The reporting insights you can gain from FC are great, but it takes a while to get there. The out of the box reports that FC provides are very detailed, but they do involve quite a bit of customization to your specific SF instance. Review collected by and hosted on G2.com.

The is no account management team with FC. We would get a lot more use out of the platform if we had someone checking in or looking at our reports/showing us things we could be tracking or features we could be better utilizing. I feel like we aren't even scratching the surface of what data insights we can get from FC. Review collected by and hosted on G2.com.

Full Circle Insights is a very powerful platform that provides tremendous amount of insights insights on our key sales and marketing metrics which enable us to make wise data driven decisions on our sales and marketing strategy. Review collected by and hosted on G2.com.

setting up the application in our salesforce was a bit challenging in the beginning. We were able to overcome the challenges pretty quickly though. Review collected by and hosted on G2.com.

We were easily able to combine reporting of leads and contacts into one dashboard. I also liked the ability to report on campaign attribution. Review collected by and hosted on G2.com.

Their customer support and the fact that they would never take the blame for anything, even we have logs showing their tool was causing errors. Review collected by and hosted on G2.com.

I love that it is a native in SFDC and that it fits seamless into our SFDC processes. The ability to measure campaign influence is very helpful for analysis. Review collected by and hosted on G2.com.

It is difficult to communicate to non-technical people. We have to constantly explain how FC works to the marketing team because they get confused on where SFDC ends and FC starts. Additionally, influence is great if you have perfect data, but unfortunately it is difficult to report accurately if campaign data is not clean. Review collected by and hosted on G2.com.

The fact that FCI's marketing analytics are available as an installed package directly within Salesforce gives us a lot of flexibility in how we visualize and consume the data. We have standard reports and dashboards in SFDC, but also can pull relevant FCI fields into other tools such as PowerBI and InsightSquared. Review collected by and hosted on G2.com.

Our initial setup and configuration was problematic, but Full Circle did eventually provide a dedicated resource to guide us through a second pass at implementation and everything is working as intended now. Review collected by and hosted on G2.com.

Full Circle Insights provides actionable data on how to adjust your programmatic spend across both Sales and Marketing channels. Additionally, the tool provides incredibly detailed analytics across both top of funnel and bottom of funnel attributes. Review collected by and hosted on G2.com.

It can be complicated but it is worth it. Review collected by and hosted on G2.com.

Full Circle offers a ton of flexibility with its tool. It can handle numerous different use cases, and can achieve the ultimate goal of understanding where your pipeline is coming from. Review collected by and hosted on G2.com.

There is so much configuration within Full Circle that it is very difficult to understand what is happening behind the scenes. Simple questions such as when a campaign response qualifies or doesn't qualify for attribution can be quite challenging to answer. The tool also consumes a ridiculous amount of processing power in our SFDC instance – APEX jobs are constantly failing, processes time out, etc. Review collected by and hosted on G2.com.

Full Circle allowed our team to gain valuable insight into the attribution of our leads and contacts and reduce the duplication in our data. This drove insights into our funnel that we previously did not have and better track the return on our marketing investments Review collected by and hosted on G2.com.

Full Circle often conflicted with code that we had in place and some of the code would cause us to run into issues with Apex CPU and other technical issues. The platform was challenging to setup and use and required technical expertise. Review collected by and hosted on G2.com.

The fact that the platform is native to SFDC is the biggest benefit. No data exports needed. Review collected by and hosted on G2.com.

No anonymous level data. Also, I've found Bizible and Bright Funnel to be more customizable in the attribution models you can build. Also, the fact that campaign members are the basis for measuring engagement, and records can only be added to a campaign once, this way of track requires you to carefully think about your campaign structure. Review collected by and hosted on G2.com.

The funnel and the lead scoring is the most liked Review collected by and hosted on G2.com.

Migration and legacy records update are bit of tricky Review collected by and hosted on G2.com.