# Best Push Notification Software - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Push notification software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s app or website. These solutions are typically used by marketing teams that need to send a specific call to action, which can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser. While some solutions offer features for sending push notifications through both apps and web browsers, other products focus only on one type of push notification. Push notification software allows for the complete customization of a message’s images and text directly within the platform. These tools should also offer detailed analytics, enabling a business to monitor data such as the delivery rates and click-through rates of its messages. Push notification software solutions may exist as a feature within [mobile marketing software](https://www.g2.com/categories/mobile-marketing) or include features of [A/B testing software](https://www.g2.com/categories/a-b-testing) so that users may test the results of sending customers different messages. To qualify for inclusion in the Push Notification category, a product must: - Allow users to send targeted messages directly to consumers via mobile application, desktop application, or web browser - Provide capabilities for targeting messages based on previous user engagement - Measure campaign performance by offering analytics for metrics such as delivery success, click-through rates, and conversions ## Top Push Notification Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Behavior-triggered push orchestration across omnichannel journeys | "[Engage your users with an higher level AI-native orchestration tool](https://www.g2.com/survey_responses/braze-review-5272290)" | | 2 | [OneSignal](https://www.g2.com/products/onesignal/reviews) | 4.7/5.0 (1,183 reviews) | Cross-platform push delivery with zero-infrastructure setup | "[All-in-One Messaging with Strong Segmentation and Real-Time Analytics](https://www.g2.com/survey_responses/onesignal-review-12952478)" | | 3 | [indigitall](https://www.g2.com/products/indigitall/reviews) | 4.8/5.0 (420 reviews) | Behavior-triggered push across omnichannel customer journeys | "[Outstanding OTP Speed and Seamless Push Notifications with Indigitall](https://www.g2.com/survey_responses/indigitall-review-13055713)" | | 4 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (642 reviews) | Behavioral-trigger push inside omnichannel lifecycle journeys | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 5 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (827 reviews) | Behavior-triggered push inside cross-channel lifecycle workflows | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 6 | [WebEngage](https://www.g2.com/products/webengage/reviews) | 4.5/5.0 (754 reviews) | Behavior-triggered omnichannel push with journey automation | "[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)" | | 7 | [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) | 4.9/5.0 (286 reviews) | Behavioral push automation across eCommerce lifecycle channels | "[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)" | | 8 | [Evam](https://www.g2.com/products/evam/reviews) | 4.8/5.0 (222 reviews) | Event-triggered push within real-time customer journeys | "[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (509 reviews) | Behavior-triggered push with RFM-segmented targeting | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (564 reviews) | Behavior-triggered push with omnichannel journey orchestration | "[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)" | --- ## What Are the Most Common Questions About Push Notification Software? *AI-generated · Last updated: May 26, 2026* ### Which tool supports A/B testing for push notifications? Based on G2 reviews, several products in the push notification software category support testing and optimization for push campaigns. According to verified users, Braze is frequently mentioned for A/B testing within canvases and experiment paths for push notifications and emails, helping teams compare variants inside broader customer journeys. G2 reviewers mention Customer.io and WebEngage as useful for building and iterating on multi-step messaging workflows, while CleverTap users also describe optimizing campaigns with analytics and journey tools. Review feedback across these products emphasizes experimentation, segmentation, and timing adjustments rather than one-off sends, which is especially helpful for teams refining retention and lifecycle messaging. ### Which solution supports multi-platform push notification delivery? Based on G2 reviews, OneSignal is a strong fit for multi-platform push notification delivery. According to verified users, OneSignal is used across web, iOS, and Android from one unified platform, with reviewers calling out straightforward API documentation, quick setup, and consistent delivery. G2 reviewers mention that it helps consolidate push, email, and SMS in one place, which reduces the need to manage separate notification systems. Reviews also highlight that teams use it to simplify cross-platform communication and audience segmentation while avoiding custom infrastructure work. For buyers prioritizing broad platform coverage and ease of deployment, the review data points most clearly to OneSignal for this use case. ### What is the best push notification tool for mobile apps? Based on G2 reviews, OneSignal stands out for mobile app push notification use cases because reviewers consistently highlight easy SDK and API setup, reliable delivery, and support for both Android and iOS. According to verified users, it helps teams launch campaigns quickly, manage segmentation, and handle app communication without building push infrastructure themselves. G2 reviewers mention use cases such as app retention, re-engagement, instant communication, and cross-platform message delivery from one dashboard. Reviews also note that the interface is intuitive enough for non-technical teams while still being useful for developers integrating notifications into apps. That combination makes it especially compelling for mobile-first teams evaluating push notification software. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – used for Android, iOS, web, and cross-platform push campaigns with quick setup and readable API documentation - [Braze](https://www.g2.com/products/braze) – helps mobile and app teams build personalized journeys using push, in-app, and multi-channel orchestration - [CleverTap](https://www.g2.com/products/clevertap) – supports app engagement with real-time tracking, segmentation, and push campaigns tied to user behavior ### What is the top-rated push notification platform for enterprises? Based on G2 reviews, Braze is frequently described as a strong enterprise-ready platform for push notifications and broader customer engagement. According to verified users, it supports complex journeys, large-scale messaging, real-time data triggers, and orchestration across push, email, SMS, and in-app channels. G2 reviewers mention that it works well for teams managing sophisticated lifecycle campaigns, detailed segmentation, and high-volume communication across multiple products or business units. Reviews also point to strong training resources, onboarding support, and flexibility for tailored use cases, though some users note analytics and pricing complexity. For enterprise buyers focused on scale, orchestration, and operational breadth, Braze appears most consistently positioned in the review data. **Here are some of the top-rated products on G2:** - [Braze](https://www.g2.com/products/braze) – suited for enterprise lifecycle programs with omnichannel journeys, segmentation, and real-time personalization - [Customer.io](https://www.g2.com/products/customer-io) – supports complex event-driven messaging and multi-channel workflows for product-led teams - [WebEngage](https://www.g2.com/products/webengage) – used for retention, segmentation, and journey automation across push, email, SMS, and WhatsApp ### Which push notification platform offers the highest click-through rates? Based on G2 reviews, there is not enough grounded evidence to name one platform as having the highest click-through rates across the category. According to verified users, several vendors mention stronger engagement after improving personalization, segmentation, or delivery speed, but the reviews do not provide consistent like-for-like comparisons across products. G2 reviewers mention click improvements for tools such as OneSignal, WebEngage, and Pushly in specific use cases, while others emphasize better targeting or faster delivery rather than a universal performance leader. For buyers, the review data suggests that click-through outcomes depend heavily on audience targeting, timing, channel mix, and use case rather than a single push notification software vendor guaranteeing the highest results. ### Which vendor offers advanced targeting for push notifications? Based on G2 reviews, CleverTap is strongly associated with advanced targeting for push notifications. According to verified users, it supports detailed segmentation based on behavior, interests, purchase history, lifecycle stage, and real-time activity, making it easier to target the right users with relevant messages. G2 reviewers mention strong cohort building, event tracking, funnels, and journey orchestration that help teams refine who receives campaigns and when. Reviews also highlight that the platform combines analytics with engagement, which helps marketers act on customer data without relying on scattered tools. While other products also support segmentation, CleverTap is one of the clearest examples in the review data for buyers prioritizing advanced targeting capabilities. ### Which vendor provides AI-powered push notification personalization? Based on G2 reviews, Braze is one of the vendors most often associated with AI-powered push notification personalization. According to verified users, the platform includes AI and intelligence features such as predictive segmentation, intelligent channel optimization, AI assistance, and tools that help teams tailor journeys using customer data. G2 reviewers mention using Braze to personalize communications at scale across push, email, and in-app messaging, with some reviews specifically calling out hyper-personalized messaging and behavior-driven automation. While users note that some AI capabilities are still evolving, the review data clearly ties Braze to AI-supported personalization workflows. That makes it a strong option for teams seeking more adaptive push notification software. ### What platform provides analytics on push notification engagement? Based on G2 reviews, OneSignal is commonly cited for push notification engagement analytics. According to verified users, the platform gives teams clear visibility into campaign performance across push and other channels from a unified dashboard. G2 reviewers mention real-time analytics, campaign metrics, and reporting that help them monitor opens, clicks, and engagement trends without adding custom infrastructure. Reviews also describe it as especially useful for teams that want both easy setup and enough reporting to guide re-engagement campaigns, subscriber growth, and performance monitoring. Some users would like deeper analytics in certain cases, but the review data consistently supports OneSignal as a practical option for buyers who need built-in push notification engagement analytics. ### What is the most affordable push notification software for SMBs? Based on G2 reviews, OneSignal is the most frequently supported option for affordability-focused SMB buyers. According to verified users, its free plan is a major reason smaller teams choose it, with many reviewers describing it as generous, easy to start with, and practical for real campaigns before moving up to paid tiers. G2 reviewers mention quick setup, useful segmentation, and the ability to run push and email without building custom infrastructure, which is especially valuable for lean teams. Reviews also suggest it works well for startups, websites, and smaller apps that need reliable push capabilities without heavy upfront cost or complex onboarding. **Here are some of the top-rated products on G2:** - [OneSignal](https://www.g2.com/products/onesignal) – favored by small teams for its generous free plan, quick setup, and easy push plus email campaigns - [CleverTap](https://www.g2.com/products/clevertap) – described by some reviewers as a cost-effective option for marketing automation and user journeys ### What platform integrates push notifications with analytics tools? Based on G2 reviews, CleverTap is a strong example of a platform that combines push notifications with analytics capabilities. According to verified users, it brings event tracking, funnels, logs, campaign analysis, and user behavior insights into the same environment used for engagement. G2 reviewers mention that this makes it easier to understand customer paths, segment users, and optimize push messaging using the same platform rather than separate systems. Reviews also highlight integrations with external data sources and other tools, which helps teams enrich campaigns and reporting. For buyers looking for push notification software that connects messaging with analytics-driven decision-making, CleverTap is well supported by the review data. ## How Many Push Notification Software Products Does G2 Track? **Total Products under this Category:** 191 ### Category Stats (Jul 2026) - **Average Rating**: 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Ocamba (+0.97%) - Among all products in this category, Ocamba recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Push Notification Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 26,700+ Authentic Reviews - 191+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Push Notification Software Is Best for Your Use Case? - **Leader:** [Braze](https://www.g2.com/products/braze/reviews) - **Highest Performer:** [D·engage](https://www.g2.com/products/d-engage/reviews) - **Easiest to Use:** [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) - **Top Trending:** [Customer.io](https://www.g2.com/products/customer-io/reviews) - **Best Free Software:** [OneSignal](https://www.g2.com/products/onesignal/reviews) --- **Sponsored** ### Customer.io Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1562&secure%5Bchosen_at%5D=2026-07-03T07%3A02%3A26Z&secure%5Bdisplayable_resource_id%5D=1562&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1562&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1562&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpush-notification%3Fopen_modal_url%3D%252Fproducts%252Ffrizbit%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fpush-notification%2526source%253Dcategory&secure%5Btoken%5D=d7a9a2155f9c42278f94217bec99229ae689a1f132d1f66645c13961be0128c2&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_push_notification%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Push Notification Software Products in 2026? ### 1. [iPresso](https://www.g2.com/products/ipresso/reviews) Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind iPresso?** - **Seller:** [ENCJA.COM S.A.](https://www.g2.com/sellers/encja-com-s-a) - **Year Founded:** 2007 - **HQ Location:** Katowice, PL - **LinkedIn® Page:** http://www.linkedin.com/company/encja-com-s-a- (35 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of iPresso? **"[Tailored for marketers](https://www.g2.com/survey_responses/ipresso-review-135908)"** **Rating:** 4.5/5.0 stars *— Darla L.* [Read full review](https://www.g2.com/survey_responses/ipresso-review-135908) --- #### What Are G2 Users Discussing About iPresso? - [What is iPresso used for?](https://www.g2.com/discussions/ipresso-what-is-ipresso-used-for) - [What is iPresso used for?](https://www.g2.com/discussions/what-is-ipresso-used-for) ### 2. [Klaxon - Incident Management](https://www.g2.com/products/klaxon-incident-management/reviews) Deliver real-time messages across dispersed audiences, providing relevant information during critical incidents to ensure business continuity. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Klaxon - Incident Management?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Klaxon - Incident Management?** - **Seller:** [Klaxon](https://www.g2.com/sellers/klaxon) - **Year Founded:** 2015 - **HQ Location:** Leeds, GB - **LinkedIn® Page:** https://www.linkedin.com/company/klaxontechnologies (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Klaxon - Incident Management? **"[Less Downtime Incident Management](https://www.g2.com/survey_responses/klaxon-incident-management-review-8313800)"** **Rating:** 4.0/5.0 stars *— Praveen K.* [Read full review](https://www.g2.com/survey_responses/klaxon-incident-management-review-8313800) --- ### 3. [Lemnisk](https://www.g2.com/products/lemnisk/reviews) Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises. The key capabilities include: ● No code connectors to bring together silo-ed marketing data sources and create a real-time one view of every customer ● Orchestrate individual customer journeys across the marketing tool ecosystem on the right channels at the right time using a proprietary in-built machine learning engine ● Create 1:1 personalized experiences for each user across multiple marketing channels Lemnisk has offices in Boston, Singapore, Dubai, and Bangalore. Lemnisk is ISO 27001 and ISO 27018 certified. For more information, please visit: www.lemnisk.co **Average Rating:** 4.4/5.0 **Total Reviews:** 10 **How Do G2 Users Rate Lemnisk?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) **Who Is the Company Behind Lemnisk?** - **Seller:** [Lemnisk](https://www.g2.com/sellers/lemnisk) - **Year Founded:** 2019 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @LemniskCo (283 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13692333 (71 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Insurance - **Company Size:** 50% Enterprise, 30% Mid-Market #### What Are Recent G2 Reviews of Lemnisk? **"[Great Customer Data Platform Tool](https://www.g2.com/survey_responses/lemnisk-review-8730416)"** **Rating:** 5.0/5.0 stars *— ashu k.* [Read full review](https://www.g2.com/survey_responses/lemnisk-review-8730416) --- **"[Transforming Customer Experiences with Lemnisk](https://www.g2.com/survey_responses/lemnisk-review-8647909)"** **Rating:** 5.0/5.0 stars *— Akash S.* [Read full review](https://www.g2.com/survey_responses/lemnisk-review-8647909) --- #### What Are G2 Users Discussing About Lemnisk? - [What is Lemnisk used for?](https://www.g2.com/discussions/what-is-lemnisk-used-for) - 1 comment ### 4. [LetReach](https://www.g2.com/products/letreach/reviews) LetReach is a web push notification platform that helps website to re-engage with users even when they are off page and send real time push notifications to users. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate LetReach?** - **Integrations:** 6.7/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind LetReach?** - **Seller:** [LetX](https://www.g2.com/sellers/letx) - **Year Founded:** 2015 - **HQ Location:** New Delhi , IN - **Twitter:** @letxco (52 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/letx/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of LetReach? **"[Easy way to upsell with Push Notifications](https://www.g2.com/survey_responses/letreach-review-7452525)"** **Rating:** 5.0/5.0 stars *— Chandan M.* [Read full review](https://www.g2.com/survey_responses/letreach-review-7452525) --- ### 5. [Mok Notifications](https://www.g2.com/products/mok-notifications/reviews) Mok.one is an API to manage all product - triggered communications (email, chat, in-app, SMS, push, etc.) in one place. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Mok Notifications?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 5.0/10 (Category avg: 8.8/10) - **A/B Testing:** 1.7/10 (Category avg: 8.4/10) **Who Is the Company Behind Mok Notifications?** - **Seller:** [Unomok](https://www.g2.com/sellers/unomok) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Mok Notifications? **"[Great Product for customer engagement. Notifications and Campaigns made easy](https://www.g2.com/survey_responses/mok-notifications-review-8179356)"** **Rating:** 4.5/5.0 stars *— Mohit A.* [Read full review](https://www.g2.com/survey_responses/mok-notifications-review-8179356) --- ### 6. [Nashpush](https://www.g2.com/products/nashpush/reviews) Nashpush is a powerful and user-friendly push notification sending platform that enables businesses worldwide to reach, engage and retain their audience with timely sent personalized trigger push notifications. Powered by superior architecture, Nashpush is designed to scale with your business and build solid customer connections with timely sent personalized trigger push notifications. How your business can benefit from NashPush: - Increase engagement; - Improve retention; - Boost sales; - Build brand awareness; - Improve customer satisfaction. The platforms intuitive and simple interface allows users to manage push notifications with just a few clicks. Nashpush also offers comprehensive security measures to ensure the protection of user data. With its user-friendly interface, customizable features, in-depth analytics, Nashpush is an ideal solution for businesses looking to maximize the impact of their push notification campaigns: - Marketing and Media Buying agencies; - Online Shops and Marketplaces; - News and Media websites; - App & web developers; - Hospitality and Travel Businesses; - Finance Institutions; - School and Education Institutions. Bringing your business to the next level! Drive long-term retention and boost your business with Nashpush - Engage, Convert, Thrive! Contact us at hello@nashpush.com, and we'll help you to take your business to the next level! **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Nashpush?** - **Integrations:** 5.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Nashpush?** - **Seller:** [Nashpush](https://www.g2.com/sellers/nashpush) - **Year Founded:** 2022 - **HQ Location:** Limassol, CY - **Twitter:** @Nashpushcom (5 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nashpush/ (2 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are Recent G2 Reviews of Nashpush? **"[Good segmentation and push analytics](https://www.g2.com/survey_responses/nashpush-review-10167922)"** **Rating:** 5.0/5.0 stars *— Jose David C.* [Read full review](https://www.g2.com/survey_responses/nashpush-review-10167922) --- ### 7. [notifly](https://www.g2.com/products/notifly/reviews) Notifly is a CRM marketing platform designed specifically for small to medium-sized businesses, enabling them to engage customers more effectively through a range of communication channels. Notifly integrates seamlessly with various messaging services like email, SMS, and popular regional apps such as KakaoTalk, Line and WhatsApp, depending on the market. **Average Rating:** 2.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind notifly?** - **Seller:** [Notifly](https://www.g2.com/sellers/notifly) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are notifly's Pros and Cons? **Pros:** - Helpful (1 reviews) ### What Do G2 Reviewers Say About notifly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **consistent notifications** from Notifly, enhancing their effectiveness in staying updated. ### 8. [Notix](https://www.g2.com/products/notix/reviews) NOTIX is a multifunctional web and in-app push notifications service for audience engagement, user retention, and monetization. Platforms supported: Android, Web Demo: available upon request User guide: https://help.notix.co/en/ What can you do with Notix? - Re-engaging your audience - Increasing CR - Pushing your content to target audience Key features: - In-App - On-site notifications - Audience segmentation - Push monetization - Parallel testing option - Real-time statistics - Database migration from another service - Flexible subscription prompts - API integration - WordPress plugin - Content recommendations - Triggered Push - RSS Feeds - Emoji Support **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Notix?** - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Notix?** - **Seller:** [Notix](https://www.g2.com/sellers/notix) - **Year Founded:** 2020 - **HQ Location:** Lemesos, CY - **LinkedIn® Page:** https://www.linkedin.com/company/notixpush/?originalSubdomain=cy (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Notix? **"[cool software](https://www.g2.com/survey_responses/notix-review-7746491)"** **Rating:** 5.0/5.0 stars *— Leon O.* [Read full review](https://www.g2.com/survey_responses/notix-review-7746491) --- ### 9. [Noviclick](https://www.g2.com/products/noviclick/reviews) Noviclick is an online advertising platform where you can create advertising campaigns. Our source types are; push traffic, inpage push and popunder traffic. The most important principles in this are: ✅ Transparency ✅ User-friendly and fast dashboard with advanced targeting options ✅ Practically Bot Free Traffic thanks to our self-developed 3-layer Fraud Filter ✅ Automatic refunds for suspicious traffic that slips through our filters ✅ No bonuses or promotions but a constant low margin ✅ Adequate support ✅ Fast development of feature requests So if you are interested in high quality push and popunder traffic do not hesitate to take a look at our website https://www.noviclick.com **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Noviclick?** - **Seller:** [Noviclick](https://www.g2.com/sellers/noviclick) - **Year Founded:** 2020 - **HQ Location:** Leusden, NL - **LinkedIn® Page:** http://www.linkedin.com/company/noviclick (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Noviclick? **"[Noviclick is high quality traffic source with stellar customer service team](https://www.g2.com/survey_responses/noviclick-review-4544276)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/noviclick-review-4544276) --- #### What Are G2 Users Discussing About Noviclick? - [What is Noviclick used for?](https://www.g2.com/discussions/what-is-noviclick-used-for) ### 10. [ORIEL.IO](https://www.g2.com/products/oriel-io/reviews) OrielPush.IO is a Push Notification SaaS Tool designed to help webmasters and business owners engage their subscribers with more targeted content or products. Through our proprietary technology, OrielPush helps you keep your subscribers organized in cohorts targeting specific product categories or content. This way, you can schedule automated campaigns and target them with relevant content or alerts on products they're interested in. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate ORIEL.IO?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind ORIEL.IO?** - **Seller:** [ORIEL VENTURES CYPRUS LIMITED](https://www.g2.com/sellers/oriel-ventures-cyprus-limited) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of ORIEL.IO? **"[Amazing Tool! Super-simple to use and fantastic idea!](https://www.g2.com/survey_responses/oriel-io-review-4865028)"** **Rating:** 5.0/5.0 stars *— Leonard D.* [Read full review](https://www.g2.com/survey_responses/oriel-io-review-4865028) --- #### What Are G2 Users Discussing About ORIEL.IO? - [What is ORIEL.IO used for?](https://www.g2.com/discussions/what-is-oriel-io-used-for) ### 11. [Otherlevels](https://www.g2.com/products/otherlevels/reviews) The OtherLevels platform is customer-centric, cloud-based technology, designed to help businesses deliver contextually relevant marketing to their customers. A digital messaging and marketing automation platform for relevant, intelligent messaging, on mobile and on desktop. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Otherlevels?** - **Seller:** [Otherlevels](https://www.g2.com/sellers/otherlevels) - **Year Founded:** 2014 - **HQ Location:** Brisbane City, AU - **Twitter:** @OtherLevels (1,390 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/otherlevels/ (28 employees on LinkedIn®) - **Ownership:** ASX: OLV **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Otherlevels? **"[Setting-up Marketing Automations in a jiffy only possible with OtherLevels](https://www.g2.com/survey_responses/otherlevels-review-9306239)"** **Rating:** 4.0/5.0 stars *— Shams A.* [Read full review](https://www.g2.com/survey_responses/otherlevels-review-9306239) --- ### 12. [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews) Socialflow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through Socialflow. Socialflow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, Soicialflow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, Socialflow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit https://www.piano.io/product/amplifier. **Average Rating:** 3.9/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Piano Amplifier?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Piano Amplifier?** - **Seller:** [Piano](https://www.g2.com/sellers/piano) - **Year Founded:** 2016 - **HQ Location:** Amsterdam, North Holland, Netherlands - **Twitter:** @piano_io (1,432 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/piano-io/ (776 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 40% Enterprise, 40% Mid-Market #### What Are Piano Amplifier's Pros and Cons? **Pros:** - Automation (2 reviews) - Communication Efficiency (1 reviews) - Customer Support (1 reviews) - Helpful (1 reviews) - Personalization (1 reviews) **Cons:** - Cost (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) - Steep Learning Curve (1 reviews) - Time Delays (1 reviews) ### What Do G2 Reviewers Say About Piano Amplifier? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **advanced automation capabilities** of Piano Amplifier, enhancing content delivery and audience engagement effectively. - Users value the **communication efficiency** of Piano Amplifier, enhancing audience engagement and boosting loyalty through relevant content. - Users appreciate the **engaging customer support** of Piano Amplifier, enhancing loyalty and retention significantly. - Users enjoy the **engaging content** from Piano Amplifier, which boosts audience loyalty and retention effectively. - Users value the **advanced personalization capabilities** of the Piano Amplifier, enhancing content delivery and audience engagement. **Cons:** - Users find the **cost** of the Piano Amplifier to be quite high, impacting its overall value perception. - Users express worries about the **high cost** of the Piano Amplifier, making it less accessible for many. - Users face a **steep learning curve** that requires significant time to master the advanced features effectively. - Users face a **steep learning curve** that requires significant time to effectively utilize the advanced features. - Users face a **steep learning curve** that results in significant time delays while mastering advanced features. #### What Are Recent G2 Reviews of Piano Amplifier? **"[Best tool for content recommendations](https://www.g2.com/survey_responses/piano-amplifier-review-11030653)"** **Rating:** 4.5/5.0 stars *— Abhishek K.* [Read full review](https://www.g2.com/survey_responses/piano-amplifier-review-11030653) --- **"[Personalised content delivery](https://www.g2.com/survey_responses/piano-amplifier-review-11221173)"** **Rating:** 4.0/5.0 stars *— Meyya V.* [Read full review](https://www.g2.com/survey_responses/piano-amplifier-review-11221173) --- #### What Are G2 Users Discussing About Piano Amplifier? - [How do you use Socialflow?](https://www.g2.com/discussions/how-do-you-use-socialflow) - [Is SocialFlow free?](https://www.g2.com/discussions/is-socialflow-free) - [Does SocialFlow cost money?](https://www.g2.com/discussions/does-socialflow-cost-money) - [What does SocialFlow do?](https://www.g2.com/discussions/what-does-socialflow-do) ### 13. [Prowl](https://www.g2.com/products/prowl/reviews) Prowl is a push notification client for iOS. Push to your iPhone, iPod touch, or iPad notifications from a Mac or Windows computer, or from a multitude of apps and services. Easily integrate the Prowl API into your applications. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Prowl?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Prowl?** - **Seller:** [Prowl](https://www.g2.com/sellers/prowl-54ef9a6d-b292-45f5-81a7-758cf891b4de) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Prowl? **"[PROWL Hepled me find the right price!](https://www.g2.com/survey_responses/prowl-review-1865972)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/prowl-review-1865972) --- #### What Are G2 Users Discussing About Prowl? - [What is Prowl used for?](https://www.g2.com/discussions/what-is-prowl-used-for) ### 14. [Pulsate Engage](https://www.g2.com/products/pulsate-engage/reviews) Pulsate Engage provides solution to see, segment and message users with push, in-app notifications or email. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Pulsate Engage?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.8/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind Pulsate Engage?** - **Seller:** [Pulsate](https://www.g2.com/sellers/pulsate-074d5dc7-92b0-41c9-b346-242bbd45a16b) - **Year Founded:** 2016 - **HQ Location:** Madison, US - **LinkedIn® Page:** https://www.linkedin.com/company/pulsate/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Pulsate Engage? **"[Great Mobile Text System](https://www.g2.com/survey_responses/pulsate-engage-review-8567344)"** **Rating:** 5.0/5.0 stars *— Michael L.* [Read full review](https://www.g2.com/survey_responses/pulsate-engage-review-8567344) --- ### 15. [PushAd](https://www.g2.com/products/pushad/reviews) PushAd is a push notification delivery platform. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PushAd?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 8.3/10 (Category avg: 8.4/10) **Who Is the Company Behind PushAd?** - **Seller:** [PushAd](https://www.g2.com/sellers/pushad-1da0bbb4-8b4b-4898-95c5-54825ee5b866) - **Year Founded:** 2017 - **HQ Location:** Warszawa, PL - **LinkedIn® Page:** https://www.linkedin.com/company/pushad/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of PushAd? **"[PushAd is a great tool for running push notifications campaigns](https://www.g2.com/survey_responses/pushad-review-9443443)"** **Rating:** 4.0/5.0 stars *— Jennifer J.* [Read full review](https://www.g2.com/survey_responses/pushad-review-9443443) --- ### 16. [PushAssist](https://www.g2.com/products/pushassist/reviews) Reach & Re-engage users with fast, simple and the most complete push notifications. Set up in 2 mins to boost sales by drawing user attention even when they're offsite. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PushAssist?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.3/10) **Who Is the Company Behind PushAssist?** - **Seller:** [pushassist.com](https://www.g2.com/sellers/pushassist-com) - **HQ Location:** N/A - **Twitter:** @PushAssist (97 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of PushAssist? **"[Best Push Notification Service i have seen](https://www.g2.com/survey_responses/pushassist-review-1555362)"** **Rating:** 5.0/5.0 stars *— Katie S.* [Read full review](https://www.g2.com/survey_responses/pushassist-review-1555362) --- #### What Are G2 Users Discussing About PushAssist? - [What is PushAssist used for?](https://www.g2.com/discussions/what-is-pushassist-used-for) ### 17. [PushBots](https://www.g2.com/products/pushbots/reviews) Light SDK for mobile push notifications. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PushBots?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind PushBots?** - **Seller:** [PushBots](https://www.g2.com/sellers/pushbots-493a3d7c-3466-4fb9-8384-393dcf3d94b7) - **Year Founded:** 2012 - **HQ Location:** Cairo, EG - **LinkedIn® Page:** http://www.linkedin.com/company/pushbots (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of PushBots? **"[Best communication automation tool](https://www.g2.com/survey_responses/pushbots-review-8268861)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/pushbots-review-8268861) --- ### 18. [PushPilot](https://www.g2.com/products/pushpilot/reviews) PushPilot is an AI-driven push notification automation platform designed for product teams, growth marketers, and developers who want to scale user engagement without the manual overhead. By integrating natively with Firebase and OneSignal, PushPilot centralizes your entire push strategy. You can easily manage audience segmentation, message personalization, scheduling, A/B testing, and performance tracking directly from a single, intuitive dashboard. Drive Growth and Retention Whether your primary goal is to reduce churn, re-engage dormant users, or accelerate new product adoption, PushPilot equips your team with the tools to execute quickly and iterate based on real data. Key Features: - AI-Driven Automation: Automatically trigger hyper-relevant messages to the exact right user at the optimal time, driven by user behavior and lifecycle stages. - Plug-and-Play Integrations: Connect natively with Firebase and OneSignal. Skip the complex engineering setup and launch your first campaign in minutes. - Smart Segmentation: Build highly targeted user cohorts based on behavioral triggers, device types, geographic locations, or custom app attributes. - Actionable Campaign Analytics: Monitor the health of your campaigns in real time with detailed reporting on delivery rates, open rates, and direct conversions. - No-Code Workflow Builder: Design, test, and deploy comprehensive notification journeys without writing a single line of code. Pricing Overview: Start optimizing your notifications risk-free with our Free plan. As your audience grows, our paid plans offer advanced capabilities starting at just $24/month. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate PushPilot?** - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind PushPilot?** - **Seller:** [Leera AI](https://www.g2.com/sellers/leera-ai) - **Year Founded:** 2004 - **HQ Location:** Pune, India - **LinkedIn® Page:** https://linkedin.com/company/leera/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of PushPilot? **"[AI Push Notification Automation to Improve User Engagement.](https://www.g2.com/survey_responses/pushpilot-review-12805941)"** **Rating:** 5.0/5.0 stars *— Ranjit s.* [Read full review](https://www.g2.com/survey_responses/pushpilot-review-12805941) --- ### 19. [Pushtorm](https://www.g2.com/products/pushtorm/reviews) Pushtorm.net is a push notification service that allows you to both collect your own base of subscribers and send them an unlimited number of notifications. Created with affiliate marketers in mind, the service helps you send push notification signup requests to all users who visit your landing page. Moreover, with this service, you can segment and set up detailed targeting, schedules, and interval-based sending. You might ask, "Why do I need to collect my base when I can sell push traffic to the ad network?" The answer is simple: because it will be EXCLUSIVELY your subscriber base, which you can convert over and over again to different referrals and verticals using new creatives. According to numerous tests, additional monetization of traffic shows results beyond all expectations: +20-30% to your usual ROI. And if you feel that you have too much traffic, you can always sell it inside the service. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Pushtorm?** - **Integrations:** 8.3/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind Pushtorm?** - **Seller:** [Pushtorm](https://www.g2.com/sellers/pushtorm) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Pushtorm? **"[Tool with excellent interaction with its users](https://www.g2.com/survey_responses/pushtorm-review-9872482)"** **Rating:** 4.5/5.0 stars *— Stela E.* [Read full review](https://www.g2.com/survey_responses/pushtorm-review-9872482) --- ### 20. [QGraph](https://www.g2.com/products/qgraph/reviews) QGraph is a segment-of-one marketing automation solution designed to help send beautiful and personalized messages across channels. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate QGraph?** - **Integrations:** 10.0/10 (Category avg: 8.6/10) - **Rich Notifications:** 10.0/10 (Category avg: 8.8/10) - **A/B Testing:** 10.0/10 (Category avg: 8.4/10) **Who Is the Company Behind QGraph?** - **Seller:** [QGraph](https://www.g2.com/sellers/qgraph) - **Year Founded:** 2012 - **HQ Location:** Taipei, Taipei City, Taiwan - **Twitter:** @qgraphio (36 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appier (850 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of QGraph? **"[High click-through rates to my emails](https://www.g2.com/survey_responses/qgraph-review-10246961)"** **Rating:** 5.0/5.0 stars *— Guey J.* [Read full review](https://www.g2.com/survey_responses/qgraph-review-10246961) --- ### 21. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. **Average Rating:** 4.2/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Sailthru by Marigold?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10) **Who Is the Company Behind Sailthru by Marigold?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) - **Ownership:** NYSE: ZETA **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Publishing, Retail - **Company Size:** 61% Mid-Market, 21% Small-Business #### What Are Sailthru by Marigold's Pros and Cons? **Pros:** - Automation (2 reviews) - Automation Features (2 reviews) - Automations (2 reviews) - Effectiveness (2 reviews) - Features (2 reviews) **Cons:** - Difficult Learning (2 reviews) - Inadequate Reporting (2 reviews) - Learning Curve (2 reviews) - Limited Reporting (2 reviews) - Poor Reporting (2 reviews) ### What Do G2 Reviewers Say About Sailthru by Marigold? *AI-generated summary from verified user reviews* **Pros:** - Users value the **advanced automation** features of Sailthru, enabling highly personalized and effective customer engagement campaigns. - Users value the **advanced automation features** of Sailthru, enhancing campaign management and personalized customer interactions. - Users value the **advanced personalization and automation** of Sailthru, enhancing engagement through tailored customer experiences. - Users appreciate the **advanced personalization and analytics** of Sailthru, enhancing customer engagement and campaign effectiveness. - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing customer engagement across channels. **Cons:** - Users find the **difficult learning** curve of Sailthru overwhelming, particularly for smaller teams lacking technical support. - Users find the **inadequate reporting** tools of Sailthru challenging, as they can be fragmented and hard to interpret. - Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams needing technical support. - Users find the **limited reporting** options challenging, making data interpretation and analysis more complex than necessary. - Users find **reporting tools fragmented** and cumbersome, making data interpretation challenging without customization. #### What Are Recent G2 Reviews of Sailthru by Marigold? **"[Advanced Personalization and Predictive Analytics That Drive Engagement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)"** **Rating:** 4.5/5.0 stars *— Abhishek S.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379) --- **"[Transformative Personalization, Needs UX Enhancement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)"** **Rating:** 4.0/5.0 stars *— Stuessy B.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858) --- #### What Are G2 Users Discussing About Sailthru by Marigold? - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) ### 22. [SuperAGI Marketing (formerly Contlo)](https://www.g2.com/products/contlo-marketing/reviews) Contlo is a leading generative AI native marketing platform to drive autonomous customer engagements via omnichannel campaigns, real-time generative customer journeys, AI-powered segmentation for one-to-one hyper-personalization, and actionable insights about your customer behavior. Built for the AI-first world - Contlo enables modern businesses to leverage AI to orchestrate their end-to-end marketing. The platform helps brands increase customer lifetime value, boost customer engagements, and deliver a hyper-personalized experience to retain their most valuable customers. 1000s of fast-growing businesses trust Contlo to boost their sales by engaging loyal customers and making faster data-driven decisions throughout their customer lifecycle. Enabling them to measure and optimize individual customer experiences with the help of: 👉 Autonomous personalized campaigns for every customer touchpoint: Effortlessly engage your customers with AI-powered autonomous campaigns across all major marketing channels like Email, SMS, WhatsApp, Web Push, Mobile Push, Facebook & Instagram. 👉 Real-time generative customer journeys powered by LLMs: Goodbye templatized automation flows! Let AI build the most optimal customer engagement workflows & customer journeys based on their recent interactions to maximize your ROI. 👉 Generate Customer Segments for One-to-One Personalization using AI: Orchestrate highly personalized and targeted customer interactions based on behavioral data, demographics & recent actions on the website. 👉 LLM generated insights, analytics & autonomous reporting: Get granular visibility of your customer behavior, campaign performance, and overall business intelligence along with AI-generated insights, recommendations, and autonomous reporting. 👉 Autonomous customer engagement, LLM powered chatbots & a unified conversation inbox: Deliver a seamless brand experience to your customers via chat across Facebook/Instagram/WhatsApp and make phone calls directly from a single dashboard. Contlo seamlessly integrates with 200+ platforms to help brands build a powerful autonomous marketing tech stack around their business. For more information, visit contlo.com or schedule a 1:1 personalized demo with us: https://contlo.com/get-in-touch/?ref=g2 **Average Rating:** 4.1/5.0 **Total Reviews:** 8 **How Do G2 Users Rate SuperAGI Marketing (formerly Contlo)?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10) **Who Is the Company Behind SuperAGI Marketing (formerly Contlo)?** - **Seller:** [Contlo](https://www.g2.com/sellers/contlo-1c46fdcf-b2bf-43a7-95d6-c243ce94263b) - **HQ Location:** Newark DE, US - **Twitter:** @ContloHQ (300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/79947820 (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Consumer Goods - **Company Size:** 44% Small-Business, 33% Mid-Market #### What Are SuperAGI Marketing (formerly Contlo)'s Pros and Cons? **Pros:** - Helpful (5 reviews) - Customer Support (4 reviews) - Ease of Use (4 reviews) - Features (3 reviews) - AI Technology (2 reviews) **Cons:** - Slow Performance (3 reviews) - Delay Issues (2 reviews) - Delays (2 reviews) - Time-Consuming (2 reviews) - Time Delays (2 reviews) ### What Do G2 Reviewers Say About SuperAGI Marketing (formerly Contlo)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **easy-to-use interface** of SuperAGI Marketing, which simplifies their marketing tasks significantly. - Users value the **excellent customer support** from SuperAGI Marketing, appreciating their quick and efficient assistance. - Users praise the **easy-to-use interface** of SuperAGI Marketing, making marketing management quick and efficient. - Users appreciate the **user-friendly interface** and **supportive team** of SuperAGI Marketing, enhancing overall customer experience. - Users love the **AI-powered voice agents** from SuperAGI Marketing, valuing the ease of use and supportive team. **Cons:** - Users frequently experience **slow performance** due to long turnaround times, hindering progress on time-sensitive tasks. - Users highlight the **long turnaround times** as a significant drawback that hinders progress on time-sensitive tasks. - Users encounter **significant delays** in turnaround time, impacting project timelines and creating potential bottlenecks in workflow. - Users highlight the **long turnaround times** of SuperAGI Marketing, which can hinder progress on time-sensitive projects. - Users experience **long turnaround times** , causing delays that hinder progress on time-sensitive tasks and create bottlenecks. #### What Are Recent G2 Reviews of SuperAGI Marketing (formerly Contlo)? **"[AI-Native Marketing Powerhouse with Impressive Automation and Personalization](https://www.g2.com/survey_responses/superagi-marketing-formerly-contlo-review-12959009)"** **Rating:** 4.5/5.0 stars *— Mohammad A.* [Read full review](https://www.g2.com/survey_responses/superagi-marketing-formerly-contlo-review-12959009) --- **"[Effortless Voice Agent Creation with Excellent Support](https://www.g2.com/survey_responses/superagi-marketing-formerly-contlo-review-12274950)"** **Rating:** 5.0/5.0 stars *— Sachin C.* [Read full review](https://www.g2.com/survey_responses/superagi-marketing-formerly-contlo-review-12274950) --- ### 23. [Sweego](https://www.g2.com/products/sweego/reviews) Sweego is a multi-channel notification platform that enables application developers to send, receive, and process communications via email and SMS through a unified API. It provides infrastructure and tooling to integrate transactional messaging and bidirectional email workflows directly into software applications. Sweego is a type of communication platform as a service (CPaaS) solution that helps developers manage transactional notifications (such as account confirmations, alerts, and system messages) and integrate email-based interactions into their systems. It is designed for backend engineers, product teams, and SaaS builders who require programmable messaging capabilities and event-driven architectures. The platform supports both outbound and inbound communication flows. Developers can send emails and SMS messages using a unified REST API, while also receiving incoming emails that are parsed and forwarded as structured JSON payloads via webhooks. This enables use cases such as automated customer support ingestion, email-to-application workflows, and system-triggered processing pipelines. Sweego is positioned as a European-based solution, with infrastructure aligned with GDPR requirements, making it relevant for organizations with data residency and compliance constraints within the European Union. Key features and capabilities include: - Unified REST API: A single API interface to manage both email and SMS delivery, reducing integration complexity across communication channels. - Inbound Email Routing: Ability to receive emails, extract structured data, and forward it to applications via webhooks for automated processing. - Webhook Event System: Real-time event notifications (delivery, bounce, engagement) that enable monitoring, automation, and system synchronization. - Template and Brand Management: Tools to manage message templates and sender identities, supporting consistent communication formatting and branding. - Analytics and Logs: Access to delivery metrics, logs, and message-level data for debugging, performance monitoring, and operational visibility. Sweego is typically used in SaaS platforms, transactional notification systems, and applications requiring reliable communication channels combined with programmatic control. It fits into architectures where messaging is tightly coupled with application logic and event-driven workflows. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Sweego?** - **Integrations:** 5.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.3/10) - **Rich Notifications:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Sweego?** - **Seller:** [Sweego](https://www.g2.com/sellers/sweego) - **HQ Location:** Lille, FR - **Twitter:** @Sweego_io (34 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sweego-io (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CTO - **Company Size:** 72% Small-Business, 11% Mid-Market #### What Are Sweego's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Easy Setup (4 reviews) - Customer Support (3 reviews) - Helpful (3 reviews) - Reliability (3 reviews) **Cons:** - Downtime Issues (1 reviews) - Email Integration (1 reviews) - Email Issues (1 reviews) - Email Limitations (1 reviews) - Expensive (1 reviews) ### What Do G2 Reviewers Say About Sweego? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Sweego, finding setup and integration remarkably simple and efficient. - Users find the **easy setup** of Sweego refreshing, allowing quick integration with various services and platforms. - Users commend Sweego for its **excellent and fast customer support** , ensuring a reliable experience whenever assistance is needed. - Users appreciate the **fast and reliable service** of Sweego, enhancing their communication with ease and efficiency. - Users commend the **reliable service** of Sweego, appreciating its fast performance and excellent customer support. **Cons:** - Users experienced some **downtime issues** , but appreciated the team's quick response in resolving them. - Users find the **email integration frustrating** , which diminishes their overall experience with Sweego. - Users find that **email issues** in Sweego significantly hinder their experience and lead to frustration. - Users find the **email limitations** of Sweego quite frustrating, impacting their overall experience with the platform. - Users find that Sweego is **expensive** , which limits its appeal despite the product's features. #### What Are Recent G2 Reviews of Sweego? **"[Excellent deliverability and responsive support with Sweego](https://www.g2.com/survey_responses/sweego-review-12028407)"** **Rating:** 4.5/5.0 stars *— Dominique J.* [Read full review](https://www.g2.com/survey_responses/sweego-review-12028407) --- **"[GDPR Compliance and Responsive Support, Perfect for Transactional Emails](https://www.g2.com/survey_responses/sweego-review-12605624)"** **Rating:** 5.0/5.0 stars *— Romain F.* [Read full review](https://www.g2.com/survey_responses/sweego-review-12605624) --- ### 24. [theMarketer](https://www.g2.com/products/themarketer/reviews) theMarketer is an all-in-one email and loyalty marketing platform, designed to boost business growth and forge authentic customer relationships. Create 100% personalized newsletters, build loyalty programs, set up automated flows, send SMS & push notifications, grow your contact list with pop-ups, rely on RFM analysis, collect feedback & reviews, and leverage referrals to turn customer interactions into meaningful relationships, enhance brand loyalty as well as customer lifetime value. **Average Rating:** 4.3/5.0 **Total Reviews:** 3 **How Do G2 Users Rate theMarketer?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.3/10) **Who Is the Company Behind theMarketer?** - **Seller:** [theMarketer](https://www.g2.com/sellers/themarketer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/themarketerapp/ (19 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are theMarketer's Pros and Cons? **Pros:** - Affordable (1 reviews) - Artificial Intelligence (1 reviews) - Automation (1 reviews) - Automation AI (1 reviews) - Business Enhancement (1 reviews) **Cons:** - Complex Automation (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) - Navigation Issues (1 reviews) - Not Intuitive (1 reviews) ### What Do G2 Reviewers Say About theMarketer? *AI-generated summary from verified user reviews* **Pros:** - Users love the **affordability** of theMarketer, enjoying premium features at a significantly lower price point. - Users praise the **feature-rich capabilities** of theMarketer, enabling detailed client insights and product recommendations. - Users appreciate the **automation features** of theMarketer, which efficiently track client interactions and product suggestions. - Users appreciate the **automation capabilities** of theMarketer for effective campaigns and insights into customer behavior. - Users value the **affordable features** of theMarketer, which enhance client insights and product recommendations. **Cons:** - Users find the **initial setup complex** and the pricing on the higher side, making it less appealing. - Users are concerned about the **high prices** associated with theMarketer, which may deter potential customers. - Users find the **learning curve to be steep** , making the initial setup and pricing challenging to navigate. - Users struggle with **navigation issues** , often finding it difficult to locate specific screens within theMarketer. - Users find the **navigation unintuitive** , often struggling to locate specific screens within theMarketer. #### What Are Recent G2 Reviews of theMarketer? **"[Complete Marketing solution](https://www.g2.com/survey_responses/themarketer-review-9163904)"** **Rating:** 4.5/5.0 stars *— Riya T.* [Read full review](https://www.g2.com/survey_responses/themarketer-review-9163904) --- **"[Powerful features at an acceptable price](https://www.g2.com/survey_responses/themarketer-review-9354290)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/themarketer-review-9354290) --- ### 25. [Vero Cloud](https://www.g2.com/products/getvero/reviews) Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use Vero to send email, iOS/Android push and SMS messages that engage and convert users. Build automated journeys, dynamically personalize message content and send high-quality, on-brand campaigns across email, SMS and push. Use Vero's flexible API to store and update user profiles and user activity history. Put your user data to work and create targeted segments and meaningful customer journeys. Vero is an event-driven marketing automation platform built for internet scale. With Vero, make every message count. **Average Rating:** 4.4/5.0 **Total Reviews:** 36 **How Do G2 Users Rate Vero Cloud?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) **Who Is the Company Behind Vero Cloud?** - **Seller:** [Vero](https://www.g2.com/sellers/vero) - **Company Website:** https://www.getvero.com - **Year Founded:** 2012 - **HQ Location:** Sydney, NSW - **Twitter:** @getvero (2,403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/getvero/?originalSubdomain=au (13 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small-Business, 46% Mid-Market #### What Are Vero Cloud's Pros and Cons? **Pros:** - Business Enhancement (1 reviews) - Detailed Understanding (1 reviews) - Easy Integration (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) **Cons:** - Learning Curve (1 reviews) - Limitations (1 reviews) - Limited Features (1 reviews) - Limited Texting Features (1 reviews) - Platform Limitations (1 reviews) ### What Do G2 Reviewers Say About Vero Cloud? *AI-generated summary from verified user reviews* **Pros:** - Users find that Vero Cloud's **seamless integration** enhances customer communication and personalized email efficiency significantly. - Users appreciate the **detailed understanding** of Vero Cloud, valuing their transparent pricing and customer-focused roadmap. - Users find the **easy integration** of Vero Cloud invaluable for efficient, personalized communication directly from their database. - Users find **easy integrations** essential for personalized email communication, streamlining data management and enhancing efficiency. - Users find the **easy setup** of Vero Cloud transformative for integrating customer communication efficiently into their database. **Cons:** - Users face a **learning curve** with Vero Cloud, especially when getting initiated with triggered email setups. - Users note the **limitations in app functionality** , wishing for more features and better integration with other channels. - Users find the **limited features** of Vero Cloud restrictive, wishing for more in-app capabilities and channels. - Users find the **limited texting features** in Vero Cloud constrain their ability to communicate effectively within the app. - Users highlight the **platform limitations** of Vero Cloud, wishing for more functionality within the app. #### What Are Recent G2 Reviews of Vero Cloud? **"[The right price for the right features](https://www.g2.com/survey_responses/vero-cloud-review-12523101)"** **Rating:** 5.0/5.0 stars *— Elyes G.* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12523101) --- **"[Customer engagement platform that gets the job done](https://www.g2.com/survey_responses/vero-cloud-review-12804942)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/vero-cloud-review-12804942) --- #### What Are G2 Users Discussing About Vero Cloud? - [What is Vero Workflows used for?](https://www.g2.com/discussions/what-is-vero-workflows-used-for) ## What Is Push Notification Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Push Notification Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Push Notification Software? ### What You Should Know About Push Notification Software ### What is Push Notification Software? Push notifications are messages sent directly to a user’s mobile device, computer, or web browser. There are a variety of ways for companies to communicate with their customers through push notifications. Most people are familiar with the push notifications they receive from apps on their mobile phones that alert them when they receive a new email or engagement on a social media post. Businesses with their own mobile apps use push notification software to create and schedule messages as well as analyze the performance of these messages. App push notifications are delivered to a user’s device regardless of what the user is doing. There is a second type of push notification known as web push notifications. These differ from mobile app push notifications in a few ways. First, web push notifications work within web browsers instead of applications. Users do not need to download and install an app to receive the notifications. Second, because they work on browsers, web push notifications can be delivered to all devices, including laptops, mobile phones, and tablets. Web push messages typically appear in the right-hand corner of the browser or in a notification center, depending on the user’s device and browser. For a user to receive a web push notification, they must first opt in. Once a user subscribes, they will receive push notifications as long as they have a browser running—even when they are not actually on the site. Marketing teams use push notifications to grow, engage, and retain their subscriber base. Push notifications can be used to deliver marketing messages about new content, products, events, or promotions, as well as informational messages like traffic or weather alerts, flight changes, breaking news, and more. Key Benefits of Push Notification Software - Send messages to customers even when they aren’t using your app or website - Reengage customers who haven’t visited your app or website recently - Personalize messages and target users based on their location or previous behavior - Analyze the performance of push notification campaigns ### Why Use Push Notification Software? **User engagement —** Push notifications are highly valued for their ability to reengage customers. These tools are designed to reach lapsed customers and bring them back to a company’s website or app. Unlike emails or social media messages, users receive these notifications in real time, which can help improve conversion rates. **Targeted messages —** Push notifications can be used to target users with personalized messages based on the user’s previous behavior. For example, a marketer may send a discount alert to a group of customers who have viewed a particular product that has dropped in price. Notifications can also be used to target and reengage users who haven’t visited the website recently. **Easy to implement —** While it is possible for a company to build their own push notification service, the platform’s development would require a significant amount of time and resources. Push notification software makes it easy for non-developers to implement these tools and align them with a broader digital marketing strategy. **No app required —** Before the development of web push technology, a company would need to build a mobile app to deliver push notifications. However, developing and maintaining a mobile application is cost-prohibitive for many companies. Web push notification software allows businesses to harness the power of this notification service without the costly investment of a mobile application. Web push notifications also have the added benefit of delivering alerts directly to a user’s browser on any device, including desktops. **Data privacy —** An additional benefit of web push notifications is that no personally identifiable information (PII) is required to opt in, so anonymous visitors who don’t wish to give away their email address or phone number are more likely to become subscribers. This makes web push notifications a useful tool for marketers seeking to combat data privacy concerns. ### Who Uses Push Notification Software? Businesses use push notification software to build and engage their online or mobile audiences. Since these messages can easily be customized to suit a company’s specific industry and marketing goals, push notifications are considered an efficient and flexible tool for converting customers, boosting traffic, and increasing sales. **B2C marketing —** Business-to-consumer (B2C) marketers primarily use push notification software to improve customer engagement and conversion rates. Push notifications can be used to create an ongoing channel of communication with customers in order to increase repeat traffic, encourage purchases, and engage users at the top and middle of the marketing funnel. **E-commerce —** E-commerce companies use push notifications to send customers sales alerts, reminders, and incentives. If a user has abandoned their shopping cart, a push notification can be delivered to draw the user back to the app or website to complete their purchase. E-commerce sites can also use push notifications to send their customers order confirmations, shipping updates, and limited-time special offers. **Digital publishers —** Publishers of digital content such as news sites, blogs, and online magazines use push notifications to alert their subscribers when new content is available. Push notifications allow publishers to build their audience, boost traffic, and deliver important or breaking news directly to their followers’ devices. **Travel and hospitality —** Companies in the travel and hospitality industry can use push notifications to send their subscribers deal alerts, booking reminders, flight updates, travel tips, and more. Push notifications help these businesses improve their conversion rates and boost customer satisfaction. ### Kinds of Push Notification Software There are two kinds of push notifications: messages sent through an application on a user’s desktop or mobile phone, and notifications delivered through a user’s web browser. [**App push notifications**](https://www.g2.com/categories/push-notification/f/app-push-notification) **—** App push notifications are the messages users receive from apps on their computers or mobile devices, although mobile app push notifications are more commonly used. On iOS, users must grant permission for an app to send them push notifications. On other mobile operating systems such as Android, users are automatically opted in to receive push notifications. App push notifications support rich media and interactivity, which means companies can include content such as animated gifs, videos, and audio in their messages. Messages are delivered to a user’s device whether or not the customer is using it. Unread messages will appear on the user’s lock screen or in a notification center, increasing the likelihood the user will engage with the notification. [**Web push notifications**](https://www.g2.com/categories/push-notification/f/web-push-notification) **—** Web push notifications are messages sent directly to a user via their desktop or mobile web browser. Users do not have to download a special app to receive these notifications. Instead, they are prompted to opt in when they visit a company’s website. Web push notifications will be delivered to the user’s browser even if they do not have the company’s website open. These kinds of push notifications are ideal for companies that don’t need a mobile app or do not have the resources to develop one. ### Push Notification Software Features Push notification solutions provide different combinations of features at varying price points. When selecting push notification software, you should consider which features will most benefit your business and marketing goals. **Personalization —** Marketing messages are more effective when they’re tailored to specific users. Personalization features allow marketers to send customers push notifications about products, sales, or content that will interest them most. **Scheduling —** Scheduling enables marketers to create a push notification and schedule it to be delivered at a later date. This feature can be used to schedule multiple or recurring notifications so you do not have to be present to send the messages in real time. **Segmentation —** The segmentation feature provided by push notification software enables marketers to segment their audience based on certain criteria, such as device type, location, time zone, site actions, and subscription date. With segmentation, companies can develop targeted marketing campaigns and increase click-through rates by delivering the most relevant messages to subscribers. **A/B testing —** A/B testing allows marketers to test different push notifications and determine which message was the most effective. Variables that can be tested include the notification title, the content of the message, emojis, images, and the call to action. **Analytics —** Analytics features provide marketers with the ability to measure and analyze the performance of their push notification campaigns. Analytics and reporting tools can track metrics such as opt-in rates, delivery rates, click-through rates, and conversion rates. **Browser support —** As of 2019, Chrome, Firefox, Opera, and Safari web browsers all support web push notifications. Most web push notification software should support these browsers. However, buyers should confirm browser support before purchasing a product for web push notifications. ### Potential Issues with Push Notification Software **Oversending —** Because push notifications are so quick and easy to send, some companies may overdo it by sending too many messages. However, push notifications work best when they are used in moderation. Users who are annoyed by multiple push notifications every day will inevitably opt out of the service or even uninstall the app altogether. To maintain high opt-in rates, businesses should make sure they are only sending relevant and timely messages that provide real value to their customers. **Opt-in rates —** For app push notifications on iOS and for web push notifications, users must opt in to receive messages. Some companies use a generic request for permission, which can discourage users who don’t understand the request or do not immediately see the value in subscribing to a business’ push notifications. To avoid this drawback, companies can use messaging that explains what push notifications are and what kinds of benefits they will provide the user. **Rich media —** Although some app push notifications support rich media like videos, animated gifs, and audio, web push notifications do not yet support this interactive content. Web push notifications can display icons, large images, and badges, although the level of support varies depending on the user’s device and browser. As web push gains popularity, however, browsers may expand support for rich media. ### Software and Services Related to Push Notification Software [**Mobile marketing software**](https://www.g2.com/categories/mobile-marketing) **—** Mobile marketing software enables companies to plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Most mobile marketing solutions offer app push notifications as a feature, and some also provide web push notification tools. [**Proactive notification software**](https://www.g2.com/categories/proactive-notification) **—** Proactive notification software helps companies inform customers about upcoming activities or actions, such as deadlines, payments, product updates, promotions, or suspicious account activity. Proactive notification software can also be used to alert companies of customer events in order to optimize customer service and increase sales. [**SMS marketing software**](https://www.g2.com/categories/sms-marketing) **—** SMS marketing is another method for targeting customers through mobile devices. SMS marketing software enables companies to engage their subscribers via SMS (short message service). With these tools, marketers can implement digital advertising promotions, polls, surveys, and coupons. Service-based businesses can also use SMS marketing to send appointment reminders or reengage past customers.