Isabelle M.
IM
Isabelle M.
Mid-Market (51-1000 emp.)
"The best platform to grow an organic community!"
5/5
What do you like best about Friendbuy?

Friendbuy is a transparent, efficient, and best-in-class platform to evolve an authentic customer base. From integration to daily use, Friendbuy customer support has assisted whenever needed. Thank you for making our referral program dreams come true! Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

The downside of Friendbuy is that we've had some issues with our Klaviyo/ Friendbuy integration but this is in the process of getting fixed from the Friendbuy side. Review collected by and hosted on G2.com.

Sam Z.
SZ
Sam Z.
Director of Marketing
Mid-Market (51-1000 emp.)
"Makes Referral Marketing Easy"
4/5
What do you like best about Friendbuy?

Very intuitive, user-friendly referral platform that has all the features you could ever want for referral marketing. Customer onboarding team is great, very thorough and guide you through to get your program live quickly. Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

Nothing to note. Would be great to add features to make it easy for brand ambassadors/creators/influencers to incentivise to their audiences. Review collected by and hosted on G2.com.

Annie M.
AM
Annie M.
Retention Marketing Manager
Mid-Market (51-1000 emp.)
"Great customer success team, easy to use platform"
4/5
What do you like best about Friendbuy?

We have a great customer success manager who is truly a strategic parter to our team. I also like how easy it is for us to monitor performance within the platform. We recently migrated from their legacy platform to the most recent version, and it's made a world of difference! Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

Nothing negative to report so far on the newer platform. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Experience replacing legacy, custom referral program with Friendbuy"
3/5
What do you like best about Friendbuy?

The various widgets often work well for our needs.

In theory, I really like offloading management of a referral program to a devoted service. When things work well, they work well! Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

It would be really helpful to have a JavaScript library to interact with the Friendbuy API rather than needing to inject scripts, which are easy to mess up and can be very challenging to debug, especially since we have little visibility into what is happening, what various errors represent, etc. It also created some challenges in generating/handling secrets to avoid exposing sensitive data. Review collected by and hosted on G2.com.

Andrej S.
AS
Andrej S.
Mid-Market (51-1000 emp.)
"Friendbuy has its share of qurks but makes up for it with its features and great support."
4/5
What do you like best about Friendbuy?

-amazing support (shoutout to Ryan Caviston)

-Shopify integration

-Tremendous integration

-Simplicity of its widgets

-Safety features to prevent non-compliant use of its widgets Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

-Widget builder is a bit clunky at times

-analytics could be better, although not bad

-The code bank feature is not working as it should

-pricing is a bit steep compared to some of the competitors

-Only $ currency supported natively

- Review collected by and hosted on G2.com.

Cenk I.
CI
Cenk I.
Mid-Market (51-1000 emp.)
"Marketer friendly referral and customer loyalty tool"
4.5/5
What do you like best about Friendbuy?

After the tool is setup properly by the developers, as marketers, you can arrange a 0 code referral and loyalty campaigns, edit the widgets via ui and decide the email desings you'll use. Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

Sometimes while doing changes on the campaigns, you might miss some text since they're split by the tabs. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Great Team"
3.5/5
What do you like best about Friendbuy?

The Friendbuy onboarding and setup process was greatly aided by their account and onboarding managers' patience and willingness to try out new things. We hit a few bumps in the road but their team was always on call to help figure out how to resolve and keep our team updated. Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

The referral tool is tried and true, but as they release the loyalty tool even internally they are still learning what it is capable of and what their customers want from it, which can lead to some frustration. Review collected by and hosted on G2.com.

Response from Emma Kimmerly of Friendbuy

Thank you so much for taking the time to leave this feedback. We're glad to hear you felt supported during your onboarding process, and appreciate your feedback on our loyalty offering in return as we push the envelope for what's possible with loyalty programs. We're excited to continue to help you understand your customer's intrapersonal relationships and increase lifetime value.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Our Go-To Referral Tool"
5/5
What do you like best about Friendbuy?

Super easy to set up and manage. Easy to track monthly and daily success and their customer success team is one of the best I've worked with. Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

Nothing that I can think of. There are a few features that I'd like to have but are restricted to the higher tier. That's not a bad thing though..it's just a reason to upgrade. Review collected by and hosted on G2.com.

Erica S.
ES
Erica S.
Senior Manager of CRM and Retention
Mid-Market (51-1000 emp.)
"Enjoying friend buy so far!"
4/5
What do you like best about Friendbuy?

I like the ability to create new/different promotions as well as A/B testing. This allows us to figure out what works for our audience. Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

I wish the emails were more customizable. If we could add different blocks and feature areas I think this would increase email engagement and increase the incentive to share/purchase. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"Very configurable solution"
4.5/5
What do you like best about Friendbuy?

Friendbuy's onboarding process is second to none. Their team walks you through every part of the implementation, and makes every next step clear. Also, they're quick to respond.

Beyond that, we love how configurable Friendbuy is. We can easily reward based on different events/criteria, and they have some really useful integrations (we use Segment and Tremendous). Review collected by and hosted on G2.com.

What do you dislike about Friendbuy?

These are both minor quibbles:

1) Their widget editor is a little unintuitive. This is mitigated by the fact that you can provide a design file and their team will build your widgets for you

2) There isn't an easy way for us to assign new referrals to the same salesperson who helped the Advocate (referrer) Review collected by and hosted on G2.com.