[ Frontify Reviews ](https://www.g2.com/products/frontify/reviews) [ Frontify Reviews ](https://www.g2.com/products/frontify/reviews) # Frontify Features ##### ## Interface and Performance (5) Import/Export Import and export large media files or folders into or from the database quickly and efficiently. Organizational Interface Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. Search Able to search and filter assets by keywords and metadata. File Preview Able to easily preview large image files and video storyboards. Analytics Provides insights into the performance of digital content across its entire lifecycle. Show More ##### ## Asset Management (8) File Types Software supports a wide range of file types. Metadata Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. File Transformation Automatically or manually convert files into different sizes or file types within the DAM system. Versioning Keep track of incrementally changing versions of the same asset. Expiration Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. Watermark Apply visual watermarks to images and video. Digital Rights Management Manage the licensing and copyright information for assets within the DAM system. Brand Guidelines Houses an organization's brand guidelines in a centralized location within the digital asset management platform Show More ##### ## Media Types (3) Video The software is optimized to load, preview, search and edit video media files. Audio The software is optimized to load, preview, search and edit audio media files. Images The software is optimized to load, preview, search and edit image media files. Show More ##### ## Administration (5) Workflow Management Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Brand Portal Publish media or media collections to your website or share externally via temporary hyperlink. Integration with Creative Software Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. Integration with Marketing Software Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. Show More ##### ## Authoring Tools (3) Ad Templates Offers pre-made ad templates that can be filled in. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (3) Demand Side Platform Built-in Provides a demand side platform within the software itself for ad distribution. Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Show More ##### ## Performance Tracking (3) Dashboard Provides a dashboard containing an overview of the design system's data and brand's analytics Asset Performance Analyses brand asset performance - provides insight into who is using them, how they are being used and how often Template Usage Offers insight into how which design templates are being used, by whom, and how often Show More ##### ## Functionality (4) Design Templates Allows users to create design templates and save them in a library for other team members to utilize when making on-brand visuals Workflow Management Provides a platform where design projects can be managed Collaboration Allows various creators and stakeholders to collaborate on design projects in real-time Educational Resources Offers educational resources to help users learn about branding and design Show More ##### ## Editing (4) Photo editing Offers image editing capabilities. Resizing Provides image and video resizing tools. Video editing Offers video editing capabilties. Integration with editing tools Integrates with external image and/or video editing tools. Show More ##### ## Search (4) Filtering Provides filters to help search for assets. Pinned search Allows users to save a specific search result at the top of the search results page. Auto tagging Auto-tags assets based on AI detected descriptive markers. Suggested search Provides users with suggestions for related or similar keywords to help refine search queries. Show More ##### ## Permissions (3) Content expiration Sets expiration dates on assets after which they can no longer be accessed or used Asset permissions Provides permissions controls to manage who can access and/or edit assets. Access requests Allows users to request access to assets. Show More ##### ## Platform (3) Customizable brand guidelines Allows users to create brand guidelines at a company level, channel level, and campaign level. Collaboration Provides collaboration tools to allow teams to share and comment on assets. Templates Provides premade organization templates to help users organize and structure their brand assets. Show More ##### ## Agentic AI - Digital Asset Management (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Brand Asset Management (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") Bynder 4.5/5(1,145) ](https://www.g2.com/products/bynder/reviews) [ ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") Acquia DAM (Widen) 4.4/5(631) ](https://www.g2.com/products/acquia-dam-widen/reviews) [ ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") Canto 4.4/5(1,772) ](https://www.g2.com/products/canto/reviews) [ View All Alternatives ](https://www.g2.com/products/frontify/competitors/alternatives) Frontify Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder 4.5/5(1,145) [ Compare Now ](https://www.g2.com/compare/bynder-vs-frontify) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_8457ce1bea309d5088c4db35cf954c31/brandfolder.jpg "Product Avatar Image") Brandfolder 4.4/5(1,427) [ Compare Now ](https://www.g2.com/compare/brandfolder-vs-frontify) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7b598febb7939d09f27d9823601f30a8/canto.jpg "Product Avatar Image") Canto 4.4/5(1,772) [ Compare Now ](https://www.g2.com/compare/canto-vs-frontify) ##### Categories on G2 [ Digital Asset Management ](https://www.g2.com/categories/digital-asset-management)[ Brand Asset Management ](https://www.g2.com/categories/brand-asset-management)[ Creative Management Platforms ](https://www.g2.com/categories/creative-management-platforms) [ Design Systems ](https://www.g2.com/categories/design-systems) Show More ##### Explore More [ Which file converter tools are worth replacing legacy file management systems with for a team that wants better automation and fewer manual steps in their document workflow? 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