--- title: Friendbuy Reviews meta\_title: 'Friendbuy Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 57 reviews by the users' company size, role or industry to find out how Friendbuy works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 57 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Friendbuy Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Friendbuy but has limited features. Are you part of the Friendbuy team? [Upgrade your plan](https://my.g2.com/friendbuy/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services * * * Seller [Friendbuy](https://www.g2.com/sellers/friendbuy) Discussions [Friendbuy Community](https://www.g2.com/products/friendbuy/discuss) Languages Supported German, Greek, English, French, Italian, Japanese, Latin, Polish, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by Rachel Luskin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) ## Top-Rated Alternatives [ ![LoyaltyLion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ ![Smile.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smile.io") Smile.io 4.6/5(454) ](https://www.g2.com/products/smile-io/reviews) [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ View All Alternatives ](https://www.g2.com/products/friendbuy/competitors/alternatives) ## User Insights Average based on 57 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Josh W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josh W.") JW Josh W. Small-Business (50 or fewer emp.) 4/7/2023 "A masterclass in implementation & onboarding" 5/5 What do you like best about Friendbuy? The Friendbuy customer experience is a masterclass in implementation and onboarding. I've worked with hundreds of vendors; the Friendbuy implementation was one of the best I've come across. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I don't have any negative feedback for the platform. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is helping us galvanize our organic base to help spread the word about our offerings, while rewarding them in the process. A true win-win. We consider ourselves to be a premium brand, and discounts are few and far between in our marketing efforts. Friendbuy's offering is a perfect fit for a premium brand seeking to increase new customer acquisition through the best possible channel - a personal referral from a loved one. Review collected by and hosted on G2.com. Show More Response from Emma Kimmerly of Friendbuy [Editedit](https://www.g2.com/survey_responses/friendbuy-review-7923627/official_response/edit) Hi Josh, We really appreciate you taking the time to leave this feedback. We couldn't agree more that word-of-mouth marketing is a great way to increase acquisition, and we're excited to make that happen with you and your team! Best, Friendbuy Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 11/6/2023 "Retention" 5/5 What do you like best about Friendbuy? The direct support, bi-weekly meetings, ideas to leverage the platform optimally. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Creating a G2 account to leave this review Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Helps us get referrals from customers - while also offering them an incentive. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 11/7/2023 "Good tool for Mid-Market and above." 2.5/5 What do you like best about Friendbuy? Customer support is solid, which is helpful. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The user interface is just ok. It's hard to make updates without asking for support help. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It helps with referral marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Printing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Printing") AP Verified User in Printing Small-Business (50 or fewer emp.) 7/25/2023 "Great experience, stress-free integration" 5/5 What do you like best about Friendbuy? The platform is great and the board to track the integration process is straightforward. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? There's not much to say here. I didn't have any issues. Anton was extremely helpful! Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? We didn't have a referral program in our current site, so getting that added and having it work is great! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Christopher B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher B.") CB Christopher B. Vice President, Marketing and Communications Mid-Market (51-1000 emp.) 10/7/2022 "Solid, Scalable Referrals Platform" 4.5/5 What do you like best about Friendbuy? Friendbuy freed us from most of our manual processes and the tracking and reporting saves us hours of work managing our referrals program. We reviewed a couple of other platforms and felt that the solution that Friendbuy provided was the most complete; so far, we've been very happy. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? If you have a end to end ecomm platform with all sales performed online, Friendbuy provides a very good solution. As it happens, the business I manage is online to offline fulfillment so there's some reconciliation that needs to be done to determine payouts. I'm hoping that Friendbuy addresses the ability to feed offline data back to their system. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? We ran an internal referral program, but it was fully manual. Friendbuy's platform provides automation and reporting with efficiencies to scale the program as quickly as we want to. I fully expect Friendbuy to run at a high ROI as we continue to build our customer base. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Neil P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neil P.") NP Neil P. Head Of Ecommerce Small-Business (50 or fewer emp.) 10/11/2022 "Easy to use, great way to accelerate acquisition" 5/5 What do you like best about Friendbuy? White glove support. I appreciate a company focused on one area of expertise and the onboarding process is super easy and seamless. There's virtually no heavy lifting on the side of the merchant. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Not much to dislike other than the ability to change incentives more easily without light dev support on some of our CTA's that we have embedded on the site. Other than that everything is great. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is great for adding another acquisition channel and also rewarding your most loyal customers. Since IOS updates have made acquisition harder on paid social, friend buy has helped us generate new customers and also help us retain our most loyal customers as well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Katie D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie D.") KD Katie D. Operations Manager Small-Business (50 or fewer emp.) 10/7/2022 "Easy, functional referral program with supportive staff" 4/5 What do you like best about Friendbuy? Friend buy makes it easy for your customers to refer their friends for rewards. We like the simplicity and flexibility of creating campaigns and directing our customers to refer their friends. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Our account requires us to contact their team for certain design changes. I understand this isn't always the case for every client and we don't have many requests through the year. It's a small inconvenience. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friend buy helps us with word of mouth referrals and bring in high intent customers. We like that there are options for the promotion and we can offer in-store credit instead of a standard gift card. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller MS Mike S. VP of E-Commerce & Marketing Small-Business (50 or fewer emp.) 10/7/2022 "Simple and effective referral program" 5/5 What do you like best about Friendbuy? Friendbuy was easy to implement and has quickly provided excellent returns and file growth for our business. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? With its current offering, I wouldn't say there is anything that I dislike. I think it would be great to see the program expand into more of a points/rewards system that could assist with retention and even build new long-term customers. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? There are two big problems that Friendbuy is solving for our business. One is generating new customers and sales for our growing business. The other is it's helping build our CRM lists, which has been critical to our success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![morgan t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "morgan t.") MT morgan t. Conversion Rate Optimization Manager Mid-Market (51-1000 emp.) 10/6/2022 "Loving Friendbuy!" 4.5/5 What do you like best about Friendbuy? The platform is super user-friendly and easy to use. We can create campaigns way more quickly with the Friendbuy platform. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I wish there was a bit better reporting. We find that the platform doesn't really allow us to report on signups per PURL and instead only allows us to see which campaigns are driving the most sign ups and purchases. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It really allows us to team launch referral campaigns super quickly. The integration with Tremendous also allows us to not have to manually send giftcards and instead have our campaigns running without much daily oversight. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Deniz C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deniz C.") C Deniz C. Director of Marketing Mid-Market (51-1000 emp.) 10/6/2022 "Make referral process easy" 4.5/5 What do you like best about Friendbuy? Easy implementation and Fraud prevention are the qualities I like the most about Friendbuy. It is also not a super expensive tool, and it's viable to partner and drive ROAS quite easily Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Nothing particular. It would be nice if there were a more simplistic UI for those who are interested in content marketing functions, but don't have the technical skills Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy is helping us to find new members to book our rooms with friend referrals. Thanks to Friendbuy, we've opened the referral process to everyone, without building a tool from scratch. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) Friendbuy Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0b5dec7450a532cb3396dcab0fd1a0ef/referralcandy.png "Product Avatar Image") ReferralCandy 4.5/5(110) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-referralcandy) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_230ba380231c1d1423cc16d206dde4f9/talkable.png "Product Avatar Image") Talkable 4.5/5(59) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-talkable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7fed3db865c4d5d39812192e5ed549b7/extole.jpg "Product Avatar Image") Extole 4.7/5(25) [ Compare Now ](https://www.g2.com/compare/extole-vs-friendbuy) ##### ##### Friendbuy Features Loyalty Experience Loyalty Engine Rewards Membership Loyalty Platform Communication Tools Customer Relationship Management (CRM) Loyalty Analytics [ View More Features ](https://www.g2.com/products/friendbuy/features) ##### Categories on G2 [Loyalty Management](https://www.g2.com/categories/loyalty-management)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy) ##### Explore More [Which reputation management services tools have the strongest proven brand reputation track record for marketing managers at mid-market companies?](https://www.g2.com/discussions/which-reputation-management-services-tools-have-the-strongest-proven-brand-reputation-track-record-for-marketing-managers-at-mid-market-companies)[Out of Office Messages](https://learn.g2.com/out-of-office-message)[Best CAT platforms for managing multilingual projects](https://www.g2.com/discussions/best-cat-platforms-for-managing-multilingual-projects) [What statistical analysis techniques and tools are most useful for a business intelligence or research team that needs to go beyond basic pivot tables?](https://www.g2.com/discussions/what-statistical-analysis-techniques-and-tools-are-most-useful-for-a-business-intelligence-or-research-team-that-needs-to-go-beyond-basic-pivot-tables)[What's the best marketing analytics software for executives who need fast-loading dashboards without waiting on a data team?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-executives-who-need-fast-loading-dashboards-without-waiting-on-a-data-team)[Pros and Cons Details](https://www.g2.com/products/friendbuy/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)