Full circle has a ton of attribution models that allow you to get valuable insight into your marketing efforts. Review collected by and hosted on G2.com.

FCI is an add on to SFDC so unlike some competitors, the insights are heavily reliant on clean campaign data. Luckily, the team at FCI ensured the implementation was seamless. Review collected by and hosted on G2.com.

Full Circle allows us to get granular with the data and digest the key metrics of our business. Review collected by and hosted on G2.com.

Full circle can be a bit tricky with the custom attribution reporting, but its better than anything I could have asked for. Review collected by and hosted on G2.com.

- Make lead management funnel easy.

- Ability to track lead attribution

- Campaign attribution

- funnel management

- increase lead visibility Review collected by and hosted on G2.com.

- Hard to make change in the back-end

- Not very intuitive

- Give us more admin tools Review collected by and hosted on G2.com.

Helps us track the key moments in our cycle: MQL,SQL,Opportunity. Very helpful for that. Review collected by and hosted on G2.com.

Lots of configuration settings, some are hard to understand. Team has been helpful getting it to work for us Review collected by and hosted on G2.com.

Lead scoring

Lead classification

Junk Leads

ROI

The funnel implementation that attributes scoring and campaign attribution for ROI Review collected by and hosted on G2.com.

Data Migration

Timeline to get the initial configuration running . Review collected by and hosted on G2.com.

Full Circle (FC) attribution is clearly one of the leaders in the space, especially in B2B industry who leverages SFDC heavily on campaign creation. Review collected by and hosted on G2.com.

Very steep learning curve, you're likely to need 1-2 full-time FTE to fully manage it, with additional vendor to get it up and running. Cost is the main dislike here, and you do need to create a SFDC campaign for each campaign that marketing runs, otherwise, you can't attribute it. Review collected by and hosted on G2.com.

The customization of the tool to fit our needs is one of the best features. Full Circle has built a tool that at its core provides so much value from the day you turn it on. The core product's functionality was built in a way that it makes it easy to use in many other scenarios and business cases. We not only use FC for tracking marketing campaign influence and attribution but for tracking lead hand off to sales and to report salesrep activity to sales managers. The transparency to the most important parts of our business that Full Circle has provided has been instrumental to making core changes to how we do business. Review collected by and hosted on G2.com.

It can be complicated to implement and troublshoot issues. However, the support that Full Circle provides is like no other that I've experienced. They are the greatest vendor that I've ever worked with and you can tell they have a real passion for ensuring their customers are satisfied and finding value. Review collected by and hosted on G2.com.

Full Circle works pretty well, it helps us track responses and marketing funnels. Review collected by and hosted on G2.com.

When there's issue, it's really hard for us to troubleshoot ourselves and we have to rely on FC support/dev to identify the root cause. Review collected by and hosted on G2.com.

Aligned funnel reporting between Sales & Marketing that accounts for deficiencies in Salesforce.com's native Lead-to-Opportunity model. Our reporting doesn't break in a multi-touch model where we could be working with Contacts, not just Leads. Review collected by and hosted on G2.com.

There's a few quirks about Salesforce's native Campaign Membership, which FCI builds on top of... They are limitations of Salesforce, not of FCI specifically, like when a Lead/Contact is merged, if both records were members of the same Campaign, Salesforce doesn't merge the Members, one gets deleted and one gets kept. Review collected by and hosted on G2.com.

funnel implementation and Dashboard summary Review collected by and hosted on G2.com.

Complex scoring model, admin setup , time Review collected by and hosted on G2.com.