Fudge is a Shopify-native AI page builder & storefront editor. Describe what you want, and Fudge generates on-brand landing pages or makes changes to your site. From a full campaign landing page to a single tweak like adding a trust section, tightening up product messaging, improving above-the-fold layout, or adjusting mobile spacing. Fudge can build brand-new pages from scratch (landing pages, PDP/collection enhancements, offer pages, quiz-style funnels, bundle pages), improve existing pages with targeted CRO upgrades, and handle theme edits that normally require touching Liquid: new sections, better navigation/headers, announcement bars, upsells, badges, comparison tables, and other components that make pages convert. Teams use it to iterate quickly: brainstorm variations, generate options, make prompt-based changes, and publish directly into your Shopify theme without iframes or copy-pasting code. 100s of e-commerce stores doing millions of dollars in revenue rely on Fudge to continuously build pages and ship improvements to their stores. Teams use Fudge for ad-matched landing pages, campaign launches (BFCM/seasonal), bundles, promos, and CRO improvements across existing pages. It’s built for iteration: brainstorm first, ship faster, and keep improving without weeks of handoffs. Fudge earned Built for Shopify status in November 2025 and was a featured on the Shopify App Store home page as a "Staff Pick".