--- title: Friendbuy Reviews meta\_title: 'Friendbuy Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 57 reviews by the users' company size, role or industry to find out how Friendbuy works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 57 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Friendbuy Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Friendbuy but has limited features. Are you part of the Friendbuy team? [Upgrade your plan](https://my.g2.com/friendbuy/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services * * * Seller [Friendbuy](https://www.g2.com/sellers/friendbuy) Discussions [Friendbuy Community](https://www.g2.com/products/friendbuy/discuss) Languages Supported German, Greek, English, French, Italian, Japanese, Latin, Polish, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by Rachel Luskin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) ## Top-Rated Alternatives [ ![LoyaltyLion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ ![Smile.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smile.io") Smile.io 4.6/5(454) ](https://www.g2.com/products/smile-io/reviews) [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ View All Alternatives ](https://www.g2.com/products/friendbuy/competitors/alternatives) ## User Insights Average based on 57 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Small-Business (50 or fewer emp.) 10/6/2022 "Excellent platform to run a referral program the way you want" 5/5 What do you like best about Friendbuy? The team at Friendbuy is extremely helpful in helping you craft your referral program, design it, and implement it. The reporting interface is top-notch, and their fraud prevention ensures you aren't paying referral fees to bad actors. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The design interface is a tad limiting, but I appreciate that. Their built-in templates provide enough options and prevent you from "overthinking" the creative too much. The former interface was a bit clunky, but they redesigned it within the past year or two (?), and it's much easier to use now. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Once up and running, this referral program is on auto-pilot. We've seen an easy 3x ROI with near-zero maintenance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Morgan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Morgan R.") MR Morgan R. Sr Marketing Coordinator Mid-Market (51-1000 emp.) 10/26/2022 "Seamless connection with tremendous" 5/5 What do you like best about Friendbuy? I really liked how easy it is to use friendbuy and make updates on campaigns. I also like that the integration with tremendous is seamless. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I disliked how long it took to implement with my tech team and that doing offer testing isn't as easy as I would have hoped. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Allow us to deliver referral options to our customers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Beryl N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Beryl N.") BN Beryl N. marketing director Mid-Market (51-1000 emp.) 10/6/2022 "Super solid referral platform" 4.5/5 What do you like best about Friendbuy? Our account manager (Sara) is so attentive, proactive and creative. She supports us in everything we do. We love being in such skillful hands. FB, give her a raise! Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Manually importing referral codes into the code bank is a bit of a pain. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Activating our member base to spread our product to their networks. FB makes it easy to incentivize them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Carly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carly G.") CG Carly G. Art Producer Small-Business (50 or fewer emp.) 10/10/2022 "Friendbuy makes referrals a breeze" 5/5 What do you like best about Friendbuy? The UX/UI of the friendbuy site is so easy to use! We have really enjoyed the partnership with our rep as he makes understanding our data a breeze and offers actionable steps to take things up a notch. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I think a feature that would be beneficial would be a way for users to stack their discounts automatically when subscribers have multiple referrals and unless you use a loyalty program that is currently not applikcable. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy allows us to see an overview of our most loyal customers and gives us insight into our VIP group. Review collected by and hosted on G2.com. Show More 11/24/2023 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 10/6/2022 "Easy & Awesome" 5/5 What do you like best about Friendbuy? Friendbuy is easy to use and our account manager is always there when we need them. It's easy to set up tests, and referral boosts, and analyze the data in the platform. I would highly recommend to anyone looking for a referral program. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I can't think of one - any challenges we have faced our account manager has stepped in and saved the day! Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is solving our refer-a-friend program problem and is benefiting us by increasing new customers at a low cost while also rewarding and increasing LTO of our happy customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 10/7/2022 "Sr. Manager, Communications and Digital Marketing" 3.5/5 What do you like best about Friendbuy? The platform is easy to use. Once it is all set-up, it basically runs itself. Our account manager is available for regular check-ins and provides great ideas and input for optimizing our programs. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The initial sell-in projections were quite a bit off from the actual performance. However, we are trending in the right direction and gaining momentum. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Our product relies heavily on word of mouth marketing/personal recommendations. With Friendbuy were are able to encourage people to tell their friends and family about our products, and reward them in the process. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 10/7/2022 "Our account manager, Jessica, is the best!" 4/5 What do you like best about Friendbuy? Jessica is easily the best part about using Friendbuy. She is helpful, friendly, easy to work with, and proactive on promotions and creative updates. She punctual and willing to help with any questions we have. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The cost. Overall the platform has been average. We could use another referral SaaS and see similar results. Jessica brings all the value to Friendbuy. I would like to see improvements in the cost. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is not solving any problems. It provides an evergreen referral program that brings in new customers and some extra revenue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Wireless](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wireless") UW Verified User in Wireless Mid-Market (51-1000 emp.) 10/10/2022 "Good partner when we needed them, but our needs have changed." 2/5 What do you like best about Friendbuy? Frequent and consistent reporting. They were willing to get on the phone with our engineers to answer questions. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? When doing our latest refresh, we weren't alerted to other assets we didn't know about. An email that was created in 2018 was being sent when the program had changed 2 times since then. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Our tracking for our referral program. It bridged the gap between our own UTMs and what was happening in social after shares were completed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 10/6/2022 "A Great Tool For Incentivizing WOM Marketing!" 5/5 What do you like best about Friendbuy? I enjoy Friendbuy's platform as there are a lot of ways to customize campaigns - from branded emails to tiered rewards. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? One thing I wish Friendbuy could track was the net referral revenue. It's great for showcasing how many folks convert, but I'd love a summary of the net gain (after returns, cancellations, etc.). Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is helping us to incentivize people to share our brand, which is generating a lot of WOM marketing and increased brand awareness. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") AH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 10/7/2022 "Easy to use and great customer service" 4.5/5 What do you like best about Friendbuy? Friendbuy has been relatively easy to integrate. The customer service and tech teams have been extremely quick to respond. Reporting is easy to view. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I wish the widgets were more intuitive. The UX is clunky and it requires some digging to find the correct thing you're trying to edit. This could definitely be updated. I also wish we could integrate into different payment platforms so it's easier to integrate promo codes. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Allowing us to track our friend referrals and being able to appropriately reward our current users who do refer their friends. This is something that hasn't been built in-house and is a small but crucial part of our growth. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) Friendbuy Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0b5dec7450a532cb3396dcab0fd1a0ef/referralcandy.png "Product Avatar Image") ReferralCandy 4.5/5(110) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-referralcandy) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_230ba380231c1d1423cc16d206dde4f9/talkable.png "Product Avatar Image") Talkable 4.5/5(59) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-talkable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7fed3db865c4d5d39812192e5ed549b7/extole.jpg "Product Avatar Image") Extole 4.7/5(25) [ Compare Now ](https://www.g2.com/compare/extole-vs-friendbuy) ##### ##### Friendbuy Features Loyalty Experience Loyalty Engine Rewards Membership Loyalty Platform Communication Tools Customer Relationship Management (CRM) Loyalty Analytics [ View More Features ](https://www.g2.com/products/friendbuy/features) ##### Categories on G2 [Loyalty Management](https://www.g2.com/categories/loyalty-management)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy) ##### Explore More [Which reputation management services tools have the strongest proven brand reputation track record for marketing managers at mid-market companies?](https://www.g2.com/discussions/which-reputation-management-services-tools-have-the-strongest-proven-brand-reputation-track-record-for-marketing-managers-at-mid-market-companies)[Out of Office Messages](https://learn.g2.com/out-of-office-message)[Best CAT platforms for managing multilingual projects](https://www.g2.com/discussions/best-cat-platforms-for-managing-multilingual-projects) [What statistical analysis techniques and tools are most useful for a business intelligence or research team that needs to go beyond basic pivot tables?](https://www.g2.com/discussions/what-statistical-analysis-techniques-and-tools-are-most-useful-for-a-business-intelligence-or-research-team-that-needs-to-go-beyond-basic-pivot-tables)[What's the best marketing analytics software for executives who need fast-loading dashboards without waiting on a data team?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-executives-who-need-fast-loading-dashboards-without-waiting-on-a-data-team)[Pros and Cons Details](https://www.g2.com/products/friendbuy/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)