--- title: Friendbuy Reviews meta_title: 'Friendbuy Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 56 reviews by the users' company size, role or industry to find out how Friendbuy works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 56 scale: '5' date_modified: '2026-06-17' parent_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Friendbuy Reviews **Vendor:** Friendbuy **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.3/5.0 **Total Reviews:** 56 ## About Friendbuy Friendbuy powers Loyalty and Referral Programs for high growth brands. Transform your customers into brand champions with cutting-edge referral and loyalty solutions. Get your best customers through word-of-mouth and increase lifetime value by fostering interactive experiences. Why choose Friendbuy? Achieve 20-30x return on investment, 5x faster conversions, 3-5x higher LTV and 20 - 40% repeat purchases. - Referral & Loyalty program automation and reward fulfillment - Fully customizable and on-brand - Unlimited rewardable events and tiered rewards - Personalized dashboards for your customers - Comprehensive analytics to track revenue and optimize performance - Premium onboarding services ## Friendbuy Pros & Cons **What users like:** - Users commend Friendbuy's **fantastic customer support** , noting their quick responses and valuable solutions throughout the setup process. (3 reviews) - Users love the **seamless referral process** of Friendbuy, enhancing customer engagement and supporting retention efforts effectively. (3 reviews) - Users find Friendbuy's platform to be **user-friendly** , making referral processes seamless and effective for customer engagement. (2 reviews) - Users praise the **helpful customer support** of Friendbuy, noting their quick responses and insightful assistance during setup. (2 reviews) - Users enjoy the **effective rewards program** , noting its ease of use and positive impact on customer retention. (2 reviews) - User Interface (2 reviews) - Data Analytics (1 reviews) - Users find **easy integrations** with Friendbuy, allowing for seamless adaptation to referral needs through their versatile API. (1 reviews) - Easy Setup (1 reviews) - Features (1 reviews) **What users dislike:** - Users face significant **integration issues** with Friendbuy, complicating customer communication and reporting across platforms. (2 reviews) - Users express concerns over **limited reporting** capabilities, citing issues with dashboards and inaccurate data retrieval. (2 reviews) - Users express frustration with **poor reporting** dashboards and inaccuracies that hinder effective analysis and decision-making. (2 reviews) - Users report **poor customer service and account management** , often feeling unsupported and misinformed about the product. (1 reviews) - Users find the **difficult setup** of Friendbuy frustrating, requiring extensive development and lacking intuitive features. (1 reviews) - Excessive Fees (1 reviews) - Expensive (1 reviews) - Lack of Customization (1 reviews) - Lack of Integrations (1 reviews) - Limited Automation (1 reviews) ## Friendbuy Reviews ### 1. A Seamless Referral Experience with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Joann B. **Reviewed Date:** January 07, 2026 **What do you like best about Friendbuy?** I use Friendbuy for referrals and it provides a seamless process for our customers to refer their friends. I appreciate the great dedicated support team that Friendbuy has. Their platform is very user-friendly and comes with great analytics tools. The initial setup of Friendbuy was very easy. **What do you dislike about Friendbuy?** everything has been positive from our experience with Friendbuy **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy provides a seamless process for my customers to refer their friends. ### 2. Great referral/rewards platform with stellar customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Michael . | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Friendbuy?** The referral system is very easy to use and works well. It's been a nice addition to our retention and acquisition efforts and has been very popular with customers. The rewards system is still new to us, but so far it's working smoothly and customers have been collecting and redeeming their points successfully. The customer support teams are fantastic and have been incredibly helpful throughout all of the setup and implementation. They're quick to answer questions and provide solutions, and often offer helpful advice on how to best utilize our referral and rewards programs. **What do you dislike about Friendbuy?** I haven't found anything unhelpful or what would be considered a downside to using FriendBuy yet. **What problems is Friendbuy solving and how is that benefiting you?** It's giving us a way to reward our most loyal customers and encourage them to purchase again, sooner. It's also provided a very easy way for current customers to refer new customers. ### 3. Less of a Loyalty Program, More like a Points System **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Friendbuy?** There is nothing to like about Friendbuy as it isnt really a Loyalty Program that provides value. **What do you dislike about Friendbuy?** What I dont like about Friendbuy: 1. Poor reporting dashboards and incorrect reporting 2. The only way to find out customers information is via Klaviyo and not in the Friendbuy system. 3. No ways to do a Gift With Purchase 4. To communicate with customers in the loyalty program, it must be done manually within Attentive or Klaviyo - no true integration 5. The customer service and account management is not very knowledgeable on their own product. 6. They state they are working on improvements but those promises are vaporware. 7. They are overpriced and cost more than much better competitors like Yotpo, LoyaltyLion, Bubblehouse. 8. Any customizations require significant development on a company's side. 9. The UX for customers to redeem points is not intuitive and causes issues for our customer service team to help customers redeem. 10. There is no segmentation capabilities in the system. 11. There is an additional $1k/mo charge if you want to be able to do a tier system for your loyalty program . **What problems is Friendbuy solving and how is that benefiting you?** It was supposed to be a Loyalty Program for our company but it is a useless tool that doesnt work like other loyalty programs. ### 4. Great support, bespoke experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Friendbuy?** I have had a consistently positive experience with multipl Friendbuy CSM's. They are quick with new ideas, and always responsive and insightful. I also like that the product can be as hands-on or as hands-off as your team needs it to be. **What do you dislike about Friendbuy?** We have had some slight reporting discrepencies over the years, as we've run into the occasional pixel issue. **What problems is Friendbuy solving and how is that benefiting you?** Using social proof and word of mouth to bring in new customers. ### 5. Revolutionized the way I approach referral marketing for my business. **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia B. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Friendbuy?** First and foremost, the interface is intuitive and well-designed. Navigating through the platform is a breeze, and setting up a referral program was surprisingly simple. Friendbuy provides a range of customization options, allowing me to tailor the program to fit my brand seamlessly. One of the standout features of Friendbuy is its A/B testing capabilities. This allows me to experiment with different program variations and identify what resonates best with my audience. It's a game-changer for refining and improving the effectiveness of my referral initiatives. **What do you dislike about Friendbuy?** While Friendbuy provides customization options, some users might find the level of customization they desire challenging to achieve. Depending on your specific branding and program requirements, you may encounter limitations in tailoring certain elements to your exact specifications. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is helping us acquire new customers and grow a larger loyal, trustworthy client base. We are seeing rapid growth and larger order values when people discover us from those they trust. ### 6. FriendBuy provides a Marketer-friendly end-to-end solution **Rating:** 4.0/5.0 stars **Reviewed by:** Molly R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** - Flexibility; FBuy makes it easy to test new offers/creatives/CTAs with little to no internal support when fully utilizing FBuy's widgets and functionalities - The FBuy team is extremely helpful and quick to respond - Fraud rules available are robust - Widgets make it easy to implement things like referral status, that would normally require internal resources to build and maintain - When implemented correctly and using FBuy's full suite of functionalities, reporting is robust and beneficial - Options to go beyond referral credits and use the platform for loyalty/gamification **What do you dislike about Friendbuy?** - Would like some more flexibility with widget layout and design - Without support from our FBuy team, it would be challenging to understand and maintain the various campaign set-ups (this could be due to still using legacy features) **What problems is Friendbuy solving and how is that benefiting you?** Providing the ability to track all referrals. ### 7. Great turnkey referral program with excellent onboarding support **Rating:** 5.0/5.0 stars **Reviewed by:** John B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Friendbuy?** I've had experiences with multiple Referral Programs in the past that have been implemented after lots of effort and then quickly abandoned due to how much manual effort was required for tracking and fulfilling rewards. What I like the most about Friendbuy is that it was so turnkey to implement including the versioning of creative assets to meet our brand guidelines and specific program needs, a dashboard for tracking performance, hands-off reward fulfillment, and a customer service portal for our agents to support customer inquiries all in one place. **What do you dislike about Friendbuy?** I have no dislikes, any limitations we've run into have been on our side as it relates to some restrictions based on our specific e-commerce buy-flow and integrations. **What problems is Friendbuy solving and how is that benefiting you?** Saved us months of trying to build a Referral Program from scratch and gives us a turnkey solution to offer a Referral Program and reward fulfillment for our advocates and referrals with little effort on our end. ### 8. Great tool for lifecycle marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** The new friendbuy platform is easy to use and was a streamline process to implement. The reporting capabilities within the friendbuy platform are top noch. It allows our team to continue to improve the referral program and test into new possibilities. The A/B testing capabilities give us free range to test into our loyalty program as we build with great insights. I am using the platform on a regular basis to pull insights and was easy to integrate into our Iterable platform as well. **What do you dislike about Friendbuy?** The only downside to Friendbuy is not on their end but ours as our site is set up differently so we can't use as many of the integrations the platform has to offer. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is helping us solve the contribution our referral program provides to our acquisition initiatives and test into what our customers are looking for when it comes to a loyalty program. ### 9. Lovely sales team **Rating:** 4.0/5.0 stars **Reviewed by:** Jennie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** The sales team were always super responsive and friendly and worked to try to fit our needs. Similar with the customer service reps. They always seemed well prepared for meetings and took extensive notes. Appreciated how patient they were with us. **What do you dislike about Friendbuy?** The paying extra for each additional currency/ currency store thing was weird. We are a global company selling in loads of currencies, so it's strange that these diff currencies have to appear in different spaces (unless I didn't understand that part correctly) **What problems is Friendbuy solving and how is that benefiting you?** We have a high NPS and highly engaged customers, so we want them to help grow our customer base ### 10. The best platform to grow an organic community! **Rating:** 5.0/5.0 stars **Reviewed by:** Isabelle M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** Friendbuy is a transparent, efficient, and best-in-class platform to evolve an authentic customer base. From integration to daily use, Friendbuy customer support has assisted whenever needed. Thank you for making our referral program dreams come true! **What do you dislike about Friendbuy?** The downside of Friendbuy is that we've had some issues with our Klaviyo/ Friendbuy integration but this is in the process of getting fixed from the Friendbuy side. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy has helped us evolve the already close-knit customer community we've created through word of mouth. Now, our digital channels have this opportunity to share their woom love with just a few clicks! ### 11. Makes Referral Marketing Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Sam Z. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** Very intuitive, user-friendly referral platform that has all the features you could ever want for referral marketing. Customer onboarding team is great, very thorough and guide you through to get your program live quickly. **What do you dislike about Friendbuy?** Nothing to note. Would be great to add features to make it easy for brand ambassadors/creators/influencers to incentivise to their audiences. **What problems is Friendbuy solving and how is that benefiting you?** It is harder than ever to acquire new customers. And more costly too. Friend Buy gives us a new way to acquire new customers at low cost. ### 12. Great customer success team, easy to use platform **Rating:** 4.0/5.0 stars **Reviewed by:** Annie M. | Retention Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** We have a great customer success manager who is truly a strategic parter to our team. I also like how easy it is for us to monitor performance within the platform. We recently migrated from their legacy platform to the most recent version, and it's made a world of difference! **What do you dislike about Friendbuy?** Nothing negative to report so far on the newer platform. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy makes it easy for us to reward our loyal customers with a referral discount for referring their friends and colleagues ### 13. Experience replacing legacy, custom referral program with Friendbuy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2024 **What do you like best about Friendbuy?** The various widgets often work well for our needs. In theory, I really like offloading management of a referral program to a devoted service. When things work well, they work well! **What do you dislike about Friendbuy?** It would be really helpful to have a JavaScript library to interact with the Friendbuy API rather than needing to inject scripts, which are easy to mess up and can be very challenging to debug, especially since we have little visibility into what is happening, what various errors represent, etc. It also created some challenges in generating/handling secrets to avoid exposing sensitive data. **What problems is Friendbuy solving and how is that benefiting you?** It replaces our custom referral program, which often led to maintenance challenges. ### 14. Friendbuy has its share of qurks but makes up for it with its features and great support. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrej S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** -amazing support (shoutout to Ryan Caviston) -Shopify integration -Tremendous integration -Simplicity of its widgets -Safety features to prevent non-compliant use of its widgets **What do you dislike about Friendbuy?** -Widget builder is a bit clunky at times -analytics could be better, although not bad -The code bank feature is not working as it should -pricing is a bit steep compared to some of the competitors -Only $ currency supported natively - **What problems is Friendbuy solving and how is that benefiting you?** Increasing sales on certain projects, product features. ### 15. Marketer friendly referral and customer loyalty tool **Rating:** 4.5/5.0 stars **Reviewed by:** Cenk I. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Friendbuy?** After the tool is setup properly by the developers, as marketers, you can arrange a 0 code referral and loyalty campaigns, edit the widgets via ui and decide the email desings you'll use. **What do you dislike about Friendbuy?** Sometimes while doing changes on the campaigns, you might miss some text since they're split by the tabs. **What problems is Friendbuy solving and how is that benefiting you?** It allows us to start and manage referral campaigns without any engineering dependencies. With this, we're ablo to do A/B tests to see which works better. API access allows me to gather information regarding to usage of each advocate. ### 16. Great Team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Friendbuy?** The Friendbuy onboarding and setup process was greatly aided by their account and onboarding managers' patience and willingness to try out new things. We hit a few bumps in the road but their team was always on call to help figure out how to resolve and keep our team updated. **What do you dislike about Friendbuy?** The referral tool is tried and true, but as they release the loyalty tool even internally they are still learning what it is capable of and what their customers want from it, which can lead to some frustration. **What problems is Friendbuy solving and how is that benefiting you?** We have no view into our customer's intrapersonal relationships to one another without Friendbuy. **Official Response from Emma Kimmerly:** > Thank you so much for taking the time to leave this feedback. We're glad to hear you felt supported during your onboarding process, and appreciate your feedback on our loyalty offering in return as we push the envelope for what's possible with loyalty programs. We're excited to continue to help you understand your customer's intrapersonal relationships and increase lifetime value. ### 17. Our Go-To Referral Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** Super easy to set up and manage. Easy to track monthly and daily success and their customer success team is one of the best I've worked with. **What do you dislike about Friendbuy?** Nothing that I can think of. There are a few features that I'd like to have but are restricted to the higher tier. That's not a bad thing though..it's just a reason to upgrade. **What problems is Friendbuy solving and how is that benefiting you?** It's a great tool for building out a referral and loyalty program. Not only that, but it's super easy to set up referral offers and track usage. ### 18. Enjoying friend buy so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Erica S. | Senior Manager of CRM and Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Friendbuy?** I like the ability to create new/different promotions as well as A/B testing. This allows us to figure out what works for our audience. **What do you dislike about Friendbuy?** I wish the emails were more customizable. If we could add different blocks and feature areas I think this would increase email engagement and increase the incentive to share/purchase. **What problems is Friendbuy solving and how is that benefiting you?** We use friendbuy for our referral program and it was been allowing us to increase our aquisition ### 19. Very configurable solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Friendbuy?** Friendbuy's onboarding process is second to none. Their team walks you through every part of the implementation, and makes every next step clear. Also, they're quick to respond. Beyond that, we love how configurable Friendbuy is. We can easily reward based on different events/criteria, and they have some really useful integrations (we use Segment and Tremendous). **What do you dislike about Friendbuy?** These are both minor quibbles: 1) Their widget editor is a little unintuitive. This is mitigated by the fact that you can provide a design file and their team will build your widgets for you 2) There isn't an easy way for us to assign new referrals to the same salesperson who helped the Advocate (referrer) **What problems is Friendbuy solving and how is that benefiting you?** We wanted to be able to reward out customers for referring friends and family to our brand. ### 20. This software and support are amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan M. | 🛌 Directeur Marketing & e-Commerce 🛌, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** It is a robust platform. It is well priced and their customer support is fantastic. They helped me with my project (a bilingual one) on a daily basis to make it happens. I am very pleased and would recommend. **What do you dislike about Friendbuy?** The back-end of the widgets could be polished but once you understand how it works, it is all good. **What problems is Friendbuy solving and how is that benefiting you?** It allows us to increase the virality of our products. Each customers now has the chance to turn into a brand ambassador. ### 21. Referrals made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Cy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** - Easy to use, intuitive platform - Simple customer UX - Seamless setup process **What do you dislike about Friendbuy?** - Nothing! I have yet to encounter any features/aspects I do not like **What problems is Friendbuy solving and how is that benefiting you?** - Helping to spread the word about our product to new customers ### 22. Great technology with easy integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** Overall they have the best technology out there for companies looking to integrate with referral. They play nicely with developers and offer a wide variety of program placements allowing a great customer adoption of the program. **What do you dislike about Friendbuy?** They were on the pricier side when getting different partners. **What problems is Friendbuy solving and how is that benefiting you?** FriendBuy is allowing our non-promotional brand to incentivize past customers to make an additional purchase AND to incentivize new customers to make their first, using an approved and streamlined promotion. ### 23. An easy referral experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Friendbuy?** The customer support is helpful though a little slow at times to fix things that we need regarding dev stuff. Easy to onboard and easy integration **What do you dislike about Friendbuy?** Slower dev team when it comes to fixing problems that involve code **What problems is Friendbuy solving and how is that benefiting you?** Referral program that lets users have cash ### 24. Great platform with helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** Setting up our referral program with Frienbuy was a breeze. The implementation, customization, and design process were all executed at a very high level. **What do you dislike about Friendbuy?** This is not a set-it-and-forget-it type of tool. To continue reaping the benefits of a referral program, you must be sure to continue to boost program awareness and utilization. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy makes it easy for us to continue to create customers that create more customers. ### 25. I have had great experience with my CSM, Matt is always creative and responsive. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** Having our CSM Matt help with all of our ideas from the beggining through execution has been great. **What do you dislike about Friendbuy?** The UI is not as seamless as I would like but our CSM is always helpful with finding information. **What problems is Friendbuy solving and how is that benefiting you?** We use friendbuy to encourage our customers to share our site with their friends, and hop;efully acquire new fans of the brand through that. ### 26. Incredible!! A+++ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** Best customer support team and implementation support we could've asked for when launching a referral program. They always take the time to answer questions and support wherever we may be stuck. **What do you dislike about Friendbuy?** Nothing... truly, the platform is amazing and today is our launch day so the best is yet to come! **What problems is Friendbuy solving and how is that benefiting you?** Increase new customer acquisition and reward our loyal advocates ### 27. Managing FriendBuy Platform for Work **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew C. | Associate Product Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Friendbuy?** One of the best things about friendbuy is their customer support. **What do you dislike about Friendbuy?** The functionality of the platform is not very intuitive. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is managing our referral process which includes members sharing our product and the approval process of paying out referral fees ### 28. Solid platform, some missing pieces **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** Our account rep is fantastic. She genuinely cares about the success of our referral program and is highly responsive to our needs. **What do you dislike about Friendbuy?** Some "quality of life" features just aren't there. The features that are there are buggy more often than I'd expect. **What problems is Friendbuy solving and how is that benefiting you?** Providing a platform that hosts our customer referral program. ### 29. Very user friendly, easy to navigate, and seamless. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** The Friendbuy dashboard is the best platform dashboard I've ever seen. It is straight to the point, easy to navigate through, and is not overloaded with information. There are so many different integrations and the team is super easy to work with from setup, execution, and analysis. **What do you dislike about Friendbuy?** So far no downsides! Looking forward to future platform updates and innovation. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy helps us to ensure our RAF marketing is at the top of its game, in the easiest way possible and with amazing support. ### 30. A masterclass in implementation & onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Josh W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2023 **What do you like best about Friendbuy?** The Friendbuy customer experience is a masterclass in implementation and onboarding. I've worked with hundreds of vendors; the Friendbuy implementation was one of the best I've come across. **What do you dislike about Friendbuy?** I don't have any negative feedback for the platform. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is helping us galvanize our organic base to help spread the word about our offerings, while rewarding them in the process. A true win-win. We consider ourselves to be a premium brand, and discounts are few and far between in our marketing efforts. Friendbuy's offering is a perfect fit for a premium brand seeking to increase new customer acquisition through the best possible channel - a personal referral from a loved one. **Official Response from Emma Kimmerly:** > Hi Josh, We really appreciate you taking the time to leave this feedback. We couldn't agree more that word-of-mouth marketing is a great way to increase acquisition, and we're excited to make that happen with you and your team! Best, Friendbuy ### 31. Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Friendbuy?** The direct support, bi-weekly meetings, ideas to leverage the platform optimally. **What do you dislike about Friendbuy?** Creating a G2 account to leave this review **What problems is Friendbuy solving and how is that benefiting you?** Helps us get referrals from customers - while also offering them an incentive. ### 32. Good tool for Mid-Market and above. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Friendbuy?** Customer support is solid, which is helpful. **What do you dislike about Friendbuy?** The user interface is just ok. It's hard to make updates without asking for support help. **What problems is Friendbuy solving and how is that benefiting you?** It helps with referral marketing. ### 33. Great experience, stress-free integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Friendbuy?** The platform is great and the board to track the integration process is straightforward. **What do you dislike about Friendbuy?** There's not much to say here. I didn't have any issues. Anton was extremely helpful! **What problems is Friendbuy solving and how is that benefiting you?** We didn't have a referral program in our current site, so getting that added and having it work is great! ### 34. Solid, Scalable Referrals Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher B. | Vice President, Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** Friendbuy freed us from most of our manual processes and the tracking and reporting saves us hours of work managing our referrals program. We reviewed a couple of other platforms and felt that the solution that Friendbuy provided was the most complete; so far, we've been very happy. **What do you dislike about Friendbuy?** If you have a end to end ecomm platform with all sales performed online, Friendbuy provides a very good solution. As it happens, the business I manage is online to offline fulfillment so there's some reconciliation that needs to be done to determine payouts. I'm hoping that Friendbuy addresses the ability to feed offline data back to their system. **What problems is Friendbuy solving and how is that benefiting you?** We ran an internal referral program, but it was fully manual. Friendbuy's platform provides automation and reporting with efficiencies to scale the program as quickly as we want to. I fully expect Friendbuy to run at a high ROI as we continue to build our customer base. ### 35. Easy to use, great way to accelerate acquisition **Rating:** 5.0/5.0 stars **Reviewed by:** Neil P. | Head Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Friendbuy?** White glove support. I appreciate a company focused on one area of expertise and the onboarding process is super easy and seamless. There's virtually no heavy lifting on the side of the merchant. **What do you dislike about Friendbuy?** Not much to dislike other than the ability to change incentives more easily without light dev support on some of our CTA's that we have embedded on the site. Other than that everything is great. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is great for adding another acquisition channel and also rewarding your most loyal customers. Since IOS updates have made acquisition harder on paid social, friend buy has helped us generate new customers and also help us retain our most loyal customers as well. ### 36. Easy, functional referral program with supportive staff **Rating:** 4.0/5.0 stars **Reviewed by:** Katie D. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** Friend buy makes it easy for your customers to refer their friends for rewards. We like the simplicity and flexibility of creating campaigns and directing our customers to refer their friends. **What do you dislike about Friendbuy?** Our account requires us to contact their team for certain design changes. I understand this isn't always the case for every client and we don't have many requests through the year. It's a small inconvenience. **What problems is Friendbuy solving and how is that benefiting you?** Friend buy helps us with word of mouth referrals and bring in high intent customers. We like that there are options for the promotion and we can offer in-store credit instead of a standard gift card. ### 37. Simple and effective referral program **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | VP of E-Commerce & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** Friendbuy was easy to implement and has quickly provided excellent returns and file growth for our business. **What do you dislike about Friendbuy?** With its current offering, I wouldn't say there is anything that I dislike. I think it would be great to see the program expand into more of a points/rewards system that could assist with retention and even build new long-term customers. **What problems is Friendbuy solving and how is that benefiting you?** There are two big problems that Friendbuy is solving for our business. One is generating new customers and sales for our growing business. The other is it's helping build our CRM lists, which has been critical to our success. ### 38. Loving Friendbuy! **Rating:** 4.5/5.0 stars **Reviewed by:** morgan t. | Conversion Rate Optimization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** The platform is super user-friendly and easy to use. We can create campaigns way more quickly with the Friendbuy platform. **What do you dislike about Friendbuy?** I wish there was a bit better reporting. We find that the platform doesn't really allow us to report on signups per PURL and instead only allows us to see which campaigns are driving the most sign ups and purchases. **What problems is Friendbuy solving and how is that benefiting you?** It really allows us to team launch referral campaigns super quickly. The integration with Tremendous also allows us to not have to manually send giftcards and instead have our campaigns running without much daily oversight. ### 39. Make referral process easy **Rating:** 4.5/5.0 stars **Reviewed by:** Deniz C. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** Easy implementation and Fraud prevention are the qualities I like the most about Friendbuy. It is also not a super expensive tool, and it's viable to partner and drive ROAS quite easily **What do you dislike about Friendbuy?** Nothing particular. It would be nice if there were a more simplistic UI for those who are interested in content marketing functions, but don't have the technical skills **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is helping us to find new members to book our rooms with friend referrals. Thanks to Friendbuy, we've opened the referral process to everyone, without building a tool from scratch. ### 40. Excellent platform to run a referral program the way you want **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** The team at Friendbuy is extremely helpful in helping you craft your referral program, design it, and implement it. The reporting interface is top-notch, and their fraud prevention ensures you aren't paying referral fees to bad actors. **What do you dislike about Friendbuy?** The design interface is a tad limiting, but I appreciate that. Their built-in templates provide enough options and prevent you from "overthinking" the creative too much. The former interface was a bit clunky, but they redesigned it within the past year or two (?), and it's much easier to use now. **What problems is Friendbuy solving and how is that benefiting you?** Once up and running, this referral program is on auto-pilot. We've seen an easy 3x ROI with near-zero maintenance. ### 41. Seamless connection with tremendous **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan R. | Sr Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Friendbuy?** I really liked how easy it is to use friendbuy and make updates on campaigns. I also like that the integration with tremendous is seamless. **What do you dislike about Friendbuy?** I disliked how long it took to implement with my tech team and that doing offer testing isn't as easy as I would have hoped. **What problems is Friendbuy solving and how is that benefiting you?** Allow us to deliver referral options to our customers ### 42. Super solid referral platform **Rating:** 4.5/5.0 stars **Reviewed by:** Beryl N. | marketing director, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** Our account manager (Sara) is so attentive, proactive and creative. She supports us in everything we do. We love being in such skillful hands. FB, give her a raise! **What do you dislike about Friendbuy?** Manually importing referral codes into the code bank is a bit of a pain. **What problems is Friendbuy solving and how is that benefiting you?** Activating our member base to spread our product to their networks. FB makes it easy to incentivize them. ### 43. Friendbuy makes referrals a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Carly G. | Art Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Friendbuy?** The UX/UI of the friendbuy site is so easy to use! We have really enjoyed the partnership with our rep as he makes understanding our data a breeze and offers actionable steps to take things up a notch. **What do you dislike about Friendbuy?** I think a feature that would be beneficial would be a way for users to stack their discounts automatically when subscribers have multiple referrals and unless you use a loyalty program that is currently not applikcable. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy allows us to see an overview of our most loyal customers and gives us insight into our VIP group. ### 44. Easy & Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** Friendbuy is easy to use and our account manager is always there when we need them. It's easy to set up tests, and referral boosts, and analyze the data in the platform. I would highly recommend to anyone looking for a referral program. **What do you dislike about Friendbuy?** I can't think of one - any challenges we have faced our account manager has stepped in and saved the day! **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is solving our refer-a-friend program problem and is benefiting us by increasing new customers at a low cost while also rewarding and increasing LTO of our happy customers. ### 45. Sr. Manager, Communications and Digital Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** The platform is easy to use. Once it is all set-up, it basically runs itself. Our account manager is available for regular check-ins and provides great ideas and input for optimizing our programs. **What do you dislike about Friendbuy?** The initial sell-in projections were quite a bit off from the actual performance. However, we are trending in the right direction and gaining momentum. **What problems is Friendbuy solving and how is that benefiting you?** Our product relies heavily on word of mouth marketing/personal recommendations. With Friendbuy were are able to encourage people to tell their friends and family about our products, and reward them in the process. ### 46. Our account manager, Jessica, is the best! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** Jessica is easily the best part about using Friendbuy. She is helpful, friendly, easy to work with, and proactive on promotions and creative updates. She punctual and willing to help with any questions we have. **What do you dislike about Friendbuy?** The cost. Overall the platform has been average. We could use another referral SaaS and see similar results. Jessica brings all the value to Friendbuy. I would like to see improvements in the cost. **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is not solving any problems. It provides an evergreen referral program that brings in new customers and some extra revenue. ### 47. Good partner when we needed them, but our needs have changed. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Wireless | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2022 **What do you like best about Friendbuy?** Frequent and consistent reporting. They were willing to get on the phone with our engineers to answer questions. **What do you dislike about Friendbuy?** When doing our latest refresh, we weren't alerted to other assets we didn't know about. An email that was created in 2018 was being sent when the program had changed 2 times since then. **What problems is Friendbuy solving and how is that benefiting you?** Our tracking for our referral program. It bridged the gap between our own UTMs and what was happening in social after shares were completed. ### 48. A Great Tool For Incentivizing WOM Marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Friendbuy?** I enjoy Friendbuy's platform as there are a lot of ways to customize campaigns - from branded emails to tiered rewards. **What do you dislike about Friendbuy?** One thing I wish Friendbuy could track was the net referral revenue. It's great for showcasing how many folks convert, but I'd love a summary of the net gain (after returns, cancellations, etc.). **What problems is Friendbuy solving and how is that benefiting you?** Friendbuy is helping us to incentivize people to share our brand, which is generating a lot of WOM marketing and increased brand awareness. ### 49. Easy to use and great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Friendbuy?** Friendbuy has been relatively easy to integrate. The customer service and tech teams have been extremely quick to respond. Reporting is easy to view. **What do you dislike about Friendbuy?** I wish the widgets were more intuitive. The UX is clunky and it requires some digging to find the correct thing you're trying to edit. This could definitely be updated. I also wish we could integrate into different payment platforms so it's easier to integrate promo codes. **What problems is Friendbuy solving and how is that benefiting you?** Allowing us to track our friend referrals and being able to appropriately reward our current users who do refer their friends. This is something that hasn't been built in-house and is a small but crucial part of our growth. ### 50. Matt Bunn is #1 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Friendbuy?** My favorite thing about Friendbuy is Matt Bunn. He is incredibly kind, supportive, and generous. He is always figuring out innovative ways to make this platform fit our needs. **What do you dislike about Friendbuy?** I wish there were a few more ways to customize Friendbuy's ribbon, either by URL or user activity. **What problems is Friendbuy solving and how is that benefiting you?** We are using Friendbuy as a referral program for the general public, but also for a private group of ours. It's a big time saver not having to manually track and distribute rewards. - [View Friendbuy pricing details and edition comparison](https://www.g2.com/products/friendbuy/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-17+02%3A49%3A58+-0500&secure%5Bsession_id%5D=58666f4b-7fed-4914-a635-8f52ea158148&secure%5Btoken%5D=bde5f27515dc7263fea4cbb49218f7345e2205a2bc686aecff3abbe1f42ef1fc&format=llm_user) ## Friendbuy Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Friendbuy Alternatives - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) - 4.6/5.0 (596 reviews) - [Smile.io](https://www.g2.com/products/smile-io/reviews) - 4.6/5.0 (440 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,965 reviews)