www.g2.com/es/products/calibermind/reviews) CaliberMind es la plataforma de Inteligencia GTM y Atribución Multi-Táctil para los especialistas en marketing empresarial que buscan tomar decisiones basadas en datos. La plataforma resuelve el desafío crítico de los datos fragmentados y aislados al unificar señales desconectadas de marketing y ventas en una única y confiable vista del recorrido del comprador. Al conectar directamente las actividades de los prospectos con los resultados, CaliberMind ofrece una imagen completa del rendimiento de salida al mercado, atribuyéndolo a la unidad de medida que le importa al negocio: los dólares de ingresos. Nuestras funciones de informes asistidos por IA aprovechan esta base de datos unificada para agilizar la creación de paneles de control basados en roles y la agregación de resúmenes del recorrido del comprador, convirtiendo el caos de datos en ideas claras y accionables. Esto empodera a los equipos de marketing para demostrar con confianza su impacto, optimizar el rendimiento de las campañas y cambiar su enfoque de los informes manuales a la toma de decisiones estratégicas que impulsan ingresos predecibles. Ayudamos a los equipos de Operaciones de Marketing, Operaciones de Ventas y Operaciones de Ingresos a Desplegar Análisis e Informes Personalizados a Escala. La era de los apuros con hojas de cálculo, los informes improvisados y las conjeturas de datos que toman días ha terminado. Los equipos de MOps no deberían estar enterrados en tickets y retrabajos manuales, y el liderazgo de Marketing no debería tener que esperar por sus informes y luego preguntarse si los números son correctos. CaliberMind te ayuda a resolver ambos problemas: nuestros paneles de control ofrecen ideas listas para ejecutivos, impulsadas por datos armonizados, sin costuras, sin segundas conjeturas. Di adiós al doble conteo, la subinformación y el manejo de datos. Di hola a "dame cinco minutos para verificar eso." **Average Rating:** 4.5/5.0 **Total Reviews:** 193 #### How Do G2 Users Rate CaliberMind? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 9.4/10) - **Integraciones:** 9.1/10 (Category avg: 8.7/10) - **Canales de comercialización:** 9.0/10 (Category avg: 9.1/10) - **Atribución de un solo toque:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind CaliberMind? - **Vendedor:** [CaliberMind](https://www.g2.com/es/sellers/calibermind) - **Sitio web de la empresa:** www.CaliberMind.com - **Año de fundación:** 2016 - **Ubicación de la sede:** Boulder, CO - **Twitter:** @calibermind 640 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39de4aa31da2664bc9b049102db2c55a3b96e5d45ce1f98018c2526ea5578dfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6439916%2F&secure%5Burl_type%5D=linkedin_company_website) 32 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Ejecutivo de Cuentas - **Top Industries:** Software de Computadora, Tecnología de la información y servicios - **Company Size:** 48% Medium, 45% Large #### What Do G2 Reviewers Say About CaliberMind? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios destacan la **facilidad de uso** de CaliberMind, apreciando su configuración sencilla y sus capacidades de informes flexibles. - Los usuarios valoran la **claridad y flexibilidad en los conocimientos de datos** proporcionados por CaliberMind, mejorando sus estrategias de marketing y ventas. - Los usuarios elogian a CaliberMind por su **precisión en la atribución** , lo que permite obtener claros conocimientos sobre la efectividad del marketing y el rendimiento de las campañas. - Los usuarios valoran el **soporte al cliente receptivo** de CaliberMind, elogiando sus soluciones eficientes y comunicación proactiva. - Los usuarios valoran las **notables capacidades analíticas** de CaliberMind, que permiten obtener profundos conocimientos sobre el rendimiento y la participación de las campañas. ##### Cons - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con CaliberMind, lo que hace que la configuración y el mantenimiento sean desafiantes para los nuevos especialistas en marketing. - Los usuarios encuentran que la **complejidad del intercambio y la organización de datos** es un desafío, lo que afecta su experiencia general con CaliberMind. - Los usuarios enfrentan una **curva de aprendizaje pronunciada** con CaliberMind, impactando especialmente a los mercadólogos junior y las sutilezas de los datos. - Los usuarios encuentran **limitaciones en las opciones de participación** y desean una mejor organización, una carga más rápida y menos funciones innecesarias. - Los usuarios encuentran que CaliberMind tiene un proceso de configuración **no intuitivo** , lo que complica su uso efectivo y el acceso a datos en tiempo real. #### What Are Recent G2 Reviews of CaliberMind? **["Altamente personalizable pero necesita mejorar la incorporación"](https://www.g2.com/es/survey_responses/calibermind-review-5378281)** **Rating:** 5.0/5.0 stars _— Usuario verificado en Servicios Financieros_ [Read full review](https://www.g2.com/es/survey_responses/calibermind-review-5378281) **["Obtén información clara sobre el impacto de ingresos multicanal en una sola interfaz"](https://www.g2.com/es/survey_responses/calibermind-review-12706399)** **Rating:** 4.5/5.0 stars _— Kaitlyn H._ [Read full review](https://www.g2.com/es/survey_responses/calibermind-review-12706399) #### What Are G2 Users Discussing About CaliberMind? - [How do you use Calibermind?](https://www.g2.com/es/discussions/how-do-you-use-calibermind) - [¿Cuál es el uso de Calibermind?](https://www.g2.com/es/discussions/what-is-the-use-of-calibermind) - 1 comment - [What is Leadspace?](https://www.g2.com/es/discussions/what-is-leadspace) - [What does CaliberMind do?](https://www.g2.com/es/discussions/what-does-calibermind-do) - 1 comment ### [Openprise](https://www.g2.com/es/products/openprise/reviews) Openprise hace que tus datos de GTM sean más inteligentes con IA y automatización. Como la única plataforma de orquestación de datos e IA construida para equipos modernos de go-to-market, Openprise automatiza tus procesos, unifica tus silos de datos y consolida soluciones puntuales para que los líderes de operaciones puedan construir datos de GTM más inteligentes: tus datos, a tu manera, en tu cronograma. Empresas de la lista Fortune 500 y empresas de alto crecimiento confían en Openprise y su ecosistema de socios para desbloquear datos más limpios, operaciones más eficientes y canalizaciones preparadas para IA. Ve cómo Openprise hace que tus datos de GTM sean más inteligentes en www.openprisetech.com y síguenos en LinkedIn. Para más información, por favor visita www.openprisetech.com. **Average Rating:** 4.9/5.0 **Total Reviews:** 63 #### How Do G2 Users Rate Openprise? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.8/10 (Category avg: 9.4/10) - **Integraciones:** 9.6/10 (Category avg: 8.7/10) - **Canales de comercialización:** 10.0/10 (Category avg: 9.1/10) - **Atribución de un solo toque:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Openprise? - **Vendedor:** [Openprise](https://www.g2.com/es/sellers/openprise) - **Año de fundación:** 2014 - **Ubicación de la sede:** San Mateo, US - **Twitter:** @openprisetech 3,573 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5a06d53d5b41c29b500284c2751e01fba08bff4013b283d4b99ce3715191b4b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3526047%2F&secure%5Burl_type%5D=linkedin_company_website) 125 empleados en LinkedIn® #### Who Uses This Product? - **Top Industries:** Software de Computadora, Tecnología de la información y servicios - **Company Size:** 59% Large, 34% Medium #### What Do G2 Reviewers Say About Openprise? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios valoran la **eficiencia de reserva** de Openprise debido a su avanzada base de datos y opciones flexibles de enrutamiento de leads. - Los usuarios valoran Openprise por su **fuerte base de datos y opciones flexibles de enrutamiento de leads** , mejorando sus capacidades de gestión de datos. - Los usuarios valoran la **robusta base de datos y las opciones flexibles de enrutamiento de leads** de Openprise, mejorando la eficiencia en la gestión de datos. - Los usuarios valoran las **opciones flexibles** en Openprise para el enrutamiento complejo de leads y la gestión robusta de bases de datos. - Los usuarios valoran la **fuerte base de datos y las opciones flexibles de enrutamiento de leads** de Openprise, mejorando sus capacidades de generación de leads. ##### Cons - Los usuarios encuentran la **navegación y configuración difíciles** , lo que indica una necesidad de mejoras en la interfaz de usuario de Openprise. #### What Are Recent G2 Reviews of Openprise? **["Gran herramienta, incluso mejores equipos de implementación y soporte."](https://www.g2.com/es/survey_responses/openprise-review-5210577)** **Rating:** 5.0/5.0 stars _— Veronica K._ [Read full review](https://www.g2.com/es/survey_responses/openprise-review-5210577) **["Herramienta robusta y versátil para la automatización del proceso de enrutamiento de leads"](https://www.g2.com/es/survey_responses/openprise-review-10755221)** **Rating:** 4.0/5.0 stars _— Usuario verificado en Software de Computadora_ [Read full review](https://www.g2.com/es/survey_responses/openprise-review-10755221) #### What Are G2 Users Discussing About Openprise? - [¿Para qué se utiliza Openprise?](https://www.g2.com/es/discussions/what-is-openprise-used-for) ### [LeadsRx](https://www.g2.com/es/products/leadsrx/reviews) LeadsRx es una plataforma SaaS que ayuda a las marcas y agencias a entender el rendimiento de los presupuestos y campañas de marketing. El sistema se diferencia de manera única por el LeadsRx Universal Conversion Tracking Pixel™ y las tecnologías de gráficos de identidad integradas. Estos resultan en una incorporación en días en lugar de meses, mapas de viaje del cliente que unen viajes a través de dispositivos y navegadores, e informes de Retorno de la Inversión Publicitaria (ROAS) que cubren la gama más amplia de canales de marketing, incluyendo digital, radio, TV, podcast, OTT y más. Vemos nuestra misión como equipar a los valientes mercadólogos con los conocimientos, la tecnología y la confianza que necesitan para profundizar las relaciones con los clientes y estimular el rendimiento del marketing. Esto permite a las marcas hacer crecer su negocio poniendo al cliente en el centro de todo lo que hacen. Los equipos que utilizan LeadsRx reducen el gasto publicitario desperdiciado, optimizan el viaje del cliente y toman decisiones basadas en datos que resisten el paso del tiempo. **Average Rating:** 4.4/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate LeadsRx? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.4/10 (Category avg: 9.4/10) - **Integraciones:** 8.2/10 (Category avg: 8.7/10) - **Canales de comercialización:** 7.9/10 (Category avg: 9.1/10) - **Atribución de un solo toque:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind LeadsRx? - **Vendedor:** [Unbounce](https://www.g2.com/es/sellers/unbounce) - **Año de fundación:** 2009 - **Ubicación de la sede:** Vancouver - **Twitter:** @unbounce 72,651 seguidores en Twitter - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76598eff3f18a7c370a68f684b55dacfe22c6115b00daefcd8e2af6dd77e1a65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F503432%2F&secure%5Burl_type%5D=linkedin_company_website) 130 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Ejecutivo de Cuentas - **Top Industries:** Marketing y publicidad, Medios de Comunicación - **Company Size:** 42% Small, 33% Large #### What Are Recent G2 Reviews of LeadsRx? **["Solución Invaluable para la Medición de Atribución en Transmisiones y Multiplataformas"](https://www.g2.com/es/survey_responses/leadsrx-review-6851631)** **Rating:** 4.5/5.0 stars _— Dishant S._ [Read full review](https://www.g2.com/es/survey_responses/leadsrx-review-6851631) **["Tantos beneficios"](https://www.g2.com/es/survey_responses/leadsrx-review-4616047)** **Rating:** 5.0/5.0 stars _— JUDY T._ [Read full review](https://www.g2.com/es/survey_responses/leadsrx-review-4616047) #### What Are G2 Users Discussing About LeadsRx? - [¿Para qué se utiliza LeadsRx?](https://www.g2.com/es/discussions/what-is-leadsrx-used-for) ### [Attribution](https://www.g2.com/products/attribution/reviews) Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. **Average Rating:** 4.5/5.0 **Total Reviews:** 51 #### How Do G2 Users Rate Attribution? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Integrations:** 8.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Attribution? - **Seller:** [Attribution](https://www.g2.com/sellers/attribution) - **Year Founded:** 2014 - **HQ Location:** San Francisco, CA - **Twitter:** @attributionapp 448 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f43eded1e0ada34456e89680b7fd886793127094be2ca03cddaaa73fd7e98d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10206333%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Consumer Goods - **Company Size:** 59% Small, 39% Medium #### What Do G2 Reviewers Say About Attribution? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing strategies and ad spend optimization. - Users value the **exceptional customer support** of Attribution, enhancing the onboarding experience and ensuring seamless implementation. - Users value the **ease of use** in Attribution, noting smooth setup and excellent support during onboarding. - Users value the **easy setup** of Attribution, enabling quick access to vital marketing insights and efficient ad spend optimization. - Users value the **customizable reporting** features of Attribution, enhancing their ability to analyze and optimize marketing strategies. ##### Cons - Users find it challenging to obtain **retroactive data** for historical attribution, complicating their analytics efforts. - Users find the platform to be **complicated and not very intuitive** , which can hinder their overall experience. - Users find it challenging to access **retroactive data** , making historical attribution difficult before implementing Attribution. - Users find it challenging to obtain **retroactive data** , making historical attribution difficult prior to implementation. - Users find the **integration process challenging** , requiring technical coordination but appreciate responsive support for assistance. #### What Are Recent G2 Reviews of Attribution? **["Best no-nonsense tool I've found to get a complete view of traffic attribution"](https://www.g2.com/survey_responses/attribution-review-10287572)** **Rating:** 4.5/5.0 stars _— Willem B._ [Read full review](https://www.g2.com/survey_responses/attribution-review-10287572) **["Game-changing Multi-touch Attribution Platform with Outstanding Support"](https://www.g2.com/survey_responses/attribution-review-10504029)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/attribution-review-10504029) #### What Are G2 Users Discussing About Attribution? - [What is Attribution used for?](https://www.g2.com/discussions/what-is-attribution-used-for) - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) ### [rampmetrics](https://www.g2.com/products/rampmetrics/reviews) rampmetrics is a complete marketing analytics solution out-of-the-box. Conversion Tracking, Marketing Attribution, Funnel Analytics are seamlessly integrated with no coding or complex setup. **Average Rating:** 4.8/5.0 **Total Reviews:** 25 #### How Do G2 Users Rate rampmetrics? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) - **Integrations:** 9.1/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind rampmetrics? - **Seller:** [rampmetrics](https://www.g2.com/sellers/rampmetrics) - **HQ Location:** San Carlos, CA - **Twitter:** @demandramp 110 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1c6f52dac38f0ca605f23f73a0bc1b25897b40241c7491d3965a17cdec65612&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frampmetrics%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 76% Medium, 16% Large #### What Do G2 Reviewers Say About rampmetrics? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **attribution accuracy** of Rampmetrics, enhancing their understanding of marketing's impact on sales efficiency. - Users praise the **ease of use** of RampMetrics, enabling intuitive navigation and efficient data management for all teams. - Users praise the **user-friendly analytics** of RampMetrics, facilitating intuitive navigation and effective campaign performance analysis. - Users value the **intuitive attribution tracking** of Rampmetrics, enhancing understanding of marketing impact and campaign performance. - Users find the **ease of learning** with RampMetrics remarkable, enhancing data management and boosting team efficiency. ##### Cons - Users struggle with **data sharing difficulties** and delayed CRM syncs, complicating their reporting process. - Users face **integration issues** due to limited direct connections, but the support team offers flexible solutions. - Users note that **ads integration lacks native LinkedIn support** , yet solutions for connecting data are provided. - Users find the **tracking of outbound campaigns tricky** , requiring custom workarounds for effective management. - Users face challenges with **data alignment complexity** , causing difficulties in integrating Rampmetrics with existing systems. #### What Are Recent G2 Reviews of rampmetrics? **["Easy-to-use Marketing Analytics"](https://www.g2.com/survey_responses/rampmetrics-review-10524727)** **Rating:** 5.0/5.0 stars _— Natan D._ [Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10524727) **["A Game-Changer for B2B Marketing Teams"](https://www.g2.com/survey_responses/rampmetrics-review-10529133)** **Rating:** 5.0/5.0 stars _— Tiffany T._ [Read full review](https://www.g2.com/survey_responses/rampmetrics-review-10529133) #### What Are G2 Users Discussing About rampmetrics? - [What is rampmetrics used for?](https://www.g2.com/discussions/what-is-rampmetrics-used-for) ### [ORM Technologies](https://www.g2.com/products/orm-technologies/reviews) ORM Technologies delivers advanced analytics to sales and marketing organizations. The three pillars of Advanced Analytics are: 1. Analyze - Report and measure your historical sales and marketing performance. 2. Predict - Use machine learning and AI to make predictions about where your business is headed based on your current sales and marketing strategy. 3. Optimize - Determine how to invest in sales and marketing to achieve your company's growing revenue goals. ORM Technologies' cloud-based software natively integrates with your marketing automation and customer relationship management platforms to provide key insights and recommendations for your business. 4 Solutions: 1. ORM Marketing Analytics 2. ORM Sales Analytics 3. ORM SaaS Metrics 4. ORM Account Targeting **Average Rating:** 4.6/5.0 **Total Reviews:** 25 #### How Do G2 Users Rate ORM Technologies? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Integrations:** 9.6/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.2/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind ORM Technologies? - **Seller:** [ORM Technologies](https://www.g2.com/sellers/orm-technologies) - **Year Founded:** 2011 - **HQ Location:** Dallas, Texas - **Twitter:** @ORMTech 197 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae7b61e6ed09abf859eebd553569727591f50a263084640fbfab6fa8cfa703c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2495955%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software - **Company Size:** 41% Large, 41% Medium #### What Are Recent G2 Reviews of ORM Technologies? **["A 360 view of business and marketing within a single platform"](https://www.g2.com/survey_responses/orm-technologies-review-7863266)** **Rating:** 5.0/5.0 stars _— Pedro B._ [Read full review](https://www.g2.com/survey_responses/orm-technologies-review-7863266) **["Data Driven Insights for Modern Marketing"](https://www.g2.com/survey_responses/orm-technologies-review-8317327)** **Rating:** 4.5/5.0 stars _— Olivia P._ [Read full review](https://www.g2.com/survey_responses/orm-technologies-review-8317327) #### What Are G2 Users Discussing About ORM Technologies? - [What are the different ORM tools?](https://www.g2.com/discussions/what-are-the-different-orm-tools) - [What does an ORM do?](https://www.g2.com/discussions/what-does-an-orm-do) - [What are examples of ORM?](https://www.g2.com/discussions/what-are-examples-of-orm) ### [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. **Average Rating:** 4.0/5.0 **Total Reviews:** 133 #### How Do G2 Users Rate Full Circle Insights? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.4/10) - **Integrations:** 6.7/10 (Category avg: 8.7/10) - **Marketing Channels:** 9.3/10 (Category avg: 9.1/10) - **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Full Circle Insights? - **Seller:** [CONQUER](https://www.g2.com/sellers/conquer) - **Company Website:** conquer.io - **Year Founded:** 2007 - **HQ Location:** Reno, NV - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa46dabbaeb9b71b81a009b603f86da442bfa081aeb973bdd1b726707bc9607b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F727098%2F&secure%5Burl_type%5D=linkedin_company_website) 82 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 82% Medium, 15% Large #### What Do G2 Reviewers Say About Full Circle Insights? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **integrated collaboration** within Salesforce, streamlining funnel management in one convenient location. - Users value the **native integration with Salesforce** , allowing seamless management of their operations in one place. - Users value the **native integration with Salesforce** , allowing seamless management of their sales funnel in one place. - Users value the **seamless integration with Salesforce** , simplifying customer acquisition management from a single platform. - Users value the **integrated customer support** of Full Circle Insights, enabling efficient management within Salesforce. ##### Cons - Users find the **dashboard issues** due to limitations in Full Circle Insights' reporting functionality tied to Salesforce. - Users find **inefficient reporting** in Full Circle Insights, as it requires manual adjustments for deeper data analysis. - Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize and analyze data effectively. - Users find the **limited customization** of Full Circle Insights' reporting features a drawback for detailed analysis. - Users find **limited reporting features** in Full Circle Insights, necessitating adjustments in Salesforce for more detailed insights. #### What Are Recent G2 Reviews of Full Circle Insights? **["A game changer"](https://www.g2.com/survey_responses/full-circle-insights-review-3536844)** **Rating:** 5.0/5.0 stars _— Dipika R._ [Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-3536844) **["Full Funnel attribution tracking solution"](https://www.g2.com/survey_responses/full-circle-insights-review-6732110)** **Rating:** 5.0/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/survey_responses/full-circle-insights-review-6732110) #### What Are G2 Users Discussing About Full Circle Insights? - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment Spotlight Categories [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Survey Software](https://www.g2.com/categories/survey) Similar Categories - [Account-Based Advertising](/categories/account-based-advertising) - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) [Browse Attribution Themes](/categories/attribution/themes) Benefits of Attribution Software with Custom Attribution capabilities include: Allows the user to create a custom attribution model. Below are the top-rated Attribution Software with Custom Attribution capabilities, as verified by G2’s Research team. Real users have identified Custom Attribution as an important function of Attribution Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | CRM-native multi-touch campaign attribution | User Review "Powerful GraphQL & UI Extensions That Streamline Complex Workflows" | | | Phone-call attribution to keyword-level campaigns | User Review "Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance" | | | Multi-touch affiliate attribution with flexible commissioning | User Review "Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting" | | | Multi-channel lead attribution with offline conversion tracking | User Review "Excellent UX and a Well-Built Tracking Framework with significant unexplored potential." | | | Multi-touch B2B revenue attribution with account-level journeys | User Review "New Customer - Powerful platform with excellent onboarding" | | | LinkedIn ad attribution to CRM pipeline | User Review "Effortless Attribution Analysis with Fibbler" | | | Online-to-offline call conversion attribution | User Review "Smarter Call Routing and Campaign Tracking That Boosts Efficiency" | | | Cross-channel conversion attribution with server-side CAPI | User Review "Reliable tracking platform for serious advertisers" | | | Inbound call attribution with Google Ads integration | User Review "CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance" | | | Salesforce-native multi-touch B2B revenue attribution | User Review "Aligning with my Marketing Goals" | * * * Show More * * * ## How Do You Choose the Right Attribution Software? ### What You Should Know About Attribution Software ### What is Attribution Software? Attribution software, or marketing attribution software, is used to determine the marketing tactics that are contributing to sales or conversions. Marketing teams use a variety of software and marketing tools to funnel prospects from product awareness all the way down to purchase. During this customer journey, prospects go through various channels or touchpoints; there is usually a point where a prospect goes from being interested to becoming a committed buyer. Attribution platforms allow marketers to determine which touchpoint or channel was most effective in convincing that prospect to become a committed buyer and finally make a purchase. There are various attribution models that marketers use to determine which touchpoints are the most effective for their business, such as first-touch, last-touch, and multi-touch attribution. To choose a model, it is important for a business to evaluate their sales cycle and determine how much of it is done online and offline. For example, most e-commerce sites rely heavily on touchpoints such as [display advertising](https://www.g2.com/categories/display-advertising) and [native advertising](https://www.g2.com/categories/native-advertising). Conversely, a local service such as an auto mechanic may prefer traditional methods like newspaper advertising. Ultimately, most organizations may utilize several attribution models to evaluate which marketing campaigns are the most effective. The best way to begin using attribution software is by mapping out a typical customer journey and identifying which channels and touchpoints are the most important for the particular business model.  Lastly, it’s important to note that attribution software should not be mistaken for [mobile attribution software](https://www.g2.com/categories/mobile-attribution). Rather than focusing on which touchpoints convert a prospect into a buyer, mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile attribution provides insight into where each mobile application install came from across every marketing channel, device, and advertising network. #### What Types of Attribution Software Exist?  Since there are so many different touchpoints and channels that a buyer sifts through during the sales funnel, there are various types of attribution software to help determine the channel that influenced a purchase the most. Listed below are some of the types of attribution software:  **Multi-touch attribution** Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale. Rather than testing major sales channels, multi-touch attribution focuses on granular touchpoints such as marketing messages and native ads. For example, if a customer is searching for new phones on the internet, they may soon see ads from various phone companies. If a customer sees an ad for a phone they like and immediately proceeds to the company website, then marketers can accurately determine that particular ad is what influenced that buyer to come to the website. Multi-touch attribution is beneficial because it offers specific granular data for marketers rather than broad assumptions on what contributed to a sale.  Additionally, there are two major types of multi-touch attribution: first-touch attribution and last-touch attribution. First-touch attribution gives credit to the first marketing touchpoint as the most influential touchpoint that contributed to a sale. For example, if a customer’s first interaction with a company is by clicking on a display advertisement, then the display advertisement would be considered the most important touchpoint in a first-touch attribution model. Even if the customer went through various other touchpoints after clicking on the display advertisement, it wouldn’t matter in this model because the first touchpoint is considered the most important. Last-touch attribution is the complete opposite, where the last touchpoint is considered the most important. Let’s say a customer clicked on the display advertisement and then proceeded to a video advertisement before making the final purchase. In a last-touch attribution model, the video advertisement would be considered the most important touchpoint since this is the last touchpoint before the purchase. There are other models of multi-touch attribution that consider all touchpoints equally important or weigh each touchpoint differently. The key takeaway is that attribution software allows marketers to choose from many different models to measure touchpoints and their importance. Marketers can play around with various models and choose the ones they consider most effective in their strategy.  **Marketing mix modeling** Marketing mix modeling is a more complex type of attribution because it takes into account a variety of factors that contribute to a sale. The four major factors that marketing mix modeling focuses on include product, price, place, and promotion. Marketing mix modeling tries to find the optimal balance across these four marketing efforts to determine the weight of importance that should be given to each. This offers insight into which marketing channels are working and which ones are not. ### What are the Common Features of Attribution Software?  From [custom attribution](https://www.g2.com/categories/attribution/f/custom-attribution) modeling to conversion summary reports, attribution software provides all the necessary tools to track how buyers funneled through the customer journey and converted into a purchase.  **Attribution modeling:** Attribution modeling allows users to select from a variety of attribution models. Whether it’s single-touch or multi-touch attribution, users can select from a variety of attribution models that place varying importance on marketing touchpoints across the customer journey. **Cross-channel attribution:** It’s important that marketers are able to use attribution software to connect campaigns across channels and fully understand a customer’s journey. Cross-channel attribution means that marketers can follow prospects and understand the different steps they take across the entire customer journey.  **Offline attribution:** [Offline attribution](https://www.g2.com/categories/attribution/f/offline-attribution) allows users to track touchpoints through offline channels such as traditional ads, marketing events, or in-store promotions. **Dashboards** : Marketing dashboards consolidate all data on touchpoints and marketing channel performance. This allows users to view and manage this data to evaluate which campaigns are working better than the others. **Promotion analysis** : Promotion analysis tools allow users to measure the performance of sales and promotions. By evaluating how often users click on ads that display promotions or sales, users can evaluate the effectiveness of price cuts. **Integrations** : It’s important for attribution software to integrate with different tools and systems, like CRM software and marketing automation software, to ensure that all marketing data is being utilized across the entire marketing strategy.  ### What are the Benefits of Attribution Software?  **Spend optimization:** Attribution platforms allows businesses to optimize spend across all marketing efforts. For example, marketers can use attribution software to pull cost data from all major ad platforms, correlate those costs to specific accounts, and then track revenue from touchpoints over time.  **Personalized content:** Marketers can utilize attribution software to present more effective personalized content to potential buyers. This software provides companies with visibility on how digital assets impact sales opportunities and revenue, which enables marketers to automatically optimize user journeys with personalized, revenue-driven recommendations.  **Improved product development:** This type of software enables businesses to improve product development through attribution data analysis. Contact-level attribution offers a unique insight into the needs and wants of customers, and this data can be referenced during product updates so teams can focus on the features and functionalities that matter most.  **Revenue tracking:** Attribution software allows marketers to accurately determine if sales and promotions are effective drivers of revenue. This type of software enables marketers to track, connect, and credit marketing efforts to their downstream revenue generation.  ### Who Uses Attribution Software?  Attribution platforms are used across a wide variety of industries. From business to business software providers, as well as service industries, every business must evaluate the performance of their marketing efforts. With this in mind, attribution software is usually found within the marketing departments of these businesses. Below are some of the most common industries that take advantage of attribution software:  **E-commerce:** Any business that sells goods online can greatly benefit from using attribution software. E-commerce businesses generally funnel their consumers through many touchpoints and marketing channels, which makes it difficult to determine which ones contributed the most to a final sale. From native ads to video advertising, attribution software helps e-commerce businesses ascertain which channels are the most effective. **Retailers:** While e-commerce businesses only have to focus on online conversions, retailers must focus on both online and offline conversions. Although it might be more difficult to track, retailers that log sales in store can gather customer information such as emails to target their marketing efforts on that particular customer. This can help track if promotional emails lead to customer conversions in stores. #### Software Related to Attribution Software Related solutions that can be used together with attribution software include: [CRM software](https://www.g2.com/categories/crm): A CRM is usually one of the core products in a businesses’ software stack that helps them track and manage customer interactions in a single system of record. It houses all relevant customer data including contact information, history, and transaction summaries. It makes sense for users to integrate attribution software alongside CRM software to monitor how a certain deal closes in the sales funnel. Once that is recorded, users can also use customer information to reiterate back into the attribution process. This facilitates the use of customer information to understand products they like and send out personalized messages and offers. The two can work in tandem to complete sales on a more regular basis. [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** It can be very beneficial to integrate attribution software with e-commerce platforms to more accurately track sales conversions. Every time a purchase is made online, users can then analyze if the product sales was due to a particular ad or any other marketing touchpoint. [Marketing automation software](https://www.g2.com/categories/marketing-automation): Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. Since attribution software also focuses on measuring the outcome of marketing campaigns, it makes sense to integrate both marketing automation software and attribution software. ### Challenges with Attribution Software A lot of the issues that arise out of attribution software are due to incorrect attribution. This can be caused by biases in data or other factors. Here are some of the most common pitfalls to look out for. **Correlation-based biases:** Correlation-based biases occur when marketers believe that certain marketing efforts caused a chain of events when they did not. For example, if attribution software picks up on clicking a display advertisement as being the first touchpoint in the customer journey when it was really a customer going to the physical store, then this can be an incorrect correlation. This may make marketers weigh more importance on display advertising, leading to misguided efforts. **In-market bias:** In-market bias refers to customers who would have purchased a product whether or not they clicked on an advertisement in the first place. Once again, this can cause marketers to increase spend on display advertising because this is what they think caused the customer to make a purchase. **Integrations:** There is an abundance of marketing touchpoints, or any interaction between the company and a potential buyer, that customers experience. These touchpoints could be any activity, from viewing marketing content mentioned on social media or attending a company’s virtual event or webinar. As the number of marketing touchpoints increases, it is even more imperative that all of a company’s marketing technology stack integrates with attribution software correctly so marketers can measure the impact of all these touchpoints.  ### Which Companies Should Buy Attribution Software? Any company that invests in marketing efforts could benefit from purchasing attribution software. Attribution software assists businesses in determining the most appropriate channel to focus their marketing efforts on and the best time to reach buyers. Businesses don’t want to spend money on a particular marketing campaign or channel that isn’t driving results; attribution software helps solve that problem.  **E-commerce:** When a business sells products online, it is important to effectively market those products using various channels. Attribution marketing is imperative for e-commerce businesses to track their marketing campaign’s performance across various channels as many e-commerce brands have a multichannel digital marketing strategy.  ### How to Buy Attribution Software #### Selection of Attribution Software When a company is ready to start evaluating different attribution tools, there are a few aspects that are important to consider. **Security:** It’s important to choose an attribution software that is secure and will safely house customer data. Due to an increasing number of data privacy regulations, like the GDPR and CCPA, it is imperative that attribution software has exceptional security features.  **Integrations:** Ease and breadth of integrations is also an important factor to consider when choosing an attribution tool. There is an abundance of sources that attribution software pulls in data from, and that is contingent on having exceptional integrations with other types of software (i.e., CRM, marketing automation, [email marketing](https://www.g2.com/categories/email-marketing), digital advertising, [SEO](https://www.g2.com/categories/seo), etc.).  **Attribution sources:** Varying attribution software specialize in certain types of attribution, so companies should evaluate which type of marketing activities they want to track and measure. Some attribution tools specialize in tracking offline marketing activities, mobile-only marketing activities, [social media advertising](https://www.g2.com/categories/social-media-advertising) activities, etc. When evaluating for which attribution tool is best for the organization, buyers must consider if they need a specialized or a general tool.  ### What Does Attribution Software Cost? The cost for attribution software varies depending on multiple factors, including the amount of channels it supports, the breadth and ease of APIs and integrations, the robustness of reporting and drill-down capabilities, support hours, and the ability to set up custom attribution models.  #### Return on Investment (ROI) While some attribution tools will include offline marketing activity channels, other attribution tools may charge extra to set up offline marketing attribution. Additionally, attribution tools that support multichannel methods may cost more as they enable marketers to see the ROI across all marketing channels, which can ensure marketing budgets are being allocated effectively. To measure the ROI of the attribution tool of choice, buyers should look at the drill down of every click, conversion, and budget allocation for all marketing campaigns and determine how these campaigns are performing against how much revenue is coming into the company.  ### Implementation of Attribution Software **How is Attribution Software Implemented?** There are multiple steps marketers should take before implementing attribution software. First, it’s important for marketers to evaluate what questions they want their attribution tool to answer. For example, if the director of customer success is involved in this decision process, it might be important to see if the attribution tool can measure the impact of marketing campaigns on customer renewals.  Then, during implementation, marketers should be ready to connect their other marketing technology. Marketers should think about all the tools that make these touchpoints possible so all the tools are communicating with each other. IT teams may need to help out when connecting various systems with the attribution tool that is selected. Finally, when implementing attribution software, marketers should keep in mind that it takes time to implement the attribution model that works best for a company. It will take time to understand and test which model is performing well against company goals.  ### Attribution Software Trends **Account-based marketing attribution ** Some attribution tools specialize in account-based marketing attribution, which surfaces each touchpoint for each lead and contact under specific accounts. These tools help marketers better understand engagement with multiple contacts associated within an account or buying group, as well as gain complete visibility into touchpoints across contacts and leads within a matched account. Attribution tools with the specialization can also tie how much revenue each engagement within an account is worth and measure the progress of a customized account journey.  **Offline tracking** Offline tracking, in combination with tracking digital channels, is becoming increasingly important for marketers. Tracking leads, conversions, and engagement from offline channels (i.e., events) alongside channels like digital advertising enables marketers to measure the effectiveness of all marketing touchpoints throughout a customer journey.