--- title: Friendbuy Reviews meta\_title: 'Friendbuy Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 57 reviews by the users' company size, role or industry to find out how Friendbuy works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 57 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Friendbuy Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Friendbuy but has limited features. Are you part of the Friendbuy team? [Upgrade your plan](https://my.g2.com/friendbuy/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services * * * Seller [Friendbuy](https://www.g2.com/sellers/friendbuy) Discussions [Friendbuy Community](https://www.g2.com/products/friendbuy/discuss) Languages Supported German, Greek, English, French, Italian, Japanese, Latin, Polish, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type Best-of-Breed Overview by Rachel Luskin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) ## Top-Rated Alternatives [ ![LoyaltyLion](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ ![Smile.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smile.io") Smile.io 4.6/5(454) ](https://www.g2.com/products/smile-io/reviews) [ ![Influitive](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Influitive") Influitive 4.4/5(396) ](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) [ View All Alternatives ](https://www.g2.com/products/friendbuy/competitors/alternatives) ## User Insights Average based on 57 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Isabelle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isabelle M.") IM Isabelle M. Mid-Market (51-1000 emp.) 11/6/2023 "The best platform to grow an organic community!" 5/5 What do you like best about Friendbuy? Friendbuy is a transparent, efficient, and best-in-class platform to evolve an authentic customer base. From integration to daily use, Friendbuy customer support has assisted whenever needed. Thank you for making our referral program dreams come true! Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The downside of Friendbuy is that we've had some issues with our Klaviyo/ Friendbuy integration but this is in the process of getting fixed from the Friendbuy side. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy has helped us evolve the already close-knit customer community we've created through word of mouth. Now, our digital channels have this opportunity to share their woom love with just a few clicks! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sam Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam Z.") SZ Sam Z. Director of Marketing Mid-Market (51-1000 emp.) 11/6/2023 "Makes Referral Marketing Easy" 4/5 What do you like best about Friendbuy? Very intuitive, user-friendly referral platform that has all the features you could ever want for referral marketing. Customer onboarding team is great, very thorough and guide you through to get your program live quickly. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Nothing to note. Would be great to add features to make it easy for brand ambassadors/creators/influencers to incentivise to their audiences. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It is harder than ever to acquire new customers. And more costly too. Friend Buy gives us a new way to acquire new customers at low cost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Annie M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Annie M.") AM Annie M. Retention Marketing Manager Mid-Market (51-1000 emp.) 11/6/2023 "Great customer success team, easy to use platform" 4/5 What do you like best about Friendbuy? We have a great customer success manager who is truly a strategic parter to our team. I also like how easy it is for us to monitor performance within the platform. We recently migrated from their legacy platform to the most recent version, and it's made a world of difference! Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Nothing negative to report so far on the newer platform. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Friendbuy makes it easy for us to reward our loyal customers with a referral discount for referring their friends and colleagues Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/30/2024 "Experience replacing legacy, custom referral program with Friendbuy" 3/5 What do you like best about Friendbuy? The various widgets often work well for our needs. In theory, I really like offloading management of a referral program to a devoted service. When things work well, they work well! Review collected by and hosted on G2.com. What do you dislike about Friendbuy? It would be really helpful to have a JavaScript library to interact with the Friendbuy API rather than needing to inject scripts, which are easy to mess up and can be very challenging to debug, especially since we have little visibility into what is happening, what various errors represent, etc. It also created some challenges in generating/handling secrets to avoid exposing sensitive data. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It replaces our custom referral program, which often led to maintenance challenges. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrej S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrej S.") AS Andrej S. Mid-Market (51-1000 emp.) 11/7/2023 "Friendbuy has its share of qurks but makes up for it with its features and great support." 4/5 What do you like best about Friendbuy? -amazing support (shoutout to Ryan Caviston) -Shopify integration -Tremendous integration -Simplicity of its widgets -Safety features to prevent non-compliant use of its widgets Review collected by and hosted on G2.com. What do you dislike about Friendbuy? -Widget builder is a bit clunky at times -analytics could be better, although not bad -The code bank feature is not working as it should -pricing is a bit steep compared to some of the competitors -Only $ currency supported natively - Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? Increasing sales on certain projects, product features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cenk I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cenk I.") CI Cenk I. Mid-Market (51-1000 emp.) 8/30/2023 "Marketer friendly referral and customer loyalty tool" 4.5/5 What do you like best about Friendbuy? After the tool is setup properly by the developers, as marketers, you can arrange a 0 code referral and loyalty campaigns, edit the widgets via ui and decide the email desings you'll use. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Sometimes while doing changes on the campaigns, you might miss some text since they're split by the tabs. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It allows us to start and manage referral campaigns without any engineering dependencies. With this, we're ablo to do A/B tests to see which works better. API access allows me to gather information regarding to usage of each advocate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 10/12/2023 "Great Team" 3.5/5 What do you like best about Friendbuy? The Friendbuy onboarding and setup process was greatly aided by their account and onboarding managers' patience and willingness to try out new things. We hit a few bumps in the road but their team was always on call to help figure out how to resolve and keep our team updated. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? The referral tool is tried and true, but as they release the loyalty tool even internally they are still learning what it is capable of and what their customers want from it, which can lead to some frustration. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? We have no view into our customer's intrapersonal relationships to one another without Friendbuy. Review collected by and hosted on G2.com. Show More Response from Emma Kimmerly of Friendbuy [Editedit](https://www.g2.com/survey_responses/friendbuy-review-8721636/official_response/edit) Thank you so much for taking the time to leave this feedback. We're glad to hear you felt supported during your onboarding process, and appreciate your feedback on our loyalty offering in return as we push the envelope for what's possible with loyalty programs. We're excited to continue to help you understand your customer's intrapersonal relationships and increase lifetime value. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 10/6/2022 "Our Go-To Referral Tool" 5/5 What do you like best about Friendbuy? Super easy to set up and manage. Easy to track monthly and daily success and their customer success team is one of the best I've worked with. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? Nothing that I can think of. There are a few features that I'd like to have but are restricted to the higher tier. That's not a bad thing though..it's just a reason to upgrade. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? It's a great tool for building out a referral and loyalty program. Not only that, but it's super easy to set up referral offers and track usage. Review collected by and hosted on G2.com. Show More 11/6/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Erica S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erica S.") ES Erica S. Senior Manager of CRM and Retention Mid-Market (51-1000 emp.) 9/26/2023 "Enjoying friend buy so far!" 4/5 What do you like best about Friendbuy? I like the ability to create new/different promotions as well as A/B testing. This allows us to figure out what works for our audience. Review collected by and hosted on G2.com. What do you dislike about Friendbuy? I wish the emails were more customizable. If we could add different blocks and feature areas I think this would increase email engagement and increase the incentive to share/purchase. Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? We use friendbuy for our referral program and it was been allowing us to increase our aquisition Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/4/2023 "Very configurable solution" 4.5/5 What do you like best about Friendbuy? Friendbuy's onboarding process is second to none. Their team walks you through every part of the implementation, and makes every next step clear. Also, they're quick to respond. Beyond that, we love how configurable Friendbuy is. We can easily reward based on different events/criteria, and they have some really useful integrations (we use Segment and Tremendous). Review collected by and hosted on G2.com. What do you dislike about Friendbuy? These are both minor quibbles: 1) Their widget editor is a little unintuitive. This is mitigated by the fact that you can provide a design file and their team will build your widgets for you 2) There isn't an easy way for us to assign new referrals to the same salesperson who helped the Advocate (referrer) Review collected by and hosted on G2.com. What problems is Friendbuy solving and how is that benefiting you? We wanted to be able to reward out customers for referring friends and family to our brand. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 13 months ### Average Discount 8% [ View More Pricing Information ](https://www.g2.com/products/friendbuy/pricing) Friendbuy Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0b5dec7450a532cb3396dcab0fd1a0ef/referralcandy.png "Product Avatar Image") ReferralCandy 4.5/5(110) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-referralcandy) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_230ba380231c1d1423cc16d206dde4f9/talkable.png "Product Avatar Image") Talkable 4.5/5(59) [ Compare Now ](https://www.g2.com/compare/friendbuy-vs-talkable) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7fed3db865c4d5d39812192e5ed549b7/extole.jpg "Product Avatar Image") Extole 4.7/5(25) [ Compare Now ](https://www.g2.com/compare/extole-vs-friendbuy) ##### ##### Friendbuy Features Loyalty Experience Loyalty Engine Rewards Membership Loyalty Platform Communication Tools Customer Relationship Management (CRM) Loyalty Analytics [ View More Features ](https://www.g2.com/products/friendbuy/features) ##### Categories on G2 [Loyalty Management](https://www.g2.com/categories/loyalty-management)[Customer Advocacy](https://www.g2.com/categories/customer-advocacy) ##### Explore More [Which reputation management services tools have the strongest proven brand reputation track record for marketing managers at mid-market companies?](https://www.g2.com/discussions/which-reputation-management-services-tools-have-the-strongest-proven-brand-reputation-track-record-for-marketing-managers-at-mid-market-companies)[Out of Office Messages](https://learn.g2.com/out-of-office-message)[Best CAT platforms for managing multilingual projects](https://www.g2.com/discussions/best-cat-platforms-for-managing-multilingual-projects) [What statistical analysis techniques and tools are most useful for a business intelligence or research team that needs to go beyond basic pivot tables?](https://www.g2.com/discussions/what-statistical-analysis-techniques-and-tools-are-most-useful-for-a-business-intelligence-or-research-team-that-needs-to-go-beyond-basic-pivot-tables)[What's the best marketing analytics software for executives who need fast-loading dashboards without waiting on a data team?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-executives-who-need-fast-loading-dashboards-without-waiting-on-a-data-team)[Pros and Cons Details](https://www.g2.com/products/friendbuy/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)