![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/11/2018 "Good product in theory, actual implementation + application is clunky" 2/5 What do you like best about Full Circle Insights? Lead to Account matching works, cool, but everyone does it. Multi touch attribution is actually quite good and flexible with the models. Good product there. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? Insights.... oye... I have to believe the workarounds with triggers and fields and process builders took more work for me post-implementation to get around the, I believe, over complicated dev you get with the 'custom' implementation we received. It's truly impossible to backfill anything nor is it possible to adjust any business rules without fullcircle's product intruding. Want to change the way you calculate an MQL? Forget about it without a developer. Someone accidentally push something in from your marketing automation without the right attribution and/or score and/or lead status? Super forget about fixing that. Review collected by and hosted on G2.com. Recommendations to others considering Full Circle Insights: Look to vendors that do more account lifecycle management.... Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Simple funnel metrics. Stamping when lead hits score to flag as lead, stamping when lead hits score to flag lead as MQL, SAL... etc... Benefits... meh, I can run an MQL and SAL report but I'm convinced it's not working as expected and am constantly building workarond fields on Campaign Member object (and everyone knows how fun that object is to customize :) ). I wanted to utilize their OOB ABM fields on the Account, but L2A is still a little buggy. I'm only using the L2A and building our own fields for scoring roll ups and count of Leads, MQLs, SALs, etc... it's not the best ABM tool out there. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller See what 133 reviewers think of Full Circle Insights 4.0 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/full-circle-insights/reviews)