[
Freshsales Reviews
](https://www.g2.com/products/freshsales/reviews)

[
Freshsales Reviews
](https://www.g2.com/products/freshsales/reviews)

# Freshsales Features

##### 
## Platform (27)

Customization

Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Document & Content Mgmt.

Allows consuming, publishing and editing content from a central interface. Content management for CRM systems might include presentations, documents, images and other related electronic files.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Mobile Access

Access software remotely via mobile devices

Lead Generation

Manage the process of attracting and converting business prospects into leads

Customization

System provides sufficient customization to meet business requirements

Workflow Capability

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Internationalization

Enables users to view and transact business with the same content in multiple languages and currencies.

Sandbox / Test Environments

Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Lead Generation

Manage the process of attracting and converting business prospects into leads

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

List Management

Manage contacts across multiple mailing lists

Mobile Access

Access software remotely via mobile devices

Data Synchronization

Syncs lead data within the sales database for consistency and accuracy

Analysis

Provides analysis on lead scores, funnel insights, and both open and closed opportunities

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Demographic/Firmographic Data

Characteristics for segmenting companies or customers

Real-Time Data

Receive data and information in real time

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##### 
## Sales Force Automation (10)

Contact & Account Management

Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.

Partner Relationship Mgmt. (PRM)

Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information

Opportunity & Pipeline Mgmt.

Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.

Task / Activity Management

Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.

Territory & Quota Management

Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.

Desktop Integration

Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.

Product & Price List Management

Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.

Quote & Order Management

Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.

Customer Contract Management

Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Contract/License Management

Track, store, and access client contracts or licenses

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##### 
## Marketing Automation (7)

Email Marketing

Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.

Campaign Management

Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.

Lead Management

Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.

Marketing ROI Analytics

Enables analysis of effectiveness of an organizations various marketing activities

Email Management

Manage, store and organize emails within the system or via third-party apps

File Management

Create, save, and store files

Deal Management

Defines specific deal parameters to negotiate and secure deals

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##### 
## Customer Support (20)

Case Management

Tracks issues/help requests reported by customers through the resolution process.

Customer Support Portal

Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.

Knowledge Base

Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.

Call Center Features

Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.

Support Analytics

Enables analysis of customer support activities to optimize customer support professionals, processes and tools.

Workflow Management

Create, design and manage workflows for repetitive tasks

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Sales Pipeline Management

Pipeline view and tracking lead status

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Predictive Analytics

Predict future data based on historical data sets

Document Management

Store, manage, and track all electronic documents in a centralized location

Channel Management

Manage various distribution channels, build relations with channel partners, and track their performance

Commission Management

Tracking, calculating, and paying commissions and earnings to employees

Field Sales Management

Manage or track sales completed by field teams/employees

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##### 
## Integration (12)

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Third-Party Integration

Addition of necessary external data, applications, tools, or features

Internal Chat Integration

Incorporation of a chat or messaging system within an organization's internal communication infrastructure

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Real-Time Data

Receive data and information in real time

Data Import & Export Tools

Ability to input, modify and extract data from the application in bulk through a structured file.

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Breadth of Partner Applications

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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##### 
## Mobile & Social (6)

Social Network Integration

Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Customer Support

Provide online support for your customers through live chat or help desk functionality

Multi-Channel Social Integration

Integrate with more than one social media network

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##### 
## Reporting & Analytics (14)

Reporting

Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.

Dashboards

An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance

Forecasting

Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

Basic Reporting

Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Web Analytics

Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

ROI Analytics

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Revenue Analytics

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Behavior Analytics

Track and analyze user behavior within a system or network

Real-Time Analytics

Analyze and gain insights into data in real-time

Campaign Analytics

Track and interpret campaign performance metrics

Website Analytics

Track and analyze information regarding website visitors

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Sales Analytics

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

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##### 
## Email Marketing (4)

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically

Sending Outbound Emails

Create targeted lists, schedule and manage bulk email sending.

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores

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##### 
## Online Marketing (8)

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

A/B Testing

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Mobile Optimized

Support mobile-optimized emails, online forms, and landing pages.

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Multivariate Testing

Create many versions of emails, forms, or actions and gauge which is most effective

Customizable Forms

Customize contracts and forms to collect specific information

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##### 
## Lead Management (21)

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database.

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Email Tracking

Track delivered, received, and opened emails

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Real-Time Data

Receive data and information in real time

Social Marketing

Manage campaigns and track engagement for marketing efforts across social media channels

Email Marketing

Create and send email blasts/campaigns

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

ROI Tracking

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Activity Tracking

Track and document all activities across devices, networks, and other systems

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Campaign Segmentation

Search Marketing

Track visibility and traffic from search engines

SMS Marketing

Send promotional campaigns or transactional messages via text messages

Website Visitor Tracking

Monitor activity of individuals who visit your website using cookies

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##### 
## Campaign Management (7)

Program Management

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Workflow Management

Create, design and manage workflows for repetitive tasks

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

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##### 
## Social (7)

Social Listening

Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Social Sharing

Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Social Campaigns

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Social Media Engagement

Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Social Media Advertising

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Multi-Campaign

Manage multiple campaigns in one system

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##### 
## Data Sourcing (5)

Data Sourcing

Compiles data from a breadth of either internal or external sources.

Exporting & Sharing Data

Enables user to communicate data by securely exporting and sharing it.

Multi-Device Data Visualization

Allows users to view data visualizations on several devices.

Interactive Dashboards

Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.

Data Segmentation

Enables user to segment customer or prospect data in meaningful ways such as by industry or region.

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##### 
## Predictive Analytics (9)

Lead Scoring

Provides scores or rankings of each prospect based on the data provided.

Opportunity Scoring

Provides insights to determine which deals already in the pipeline have the best chance of closing.

Risk Analysis

Warns sales teams of accounts that may be at risk of being lost.

Live Forecasting

Provides live customer data so that sales organizations forecasts stay current.

Budgeting/Forecasting

Create budgets based on historical data and future projections

Correlation Analysis

Competitive Analysis

Evaluating strengths and weaknesses of companies with the same target audience

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Statistical Analysis

Apply statistical/mathematical models to sets of data

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##### 
## Sales Management (11)

Live Pipeline Management

Updates every time a change is made enabling users to trace a deal through the pipeline.

Sales Gamification

Enables competition between a sales team by providing things like challenges and scoreboards.

Account-Based Analytics

Provides insightful data at the account level to arm salespeople with the most relevant information possible.

Activity Tracking

Enables sales managers to stay on top of their team activities by providing visibility into customer communication.

Predictive Analytics

Predict future data based on historical data sets

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Task Management

Create, manage and track all task activities and progression

Contact Management

Manage, organize, and store contact information

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Workflow Management

Create, design and manage workflows for repetitive tasks

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##### 
## Attribution (3)

Lead Opportunity

Aligns lead scores with predefined lead distribution criteria

Lead Assignment

Matches and assigns leads to the correct sales representative

Pipeline Acceleration

Determines which leads should be prioritized and then accelerates them up the pipeline

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## Discovery (11)

Lead Management

Integrates with lead capture and lead intelligence tools to discover leads

Scoring/Ranking

Creates and assigns scoring system to rank the viability of leads

Lead Context

Integrates with CRM or marketing automation tools to contextualize lead data

Pipeline Management

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Opportunity Management

Track all opportunities for potential sales and convert them into recurring revenue

Task Management

Create, manage and track all task activities and progression

Contact Management

Manage, organize, and store contact information

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Email Management

Manage, store and organize emails within the system or via third-party apps

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

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## Management (2)

Conversion Viability

Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

Workflow

Aligns lead scores and strategy with existing sales operations

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##### 
## Calling (5)

Record Calls

Records calls for future reference.

Generate Location

Generates an area code local to where the user is calling to increase likelihood of pick-up.

Call Types

Allows users to perform calls from their preferred device, whether laptop, desktop, mobile or otherwise.

Click-to-Call

Gathers contacts from integrated tools, allowing users to call with one click.

Auto Dialer

Has auto-dialing or predictive dialing functionality.

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##### 
## Contacts (4)

Personalization

Retains a log of extraneous contact information such as timezone and contact engagement.

Information Locater

Finds and opens saved contact information for reference at the time of a new call.

Record Prospect Data

Allows users to denote which contacts they believe are prospective customers.

Contact Management

Manage, organize, and store contact information

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##### 
## Insights (7)

Notes

Allows users to take notes during or after the call for future reference.

Daily Summary

Delivers users a daily summary of activity.

Automated Voicemails

Sends automated voicemails to prospective clients who fail to answer.

Automated Emails

Sends automated emails to increase engagement with prospective clients.

Sorts Prospects

Organizes contacts based on probability of success.

Automated Note Taking

Automatically transcribes and summarizes meeting discussions.

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

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##### 
## Analytics (3)

Open Rates

Records the rate at which emails are opened.

Link Activity

Records the rate at which links in emails are followed.

Attachment Activity

Records the rate at which email attachments are opened or downloaded.

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##### 
## Customizations (6)

Email Platform Integration

Syncs information from other software such as contacts, emails and calls to reduce manual data entry.

Email Scheduling

Allows administrators to schedule out emails in advance.

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Email Categorization

Allows for the categorization of emails.

Templates

Allows for the creation of templates for frequently-sent emails.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

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##### 
## Incentives (4)

Badges

Assigns achievement badges to high-performing employees based on pre-determined standards.

Triggers

Automatically recognizes achievements that should be added to the leaderboard.

Commission Calculator

Helps users determine sales goals by calculating potential commission rates.

Leaderboards

Highlights top-performing employees to publicly reward their achievements.

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##### 
## Personalization (6)

Profiles

Creates user profiles similar to social media pages that display private or public statuses and updates.

Custom Reports

Generates reports with customizable fields to further understand employee performance.

Dashboards

Visualizes individual and team insights such as new leads and outbound calls.

Goal Setting/Tracking

Establish measurable goals and objectives and track their progress over a specific period of time

Sales Reports

Reports specific to sales analysis for trends and strategies

Incentive Management

Manages incentive programs such as profit sharing, stock awards, and individual bonus plans

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##### 
## Administrative (3)

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Employee Structure

Organizes team members by roles, activities and objectives and weighs tasks by importance.

Behavior Monitoring

Allows managers and administrators to peruse profiles and monitor employee behavior and performance.

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##### 
## Lead Facilitation (4)

Customer-facing Chatbot

Offers a chatbot to initiate and carryout inital conversations with prospects and leads.

Lead Qualification

Automatically calculates which leads are the most likely to become a customer.

Lead Follow-up

Automatically contacts all leads.

Meeting Scheduling

Utilizes natural language processing to set up meetings.

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##### 
## Organization (15)

Opportunity and Pipeline Management

Manages sales opportunities through their full lifecycle from lead to order, tracking stages, values, and close probabilities across pipelines by individual rep, team, region, and company-wide

Data Entry

Automates the entry of collected data.

Integrations / APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Meeting Management

Manage the process of planning and scheduling meetings, including agenda creation

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Call Management

Document Management

Store, manage, and track all electronic documents in a centralized location

Contact Management

Manage, organize, and store contact information

Task Management

Create, manage and track all task activities and progression

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Notes Management

Allow users to create, edit, and sort multiple notes

Sales Activity Management

Define, track, and/or automate sales activities and sales processes

Email Management

Manage, store and organize emails within the system or via third-party apps

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##### 
## Performance Analysis (4)

Coaching

Provides real-time coaching to sales representatives.

Peformance Tracking

Tracks and analyzes sales representative performance.

Email Tracking

Track delivered, received, and opened emails

Call Tracking

Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number

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##### 
## Sales Analysis (2)

ROI Forecasting

Measure return on investment and leverage data to predict profitability of future projects.

Sales Forecasting

Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.

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##### 
## Integrated Workflows (13)

Task Management

Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.

Email Tracking/Automation

Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.

Calls and Voice

Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.

Other Outreach Options

Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.

CRM Integration

Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.

Calendar

Integrates with calendar software so users can seamlessly schedule calls.

Shared Records

Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on.

Business Process Automation

Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Sales Pipeline Management

Pipeline view and tracking lead status

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

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## Repeatability and Reportability (5)

Content Management

Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.

Workflow Management

Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.

Workflow Performance

Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.

Sales Coaching and Insights

Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.

Gamification

Provides gamifaction features to rank sales reps on performance

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## AI and Automation (5)

Lead Prioritization

Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers.

Lead Scoring

Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage

Best Time of Day Scheduling

Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations

Buyer Intelligence

Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls.

Machine Learning

Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.

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##### 
## Customization (5)

Custom Fields

Allows users to add custom fields to forms that aren't already on the templates

Conditional Logic

Enables forms to hide or show certain fields based on respondents' answers

Multi-page Forms

Allows users to create forms with more than one page

Design

Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)

Forms Creation & Design

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

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##### 
## Additional Functionality (405)

Embedded Forms

Enables forms to be embedded onto a website without having to create code from scratch

Offline Capability

Can used without an internet connection

Notifications

Sends notifications when a completed form is recieved

Payments

Contains integrations with payment processors, enabling users to accept payments through forms

Mobile Forms

Allows users to build, distribute and access forms from a mobile device

Customizable Forms

Customize contracts and forms to collect specific information

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Email Response Control

Speech Recognition

Train your system to interpret and transcribe voice messages

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Chat/Messaging

Communicate using direct chat or messages within the system

AI Writing Assistant

Generates and edits text using machine learning

For Sales Teams/Organizations

Caters to sales teams

Sales Automation

Automate processes to manage leads, contacts, opportunities and sales activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Predictive Analytics

Predict future data based on historical data sets

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Templates

Sample files or documents that could be customized as needed or used as is

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Email Templates

Pre-made examples and templates for emails

SMS Messaging

Send messages via SMS

Personalization

Adjust communications based on previous interactions or personal preferences

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Conversation Intelligence

Recording, transcription, and analysis of sales calls for the purpose of training and generating insights

Lead Engagement

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Omnichannel Outreach

Using different methods or channels to connect with customers

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Social Promotion

Market event via social media tools

Customizable Branding

Add customized logos and colors to align with company branding

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Live Chat

Ability to chat online in real time

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Mass Texting

Send messages to multiple subscribers at the same time

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Email Templates

Pre-made examples and templates for emails

Automated Scheduling

Automatically create schedules based on business needs or employee availability and qualifications

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Lead Capture

Automatically identify and save contact information of potential customers

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Marketing Automation

Automate workflows and trigger campaigns based on customer actions

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Marketing Calendar

See past and upcoming campaigns and communications in a calendar view

Customizable CTAs

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Data Import/Export

Import and export data to and from software applications

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Data Import/Export

Import and export data to and from software applications

Lead Capture

Automatically identify and save contact information of potential customers

Batch Processing

Software's ability to perform similar action on multiple similar files simultaneously

Email Tracking

Track delivered, received, and opened emails

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Pipeline Reports

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Segmentation

Group leads or contacts based on their specific characteristics

Customizable Fields

Customize data fields to support various needs and use cases

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Interaction Tracking

Track interaction history by documenting conversations for contacts

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Document Storage

Store and organize documents in a centralized system

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Referral Tracking

Log and store the source of contacts/leads

Quotes/Estimates

Generate quotes or estimates for customers

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Marketing Automation

Automate workflows and trigger campaigns based on customer actions

Email Templates

Pre-made examples and templates for emails

Sales Reports

Reports specific to sales analysis for trends and strategies

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Data Security

Protect sensitive data for digital privacy

Customizable Reports

Alter the layout and content of reports

Calendar Sync

Synchronize with other calendars to view mutual availability and schedules

For Startups

Primarily serving startup companies

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

For iPad Devices

Operate/access software on iPad Devices

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Activity Tracking

Track and document all activities across devices, networks, and other systems

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

For Mac Devices

Operate/access software on Mac Devices

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Gamification

Games or game-like elements to track progress and reward accomplishments

Prioritization

Arrange tasks based on the level of priority or urgency

Web-based Deployment

SaaS, web-based, online deployment

Softphone

Use your computer as a phone device to make calls over the internet

Single Sign On

Allow users to access multiple services after entering their login credentials once

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Mobile App

Access the system via a mobile application

Email Sequences

Set up automated email sequences to streamline outreach and engage leads/contacts

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Lead Assignment

Manually or automatically assign leads to sales reps

For Small Businesses

Designed for small businesses

Live Chat

Ability to chat online in real time

Business Card/Badge Scanning

Capture contact information by scanning a physical item and having the system automatically extract data from the scan

Data Visualization

Graphical representation of data

Customer Social Profiles

Track customers' activities across social networks and maintain details about their demographics, preferences & more

Social Promotion

Market event via social media tools

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Social Media Monitoring

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Customer Engagement

Initiate interactions with customers by proactively starting conversations or providing informational content

Sentiment Analysis

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Brand Tracking

Monitor social media posts or web that mention a particular brand

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Auto-Dialer

System that automatically dials calls

For Sales Teams/Organizations

Caters to sales teams

Dynamic Modeling

Ability to learn and adapt from interactions with environment and data, and to model varying behavior over time.

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Lead Capture

Automatically identify and save contact information of potential customers

Real-Time Reporting

Active reporting of data and metrics

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

API

Application programming interface that allows for integration with other systems/databases

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Role-Based Permissions

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Dashboard Creation

Creation and customization of dashboards

Modeling & Simulation

Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making

Exception Reporting

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Sales Reports

Reports specific to sales analysis for trends and strategies

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

"What If" Scenarios

Method used in decision-making that allows businesses to input variables to forecast potential outcomes or possibilities

Customizable Reports

Alter the layout and content of reports

Data Import/Export

Import and export data to and from software applications

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Graphical Data Presentation

Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Business Process Control

Define and maintain business rules that determine workflow capabilities and criteria

Multi-Currency

Manage and handle various international currencies

Pipeline Reports

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Gamification

Games or game-like elements to track progress and reward accomplishments

Real-Time Updates

Receive system updates as soon as any changes are made

Employee Reward Programs

Builds a system of recognition and rewards to encourage employee performance and link outcomes to business needs

Employee Management

Track employee schedules, availability, and performance across projects and tasks

Ongoing Performance Tracking

Provides real-time feedback and assessments on employee performance, skills, and accomplishments

Benchmarking

Compare key metrics for the business against prominent players in the industry

Commission Management

Tracking, calculating, and paying commissions and earnings to employees

For Sales Teams/Organizations

Caters to sales teams

Performance Metrics

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Sales Planning

Define sales targets and create strategies to meet goals or marketing results

Single Sign On

Allow users to access multiple services after entering their login credentials once

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Forecasting

Form predictions based on past and present data/trends

Quota Planning

Plan target quotas that sales representatives are expected to meet within a specific period.

Accounting

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Workflow Management

Create, design and manage workflows for repetitive tasks

Compliance Management

Track and manage adherence to policies for any service, product, process, or supplier

User Management

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Rewards Points

A type of incentive earned through making purchases in select categories.

Organizational Charting

Diagram that shows the structure of an organization and the relationships between parts

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Customizable Branding

Add customized logos and colors to align with company branding

Milestone Tracking

Monitor task progress and planned accomplishments to better manage project status

Territory Management

Organize customer data and accounts by user or geography

Performance Appraisal

Evaluation process that provides feedback on an employee's job performance

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Sales Onboarding & Training

Process of training new hires by providing them with sales tools and knowledge needed to complete the job

Employee Recognition

Acknowledge and reward employees for reaching specific goals and/or for exemplary performance

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Ratings/Reviews

Ratings/Reviews

API

Application programming interface that allows for integration with other systems/databases

Feedback Management

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Training Management

Track employee/learner's progression through training programs

Goal Management

Allows employees to set and manage work or career related goals

Assignment Management

Assign issues and tasks based on availability or required skills

Lead Scoring

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Electronic Signature

Digitally sign online documents

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Kanban Board

Visualization tool to organize and optimize tasks and track their status at every stage of workflow

Email Management

Manage, store and organize emails within the system or via third-party apps

Commenting/Notes

Leave comments and notes on documents for others to view

Data Import/Export

Import and export data to and from software applications

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Interaction Tracking

Track interaction history by documenting conversations for contacts

Product Catalog

Present a catalog of inventory that customers can view

Live Chat

Ability to chat online in real time

Sales Pipeline Management

Pipeline view and tracking lead status

Appointment Scheduling

Schedule appointments via a calendar

Email Templates

Pre-made examples and templates for emails

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Transfers/Routing

Transfer queries and organize messages between agents

Activity/News Feed

Continuous profile-based stream of news and activity

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Revenue Management

Monitor sales and make necessary adjustment in order to increase demand and revenue

Document Management

Store, manage, and track all electronic documents in a centralized location

Task Management

Create, manage and track all task activities and progression

File Sharing

Public or private sharing of digital files such as documents, audio/video, images, and more

Mobile Access

Access software remotely via mobile devices

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Mobile App

Access the system via a mobile application

Call Logging

Collects essential call data such as call origin, call destination, call length, and other transaction details

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Contact Management

Manage, organize, and store contact information

Email Marketing

Create and send email blasts/campaigns

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Workflow Management

Create, design and manage workflows for repetitive tasks

Customizable Fields

Customize data fields to support various needs and use cases

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Team Management

Organizing a group of people to accomplish a task

Click Tracking

Track the amount of clicks on individual products to measure campaign results

Subscription Management

Process of managing customer subscription lifecycle for a recurring service or a product

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Location Tracking

Identify the physical location of an individual, asset, device, etc.

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Geolocation

Determines the location of a device using GPS or an IP address

Customizable Branding

Add customized logos and colors to align with company branding

Activity Tracking

Track and document all activities across devices, networks, and other systems

Data Import/Export

Import and export data to and from software applications

Mailing List Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Email Management

Manage, store and organize emails within the system or via third-party apps

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Email Distribution

Email Reminders

Reminders sent via email

Autoresponders

Create and automatically send premade copy in response to customer messages

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Interaction Tracking

Track interaction history by documenting conversations for contacts

Customizable Fields

Customize data fields to support various needs and use cases

Multiple Scoring Models

Create multiple models or equations for generating scores

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Predictive Analytics

Predict future data based on historical data sets

Prioritization

Arrange tasks based on the level of priority or urgency

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Email Marketing

Create and send email blasts/campaigns

Lead Nurturing

Engage with a lead throughout the sales process by actively providing information

Web Forms

Web form that allows users to enter data that is sent and processed for different reasons

Document Storage

Store and organize documents in a centralized system

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Prospecting Tools

Tools designed to streamline the process of lead generation and management for sales teams

Email Tracking

Track delivered, received, and opened emails

Sales Forecasting

Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Lead Generation

Manage the process of attracting and converting business prospects into leads

Sales Reports

Reports specific to sales analysis for trends and strategies

Lead Distribution

Route and distribute your leads to third party buyers

Data Enrichment

Combines data from internal sources with disparate data from other internal systems or external sources

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

API

Application programming interface that allows for integration with other systems/databases

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Lead Capture

Automatically identify and save contact information of potential customers

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Forecasting

Form predictions based on past and present data/trends

Email Templates

Pre-made examples and templates for emails

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Commenting/Notes

Leave comments and notes on documents for others to view

Content Publishing Options

Facilitates online authoring and publishing of the content

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Content Library

Centralized repository to store content and assets

Document Classification

Assign categories, labels, tags, or attributes to documents for organization, search and storage

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Customizable Branding

Add customized logos and colors to align with company branding

SSL Security

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

API

Application programming interface that allows for integration with other systems/databases

Document Management

Store, manage, and track all electronic documents in a centralized location

Document Storage

Store and organize documents in a centralized system

Collaboration Tools

Provides a channel for team members to share media files, communicate, and work together

Data Capture and Transfer

Import, collect, and capture data from multiple sources

Autofill

Automatically populating fields or sections within a form

Multi-Channel Distribution

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Convert to PDF

Create, edit, convert to and from PDF files

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Media Library

Collection of images, videos and other digital content that can be used

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Full Text Search

Search for specific words or phrases within a document or database

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Data Import/Export

Import and export data to and from software applications

Forms Management

Store, manage and track all forms in a centralized location

Electronic Signature

Digitally sign online documents

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Workflow Management

Create, design and manage workflows for repetitive tasks

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Mobile Access

Access software remotely via mobile devices

Meeting Management

Manage the process of planning and scheduling meetings, including agenda creation

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Recommendations

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Lead Distribution

Route and distribute your leads to third party buyers

Workflow Management

Create, design and manage workflows for repetitive tasks

Performance Management

Organize and manage the accomplishments and development of employees or performance of applications or systems

Dashboard

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Email Management

Manage, store and organize emails within the system or via third-party apps

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Activity Tracking

Track and document all activities across devices, networks, and other systems

Email Templates

Pre-made examples and templates for emails

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Customizable Fields

Customize data fields to support various needs and use cases

Sales Pipeline Management

Pipeline view and tracking lead status

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Automatic Call Distribution

Distribute/route/connect calls

Call Monitoring

Listen to live phone conversations for the purpose of training and assessing agent performance

Lead Capture

Automatically identify and save contact information of potential customers

Deal Management

Defines specific deal parameters to negotiate and secure deals

Call List Management

Manage and track all past and future calls.

Multi-Channel Communication

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Call Recording

Record the audio of phone conversations for quality assurance purposes

For Contact Centers

Designed for contact centers.

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Data Management

Ability to handle large datasets

Calendar Management

Track and manage schedules and meetings via an integrated calendar

Chat/Messaging

Communicate using direct chat or messages within the system

Lead Qualification

Score a lead on their quality or likelihood to buy based on certain behaviors

API

Application programming interface that allows for integration with other systems/databases

Task Management

Create, manage and track all task activities and progression

Interaction Tracking

Track interaction history by documenting conversations for contacts

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

API

Application programming interface that allows for integration with other systems/databases

Surveys & Feedback

Gauge satisfaction and receive information for improvement and success

Data Import/Export

Import and export data to and from software applications

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Real-Time Reporting

Active reporting of data and metrics

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Real-Time Data

Receive data and information in real time

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Screen Activity Recording

Capture what is happening on a computer screen

Site Search Tracking

Trend Analysis

Review data from past periods to reveal recurring tendencies and predict future performance

Visitor Tracking

Track visitors and purpose of visits

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Activity Tracking

Track and document all activities across devices, networks, and other systems

Sales Trend Analysis

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Funnel Analysis

Method of analysis that visualizes the series of events that lead towards a defined goal.

Widgets

An extended application or connector that enables users to perform additional services with their current set of tools

Alerts/Escalation

System alerts about the need to escalate an issue or request

Real-Time Analytics

Analyze and gain insights into data in real-time

Heatmaps

A visual display that uses a color spectrum to show how visitors interact with areas of a web page

Search/Filter

Search and filter data across systems to locate required information by entering keywords or certain criteria

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Referral Tracking

Log and store the source of contacts/leads

Real-Time Monitoring

Active monitoring of systems, applications, or networks

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Data Visualization

Graphical representation of data

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Keyword Tracking

Track and monitor a specific set of keywords

Pageview Tracking

Customizable Reports

Alter the layout and content of reports

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Visualization

Graphical representation of data or processes

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Time on Site Tracking

Track the amount of time users spend on websites

Web Traffic Reporting

Collect and analyze traffic data about website visitors

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

Tagging

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Dashboard Creation

Creation and customization of dashboards

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Analytics

Track and interpret campaign performance metrics

Customizable Branding

Add customized logos and colors to align with company branding

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

User Interaction Tracking

Monitor user activity through engagement methods

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

Goal Setting/Tracking

Establish measurable goals and objectives and track their progress over a specific period of time

Multiple Site Management

Website Analytics

Track and analyze information regarding website visitors

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## Generative AI (11)

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Summarization

Condenses long documents or text into a brief summary.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Proposal Generation

Create proposals based on costs of labor and materials

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Lead Generation

Manage the process of attracting and converting business prospects into leads

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##### 
## Agentic AI - Visitor Identification (3)

Cross-system Integration

Works across multiple software systems or databases

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

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## Agentic AI - Lead Scoring (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

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## Agentic AI - CRM (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Calendar/Reminder System

Notifications/alerts for upcoming events or tasks

Show More

##### 
## Agentic AI - Sales Performance Management (3)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Show More

##### 
## Agentic AI - Email Tracking (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Sales Analytics (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

CRM Integration

Integration with third-party CRM systems

Show More

##### 
## Agentic AI - Outbound Call Tracking (2)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Natural Language Interaction

Engages in human-like conversation for task delegation

Show More

##### 
## Agentic AI - Sales Engagement (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Strategic Planning

At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them

Show More

##### 
## Agentic AI - AI Sales Assistant (8)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

AI/Machine Learning

Software program that continuously adjusts its behavior based on observed data

Show More

##### 
## Agentic AI - Marketing Automation (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Campaign Planning

Plan and strategize marketing campaigns

Show More

## Top-Rated Alternatives

[

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[

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HubSpot Sales Hub

4.4/5(13,904)

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[

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Zoho CRM

4.1/5(2,946)

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[
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](https://www.g2.com/products/freshsales/competitors/alternatives)

## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Case Management](/glossary/case-management)

Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.

[Program Management](/glossary/program-management)

Program management is a crucial part of all organizations. Learn more about program management, how it differs from project management, the responsibilities of a program manager, and more.

[Machine Learning](/glossary/machine-learning-definition)

What is machine learning and why is it important as a software feature? Our G2 guide can help you understand machine learning and popular software with machine learning features.

Freshsales Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image")

HubSpot Sales Hub

4.4/5(13,904)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_11df00d92568ecc89d4d15e072df8cc6/pipedrive.png "Product Avatar Image")

Pipedrive

4.3/5(3,105)

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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Agentforce Sales

4.4/5(25,872)

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##### Categories on G2

[
AI Sales Assistant
](https://www.g2.com/categories/ai-sales-assistant)[
Sales Engagement
](https://www.g2.com/categories/sales-engagement)[
CRM
](https://www.g2.com/categories/crm)

[
Sales Analytics
](https://www.g2.com/categories/sales-analytics)[
Email Tracking
](https://www.g2.com/categories/email-tracking)[
Sales Performance Management
](https://www.g2.com/categories/sales-performance-management)[
Outbound Call Tracking
](https://www.g2.com/categories/outbound-call-tracking)[
Online Form Builder
](https://www.g2.com/categories/online-form-builder)[
Marketing Automation
](https://www.g2.com/categories/marketing-automation)[
Lead Scoring
](https://www.g2.com/categories/lead-scoring)[
Visitor Identification
](https://www.g2.com/categories/visitor-identification)

Show More

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Which Oracle PeopleSoft resellers have the deepest expertise in enterprise HR, payroll, and talent management implementations for growing organisations?
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Best platforms for retargeting campaigns
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Best cloud-based automated testing solutions
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Pros and Cons Details
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