friction AI is an AI recommendation and visibility platform that helps brands understand and improve if, where, and why they are recommended by large AI models, including ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. The platform measures recommendation frequency, sentiment, and purchase intent signals and provides commerce intelligence, competitive gap analysis, and A/B experimentation tools to help marketing, growth, and product teams win AI-driven discovery. friction AI focuses on AI Engine Optimization (AEO), optimizing brands for AI recommendations, rather than traditional search rankings.