![Harrison Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harrison Y.") HY Harrison Y. Director of Operations Human Resources Mid-Market (51-1000 emp.) 8/27/2018 "Full Circle Leverages Salesforce in Powerful Ways for Marketing Mastery" 4.5/5 What do you like best about Full Circle Insights? I love How FCI leverages standard Salesforce relationships like the Campaign Member and Campaign Influence to maximize marketing reporting and insights. The ability to custom tailor their solution to your business is top-class, and I appreciated the thoughtfulness that went into implementation. I love not having to rely on both Salesforce reports and Automation system reports to tie together my metrics, and with FCI, everything I need is right in SFDC. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? The implementation process was more complex than I imagined. When you get into the weeds of marketing measurement, it quickly becomes clear why this complexity is necessary, and FCI has clearly thought through a lot of the roadblocks that go into this. However, having success with FCI will require a knowledgable operations person and experienced Salesforce user to fully grasp the nuances of working with FCI long term. But this kind of role and experience in house is essential to most business. Review collected by and hosted on G2.com. Recommendations to others considering Full Circle Insights: Be aligned on your Demand Waterfall process before going into implementation. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Tracking the full demand waterfall, aligned to the best practices of Sirius Decisions, is the number one use case for FCI. Being able to report to these standards directly out of SFDC, alongside all of our other reporting is a key time saver. Accounting for the nuances that go into calculating true conversion rates through that waterfall is the best I've seen. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller See what 133 reviewers think of Full Circle Insights 4.0 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/full-circle-insights/reviews)