--- title: Freshmarketer Reviews meta_title: 'Freshmarketer Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 35 reviews by the users' company size, role or industry to find out how Freshmarketer works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 35 scale: '5' date_modified: '2026-09-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Freshmarketer Reviews **Vendor:** Freshworks **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 35 **AI Enabled:** This product embeds AI to enhance or extend its core functionality. ## About Freshmarketer Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion. If you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to. ## Freshmarketer Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users value the **intuitive visual journey builder** that enhances collaboration between sales and marketing through CRM integration. (1 reviews) - Users appreciate the **automation efficiency** of Freshmarketer, which streamlines marketing and sales alignment through intuitive tools. (1 reviews) - Users appreciate the **intuitive visual journey builder** of Freshmarketer, enhancing alignment between sales and marketing teams. (1 reviews) - Users praise the **CRM integration** of Freshmarketer for enhancing collaboration between sales and marketing teams effectively. (1 reviews) - Users find the **ease of use** in Freshmarketer's visual journey builder enhances collaboration between sales and marketing teams. (1 reviews) - Users find the **intuitive visual journey builder** enhances their marketing efforts by seamlessly integrating with CRM data. (1 reviews) - Journey Creation (1 reviews) - Marketing Automation (1 reviews) - Users appreciate the **marketing efficiency** of Freshmarketer, benefiting from intuitive tools and strong automation capabilities. (1 reviews) - Personalization (1 reviews) **What users dislike:** - Users find the **reporting features inadequate** , feeling they lack depth compared to other established platforms. (1 reviews) - Users find the **analytics and reporting features limited** , especially when compared to more established platforms. (1 reviews) - Users feel that the **analytics and reporting features** of Freshmarketer are limited compared to other platforms. (1 reviews) - Users find the **analytics and reporting features limited** in Freshmarketer, affecting their experience with data insights. (1 reviews) - Users find the **reporting features limited** , especially when compared to more mature analytics platforms. (1 reviews) ## Freshmarketer Reviews ### 1. Powerful Behavioral Analytics + A/B Testing, but Setup and Reporting Can Feel Heavy **Rating:** 3.5/5.0 stars **Reviewed by:** Muhammed A. | Technical Project Manager , Information Technology and Services, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: G2 invite:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **G2 Icon:** Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise. **Reviewed Date:** August 14, 2026 **What do you like best about Freshmarketer?** The combination of behavioral analytics and experimentation is what I find most valuable. Being able to see where users click, how they move through pages, where they drop out of a funnel, and how they interact with forms gives us far more context than basic traffic numbers alone. Session recordings are especially helpful because they let us review real user journeys and spot friction points that might not be obvious in aggregated analytics. I also appreciate how easily these insights connect to actual optimization work. When we uncover a usability issue through heatmaps or session recordings, we can test an alternative version and measure whether the change improves the outcome we care about. Having behavioral analysis, funnels, and A/B testing in the same workflow makes it much more efficient to identify problems, test solutions, and then measure the impact. **What do you dislike about Freshmarketer?** When analyzing a larger website or running multiple experiments at once, the sheer amount of data available can feel a bit overwhelming. It takes time to figure out which reports and behavioral signals are truly relevant to the question we’re trying to answer, and the initial setup for tracking and funnels often requires careful, detailed configuration. I’d also like more flexibility for customizing reports and bringing insights together from different sources. The current analytics are helpful for spotting friction points and understanding user behavior, but deeper segmentation and more advanced reporting would make it easier to compare specific user groups and translate findings into more targeted optimization decisions. For smaller teams, cost can also become a factor as traffic grows and the number of features needed increases. **What problems is Freshmarketer solving and how is that benefiting you?** It helps us understand what users actually do on the website, rather than relying only on assumptions, page views, or conversion numbers. Heatmaps, session recordings, funnels, and form analytics provide a clearer picture of where visitors lose interest, hesitate, or drop off before completing an important action. This is especially helpful when evaluating the customer journey and pinpointing friction that would otherwise be hard to notice. The biggest benefit is having practical evidence to guide UX and conversion decisions. We can spot a specific issue, dig into the behavior behind it, make a change, and then measure whether the experience improved. That makes optimization more structured and cuts down on the guesswork when deciding which parts of the website deserve attention. It also saves time because the product brings multiple types of behavioral analysis into a single workflow. Instead of switching between separate tools to review sessions, funnels, forms, and page interactions, the team can use the collected data to prioritize improvements and track their impact more efficiently. ### 2. Good tool for managing campaigns & audience engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Vartika B. | Financial Analyst, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Source: Organic Review from User Profile:** Invitation from G2. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** May 14, 2026 **What do you like best about Freshmarketer?** I like Fresh Marketer because it keeps most marketing activities organized in one place without feeling too complicated. **What do you dislike about Freshmarketer?** One thing I dislike about Fresh Marketer is that some advanced automation workflows can feel a bit limited compared to larger enterprise-focused platforms. A few customization options also take time to figure out, especially when setting up more detailed campaigns. **What problems is Freshmarketer solving and how is that benefiting you?** Fresh Marketer helps me manage campaigns and audience engagement in a much more organized way. Instead of manually tracking users and sending follow-ups, I can automate a lot of the process and quickly see what’s performing well. It mainly saves time and makes campaign management easier without needing multiple different tools. ### 3. A powerful tool with hidden flaws and a helpful but somewhat inexperienced support team **Rating:** 3.0/5.0 stars **Reviewed by:** Mateusz P. | Specjalista ds. administracji - prokurent, Mid-Market (51-1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 15, 2024 **What do you like best about Freshmarketer?** Fresh Marketer is the perfect blend of simplicity and powerful functionality, but with a catch. The platform’s intuitive design ensures ease of use, even for those who aren’t particularly tech-savvy, making the onboarding process and day-to-day management very efficient. Implementation was smooth, thanks to well-documented guides and step-by-step instructions, reducing the need for extensive technical support during setup. In terms of features, Fresh Marketer offers an impressive array of tools, from advanced automation workflows to in-depth customer segmentation, all of which are highly customizable. The integration capabilities are exceptional, allowing seamless data flow between Fresh Marketer and our existing CRM, email, and analytics platforms. This has significantly improved our ability to manage campaigns holistically without switching between tools for using it daily. The customer support has been consistently reliable, with quick response times and a deep understanding of the platform, which has been crucial during moments where we’ve needed advanced troubleshooting. Ultimately, Fresh Marketer provides a powerful, flexible marketing solution without sacrificing usability, making it an invaluable tool in our tech stack. **What do you dislike about Freshmarketer?** Despite Fresh Marketer offering a wide range of features, I often find myself having to create workarounds or 'workflows for workflows' to achieve what I need. The platform can be unintuitive at times, requiring extra steps that feel unnecessary. Additionally, the customer support, while generally responsive, has occasionally provided incorrect information. There have been instances where they dismissed my issue by saying it was impossible or just a bug, without offering a real solution. This has been frustrating when trying to resolve more complex problems. **What problems is Freshmarketer solving and how is that benefiting you?** Automation and customer engagement, which has significantly benefited our workflow and results. One of the main problems it addresses is the need for streamlined, end-to-end campaign management. With its automation features, we’ve been able to simplify repetitive tasks, such as email follow-ups and lead nurturing, allowing our team to focus on higher-level strategy. Also helps with audience segmentation and personalization ### 4. Good for startup **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google One Tap using a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 07, 2025 **What do you like best about Freshmarketer?** The visual journey builder is intuitive, and the ability to tie marketing campaigns directly to CRM data helps align sales and marketing teams. **What do you dislike about Freshmarketer?** While Freshmarketer is great for getting started, some of the analytics and reporting features can feel limited compared to more mature platforms **What problems is Freshmarketer solving and how is that benefiting you?** This has improved our lead nurturing, increased campaign engagement, and helped our sales team prioritize high-intent leads more effectively. It’s saving us time and driving better alignment between marketing and sales. ### 5. It's not a bad tool, and quite good for the price **Rating:** 2.5/5.0 stars **Reviewed by:** Syed Abdul R. | Business Development Executive, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 08, 2024 **What do you like best about Freshmarketer?** Compared to competitor CRMs, fresh marketers allow you to send more campaigns, and you will only be charged for the number of contacts, not the number of emails.

Not that difficult to use if you ask me and you don't need a technical team or IT team to install. Freshworks provides a support team to help you set things up and a free onboarding program after your purchase.

As an employee, I use this tool every day. It is integrated with other apps for our daily tasks, and it is the best CRM I've encountered so far. **What do you dislike about Freshmarketer?** The user interface is a bit slow. And when you have a lot of contacts it becomes slow which can be improved. **What problems is Freshmarketer solving and how is that benefiting you?** Brings in all the contacts under one roof and you don't have to have separate tabs or databases to access them. Enables sending of campaigns and email sequences to customers making life easy for us every day. ### 6. Digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Haske N. | Business, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 13, 2025 **What do you like best about Freshmarketer?** Automating repetitive tasks and workflows to improve efficiency. Personalizing customer experiences through targeted content and messaging. **What do you dislike about Freshmarketer?** Fresh Marketer’s pricing plans might be out of budget for small businesses or individuals, especially if they’re just starting out. **What problems is Freshmarketer solving and how is that benefiting you?** Fresh Marketer’s lead management capabilities help track and nurture leads through the sales funnel. ### 7. Best for small businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 15, 2024 **What do you like best about Freshmarketer?** The best thing about Freshmarketer is its simple and intuitive user interface. The ease of navigation makes it user-friendly, even for those without much technical expertise. Creating customer journeys is extremely straightforward, with a visual drag-and-drop editor that simplifies the process. The platform allows users to quickly set up workflows, automate engagement, and manage campaigns without needing extensive training. This focus on simplicity ensures that marketers can focus more on strategy and less on technical hurdles, making Freshmarketer ideal for teams looking to streamline their marketing efforts efficiently **What do you dislike about Freshmarketer?** You can get quick resolutions only if you buy their premium package, which is something I haven't seen with other martech platforms. Freshworks doesn’t have a push notification (PN) channel, which is why we switched to another platform. Additionally, importing segments is a hassle since they only allow files smaller than 5MB **What problems is Freshmarketer solving and how is that benefiting you?** Inability to Exit Users from the Journey Based on Events In my previous experience, I faced challenges when trying to exit users from a flow based on certain events or conditions. This made it difficult to adapt journeys dynamically and led to inefficiencies, where users remained in a flow even after they no longer met the criteria. Benefit: Freshmarketer allows for better event-based automation, providing the flexibility to remove users from a journey automatically when specific events or actions occur. This ensures that workflows are always relevant and prevents wasted interactions, improving the overall effectiveness of the campaigns. ### 8. Developing interesting stories and caring **Rating:** 4.5/5.0 stars **Reviewed by:** Piedad P. | Chief Accounting Officer, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 20, 2024 **What do you like best about Freshmarketer?** I easily create beautiful landing pages for my business using drag and drop feature without having to code. The A/B testing feature is also useful for being able to try out different headlines, layout, and call to actions to see what works for the audience. **What do you dislike about Freshmarketer?** Freshmarketer does not let prompted recording of these data points, which makes it difficult to track the effectiveness of my marketing initiatives. This makes it difficult for me to have a coordinated understanding of the general marketing approach while enhancing my procedures. **What problems is Freshmarketer solving and how is that benefiting you?** I have found lead generation much simpler to manage. I am able to conduct all my email marketing, landing pages and the web forms from one place. This has saved me and helps me to concentrate on making engaging content and working on the leads. ### 9. Great Tool for Small Business **Rating:** 4.5/5.0 stars **Reviewed by:** Aman A. | Social Media And Content Marketing Specialist , Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 24, 2024 **What do you like best about Freshmarketer?** It's so easy to use, and the best part is it lets you design email, and landing pages without having much designing skills. **What do you dislike about Freshmarketer?** It lacks deep insights into reporting features that can be improved. Also, it doesn't let you make multiple changes at once to landing pages! **What problems is Freshmarketer solving and how is that benefiting you?** Helped me in creating personalized email campaigns during the festive season. At the same time, the interface is so user-friendly and easy to use that we implemented it very quickly! Helped us to get the analytics and generate heatmaps for customer journey. ### 10. Best Email Marketing CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Farhan K. | Project Manager, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 01, 2024 **What do you like best about Freshmarketer?** The custom fields related to customer journeys. **What do you dislike about Freshmarketer?** The only thing that is less likely to be used is contact segmentation. **What problems is Freshmarketer solving and how is that benefiting you?** It gives you a comprehensive set of pre-defined templates that you can use to fulfill any type of marketing needs. For eg, if you are planning to launch an upsell campaign, Fresh Marketer has already provided a pre-defined drip flow that helps you run the campaign easily and effectively. Also, the analytics give you an extra edge while using the budget effectively. ### 11. Satisfied, but need to be persuaded to recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Nayanika B. | HR & Marketing Coordinator, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 18, 2024 **What do you like best about Freshmarketer?** the visual journey builder is super intuitive, and the A/B testing with heatmaps helps optimize campaigns quickly. **What do you dislike about Freshmarketer?** sometimes the reporting can feel a bit limited it lacks the depth you’d want for really granular insights **What problems is Freshmarketer solving and how is that benefiting you?** I think it solves the problem of managing multiple marketing tasks by streamlining everything into one platform like automating email campaigns, tracking user behavior, optimizing landing pages. For someone like me with experience in content mktng and campaign management, it makes running campaigns more efficient, saves time by eliminating the need to juggle multiple tools ### 12. Embedded analytics give insights into the campaign performance. **Rating:** 4.0/5.0 stars **Reviewed by:** Caroca P. | HR Project Manager, Retail, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 19, 2024 **What do you like best about Freshmarketer?** With Freshmarketer I to design professional landing pages with lesser or no code at all as a novice. The email marketing tools are also inherent and are quite simple and effective and are fully compatible with the landing pages. **What do you dislike about Freshmarketer?** The range of what can be tested is fairly restricted. For instance, I can’t experiment with the different subject line of sending emails or change the contents of it depending on the behavior of the user. **What problems is Freshmarketer solving and how is that benefiting you?** I can conclude that Freshmarketer has been helpful to my marketing campaign. Landing page and the email marketing options let you to design and launch campaigns within no time. ### 13. Keep engage with your leads and boost your deal generation **Rating:** 5.0/5.0 stars **Reviewed by:** Lizier J. | Freshworks Solution Engineer, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** October 19, 2024 **What do you like best about Freshmarketer?** Freshmarketer brings all of the tools and automation you need to boost lead engagement and sales **What do you dislike about Freshmarketer?** There's an additional cost for marketing contacts. **What problems is Freshmarketer solving and how is that benefiting you?** Freshmarketer helps solve conducting campaigns specific set of users without compromising. ### 14. Simple email cultivating tool with automation capability **Rating:** 4.5/5.0 stars **Reviewed by:** Irina D. | Payroll Specialist, Building Materials, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** August 05, 2024 **What do you like best about Freshmarketer?** FreshMarketer’s email builder lets me design beautiful and high converting emails with no design skills, within a few minutes and it is as easy as dragging and dropping various elements. **What do you dislike about Freshmarketer?** I am only able to make one change on the landing page at a time, thus, it feels difficult to work with intricate layouts and establish what changes have the biggest impact. **What problems is Freshmarketer solving and how is that benefiting you?** FreshMarketer on its own has helped me a lot in easing my process of doing email marketing. It is very convenient and user-friendly; you can segment it and personalize it in your work; the automated options are good. ### 15. Smart, Efficient, and Budget-friendly CRM system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** July 31, 2024 **What do you like best about Freshmarketer?** It is a smart, efficient, and budget-friendly option that offers a user-friendly interface, robust automation capabilities, and excellent customer support. It also offers customizable workflows and dashboards, strong reporting features with customizable analytics, making it a comprehensive and user-friendly option for businesses of all sizes. **What do you dislike about Freshmarketer?** This is a very comprehensive solution, and there is nothing significant we dislike about the product. **What problems is Freshmarketer solving and how is that benefiting you?** It solves marketing problems such as inefficient lead tracking, lack of automation in marketing workflows, difficulty in segmenting and targeting audiences, and limited visibility into campaign performance. It also helps with managing customer interactions and provides tools for effective follow-up and engagement. ### 16. Highly recommended. **Rating:** 5.0/5.0 stars **Reviewed by:** Ahsan Z. | Commercial AR Specialist, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** December 08, 2023 **What do you like best about Freshmarketer?** Fresh Marketer is great for its user-friendly interface and its suite of marketing tools. I particularly like how it combines various functionalities like A/B testing, email marketing, customer journey mapping, and analytics in one platform. It's convenient and efficient for marketers to manage multiple aspects of their campaigns seamlessly. **What do you dislike about Freshmarketer?** While Fresh Marketer offers a comprehensive set of marketing tools, some users have mentioned that the reporting and analytics could be more robust. There might be limitations in terms of the depth of analysis or customization available in the reporting features. Additionally, for certain advanced functionalities, there could be a learning curve for new users. However, these aspects can vary based on individual preferences and requirements. What aspects concern you the most or what features are you hoping to see improved in Fresh Marketer? **What problems is Freshmarketer solving and how is that benefiting you?** Fresh Marketer solves marketing challenges by optimizing campaigns, engaging customers, understanding behavior, improving conversions, enabling targeted marketing, and facilitating data-driven decisions, resulting in more effective marketing strategies. ### 17. Useful Friend **Rating:** 5.0/5.0 stars **Reviewed by:** Kapileshwar B. | Member, Enterprise (> 1000 emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 14, 2024 **What do you like best about Freshmarketer?** I have been sending email campaigns through marketer and it has been very useful in terms of generating leads **What do you dislike about Freshmarketer?** Nothing as such it is a great tool for the marketing team **What problems is Freshmarketer solving and how is that benefiting you?** To get the analytics of all our digital campaigns so that we could focus on a channel for an effective and personalized one ### 18. Freshmarketer Review **Rating:** 4.0/5.0 stars **Reviewed by:** Rumshaa Y. | Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review. **Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review. **Reviewed Date:** August 24, 2023 **What do you like best about Freshmarketer?** The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across multiple regions. **What do you dislike about Freshmarketer?** We haven't had any I'll experience yet. We are still exploring and mapping features onto our use case. a walk through blog or guide on benefits of it should also be helpful. **What problems is Freshmarketer solving and how is that benefiting you?** We are a made-to-measure, luxury clothing business with a large international clientele. This platform helps us in running Ad campaigns on our social media platforms and contact premium customers in bulk. ### 19. Excellent All in One Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Geetika C. | Sales & Marketing Manager, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 31, 2023 **What do you like best about Freshmarketer?** Freshmakers is the choicest software tool for marketers. The dashboard is so impressive that it visualises the marketing analytics and stats. Email marketing is so easy and fun to do in Freshmarketers. **What do you dislike about Freshmarketer?** I have no regrets about working on this tool that comes at a good price. **What problems is Freshmarketer solving and how is that benefiting you?** Being a Sales & Marketing Manager for my Region, Freshmarketer is helping us out with our daily email marketing and push SMS to our Loyalty Members. It offers various advanced features that come in incredible price. Customer support is also remarkable. ### 20. A powerful marketing automation platform that can help businesses improve their customer engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Joel B. | Owner, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 31, 2023 **What do you like best about Freshmarketer?** Fresh Marketer's user-friendly interface is one of its most notable features. It is designed to be straightforward and accessible, even for businesses with limited marketing experience. This makes it easy for companies to quickly set up and launch their marketing campaigns, allowing them to see results sooner. Several tools are also included to help businesses, including creating and managing customer surveys, chatbots, and live chat feature to help companies to engage with customers in real-time. **What do you dislike about Freshmarketer?** While Fresh Marketer's pricing is competitive with other marketing automation platforms in terms of its features and functionality, Fresh Marketer may still be more expensive than other options on the market, particularly for smaller businesses or startups with limited marketing budgets. **What problems is Freshmarketer solving and how is that benefiting you?** Fresh Marketer solves several problems related to marketing campaigns and customer engagement, like how it allows businesses to automate many of their marketing tasks, such as email campaigns, lead nurturing, and customer segmentation. This helps companies to save time and resources and allows them to focus on other essential aspects of their operations. Fresh Marketer's A/B testing and conversion tracking tools allow businesses to optimize their marketing campaigns for maximum effectiveness, leading to higher conversion rates, increased revenue, and a better return on investment for marketing spend. ### 21. One of the finest Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sakshi J. | Sales Coordinator, Hospitality, Enterprise (> 1000 emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 30, 2023 **What do you like best about Freshmarketer?** Freshmarketer is the best marketing tool which comes with great features that provides the best marketing & sales analytics support, great branding customisation features, email marketing. **What do you dislike about Freshmarketer?** The customer support response is quite slow. The services are average. **What problems is Freshmarketer solving and how is that benefiting you?** Working on fresh marketers is so easy, the seamless features of building email templates, powerful analytics, content creation and sms push services are just quite excellent. I highly recommend this toll. ### 22. Fresh Marketer Review **Rating:** 5.0/5.0 stars **Reviewed by:** Eva Lynn A. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 30, 2023 At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review. **What do you like best about Freshmarketer?** At the most basic level, they collected data on time spent on a page, which internal links visitors click, and how often visitors leave the site without clicking through to anything else. The latter helps decide whether your web content is right for your target audience. Fresh Marketer also processes the data and provides many reports. **What do you dislike about Freshmarketer?** I wouldn't say I like the lack of creativity on and throughout the whole system, and it felt basic and not personalized. I want something where the people measuring my business are communicating with me. **What problems is Freshmarketer solving and how is that benefiting you?** I haven't noticed that they have made any solutions to problems their customer service is good, not great, so that's chill. I want a team that will work with me to grow my digital marketing not just through an online chat. ### 23. Freshmarketer: The All-in-One Solution for Conversion Rate Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 04, 2023 **What do you like best about Freshmarketer?** Integration with other tools: Freshmarketer integrates seamlessly with other marketing tools, such as CRMs and email marketing platforms, making it easier for my business to manage its marketing efforts.

Powerful analytics: Freshmarketer's features provide valuable insights into user behaviour, allowing my business to make data-driven decisions and optimise marketing campaigns accordingly.

Excellent customer support: Freshmarketer has a helpful customer support team available via chat, email, and phone and is known for being responsive and knowledgeable. **What do you dislike about Freshmarketer?** Pricing can be relatively expensive, especially for smaller businesses or startups.
Customization options can be limited in certain areas.
Occasional bugs or glitches can occur.
There can be a steep learning curve for some users.
Reporting options may be somewhat limited, making it difficult to get a comprehensive view of website performance. **What problems is Freshmarketer solving and how is that benefiting you?** 1. Freshmarketer provides various marketing optimisation tools, including A/B testing, heatmaps, and funnel analysis.

2. These tools help businesses understand user behaviour and optimise their website.

3. Freshmarketer's analytics features provide valuable insights into customer behaviour, allowing businesses to make data-driven decisions and improve their marketing campaigns.

4. Using Freshmarketer can improve website performance, increase conversion rates, and optimise marketing efforts for better ROI. ### 24. Excellent and fabulous CRM tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Mugdha S. | Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 20, 2023 **What do you like best about Freshmarketer?** As their tag line "ridiculously easy-to-use" already says everything. I don't feel like adding but I would say, It is damm easy to use it toggle around with this tool. Very responsive Ui and sharp features make it perfect. **What do you dislike about Freshmarketer?** So far so good, I didn't find any reason to hate or dislike this tool. If I had any problems I would enquire with Freshmarketer's support team. **What problems is Freshmarketer solving and how is that benefiting you?** My Client wants to send automated replies to all their travelling customers and those are onboarding the travelling agencies' services. We make it happen with freshmarketer and it feels awsome. ### 25. Freshmarketer features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 03, 2023 **What do you like best about Freshmarketer?** It has a user-friendly interface for landing page building which allows me to build it without any problem. Very straightforward and powerful tool that helps to make better-informed decisions using the data it provides. **What do you dislike about Freshmarketer?** Statistical analysis, AB testing, behavior tracking, heatmaps, funnel analysis could be improved as it lags often which can be fixed. Conversion rate optimization doesn't work at all. **What problems is Freshmarketer solving and how is that benefiting you?** Several apps and functions in one place, cleans up my routine. Very straightforward, effective for onboarding; the histogram and funneling tools are excellent. The expense has been more than offset by the value of the A/B test insights. ### 26. Best marketing tool for Mid markets and enterprises **Rating:** 4.5/5.0 stars **Reviewed by:** Srikumar S. | Director, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 03, 2023 **What do you like best about Freshmarketer?** Freshmarketer helps to gain more context about your leads and deliver personalised and targeted emails that convert better. The overall product also seamlessly integrates sales and marketing **What do you dislike about Freshmarketer?** The UI hangs sometimes, but that recovers quickly. The segmentation capabilities, especially on leads to prospects, can be a little better to allow marketers to filter out the right segments for targetting. **What problems is Freshmarketer solving and how is that benefiting you?** Helping us target our audience footfall better, enabling us to segment our audience in a much more granular fashion, allowing us to create cohorts of segments that marketers use to run campaigns against. ### 27. Superb for online marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Ankit P. | Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 31, 2023 **What do you like best about Freshmarketer?** Fresh marketr is very helpful for go to business online, marketing, email marketing, customisation CRM **What do you dislike about Freshmarketer?** Little bit price is high but velue for money **What problems is Freshmarketer solving and how is that benefiting you?** Fresh marketr is providing customised digital analytics ### 28. Good Email Campaign manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** April 04, 2023 **What do you like best about Freshmarketer?** The tool is very easy to use and simplifies your email marketing campaigns. It has many other tools such as A/B testing, heatmaps, etc., to see the engagement of the visitors. **What do you dislike about Freshmarketer?** The contact section is limited. The free option provides very few options. The paid services are very expensive. **What problems is Freshmarketer solving and how is that benefiting you?** Needed a bulk emailing tool that would track the open rates and click rates. ### 29. Robust, easy to use and great support. Above the competition. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 30, 2023 **What do you like best about Freshmarketer?** Robust, easy to use, and great support. Above the competition. **What do you dislike about Freshmarketer?** Time taken to resolve the issue many a times **What problems is Freshmarketer solving and how is that benefiting you?** It can help us to create targeted and effective marketing campaigns ### 30. Good for smb and mm companies **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through Google using a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** May 30, 2023 **What do you like best about Freshmarketer?** The tool is quite user friendly and allows for flexibility. **What do you dislike about Freshmarketer?** Lack of certain useful features. A bit costly. **What problems is Freshmarketer solving and how is that benefiting you?** helped the sales team with outbound campaigns ### 31. Honest Review **Rating:** 1.5/5.0 stars **Reviewed by:** Pooja S. | Founder, Small-Business (50 or fewer emp.) **Validated Reviewer:** Validated through LinkedIn **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** August 23, 2022 **What do you like best about Freshmarketer?** Nothing really great, they promise to provide an omnichannel for everything with zero support from their end. Please opt for other platforms, at least they genuinely provide you support for the same. **What do you dislike about Freshmarketer?** There is no support provided by the team, they are not bothered once they onboard you. **What problems is Freshmarketer solving and how is that benefiting you?** It's not solving any problems, they promise to provide an omnichannel but no one to guide you on the same. ### 32. Great for e-commerce and online platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Iryna Z. | Sales, Small-Business (50 or fewer emp.) **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 23, 2021 **What do you like best about Freshmarketer?** I started using FreshMarketer as part of my freshsales subscription. It has many good options for the websites that generate revenue online such as e-commerce, online booking, platforms etc: you can do A/B testing without any coding skills, generate heatmaps to see the most clicks and engagement and do session replays to see how the real users navigate the website. It is also a good tool to manage DEM and e-mail marketing campaigns, it's easy to segment the leads and import those into the CRM. **What do you dislike about Freshmarketer?** it's a good tool but probably the "contact" section could be improved in order to segment it faster and see the hottest leads and the most engaged visitors or readers of an email. **What problems is Freshmarketer solving and how is that benefiting you?** Good to manage customer journey e-mail campaigns, Freshamarketer has also plenty of fun and well-made templates for e-mails. Re-watching customer sessions of how they actually navigate the website were quite eye-opening for us in some aspects. ### 33. One stop solution to manage your marketing campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 29, 2022 **What do you like best about Freshmarketer?** The easy implementation and the seamless integration with FreshDesk and FreshSales. **What do you dislike about Freshmarketer?** The limited contacts option in the free plan and the lack of integration support with certain third-party applications. **What problems is Freshmarketer solving and how is that benefiting you?** This is our go to marketing automation and helps to manage our entire marketing and email campaigns across our teams. ### 34. Good platform for Email marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Pradeep K. | Senior Digital Maketer, Computer Software, Mid-Market (51-1000 emp.) **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** November 18, 2021 **What do you like best about Freshmarketer?** It helped me send mass email campaigns This platform saves my time lot **What do you dislike about Freshmarketer?** The pricing for this platform is a little high But, they offer startup offers **What problems is Freshmarketer solving and how is that benefiting you?** It helps email marketers to bulk emails from 1 to lacks users at a time It reduces the users times and filters the unsubscribe list for the next campaigns It helped me to increase my open rates. ### 35. A complete marketing automation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** February 16, 2022 **What do you like best about Freshmarketer?** Supports multiple apps and features. The automation process is so clean and efficient. **What do you dislike about Freshmarketer?** More amazing features can be enabled for lower pricing plans. **What problems is Freshmarketer solving and how is that benefiting you?** Freshmarketer allows us to gain a lot of insights like heatmaps, A/B testing, setting up the funnel for the pages and a lot more. - [View Freshmarketer pricing details and edition comparison](https://www.g2.com/products/freshworks-freshmarketer/reviews?section=pricing&secure%5Bexpires_at%5D=2026-09-18+14%3A08%3A50+-0500&secure%5Bsession_id%5D=ad347938-8b72-4987-ac79-6de14164fd03&secure%5Btoken%5D=b77f0697df8a04e445a28f3c98ec2eadb22f7392e9965b442f0bf20e560a6ada&format=llm_user) ## Freshmarketer Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Alerts/Notifications - Drip Campaigns - Customer Segmentation **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Edit** - Pre-Made - Build - HTML **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Campaign Management** - Program Management - Event / Webinar Marketing - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Logistics** - Analytics - Issues - Integrations - Shareable Link **Additional Functionality** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Freshmarketer Alternatives - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.6/5.0 (1,316 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (15,113 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,260 reviews)