KI

Kimberly I.

Mid-Market (51-1000 emp.)

9/4/2018

"Great product that solves core business need--phenomenal customer service"

4.5/5

What do you like best about Full Circle Insights?

While I love the Response Management product itself and how it helps immensely with our reporting and metrics and being able to show definitively closed won revenue sourced from Marketing efforts, my favorite part about Full Circle is hands down the customer service and support. I know I can log a case or email my rep and have a response usually in less than an hour, and they're always willing to hop on the phone with you and talk something out and provide recommendations for best practices on how to set something up, or go the extra mile and help you set up configurations that are very specific and native to your org (like setting nurture time limits for people in the Recycle stage to prevent them from "re-MQLing too fast, etc.). I've worked with Full Circle for over a year now and the service has never wavered or teetered off just because we're no longer new clients. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

It is complicated and difficult to set up and it does require work to maintain. I wouldn't recommend it to someone who does not have buy-in or support from their sales team. Sales leadership buy-in and assistance with Sales Ops is so incredibly crucial to making Full Circle truly worth the investment. Setting up and deployment takes about 3 months, so if you don't have a good sales process down pat, I'd focus on fixing those core things first before setting up Full Circle. Those who don't have the time or their org doesn't see the need yet for detailed analytics and reporting, I wouldn't recommend because it would be wasted if not used and set up properly. Should definitely be seen as a key investment and major shift in marketing-sales reporting. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Campaign attribution, full active funnel metrics to track velocity and funnel progression of MQLs, revenue sourced from marketing and sales funnels, drill-down campaign performance reports. Most used reports are the current active funnel and marketing influenced opps/marketing influenced closed won. Review collected by and hosted on G2.com.

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