--- title: Freshmarketer Reviews meta\_title: 'Freshmarketer Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 17 reviews by the users' company size, role or industry to find out how Freshmarketer works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 17 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Freshmarketer Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Freshmarketer but has limited features. Are you part of the Freshmarketer team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion. If you need to build a better partnership between marketing and sales, Freshsales Suite provides an all-in-one solution. It brings sales force automation, marketing automation, chat, and telephony together so that you can organize customer information and engagement in one central location. Marketing teams better understand who they are marketing to, and sales teams know who they’re selling to. * * * Seller [Freshworks](https://www.g2.com/sellers/freshworks) Discussions [Freshmarketer Community](https://www.g2.com/products/freshworks-freshmarketer/discuss) Languages Supported Arabic, Catalan, Czech, Danish, German, English, Estonian, Finnish, French, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified) Overview by Snigdha Vittaldev Show More ## Pricing Pricing provided by Freshmarketer. ### Free $0.00 1 User Per Month ### Enterprise $15.00 1 User Per Month [ View More Pricing Information ](https://www.g2.com/products/freshworks-freshmarketer/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/freshworks-freshmarketer/competitors/alternatives) ## User Insights Average based on 17 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/7/2025 "Good for startup" 2.5/5 What do you like best about Freshmarketer? The visual journey builder is intuitive, and the ability to tie marketing campaigns directly to CRM data helps align sales and marketing teams. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? While Freshmarketer is great for getting started, some of the analytics and reporting features can feel limited compared to more mature platforms Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? This has improved our lead nurturing, increased campaign engagement, and helped our sales team prioritize high-intent leads more effectively. It’s saving us time and driving better alignment between marketing and sales. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") UC Verified User in Cosmetics Small-Business (50 or fewer emp.) 7/31/2024 "Smart, Efficient, and Budget-friendly CRM system" 5/5 What do you like best about Freshmarketer? It is a smart, efficient, and budget-friendly option that offers a user-friendly interface, robust automation capabilities, and excellent customer support. It also offers customizable workflows and dashboards, strong reporting features with customizable analytics, making it a comprehensive and user-friendly option for businesses of all sizes. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? This is a very comprehensive solution, and there is nothing significant we dislike about the product. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? It solves marketing problems such as inefficient lead tracking, lack of automation in marketing workflows, difficulty in segmenting and targeting audiences, and limited visibility into campaign performance. It also helps with managing customer interactions and provides tools for effective follow-up and engagement. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rumshaa Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rumshaa Y.") RY Rumshaa Y. Small-Business (50 or fewer emp.) 8/24/2023 "Freshmarketer Review" 4/5 What do you like best about Freshmarketer? The customer scoring feature is most useful for us. Based on the score, important details can be gathered and agents can actively connect with them to increase deals. Moreover, the multi-currency support also helps in effectively closing deals across multiple regions. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? We haven't had any I'll experience yet. We are still exploring and mapping features onto our use case. a walk through blog or guide on benefits of it should also be helpful. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? We are a made-to-measure, luxury clothing business with a large international clientele. This platform helps us in running Ad campaigns on our social media platforms and contact premium customers in bulk. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Geetika C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Geetika C.") GC Geetika C. Sales & Marketing Manager Enterprise (\> 1000 emp.) 5/31/2023 "Excellent All in One Marketing Tool" 5/5 What do you like best about Freshmarketer? Freshmakers is the choicest software tool for marketers. The dashboard is so impressive that it visualises the marketing analytics and stats. Email marketing is so easy and fun to do in Freshmarketers. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? I have no regrets about working on this tool that comes at a good price. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? Being a Sales & Marketing Manager for my Region, Freshmarketer is helping us out with our daily email marketing and push SMS to our Loyalty Members. It offers various advanced features that come in incredible price. Customer support is also remarkable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite SJ Sakshi J. Sales Coordinator Hospitality Enterprise (\> 1000 emp.) 5/30/2023 "One of the finest Marketing Tool" 5/5 What do you like best about Freshmarketer? Freshmarketer is the best marketing tool which comes with great features that provides the best marketing & sales analytics support, great branding customisation features, email marketing. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? The customer support response is quite slow. The services are average. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? Working on fresh marketers is so easy, the seamless features of building email templates, powerful analytics, content creation and sms push services are just quite excellent. I highly recommend this toll. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/4/2023 "Freshmarketer: The All-in-One Solution for Conversion Rate Optimization" 4.5/5 What do you like best about Freshmarketer? Integration with other tools: Freshmarketer integrates seamlessly with other marketing tools, such as CRMs and email marketing platforms, making it easier for my business to manage its marketing efforts. Powerful analytics: Freshmarketer's features provide valuable insights into user behaviour, allowing my business to make data-driven decisions and optimise marketing campaigns accordingly. Excellent customer support: Freshmarketer has a helpful customer support team available via chat, email, and phone and is known for being responsive and knowledgeable. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? Pricing can be relatively expensive, especially for smaller businesses or startups. Customization options can be limited in certain areas. Occasional bugs or glitches can occur. There can be a steep learning curve for some users. Reporting options may be somewhat limited, making it difficult to get a comprehensive view of website performance. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? 1. Freshmarketer provides various marketing optimisation tools, including A/B testing, heatmaps, and funnel analysis. 2. These tools help businesses understand user behaviour and optimise their website. 3. Freshmarketer's analytics features provide valuable insights into customer behaviour, allowing businesses to make data-driven decisions and improve their marketing campaigns. 4. Using Freshmarketer can improve website performance, increase conversion rates, and optimise marketing efforts for better ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MS Mugdha S. Mid-Market (51-1000 emp.) 3/20/2023 "Excellent and fabulous CRM tool!" 4.5/5 What do you like best about Freshmarketer? As their tag line "ridiculously easy-to-use" already says everything. I don't feel like adding but I would say, It is damm easy to use it toggle around with this tool. Very responsive Ui and sharp features make it perfect. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? So far so good, I didn't find any reason to hate or dislike this tool. If I had any problems I would enquire with Freshmarketer's support team. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? My Client wants to send automated replies to all their travelling customers and those are onboarding the travelling agencies' services. We make it happen with freshmarketer and it feels awsome. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Mid-Market (51-1000 emp.) 4/3/2023 "Freshmarketer features" 4/5 What do you like best about Freshmarketer? It has user friendly interface for landing page building which allows me to build it without any problem. Very straight forward and powerful tool that helps to make better informed decision using the data it provides. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? Statistical analysis, AB testing, behaviour tracking, heatmaps, funnel analysis could be improved as it lags often which can be fixed. Conversion rate optimization doesn't work at all. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? Several apps and functions in one place, cleans up my routine. Very straight forward, effective for onboarding the histogram and funneling tools are excellent. The expense has been more than offset by the value of the A/B test insights. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Srikumar S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Srikumar S.") SS Srikumar S. Director Mid-Market (51-1000 emp.) 2/3/2023 "Best marketing tool for Mid markets and enterprises" 4.5/5 What do you like best about Freshmarketer? Freshmarketer helps to gain more context about your leads and deliver personalised and targeted emails that convert better. The overall product also seamlessly integrates sales and marketing Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? The UI hangs sometimes, but that recovers quickly. The segmentation capabilities, especially on leads to prospects, can be a little better to allow marketers to filter out the right segments for targetting. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? Helping us target our audience footfall better, enabling us to segment our audience in a much more granular fashion, allowing us to create cohorts of segments that marketers use to run campaigns against. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/4/2023 "Good Email Campaign manager" 4.5/5 What do you like best about Freshmarketer? The tool is very easy to use and simplifies your email marketing campaigns. It has many other tools such as A/B testing, heatmaps, etc., to see the engagement of the visitors. Review collected by and hosted on G2.com. What do you dislike about Freshmarketer? The contact section is limited. The free option provides very few options. The paid services are very expensive. Review collected by and hosted on G2.com. What problems is Freshmarketer solving and how is that benefiting you? Needed a bulk emailing tool that would track the open rates and click rates. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Options Pricing provided by Freshmarketer. ### Free $0.00 1 User Per Month ### Enterprise $15.00 1 User Per Month [ View More Pricing Information ](https://www.g2.com/products/freshworks-freshmarketer/pricing) Freshmarketer Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/freshworks-freshmarketer-vs-hubspot-marketing-hub) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e13d9a3c932283bf5f5a71adfb2ae176/klaviyo%282%29.png "Product Avatar Image") Klaviyo 4.6/5(1,360) [ Compare Now ](https://www.g2.com/compare/freshworks-freshmarketer-vs-klaviyo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-freshworks-freshmarketer) ##### Categories on G2 [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing) [SMS Marketing](https://www.g2.com/categories/sms-marketing)[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Conversational Marketing](https://www.g2.com/categories/conversational-marketing)[Email Template Builder](https://www.g2.com/categories/email-template-builder)[Personalization](https://www.g2.com/categories/personalization)[Transactional Email](https://www.g2.com/categories/transactional-email)[Heatmap Tools](https://www.g2.com/categories/heatmap-tools) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is ProfitWell Metrics by Paddle worth it as a payment analytics platform for a SaaS company that needs subscription payment analytics, or does Paddle's own analytics cover the same ground?](https://www.g2.com/discussions/is-profitwell-metrics-by-paddle-worth-it-as-a-payment-analytics-platform-for-a-saas-company-that-needs-subscription-payment-analytics-or-does-paddle-s-own-analytics-cover-the-same-ground)[What retail task management software has the best analytics and reporting for a district manager tracking store execution across multiple locations?](https://www.g2.com/discussions/what-retail-task-management-software-has-the-best-analytics-and-reporting-for-a-district-manager-tracking-store-execution-across-multiple-locations)[Which financial fraud prevention solutions minimize false positives that overwhelm analyst teams?](https://www.g2.com/discussions/which-financial-fraud-prevention-solutions-minimize-false-positives-that-overwhelm-analyst-teams) [What is the most accurate salary benchmarking dashboard for a B2B software firm that wants to compare developer pay against other companies of similar size and stage?](https://www.g2.com/discussions/what-is-the-most-accurate-salary-benchmarking-dashboard-for-a-b2b-software-firm-that-wants-to-compare-developer-pay-against-other-companies-of-similar-size-and-stage)[Which Adobe consulting services deliver clear documentation and smart retrofits that preserve existing working processes?](https://www.g2.com/discussions/which-adobe-consulting-services-deliver-clear-documentation-and-smart-retrofits-that-preserve-existing-working-processes)[Pros and Cons Details](https://www.g2.com/products/freshworks-freshmarketer/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)