We needed a rich text editor to provide panel to edit content on our consumer sites. We manage sites in the centralised admin panel. The actual users are our Support System folks, but in the future we plan to expose Froala editor to our end customers.
We replaced markdown editor that was not the most efficient in handling text content on our sites. We needed the ability to upload images, add them easily in visual editor, as well as upload files. As a product requirements analyst, I was in charge of researching potential solutions and Froala was a very easy pick. Other tools didn't seem as well documented or maintained.
Froala's pricing model also fitted our business plan.
We currently have nearly 30 customer sites set up on our platform (Froala provides only text editing aspect). We will be migrating 470 sites in the nearest future. We found that Froala is so easy to use that we will not have any issues exposing Froala editor in our customer facing panel, as it's very easy to use (just add a bit of validation!). Review collected by and hosted on G2.com.