Fresho is an AI-powered order management platform built for food distributors and wholesalers, bringing the entire ordering process into one place - from order capture to fulfilment, invoicing and payments. It helps teams reduce manual work, improve accuracy and run operations more efficiently. Co-founded in 2015 with deep roots in seafood distribution, Fresho was created to solve the real challenges of fresh food wholesale, where speed, accuracy and traceability matter. OrderPilot, Fresho’s AI-powered order entry system, automatically converts emails, texts, voicemails and PDFs into structured sales orders - eliminating manual data entry and saving up to 6 hours per 200 orders. The Operations product provides visibility across inventory, pricing, margins and delivery, with automated invoicing and reporting built in. eCommerce enables your customers to order online anytime with live pricing and availability, improving the ordering experience while reducing errors and overstocks. Fresho works as a complete end-to-end solution or integrates with accounting and ERP systems. Built on over 20 years of wholesale experience, it is designed for how food distributors actually operate - not just for technical teams. Headquartered in Australia with teams in the US, UK and New Zealand, Fresho supports suppliers to stay in control of their operations, pricing and customer relationships while supporting tens of thousands of venues globally to place their orders.